Candace Nelson: Difference between revisions
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'''Candace Nelson''' (born 1974<ref name="redding">{{cite web |url=http://www.redding.com/news/2007/oct/04/the-icing-on-the-cup-cake/ |title=The Icing on the (Cup) Cake: Former bankers' cupcake business sweetened by success |last=Ganus |first=Sara |date=2007-10-04 |accessdate=2010-08-16 |publisher=redding.com}}</ref>) is a [[pastry chef]] and judge on the television series ''[[Cupcake Wars]]''. She is credited with starting a nationwide [[cupcake]] craze<ref name="culture">{{cite web |url=http://culturemap.com/newsdetail/06-17-10-for-sprinkles-cupcake-queen-candace-nelson-life-is-pretty-sweet/ |title=For Sprinkles cupcake queen Candace Nelson, life is pretty sweet |
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'''Candace Nelson''' is a [[pastry chef]] and judge on the television series ''[[Cupcake Wars]]''. |
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|last=Rufca |first=Sarah |date=2010-06-17 |accessdate=2010-08-16 |publisher=culturemap.com}}</ref> with the opening of her store, "Sprinkles", in 2005. |
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==Early |
==Early life== |
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Nelson grew up in [[Indonesia]].<ref name="culture"></ref> Baking runs in her family, as her French-American grandmother was known for the desserts she created at her San Francisco restaurant in the 1930s.<ref name="empowers">{{cite web |url=http://www.womensconference.org/candace-nelson |title=Candace Nelson: How she empowers others |date=2010 |accessdate=2010-08-16 |publisher=womensconference.org}}</ref> |
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Candace graduated from [[Tante Marie]]'s Professional Pastry Program in San Francisco and from [[Wesleyan University]]. |
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Nelson is a graduate of [[Wesleyan University]] and [[Tante Marie]]'s Professional Pastry Program in San Francisco.<ref name="FN Bio">{{cite web |url=http://www.foodnetwork.com/candace-nelson/bio/index.html |title=Candace Nelson |date=2010 |accessdate=2010-08-16 |publisher=foodnetwork.com}}</ref> |
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However, before going into the bakery field, Nelson was an [[investment banker]], but eventually decided to leave the industry to focus on a pastry chef career. She first opened her cupcake business from her home in [[San Francisco]] but eventually moved the business to a former old fashioned bakery in [[Los Angeles]] and began making only [[cupcake]]s.<ref name="LWL">[http://www.ladieswholaunch.com/magazine/candace-nelson/2971 Ladies Who Launch]</ref> |
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Before entering the bakery business, Nelson and her husband, Charles (born 1971<ref name="redding"></ref>), a native of [[Oklahoma]], worked as [[investment banker]]s.<ref name="diego">{{cite web |url=http://ww.uniontrib.com/uniontrib/20070620/news_lz1f20cupcake.html |title=Playing with flour a rising obsession |
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==Career== |
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|last=Davidow |first=Andrea |date=2007-06-20 |accessdate=2010-08-16 |publisher=San Diego Union Tribune}}</ref> With the [[Dot-com bubble#The bubble bursts|dot-com bust]], they were out of work by 2002. Candace decided to focus on [[pastry]] making and opened a custom cake business from her home in [[San Francisco]].<ref>{{cite web |url=http://www.washingtonpost.com/wp-dyn/content/discussion/2008/07/22/DI2008072200965.html |title=Voices on Leadership: Charles Nelson |date=2008-07-23 |accessdate=2010-08-16 |publisher=washingtonpost.com}}</ref> Later she and Charles moved the business to a former old-fashioned bakery in [[Los Angeles]] and began making only cupcakes.<ref name="LWL">{{cite web |url=http://www.ladieswholaunch.com/magazine/candace-nelson/2971 |title=Candace Nelson |date=2009-03-31 |accessdate=2010-08-16 |publisher=Ladies Who Launch}}</ref> |
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In 2005, Nelson opened her famous ''Sprinkles Cupcakes'', the world's first cupcake bakery, in a 500 square foot shop in [[Beverly Hills, California]].<ref name="LWL"/><ref name="FN Bio">[http://www.foodnetwork.com/candace-nelson/bio/index.html Food Network biography]</ref> She is described by taking a "sophisticated" take on the classic cupcake and thus turning ''Sprinkles'' into an overnight success. Some of her [[cupcake]] fans include [[Oprah Winfrey]], [[Blake Lively]], [[Katie Holmes]], [[Ryan Seacrest]], [[Tom Cruise]] and [[Barbara Streisand]].<ref name="FN Bio"/> Her store has 8 locations throughout the United States and a traveling ''Sprinklesmobile'', a mobile ''Sprinkles'' store. Furthermore, her cupcake mixes are sold execlusively at [[Williams-Sonoma]] stores across the United States and Canada. |
