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WPOL logo.png
City of license Winston-Salem, North Carolina
Broadcast area Piedmont Triad
Branding The Light 1340
Frequency 1340 kHz
Repeaters WKEW 1400 AM
Format Gospel
Power 1,000 watts unlimited
Class C
Facility ID 72970
Transmitter coordinates 36°4′26.00″N 80°15′19.00″W / 36.0738889°N 80.2552778°W / 36.0738889; -80.2552778
Former callsigns WMQX (1987-1995)
Owner Truth Broadcasting Corporation
Website 1340thelight.com

WPOL (1340 AM) is a radio station broadcasting a Gospel format. Licensed to Winston-Salem, North Carolina, USA, the station serves the Piedmont Triad area. The station is currently owned by Truth Broadcasting Corporation.[1][2]


At one time, this station was known as WAIR, which was a Top 40 station in the 60s and 70s. From 1970 to 1973, Tom Kent the nationally syndicated radio personality was just a teenager working at WAIR where he got his broadcasting start working under then owner Nick Patella.[citation needed]

In 1985, WAIR was three-fourths urban contemporary and one-fourth a simulcast of album rock station WSEZ at 93.1 FM (now WPAW).[3]

For a number of years, most of the station's programming was the same as that on 93.1 FM. The station changed to its current call letters and gospel format in 1994.[citation needed] The WKEW simulcast began at the end of 2000.[4]


In addition to the main station, WPOL is relayed by a translator to widen its broadcast area.[5]

Call sign Frequency
City of license ERP
Class FCC info
W276CI 103.1 Winston-Salem, North Carolina 250 D FCC


  1. ^ "WPOL Facility Record". United States Federal Communications Commission, audio division. 
  2. ^ "WPOL Station Information Profile". Arbitron. 
  3. ^ Robin Adams, "Black-Oriented Radio Stations Make Gains," Winston-Salem Chronicle, August 8, 1985.
  4. ^ "Dillon Fence Reunites for N.C. Performances," Greensboro News & Record, December 21, 2000.
  5. ^ "W276CI Radio Station Information". 

External links[edit]