WLFF

WLFF

City of license	Georgetown, South Carolina
Broadcast area	Grand Strand
Branding	1065 The Coyote
Slogan	"Carolina Country"
Frequency	106.5 MHz
Format	Country music
ERP	50,000 watts
HAAT	150 meters
Class	C2
Facility ID	63932
Transmitter coordinates	33°26′20.00″N 79°8′11.00″W
Callsign meaning	WoLFF
Former callsigns	WSHG (?-1982) WAZX (1982-1988) WSYN (1988-2008)
Owner	Cumulus Media (Cumulus Licensing, LLC)
Sister stations	WJXY-FM, WDAI, WSEA, WSYN, WHSC
Webcast	Listen Live
Website	1065thecoyote.com

WLFF, known on-air as 1065 The Coyote, is a country music FM radio station in Georgetown, South Carolina. The station is owned by Cumulus Broadcasting and broadcasts with an ERP of 50 kW.

History

WYAK-FM "Big Yak" signed on with a country music format in the 1970s. In 1985 the name changed to Y-103 under new owners who wanted a different image. An AM frequency was added at 1270.^{[citation needed]} In 1985, WYAK DJs included John Dixon, Ralph Connor and Steve Mimms. WYAK-AM became a separate station around 1990, first calling itself WXMB and playing southern gospel music. The station became WYAK-AM again later, the first Myrtle Beach area station to air Rush Limbaugh, and broadcast the FM programming part-time.^{[citation needed]} Later the AM station played R & B oldies as WCKN, using the WCIN classic oldies format, but signed off.^{[citation needed]}

During the mid-90s WYAK-FM, owned by Multi-Market Radio Inc., was also heard on WVCO 94.9. On October 1, 1996, Pinnacle Broadcasting Co., owner of WYAV, announced its purchase of WYAK, WMYB, and WRNN-FM. Pinnacle intended to continue managing WVCO, though that station began separate programming in 1997.

WYAK returned to the Big Yak name in 1999 and moved Rick Roberts to mornings with Tab Allen for "Big Yak Mornings with Rick and Tab". Allen's previous partner Michale Jeffries moved to middays and program director Frankie B was afternoon host. After ten years, Allen was let go December 30, 1999, replaced by Holli Heart, formerly of WGTR. Dave Priest was program director for Pinnacle's stations.

The name K-103.1 name was used from 2000 to 2008. John Boy and Billy have been heard in the morning for several years on 103.1 FM.

On April 7, 2008, WYAK moved to 106.5, keeping the country format, and changing its name to 106.5 The Wolf. Sunny 106.5 moved to 103.1 FM. Less than two weeks after WYAK's re-incarnation as WLFF, Cumulus changed WLFF to 106.5 The Coyote. A likely reason was the proximity of 96.9 The Wolf in Charleston, SC; both country stations overlap in Georgetown County.

Jingles

As of May 2009, WLFF's current jingles come from YoungGuns Studios. Prior to the country flip in April 2008, the station used TM's Evelution package.

Air Staff

Night Train in the Morning (6 a.m.- 10 a.m.)

Jaimie (10 a.m.- 3 p.m.)

JD in the Afternoon (3 p.m.- 7 p.m.)

CMT Radio Live with Cody Alan (7 p.m.- 12 a.m.)

External links

• Query the FCC's FM station database for WLFF
• Radio-Locator information on WLFF
• Query Arbitron's FM station database for WLFF