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'''We Heart It''' is an image-based [[social media|social]] network for inspiring images. We Heart It describes itself as "A home for your inspiration" and a place to "Organize and share the things you love."<ref>{{cite web|title=We Heart It {{!}} About|url=http://weheartit.com/about|accessdate=17 May 2013}}</ref> Users can collect (or "heart") their favorite images to share with friends and organize into collections. Users can access the site through a web browser or We Heart It's [[iOS]] and [[Android (operating system)|Android]] mobile apps.
'''We Heart It''' is an image-based [[social media|social]] network for inspiring images. We Heart It describes itself as "A home for your inspiration" and a place to "Organize and share the things you love."<ref>{{cite web|title=We Heart It {{!}} About|url=http://weheartit.com/about|accessdate=17 May 2013}}</ref> Users can collect (or "heart") their favorite images to share with friends and organize into collections. Users can access the site through a web browser or We Heart It's [[iOS]] and [[Android (operating system)|Android]] mobile apps.


== History ==
== Bringing great video ideas to life on screens big or small ==


We Heart It was founded in 2008 by Fabio Giolito, a native of [[Brazil]].<ref name="Shontell2011">{{cite web|last=Shontell|first=Alyson|title=There Is A Very, Very Big Pinterest Competitor With More Than 600 Million Monthly Pageviews|url=http://www.businessinsider.com/weheartit-fabio-giolito-brazil-pinterest-clone-2012-9|publisher=Business Insider|accessdate=23 April 2013}}</ref> He started the site as a side project around the idea of "hearting" photos and saving them for sharing with friends. What started as a tool for himself and friends, the product grew organically from there.<ref>{{cite web|last=Shontell|first=Alyson|title=Another Pinterest Has Arrived In Silicon Valley: WeHeartIt Snags $8 Million With 20 Million Uniques|url=http://www.businessinsider.com/weheartit-funding-2013-6#ixzz2XQKZhUBn|publisher=Business Insider|accessdate=27 June 2013}}</ref> When growth began to surge, Fabio brought on co-founder Bruno Zanchet to help focus on infrastructure. The two took on some seed funding and the site became an incorporated business in California in 2011.<ref name="Taylor">{{cite web|last=Taylor|first=Colleen|title=We Heart It, The Social Photo Phenom That’s Quietly Amassed 20M Monthly Users, Nabs $8M Funding|url=http://techcrunch.com/2013/06/27/we-heart-it-funding/|publisher=Techcrunch|accessdate=27 June 2013}}</ref>


== Business ==


We Heart It was incorporated in the United States in 2011. Its headquarters are located in [[San Francisco]] and has a team of 18 employees.<ref>{{cite web|last=Wagner|first=Kurt|title=Why We Heart It Could Be the Next Big Social Network|url=http://mashable.com/2014/01/13/we-heart-it/|publisher=Mashable|accessdate=15 January 2014}}</ref>
Swoon Videography is an independent video production company based in Auckland, New Zealand. We are focused on providing advertising agencies, PR companies and business marketing managers affordable options for both on-air and online video promotions. Bringing together the incredible cinematic quality of large format video camera technology and the latest post production techniques to create stunningly creative video work to showcase your company in the best possible light.
We go the extra distance to ensure your final web video or TVC is of the highest standard and we still won’t be beaten on price![http://www.swoon-video.co.nz/ video production auckland]


As of June 2013, We Heart It raised $8 million in Series A funding from White Oak and [[IDG Ventures]].<ref>{{cite web|last=Gannes|first=Liz|title=We Heart It, Image Site That’s a Favorite of Young Ladies, Raises $8M|url=http://allthingsd.com/20130627/we-heart-it-image-site-thats-a-favorite-of-young-ladies-raises-8m/?refcat=news|publisher=All Things D|accessdate=27 June 2013}}</ref>
== New TV channels, advances in technology and inline video increase the scope and affordability of TV Advertising ==


As of February 2014 it ranks 754 in [[Alexa Internet|Alexa]]'s global traffic rank.<ref>{{cite web|title=Alexa Statistics Summary for weheartit.com|url=http://www.alexa.com/siteinfo/weheartit.com|publisher=Alexa|accessdate=February 10, 2014}}</ref>


In May 2014, We Heart It rolled out its first batch of native, in-stream ads. Early advertisers include [[Old Navy]], [[Hollister Co.|Hollister]], [[JCPenney]], and [[Candie's]]. A small icon above the image indicates which are ads.<ref>{{cite web|last=Wagner|first=Kurt|title=With Nearly 30 Million Users, We Heart It Tests Loyalty With Ads|url=http://mashable.com/2014/05/07/we-heart-it-ads/|publisher=Mashable|accessdate=13 May 2014}}</ref>
The benefits of professionally produced TV advertising


== Features ==
TV is still the most powerful form of advertising reaching the largest viewership of any medium
TV Advertisers can achieve instant response to a call to action
It is possible to target demographics through specific placement
Television advertising spots offer a broad range of pricing options
TV adverts can help buid brand recognition to a broader audience for future sales opportunities
As TV advertising is passive, it can often drive incidental and spontaneous sales


We Heart It is a visual platform that supports still images, animated GIFs, and video.