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==Cupcake queen== |
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She recalls that on the opening day of her cupcake bakery, the line went out the door, down the street and sold out in only two hours and was marketed solely through [[word of mouth]].<ref name="LWL"/> |
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On April 13, 2005, the couple opened Sprinkles Cupcakes, the world's first cupcake bakery, in a 600-square foot-shop in [[Beverly Hills, California]].<ref name="redding"></ref> Though the bakery business was in a four-year [[No-carbohydrate diet|no carb]] slump, they sold 2,000 cupcakes the first week.<ref name="diego"></ref> Candace is described as taking a "sophisticated" take on the classic cupcake, using finest quality ingredients like sweet cream butter, pure Nielsen-Massey Madagascar Bourbon vanilla and Callebaut chocolate.<ref name="empowers"></ref> She also creates offbeat offerings like [[vegan]] and [[gluten-free]] cupcakes<ref>{{cite web |url=http://www.parade.com/food/blue-plate/2010/06/7-Q-A-with-Sprinkles-Founder-Candace-Nelson.html |title=Q&A with Sprinkles Founder Candace Nelson |last=Prisco |first=Joanna |date=2010-06-07 |publisher=parade.com}}</ref> and even [[dog]]gie cupcakes.<ref>{{cite web |url=http://cupcakestakethecake.blogspot.com/2006/12/big-cupcakes-take-cake-sprinkles_18.html |title=The Big Cupcakes Take the Cake Sprinkles Interview |date=2006-12-18 |accessdate=2010-08-16 |publisher=cucakestakethecake.com}}</ref> The sleek, minimalistic store was designed by an architect from [[Vienna]] and the logo and packaging were recreated by a former [[Martha Stewart]] employee.<ref name="redding"></ref> |
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Sprinkles now has 10 locations throughout the United States,<ref>{{cite web |url=http://www.sprinkles.com/locations.html |title=Locations |date=2010 |accessdate=2010-08-16 |publisher=sprinkles.com}}</ref> with plans to open in 15 more cities including London and Tokyo.<ref name="redding"></ref> The Nelsons also started a traveling ''Sprinklesmobile'', a mobile ''Sprinkles'' store.<ref>{{cite web |url=http://www.sprinkles.com/party/sprinklesmobile.html |title=Sprinklesmobile |date=2010 |accessdate=2010-08-16 |publisher=sprinkles.com}}</ref> In 2007 Candace also developed a line of cupcake mixes which are sold exclusively through her store and [[Williams-Sonoma]] stores in the United States and Canada.<ref name="empowers"></ref> |
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| ⚫ | Along with [[Florian Bellanger]] and a rotating judge, |
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Sprinkles fans include [[Oprah Winfrey]], [[Blake Lively]], [[Katie Holmes]], [[Ryan Seacrest]], [[Tom Cruise]] and [[Barbara Streisand]].<ref name="FN Bio"/> |
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==Television personality== |
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| ⚫ | Along with [[Florian Bellanger]] and a rotating judge, Candace is a judge on the competition series [[Cupcake Wars]] show. She has also appeared on ''[[The Best Thing I Ever Ate]]'' and has been a judge on [[Bobby Flay]]'s ''[[Throwdown! with Bobby Flay|Throwdown]]'' show. Nelson has also been featured on television shows including [[Today Show (NBC)|The Today Show]], [[Nightline]], and profiled in [[People magazine]]. Her cupcakes have been featured by [[The Oprah Winfrey Show]], [[Bon Appetit]] magazine, Food and Wine, [[The New York Times]] and the [[Los Angeles Times]].<ref name="FN Bio"/> |
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==References== |
==References== |
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{{Reflist}} |
{{Reflist}} |
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| ⚫ | |||
*[http://www.foodnetwork.com/candace-nelson/bio/index.html Food Network biography] |
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| ⚫ | |||
*[http://www.sprinkles.com Sprinkles home page] |
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*[http://www.marthastewart.com/recipe/candace-nelson-strawberry-cupcakes Recipe for Sprinkles strawberry cupcakes] |
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[[Category:Living people]] |
[[Category:Living people]] |
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[[Category:Wesleyan University alumni]] |
[[Category:Wesleyan University alumni]] |
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[[Category:Pastry chefs]] |
[[Category:Pastry chefs]] |
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[[Category:1974 births]] |
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Revision as of 09:47, 16 August 2010
Candace Nelson (born 1974[1]) is a pastry chef and judge on the television series Cupcake Wars. She is credited with starting a nationwide cupcake craze[2] with the opening of her store, "Sprinkles", in 2005.
