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Ye Maaya Chesave

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Ye Maaya Chesave
File:Yemaaya.jpg
Directed byGautham Vasudev Menon
Written byGautham Vasudev Menon
Umarji Anuradha (dialogue)
Produced byManjula Ghattamaneni
Sanjay Swaroop
StarringNaga Chaitanya
Samantha
CinematographyManoj Paramahamsa
Edited byAnthony Gonsalves
Music byA. R. Rahman
Production
company
Release date
  • 26 February 2010 (2010-02-26)
Running time
162 minutes
CountryIndia
LanguageTelugu
Budget₹10 crore[1]
Box officeest. ₹12–15 crore distributor share[2][1]

Ye Maaya Chesave (transl. What magic have you done?) is a 2010 Indian Telugu-language romantic drama film written and directed by Gautham Vasudev Menon. The film stars Naga Chaitanya and Samantha in her debut.[3] It was produced by Manjula Ghattamaneni under the banner Indira Productions with soundtrack composed by A. R. Rahman. The film featured cinematography by Manoj Paramahamsa, editing by Anthony Gonsalves, and dialogue by Umarji Anuradha.[4]

The film was simultaneously shot in Tamil as Vinnaithaandi Varuvaayaa starring Simbu and Trisha, however, with a different cast. The film received positive reviews from critics and was successful at the box office.[5][6][7] The film is considered one of the "25 Greatest Telugu Films Of The Decade" by Film Companion.[8]

Plot

Karthik is a mechanical engineering graduate who wants to be a filmmaker. Karthik's family rents the ground floor of a two-story Alappuzha, Kerala house that belongs to a conservative Syrian Catholic that lives upstairs. Jessie, their daughter, is two years older than Karthik. She has a brother Jerry. When Karthik meets Jessie for the first time, he falls in love with her. Karthik expresses his love to Jessie, who is afraid of speaking to men around her strict father, and ends up angering Jessie. Later Jessie goes to Alappuzha, her grandparents' place. Karthik gets to know this from his sister and goes to Alappuzha, along with his friend Krishna, where he gets introduces to her family as his classmate. Then Karthik tells her that they can be good friends. After coming to know from her that she is going back to Hyderabad alone, he decides to turn the friendship in to love in the train journey. In the train he kisses her for which she slaps him and later the two meet several times afterwards and Jessie begins to admit that she likes Karthik but wants to refrain from any problems because she knows her father won't accept a Hindu marrying their daughter. Now, Jerry finds that they like each other and in the fight that follows we come to know that Karthik is a part-time boxer where he beats up Jerry and his friends. Her parents learn about their affair with this fight and arrange a marriage for her. But at the wedding, she refuses to marry the groom, Roy Thomas, displeasing everyone in her family. Karthik and Jessie continue to love each other without the knowledge of their parents. Suddenly, Jessie is forced by her father to marry and seeks Karthik's help, who was in Goa for a film shooting. Busy Karthik is unable to attend to her calls and messages; Jessie is unable to reach him. After a tense phone call from Jessie, Karthik goes back one night to check on her. An angry and hurt Jessie makes a final decision to break up with Karthik because of her father's strong disapproval of their love.

Later on, Karthik learns that Jessie got married and is settled abroad. Two years later, Karthik meets Nandini, who falls in love with him. She is rejected by Karthik who cites his previous affair with Jessie whom he can not get over. He then comes up with a script for his first film, which happens to be his own love story. He calls upon Silambarasan as the film's protagonist and Trisha as the female lead. The film is eventually titled Jessie.

He sees Jessie three years later in the U.S. and thinks she is married. She reveals that she is not. She refused to marry anyone her parents set up because they rejected Karthik. Out of anger, her parents leave. They then get married at a Hindu temple and a church. The film ends at a theater where they watch Jessie.

Cast

Filming

Scenes were shot in the lakes of Alappuzha during April 2009 for a month, with the houseboats doubling up as caravans.

In May, the team moved to USA to film the song sequences for "Ee Hrudayam" and "Kundanapu Bomma", choreographed by Flexy Stu. For the particular song sequences in the film, Menon wanted "churches, water and halls" and convinced the producers to finance a trip to USA, and in the process, the team became the first South Indian film to shoot in the country. Scenes were shot in places including Princeton University, Van Sant Covered Bridge, Jersey City and Hyatt Regency, as well as in lanes, alleys, one church and during the time of a village feast. The makers brought along a crew of twenty-six people to USA, with ten local workers also helping on the production. The shoot lasted ten days and cost approximately €90,000.

In October 2009, the team flew to the United States to complete the final filming schedule. Scenes were shot throughout locations in Manhattan and New Jersey, with particular shots filmed at Brooklyn Bridge, Central Park and Times Square.

Soundtrack

Main article: Ye Maaya Chesave (soundtrack)

Academy Award winning composer A. R. Rahman composed the soundtrack and background score of the film. Ye Maaya Chesave / Vinnai Thaandi Varuvaaya, marked the beginning of a collaboration between Rahman and Gautham Menon. The album consists of seven tracks, with Telugu lyrics penned by Anantha Sreeram. Rahman's compositions for the Tamil version were retained, without any change, in the Telugu version.