New users can join via email, [[Facebook]], [[Twitter]], and [[Google+]]. Users can access the site through a normal web browser or through the site's official mobile iOS app for [[iPhone]], [[iPod]] or [[iPad]] and Android app. New content can be shared using an official Heart Button bookmarklet<ref>{{cite web|title=We Heart It {{!}} Heart Button|url=http://weheartit.com/heart-button|accessdate=17 May 2013}}</ref> or Heart It buttons on a webpage.<ref>{{cite web|title=We Heart It {{!}} Goodies|url=http://weheartit.com/settings/goodies|accessdate=17 May 2013}}</ref> Users can share content directly on Facebook, Twitter, and [[Tumblr]]. It is also possible to find friends from Facebook and Twitter.
Advertising on TV?


We Heart It also offers follow icons, live widgets, and share buttons for users who want to incorporate We Heart It on their website or blog.<ref>{{cite web|last=Ray|first=Mitt|title=How to Get Started With We Heart It [Complete Guide]|url=https://smallbusiness.yahoo.com/advisor/started-heart-complete-guide-130913305.html|publisher=Yahoo! Small Business Advisor|accessdate=21 May 2014}}</ref>
Even with the incredible saturation of the internet, there is still no faster way to reach a wide audience than on-air advertising. In New Zealand Digital TV and the diversification of channels over the last few years has transformed the market in favour of the advertisers, with on-air rates more competitive than ever before. More channel has resulted in niche audiences meaning advertising can be targeting to particular demographics which can dramatically increase the conversion rate. Cheaper on-air rates open the medium to companies who have previously considered it uneconomical. With more channels and lower on-air cost, the budgets for producing TV adverts are under pressure. Fortunately using advanced camera and software technology as well as a number 8 wire approach, we are able to produce TV adverts that look and feel like productions of much greater cost.


We Heart It is also known for its positive community, since there are no features for commenting or messaging, users feel more comfortable posting content since it will not receive negative comments as it might on other social networks.<ref>{{cite web|last=Jones|first=Stacy|title=The Most Popular Social Network You've Never Heard Of--Until Now|url=http://www.fastcompany.com/3022243/whos-next/the-most-popular-social-network-youve-never-heard-of-until-now|publisher=Fast Company|accessdate=13 December 2013}}</ref>
== Online video marketing is the here & now on the web ==


== Usage ==


In December of 2013, We Heart It reached 25 million monthly users.<ref>{{cite web|last=Taylor|first=Colleen|title=Now With 25M Monthly Users, Social Photo Startup We Heart It Partners With Teen Vogue & Others|url=http://techcrunch.com/2013/12/12/we-heart-it-partnership/|publisher=TechCrunch|accessdate=13 December 2013}}</ref> Four out of five of the site’s over 25 million users are under 24 years old, and more than 70 percent are female.<ref>{{cite web|last=Hockenson|first=Lauren|title=With more than 25M users, We Heart It has found a niche with girls under 24|url=http://gigaom.com/2014/04/16/with-more-than-25m-users-we-heart-it-has-found-a-niche-with-teen-and-young-adult-girls/|publisher=GigaOm|accessdate=22 April 2014}}</ref>
What are the benefits a professionally produced video can deliver for your website or online business?


