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His book, "Supply and Demand: The Art of Shepard Fairey," was released in July 2006.
His book, "Supply and Demand: The Art of Shepard Fairey," was released in July 2006.

Mat Gleason, publisher of [[Coagula Art Journal]] and exhibition director at Gallery C in [[Hermosa Beach]], [[California]], argues that from a professional [[art critic]]'s point of view, Shepard Fairey is not considered to be an artist, but rather a businessman "promoting the brand of Shepard Fairey as a [[corporate]] identity". Gleason compares the Obey campaign to the Coca-Cola campaign, in which both are similar by the fact that "they are both on the streets, they are both promoting a brand and at the end of the day it's a very empty experience". Gleason's conclusion that Shepard Fairey is the [[antithesis]] of the original [[graffiti artist]] is supported by his theory that "the original street artists that Shepard Fairey emulates have nothing to do with the same concerns", which are to create out of necessity and urgency rather than out of commercial motivation.<ref>[http://www.brghtnghts.com/blog/?p=150] Art or Not, Interview with Mat Gleason</ref>


==Appearances in other media==
==Appearances in other media==

Revision as of 18:47, 4 December 2007

File:Obeyshepard2.jpg
Fairey working with Hawaii-themed art at an official installation at the Makiki Skate Park during his fellowship at The Contemporary Museum in Makiki in Honolulu

Frank Shepard Fairey (born February 15, 1970 in Charleston, South Carolina) is a contemporary artist/graphic designer/illustrator, who emerged from the skating scene.[1] He usually goes under his middle and last name, Shepard Fairey.

Life and work

Fairey created André the Giant Has a Posse" sticker campaign, which he created while attending the Rhode Island School of Design (RISD) in 1989. The "André the Giant Has a Posse" sticker campaign later evolved into the "Obey Giant" campaign. The "Obey Giant" campaign has grown via an international network of collaborators replicating Fairey's original designs.[2] The campaign has become, in Fairey's words, an "experiment in phenomenology."[3] His "Obey" Campaign draws from the John Carpenter movie "They Live" which starred pro wrestler Rowdy Roddy Piper, taking a number of its slogans, including the "Obey" slogan, as well as the "This is Your God" slogan.[4]

He graduated from RISD in 1992 with a Bachelor of Arts in Illustration, and currently resides in Los Angeles, California. He uses the slogan "The Medium is the Message" borrowed from Marshall McLuhan.

Walk the Line movie poster created by Shepard Fairey.

In 2003 he founded the Studio Number One design agency.[5] The agency produced the cover work for the Black Eyed Peas's albums Elephunk and Monkey Business and the poster for the film Walk the Line.[5] Fairey has also designed the cover work for The Smashing Pumpkins album Zeitgeist. [6]

In 2004, Fairey joined artists Robbie Conal and Mear One to create a series of "anti-war, anti-Bush" posters for a street art campaign called "Be the Revolution" for the art collective Post Gen. 2005 saw Fairey and DJ Shadow collaborating on a box set. It included t-shirts, stickers, prints, and a mix CD by Shadow. In 2005 he also was a resident artist at The Contemporary Museum, Honolulu. In 2006, Fairey contributed eight vinyl etchings to a limited-edition series of 12" singles by alternative rock icons Mission of Burma, and has also produced work for Interpol.

In 2004, Shepard Fairey co-founded Swindle Magazine with Roger Gastman.

His book, "Supply and Demand: The Art of Shepard Fairey," was released in July 2006.

Mat Gleason, publisher of Coagula Art Journal and exhibition director at Gallery C in Hermosa Beach, California, argues that from a professional art critic's point of view, Shepard Fairey is not considered to be an artist, but rather a businessman "promoting the brand of Shepard Fairey as a corporate identity". Gleason compares the Obey campaign to the Coca-Cola campaign, in which both are similar by the fact that "they are both on the streets, they are both promoting a brand and at the end of the day it's a very empty experience". Gleason's conclusion that Shepard Fairey is the antithesis of the original graffiti artist is supported by his theory that "the original street artists that Shepard Fairey emulates have nothing to do with the same concerns", which are to create out of necessity and urgency rather than out of commercial motivation.[7]

Appearances in other media

File:Oboo.jpg
  • Shepard was on G4TechTv's "Icons" TV show

See also

References

  1. ^ Tania Zittoun, Transitions: Symbolic Resources in Development, IAP, 2006, p168. ISBN 1593112262
  2. ^ Ian Noble, Picture Perfect: Fusions of Illustration & Design, Rotovision, 2003, pp128-9. ISBN 2880467543
  3. ^ obeygiant.com
  4. ^ Youtube video
  5. ^ a b studionumber-one.com
  6. ^ obeygiant.com
  7. ^ [1] Art or Not, Interview with Mat Gleason

External links