Early life
Nelson grew up in Indonesia.[2] Baking runs in her family, as her French-American grandmother was known for the desserts she created at her San Francisco restaurant in the 1930s.[3]
Nelson is a graduate of Wesleyan University and Tante Marie's Professional Pastry Program in San Francisco.[4]
Before entering the bakery business, Nelson and her husband, Charles (born 1971[1]), a native of Oklahoma, worked as investment bankers.[5] With the dot-com bust, they were out of work by 2002. Candace decided to focus on pastry making and opened a custom cake business from her home in San Francisco.[6] Later she and Charles moved the business to a former old-fashioned bakery in Los Angeles and began making only cupcakes.[7]
Cupcake queen
On April 13, 2005, the couple opened Sprinkles Cupcakes, the world's first cupcake bakery, in a 600-square foot-shop in Beverly Hills, California.[1] Though the bakery business was in a four-year no carb slump, they sold 2,000 cupcakes the first week.[5] Candace is described as taking a "sophisticated" take on the classic cupcake, using finest quality ingredients like sweet cream butter, pure Nielsen-Massey Madagascar Bourbon vanilla and Callebaut chocolate.[3] She also creates offbeat offerings like vegan and gluten-free cupcakes[8] and even doggie cupcakes.[9] The sleek, minimalistic store was designed by an architect from Vienna and the logo and packaging were recreated by a former Martha Stewart employee.[1]
Sprinkles now has 10 locations throughout the United States,[10] with plans to open in 15 more cities including London and Tokyo.[1] The Nelsons also started a traveling Sprinklesmobile, a mobile Sprinkles store.[11] In 2007 Candace also developed a line of cupcake mixes which are sold exclusively through her store and Williams-Sonoma stores in the United States and Canada.[3]
Sprinkles fans include Oprah Winfrey, Blake Lively, Katie Holmes, Ryan Seacrest, Tom Cruise and Barbara Streisand.[4]
Television personality
Along with Florian Bellanger and a rotating judge, Candace is a judge on the competition series Cupcake Wars show. She has also appeared on The Best Thing I Ever Ate and has been a judge on Bobby Flay's Throwdown show. Nelson has also been featured on television shows including The Today Show, Nightline, and profiled in People magazine. Her cupcakes have been featured by The Oprah Winfrey Show, Bon Appetit magazine, Food and Wine, The New York Times and the Los Angeles Times.[4]
References
- ^ a b c d e Ganus, Sara (2007-10-04). "The Icing on the (Cup) Cake: Former bankers' cupcake business sweetened by success". redding.com. Retrieved 2010-08-16.
- ^ a b Rufca, Sarah (2010-06-17). "For Sprinkles cupcake queen Candace Nelson, life is pretty sweet". culturemap.com. Retrieved 2010-08-16.
- ^ a b c "Candace Nelson: How she empowers others". womensconference.org. 2010. Retrieved 2010-08-16.
- ^ a b c "Candace Nelson". foodnetwork.com. 2010. Retrieved 2010-08-16.
- ^ a b Davidow, Andrea (2007-06-20). "Playing with flour a rising obsession". San Diego Union Tribune. Retrieved 2010-08-16.
- ^ "Voices on Leadership: Charles Nelson". washingtonpost.com. 2008-07-23. Retrieved 2010-08-16.
- ^ "Candace Nelson". Ladies Who Launch. 2009-03-31. Retrieved 2010-08-16.
- ^ Prisco, Joanna (2010-06-07). "Q&A with Sprinkles Founder Candace Nelson". parade.com.
- ^ "The Big Cupcakes Take the Cake Sprinkles Interview". cucakestakethecake.com. 2006-12-18. Retrieved 2010-08-16.
- ^ "Locations". sprinkles.com. 2010. Retrieved 2010-08-16.
- ^ "Sprinklesmobile". sprinkles.com. 2010. Retrieved 2010-08-16.