We Heart It is gaining over 1 million new users each month, 2/3 of whom are registering on mobile devices.<ref>{{cite press release |last=Church |first=Jessica |date=27 June 2013 |title=We Heart It Surpasses 20 Million Monthly Users Mark via 100% Organic Growth |url=http://finance.yahoo.com/news/heart-surpasses-20-million-monthly-130000963.html |location=San Francisco |publisher=Yahoo! Finance |accessdate=2013-12-13}}</ref> On average, We Heart It members spend more than 16.5 minutes on the site at a time. The average mobile app users opens the app over 25 times per month.<ref name="Taylor"/>
It’s Emotional - In an environment where scams are so prevalent honest businesses must be forthright in assuring their clients, video can convey emotion and build credibility in the minds of customers for you business.
It’s Visual - Convey information about you business quickly and with sincerity, text and images cannot compete with the visual nature of video.
It’s Sticky - The engaging nature of video encourages users to spend more time on a page, thereby increasing stickiness and ad revenues.
It drives traffic - Search engines now offer video as part of integrated search results. With proper SEO, videos can drive traffic that might otherwise be directed elsewhere to your website instead.
It can help you upsell – in a video giving information of one product you have the opportunity to compare features to another.
It’s a Familiar medium - young or old people have been use to watching video on TV or at the movies, it is now becoming an expectation on the web.
It’s versatile – professionally made video can repurposed for trade shows, DVD’s and presentations.
Recent studies have shown that 77% of internet users view online video, the average of those watching approximately 6 hours each. This growing awareness, acceptance and perhaps even an expectation of online video content by viewers makes video even more important to a company’s marketing now more than ever.


[[The Huffington Post]] cited We Heart It as one of the 10 Happiest Places On The Internet<ref>{{cite news|title=Inspiring Websites: The 10 Happiest Places On The Internet|url=http://www.huffingtonpost.com/2013/01/30/positive-thinking-the-10-_n_2582102.html#slide=2044073|publisher=The Huffington Post|accessdate=3 May 2013|first=Carolyn|last=Gregoire|date=30 January 2013}}</ref> for finding a smile or inspiration on.
== About web video production ==


[[Danielle Bradbery]], season 4 winner of [[The Voice (U.S. TV series)|The Voice]], told [[InStyle]] Magazine that We Heart It is her favorite iPhone app.<ref>{{cite web|last=Davis|first=Jennifer|title=The Voice Winner Danielle Bradbery on Record Deals, Cupcakes, and Tweeting Hunter Hayes|url=http://news.instyle.com/2013/06/21/the-voice-winner-danielle-bradbery-interview-exclusive/|publisher=InStyle|accessdate=25 June 2013}}</ref>
Web marketing has become an essential part of any business promotional strategy, regardless of the size or nature of the business. Your web site is often the first point of contact for new business. The way people view your site is constantly evolving and the importance of keeping up-to-date with its look and usability cannot be underestimated. Web sites are the new “shop window”, even for businesses that traditionally would never have had one. Sites like YouTube and Vimeo have changed the browsing habits of today’s web audience, along with this, their expectations of all sites they visit. Video is now the fastest growing content on the internet, through it, complexed ideas can be conveyed quickly and convincingly. Video can help build a relationship between you and your client helping break down any concerns a new customer may have about purchasing your product or service.

A new customer viewing your site for the first time could get all the information needed to make an informed purchase by merely watching the video on the home page of your web site. Viral videos uploaded to youtube and shared through social media sites offer the equivalent of tens of thousands of dollars in advertising value for only the cost of the video production itself.
In 2013, We Heart It was chosen as one of [[Google Play]]'s Best Apps of 2013.<ref>{{cite web|title=Play Picks Apps - Our Best Apps of 2013|url=https://play.google.com/store/recommended?sp=CAEwAFopCiNwcm9tb3Rpb25fMzAwMDU0YV9iZXN0X2FwcHNfb2ZfMjAxMxAHGAM%3D%3AS%3AANO1ljL9md4&c=apps&hl=en%20|publisher=Google Play|accessdate=17 December 2013}}</ref>


==References==
==References==
Line 59: Line 52:


==External links==
==External links==
* {{official|http://www.swoon-video.co.nz/}}
* {{official|http://www.weheartit.com/}}
* {{official|http://www.swoon-video.co.nz/blog/}}
* {{official|http://blog.weheartit.com/|We Heart It Blog}}


[[Category:Social media]]
[[Category:Social media]]

Revision as of 12:17, 21 June 2014

We Heart It
Available inEnglish, Portuguese (Brazilian), Spanish, French, German, Dutch, Swedish, Italian, Indonesian, Greek, Russian, Turkish, Thai, Simplified Chinese, Traditional Chinese, Japanese, Korean, and more
Headquarters
San Francisco
Created byFabio Giolito
URLweheartit.com
Users25 million[1][2]

We Heart It is an image-based social network for inspiring images. We Heart It describes itself as "A home for your inspiration" and a place to "Organize and share the things you love."[3] Users can collect (or "heart") their favorite images to share with friends and organize into collections. Users can access the site through a web browser or We Heart It's iOS and Android mobile apps.

