|City of license||Atlantic Beach, South Carolina|
|Broadcast area||Grand Strand|
|First air date||1991|
|Callsign meaning||Referring to the SEA|
|Former callsigns||WPAW (10/04/1991-03/22/1993)|
|Affiliations||CBS Sports Radio|
(Cumulus Licensing, LLC)
|Sister stations||WJXY-FM, WDAI, WSYN, WLFF, WHSC, WXJY|
Listen Live via iHeart
WSEA — branded Sports Radio 100.3 "The Team" Myrtle Beach — is a sports talk station licensed to Atlantic Beach, South Carolina and serves the Grand Strand area. The Cumulus Media outlet is licensed by the Federal Communications Commission (FCC) to broadcast at 100.3 MHz with an ERP of 12 kW.
100.3 signed on with sounds of the ocean in the mid-90s, but then went silent. For a while it aired the programming of WWXM. In September 1998, Cumulus Media purchased WSEA, which had gone dark, from Pamplico Broadcasting. The station became "Pirate 100" playing "focused, guitar-based rock" from the late 70s to the 90s. With a newspaper ad campaign that included the words "Jump Ship", John Boy and Billy debuted on WSEA early in 1999, including "John Boy and Billy's Rock & Roll Racing" on Sundays. Diane Costello was midday host. WSEA/WJXY-FM/WXJY program director Buzz Elliott had the afternoon shift (in addition to a morning show on his other two stations), and Shaggy was evening DJ. With a 2750-watt signal, WSEA had its tower near Carolina Forest. Adding John Boy and Billy gave WSEA an audience five times what it had previously, ten times larger in the morning.
Later, the station became "Hot 100," with a contemporary hit radio format, airing Bob & Sheri from Lincoln-Financial Radio's The Link in Charlotte, NC and Ace & TJ Mornings from CBS Radio's Kiss 95.1 in Charlotte, NC. "Hot 100" never really came close to "Mix 97.7" in the ratings.
"Power 100.3" signed on April 4, 2009 with the sounds of Hip Hop & R&B.
However, as with most Cumulus-owned stations, they were billing themselves as a Rhythmic CHR and using the slogan "#1 for Hits & Hip Hop" as the station targeted a broader multi-racial audience. WSEA 100.3 began stunting during Independence Day holiday weekend of 2010. At 10:03 am on July 5, 2010, WSEA became "i100" with a contemporary hit radio format created by Jan Jeffries, senior vice president for programming of Cumulus Media. Craig Russ was the Program Director for the station. WXJY 93.7 FM simulcast the format.
In Fall 2012, WSEA added hourly updates from CBS Sports Radio from Boomer Esiason, Tom Tolbert, and Doug Gottlieb. The station changed from ESPN to CBS Sports Radio on January 2, 2013. The station also added an hour and co-host John Cupo to Aaron Marks' local show The Drive, started in August 2011. Sports Talk, hosted by Phil Kornblut and Kevin McCreary on stations throughout South Carolina, continued to air.
Former ESPN On-air programming
Sports Radio 100.3 "The Team" aired a variety of local programming along with nationally syndicated shows from ESPN Radio Mike and Mike in the Morning, The Herd with Colin Cowherd, and The Scott Van Pelt Show.
Coastal Carolina Chanticleers WSEA is the flagship station for Coastal Carolina University sports. The station airs a variety of Chanticleer baseball, softball, basketball, football and other sports games. Matt Hogue announces a majority of the sporting events aired on the station.
The Drive with Aaron Marks
The Drive is a local sports talk show that focuses most of its attention on sports in the southeastern part of the United States, the Grand Strand Area and major topics in the sports world.
The show which first aired on August 1, 2011 is hosted by Aaron Marks, a Virginian native, who takes listeners through a 2 hour show filled with interviews from across the country. The show is produced by Matt Parris and assisted by the interns Nicholas Baldino, Tom Michienzi and Justin Padgett. The show features a couple segments including Cruzin the Region which includes 3 interviews dealing with topics in the southeastern part of the United States.
The show has several notable callers
- Raider Dave - is known for his passion of the NFL and his raiders
- Aaron Marks (host)
- Matt Parris (producer)
- Nicholas James Baldino (intern)
- Justin Padgett (intern)
- Tom Michienzi (intern)
- Broadcasting & Cable Yearbook, 1995, B-370.
- Toby Eddings, "John Boy and Billy jump ship to 100.3," The Sun News, Jan. 17, 1999.
- Toby Eddings, "WDAI returns to top of radio ratings," The Sun News, Aug. 22, 1999.
- Toby Eddings, "Survey says WGTR tops in mornings," The Sun News, Oct. 10, 1999.
- http://www.fmqb.com/article.asp?id=162273, Retrieved on 2008/04/04.
- http://hot100fm.com/skin/feature.php?sectionId=176, Retrieved on 2008/04/14.
- http://www.radioalaire.com/arb_myr.php, Retrieved on 2008/04/07.
- http://ratings.radio-online.com/cgi-bin/$rol.exe/arb510, Retrieved on 2008/04/07.
- http://radio-info.org/content/arbitron.php?market=159, Retrieved on 2008/04/04.
- "Radio stations change formats". The Sun News. 2010-07-07. Retrieved 2010-07-07.
- Kelly, Amanda (2012-02-28). "ESPN Radio moves, grows on the Grand Strand". The Sun News. Retrieved 2012-02-28.
- "Cumulus Expands local sports line up, launches new network affiliation in #MYR". 2012-12-28. Retrieved 2013-01-11.
- Official Website
- Query the FCC's FM station database for WSEA
- Radio-Locator information on WSEA
- Query Nielsen Audio's FM station database for WSEA