Rahman won his first Filmfare Award in Telugu for this album. Rahman reused the same tunes for the Hindi remake of the film (Ekk Deewana Tha), also directed by Gautham Menon.

Production

After the announcement of Gautham Menon's Tamil project, Vinnaithaandi Varuvaayaa, Manjula Ghattamaneni (Producer of the movie) approached Gautham Menon to do a Telugu version of the same, with Naga Chaitanya in the lead. Gautham, who was initially hesitant to do another version, later agreed to Manjula's proposal and scheduled the shoots of many portions simultaneously.

The film was made with a budget of ₹10 crore. It was made following much speculation that Gautham Menon was set to remake it with Manjula's brother, Mahesh Babu.[9] Shooting continued through the latter part of 2009, with the film garnering significant media interest, with schedules in the United States, with Princeton University being used as a backdrop for song picturisation.[10]

The film was shot along with the Tamil version Vinnaithaandi Varuvaayaa with a completely different cast and climax. This film is Menon's second Telugu venture, after the critically successful Gharshana.

The lead pair Naga Chaitanya and Samantha Ruth Prabhu played guest roles in the Tamil version whereas Trisha and Silambarasan made a cameo in this version in the song "Aaromale". Telugu director Puri Jagannadh appears as himself in a guest role.

Awards and nominations

Date of ceremony Award Category Recipient(s) and nominee(s) Result Ref.
20 June 2011 CineMAA Awards Best Film Ye Maaya Chesave Nominated [11]
Best Director Gautham Vasudev Menon Won
Best Actor Naga Chaitanya Nominated
Best Actress Samantha Nominated
Best Female Debut Won
Best Music Director A. R. Rahman Won
Best Lyricist Ananta Sriram ("Vintunnaava") Nominated
Best Male Playback Singer Vijay Prakash ("Ee Hrudayam (Hosanna)") Nominated
Best Female Playback Singer Shreya Ghoshal ("Vintunnaava") Nominated
Best Cinematographer Manoj Paramahamsa Won
2 July 2011 Filmfare Awards South Best Film Ye Maaya Chesave Nominated [12]
Best Director Gautham Menon Nominated
Best Actor Naga Chaitanya Nominated
Best Actress Samantha Nominated
Best Female Debut Won
Best Music Director A. R. Rahman Won
Best Lyricist Ananta Sriram ("Vintunnaava") Nominated
Best Male Playback Singer Vijay Prakash ("Ee Hrudayam (Hosanna)") Nominated
Best Cinematographer Manoj Paramahamsa Won
5 August 2011 Nandi Awards Best Screenplay Writer Gautham Menon Won [13]
Best Female Dubbing Artist Chinmayi (for Samantha) Won
Special Jury Award Samantha Won

Legacy

The scene where Jessie addresses Karthik as her brother is parodied in the film Sudigadu (2012). The title of the film inspired a similarly named film Ye Mantram Vesave (2018) starring Vijay Deverakonda.[14]

References

  1. ^ a b "An Average Fare". Indian Express. Retrieved 26 September 2011.
  2. ^ "Top Ten Telugu Films of the year". Sify.com. Archived from the original on 8 January 2012. Retrieved 26 September 2011.
  3. ^ "Samantha Akkineni remembers her first shot for Ye Maaya Chesave as she completes 10 years in the industry". www.zoomtventertainment.com. Retrieved 4 April 2022.
  4. ^ "Ye Maya Chesave film revie w - Telugu cinema Review - Tarun & Sneha". Idlebrain.com. 26 February 2010. Retrieved 26 September 2011.
  5. ^ "9 Years of Ye Maaya Chesave: Fans of this cult love story relive the romance between Naga Chaitanya and Samantha Akkineni". Bollywood Life. 26 February 2019. Retrieved 17 October 2020.
  6. ^ Arikatla, Venkat (26 February 2010). "SiraSri Review: Ye Maya Chesaave - It's a Heartful". greatandhra.com. Retrieved 17 October 2020.
  7. ^ Ye Maya Chesave Movie Review {3/5}: Critic Review of Ye Maya Chesave by Times of India, retrieved 17 October 2020
  8. ^ "25 Greatest Telugu Films Of The Decade | Film Companion". www.filmcompanion.in. Retrieved 26 June 2021.
  9. ^ "Gautham Menon's calculation upsets Simbu". ChennaiOnline.com. 2009. Retrieved 7 July 2009.
  10. ^ Chen, Cerena (2009). "Indian film crew shoots scenes on campus". The Daily Princetonian. Retrieved 7 November 2009.
  11. ^ "Lux Cinemaa awards 2011". Idlebrain.com. 20 June 2011. Retrieved 6 April 2020.
  12. ^ "The 58th Filmfare Award (South) winners". News18. 4 July 2011. Retrieved 6 April 2020.
  13. ^ "Nandi awards 2010 announced". Idlebrain.com. 5 August 2011. Retrieved 6 April 2020.
  14. ^ Dundoo, Sangeetha Devi (9 March 2018). "'Ye Mantram Vesave' review: Backlog best forgotten - The Hindu". The Hindu.
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