Oodle, Inc.: Difference between revisions
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==Overview== |
==Overview== |
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Oodle is currently the largest classifieds aggregator,<ref>[http://www.washingtonpost.com/wp-dyn/content/article/2006/04/19/AR2006041902627.html ISO Best-Selling Model for Web Classifieds]</ref> and aggregates listings from sites like [[eBay]], [[rent.com]], [[Myspace]], as well as local listings from local newspapers and websites.<ref>[http://www.oodle.com/info/press/20050423.html Dot-com refugees land at a new home]</ref> |
Oodle is currently the largest classifieds aggregator,<ref>[http://www.washingtonpost.com/wp-dyn/content/article/2006/04/19/AR2006041902627.html ISO Best-Selling Model for Web Classifieds]</ref> and aggregates listings from sites like [[eBay]], [[rent.com]], [[Myspace]], as well as local listings from local newspapers and websites.<ref>[http://www.oodle.com/info/press/20050423.html Dot-com refugees land at a new home]</ref> |
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Oodle also powers [http://apps.facebook.com/marketplace/ Facebook Marketplac]e, the app on Facebook for buying, selling, lending and gifting among one’s community. Oodle strongly encourages posters to include a Facebook profile with listings, believing that users will prefer the transparency of dealing with someone with a name and face attributed to their listing. |
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Oodle powers other companies' [[classifieds websites]], from the online classifieds for traditional newspapers including ''[[The Sun (newspaper)|The Sun]]'' <ref>[http://www.allbusiness.com/technology/software-services-applications-internet-social/5409634-1.html News Corporation''s UK Newspaper The Sun Partners with Oodle to Launch Classified Advertising Section on http://www.thesun.co.uk/]</ref><ref>[http://www.theinquirer.net/default.aspx?article=33326 Sun claims soaraway success]</ref>, [[Express (newspaper)|The Washington Post Express]] <ref>[http://www.auctionbytes.com/cab/abn/y06/m04/i17/s03 Classifieds Search-Engine Oodle to Power Washington Post''s Express Newspaper]</ref>, [[The San Diego Union-Tribune]] <ref>[http://www.signonsandiego.com/news/business/20061121-9999-1b21utads.html Union-Tribune Web site joins forces with Oodle]</ref>, [[New York Post]] <ref>[http://mashable.com/2007/12/11/oodle-new-york-post/ Oodle Does Classifeds for the New York Post]</ref> to other large websites like [[AOL]]<ref>http://blog.clickz.com/090223-173154.html/ Oodle's AOL Deal Boosts Network Scale</ref>, [[Lycos]] <ref>[http://info.lycos.com/releases.php?id=1585 Oodle Announces Partnerships with Lycos and Backpage]</ref>, Local.com <ref>[http://corporate.local.com/press_center/release.asp?pressid=160 Local.com Adds 20 Million Local Classifieds Listings]</ref>, [[Military.com]] <ref>[http://www.military.com/aboutus/twocolumn/0,15929,PRarticle022108,00.html Military.com Unveils New Resources for Veterans, Active Military Personnel and Their Families]</ref>, [[MySpace]] <ref>[http://gesterling.wordpress.com/2008/07/28/myspace-classifieds-from-oodle/ MySpace Classifieds, Now from Oodle]</ref>, to non-traditional classifieds hosting sites like [[Wal-Mart]] <ref>[http://online.wsj.com/article/SB121245495126439953.html?mod=rss_E-Commerce/Media Wal-Mart Adds Free Online Classifieds]</ref>. Oodle [[vertical search|searches vertically]] in the classifieds categories of [[cars]], [[real estate]], [[renting]], [[employment|jobs]], [[personals]], [[merchandise]], [[Ticket (admission)|tickets]], [[pets]] and [[Service (economics)|services]]. |
Oodle powers other companies' [[classifieds websites]], from the online classifieds for traditional newspapers including ''[[The Sun (newspaper)|The Sun]]'' <ref>[http://www.allbusiness.com/technology/software-services-applications-internet-social/5409634-1.html News Corporation''s UK Newspaper The Sun Partners with Oodle to Launch Classified Advertising Section on http://www.thesun.co.uk/]</ref><ref>[http://www.theinquirer.net/default.aspx?article=33326 Sun claims soaraway success]</ref>, [[Express (newspaper)|The Washington Post Express]] <ref>[http://www.auctionbytes.com/cab/abn/y06/m04/i17/s03 Classifieds Search-Engine Oodle to Power Washington Post''s Express Newspaper]</ref>, [[The San Diego Union-Tribune]] <ref>[http://www.signonsandiego.com/news/business/20061121-9999-1b21utads.html Union-Tribune Web site joins forces with Oodle]</ref>, [[New York Post]] <ref>[http://mashable.com/2007/12/11/oodle-new-york-post/ Oodle Does Classifeds for the New York Post]</ref> to other large websites like [[AOL]]<ref>http://blog.clickz.com/090223-173154.html/ Oodle's AOL Deal Boosts Network Scale</ref>, [[Lycos]] <ref>[http://info.lycos.com/releases.php?id=1585 Oodle Announces Partnerships with Lycos and Backpage]</ref>, Local.com <ref>[http://corporate.local.com/press_center/release.asp?pressid=160 Local.com Adds 20 Million Local Classifieds Listings]</ref>, [[Military.com]] <ref>[http://www.military.com/aboutus/twocolumn/0,15929,PRarticle022108,00.html Military.com Unveils New Resources for Veterans, Active Military Personnel and Their Families]</ref>, [[MySpace]] <ref>[http://gesterling.wordpress.com/2008/07/28/myspace-classifieds-from-oodle/ MySpace Classifieds, Now from Oodle]</ref>, to non-traditional classifieds hosting sites like [[Wal-Mart]] <ref>[http://online.wsj.com/article/SB121245495126439953.html?mod=rss_E-Commerce/Media Wal-Mart Adds Free Online Classifieds]</ref>. Oodle [[vertical search|searches vertically]] in the classifieds categories of [[cars]], [[real estate]], [[renting]], [[employment|jobs]], [[personals]], [[merchandise]], [[Ticket (admission)|tickets]], [[pets]] and [[Service (economics)|services]]. |
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In November of 2010 [http://www.businesswire.com/news/home/20101117006629/en/Oodle-Acquires-Grouply Oodle acquired Groupl]y, a platform for building custom social networking groups. Oodle intends to use Grouply’s expertise to eventually role out highly-specialized user groups for trading buying and selling. An example would be a local area group for carpenters seeking to swap tools, or a mother’s group to that shares children’s clothing and toys. |
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Oodle aggregates listings from national and local sources, covering over 1000 regions in the [[United States]], [[United Kingdom|UK]], [[Canada]], [[Ireland]], and [[India]] |
Oodle aggregates listings from national and local sources, covering over 1000 regions in the [[United States]], [[United Kingdom|UK]], [[Canada]], [[Ireland]], and [[India]] |
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Revision as of 18:37, 7 December 2010
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 Oodle.com main page | |
| Type of business | Private |
|---|---|
Type of site | classifieds |
| Available in | English |
| Founded | 2004 |
| Headquarters | San Mateo, California, United States |
| Founder(s) | Craig Donato Scott Kister Faith Sedlin |
| URL | www.oodle.com |
| Launched | 2005[1] |
| Current status | active |
Oodle, Inc. is a privately held online marketplace based out of San Mateo, California. Oodle's mission is to reinvent the consumer experience for classifieds through the use of social media and search technology. Oodle’s Marketplace was launched in the Spring of 2005 by ex-Excite executives Craig Donato, Scott Kister and Faith Sedlin.[2]
Overview
Oodle is currently the largest classifieds aggregator,[2] and aggregates listings from sites like eBay, rent.com, Myspace, as well as local listings from local newspapers and websites.[3]
Oodle also powers Facebook Marketplace, the app on Facebook for buying, selling, lending and gifting among one’s community. Oodle strongly encourages posters to include a Facebook profile with listings, believing that users will prefer the transparency of dealing with someone with a name and face attributed to their listing.
Oodle powers other companies' classifieds websites, from the online classifieds for traditional newspapers including The Sun [4][5], The Washington Post Express [6], The San Diego Union-Tribune [7], New York Post [8] to other large websites like AOL[9], Lycos [10], Local.com [11], Military.com [12], MySpace [13], to non-traditional classifieds hosting sites like Wal-Mart [14]. Oodle searches vertically in the classifieds categories of cars, real estate, renting, jobs, personals, merchandise, tickets, pets and services.
In November of 2010 Oodle acquired Grouply, a platform for building custom social networking groups. Oodle intends to use Grouply’s expertise to eventually role out highly-specialized user groups for trading buying and selling. An example would be a local area group for carpenters seeking to swap tools, or a mother’s group to that shares children’s clothing and toys.
Oodle aggregates listings from national and local sources, covering over 1000 regions in the United States, UK, Canada, Ireland, and India
On March 6, 2009, Facebook launched a new version of its Marketplace application powered by Oodle.
Third Party Resources
Oodle provides its classifieds content for publication on external websites through the use of an API or simpler JavaScript Widget.
Partner Listings
Websites supply their classified ad listings to Oodle in the form of XML or CSV files which Oodle parses into their database for redistribution. Oodle currently has over 75,000 partner listings.
References
- ^ Oodle Company Info;
- ^ ISO Best-Selling Model for Web Classifieds
- ^ Dot-com refugees land at a new home
- ^ News Corporations UK Newspaper The Sun Partners with Oodle to Launch Classified Advertising Section on http://www.thesun.co.uk/
- ^ Sun claims soaraway success
- ^ Classifieds Search-Engine Oodle to Power Washington Posts Express Newspaper
- ^ Union-Tribune Web site joins forces with Oodle
- ^ Oodle Does Classifeds for the New York Post
- ^ http://blog.clickz.com/090223-173154.html/ Oodle's AOL Deal Boosts Network Scale
- ^ Oodle Announces Partnerships with Lycos and Backpage
- ^ Local.com Adds 20 Million Local Classifieds Listings
- ^ Military.com Unveils New Resources for Veterans, Active Military Personnel and Their Families
- ^ MySpace Classifieds, Now from Oodle
- ^ Wal-Mart Adds Free Online Classifieds