History

We Heart It was founded in 2008 by Fabio Giolito, a native of Brazil.[4] He started the site as a side project around the idea of "hearting" photos and saving them for sharing with friends. What started as a tool for himself and friends, the product grew organically from there.[5] When growth began to surge, Fabio brought on co-founder Bruno Zanchet to help focus on infrastructure. The two took on some seed funding and the site became an incorporated business in California in 2011.[6]

Business

We Heart It was incorporated in the United States in 2011. Its headquarters are located in San Francisco and has a team of 18 employees.[7]

As of June 2013, We Heart It raised $8 million in Series A funding from White Oak and IDG Ventures.[8]

As of February 2014 it ranks 754 in Alexa's global traffic rank.[9]

In May 2014, We Heart It rolled out its first batch of native, in-stream ads. Early advertisers include Old Navy, Hollister, JCPenney, and Candie's. A small icon above the image indicates which are ads.[10]

Features

We Heart It is a visual platform that supports still images, animated GIFs, and video.

New users can join via email, Facebook, Twitter, and Google+. Users can access the site through a normal web browser or through the site's official mobile iOS app for iPhone, iPod or iPad and Android app. New content can be shared using an official Heart Button bookmarklet[11] or Heart It buttons on a webpage.[12] Users can share content directly on Facebook, Twitter, and Tumblr. It is also possible to find friends from Facebook and Twitter.

We Heart It also offers follow icons, live widgets, and share buttons for users who want to incorporate We Heart It on their website or blog.[13]

We Heart It is also known for its positive community, since there are no features for commenting or messaging, users feel more comfortable posting content since it will not receive negative comments as it might on other social networks.[14]

Usage

In December of 2013, We Heart It reached 25 million monthly users.[15] Four out of five of the site’s over 25 million users are under 24 years old, and more than 70 percent are female.[16]

We Heart It is gaining over 1 million new users each month, 2/3 of whom are registering on mobile devices.[17] On average, We Heart It members spend more than 16.5 minutes on the site at a time. The average mobile app users opens the app over 25 times per month.[6]

The Huffington Post cited We Heart It as one of the 10 Happiest Places On The Internet[18] for finding a smile or inspiration on.

Danielle Bradbery, season 4 winner of The Voice, told InStyle Magazine that We Heart It is her favorite iPhone app.[19]

In 2013, We Heart It was chosen as one of Google Play's Best Apps of 2013.[20]

References

  1. ^ Jones, Stacy. "The Most Popular Social Network You've Never Heard Of--Until Now". Fast Company. Retrieved 12 December 2013.
  2. ^ Taylor, Colleen. "Now With 25M Monthly Users, Social Photo Startup We Heart It Partners With Teen Vogue & Others". TechCrunch. Retrieved 13 December 2013.
  3. ^ "We Heart It | About". Retrieved 17 May 2013.
  4. ^ Shontell, Alyson. "There Is A Very, Very Big Pinterest Competitor With More Than 600 Million Monthly Pageviews". Business Insider. Retrieved 23 April 2013.
  5. ^ Shontell, Alyson. "Another Pinterest Has Arrived In Silicon Valley: WeHeartIt Snags $8 Million With 20 Million Uniques". Business Insider. Retrieved 27 June 2013.
  6. ^ a b Taylor, Colleen. "We Heart It, The Social Photo Phenom That's Quietly Amassed 20M Monthly Users, Nabs $8M Funding". Techcrunch. Retrieved 27 June 2013.
  7. ^ Wagner, Kurt. "Why We Heart It Could Be the Next Big Social Network". Mashable. Retrieved 15 January 2014.
  8. ^ Gannes, Liz. "We Heart It, Image Site That's a Favorite of Young Ladies, Raises $8M". All Things D. Retrieved 27 June 2013.
  9. ^ "Alexa Statistics Summary for weheartit.com". Alexa. Retrieved February 10, 2014.
  10. ^ Wagner, Kurt. "With Nearly 30 Million Users, We Heart It Tests Loyalty With Ads". Mashable. Retrieved 13 May 2014.
  11. ^ "We Heart It | Heart Button". Retrieved 17 May 2013.
  12. ^ "We Heart It | Goodies". Retrieved 17 May 2013.
  13. ^ Ray, Mitt. "How to Get Started With We Heart It [Complete Guide]". Yahoo! Small Business Advisor. Retrieved 21 May 2014.
  14. ^ Jones, Stacy. "The Most Popular Social Network You've Never Heard Of--Until Now". Fast Company. Retrieved 13 December 2013.
  15. ^ Taylor, Colleen. "Now With 25M Monthly Users, Social Photo Startup We Heart It Partners With Teen Vogue & Others". TechCrunch. Retrieved 13 December 2013.
  16. ^ Hockenson, Lauren. "With more than 25M users, We Heart It has found a niche with girls under 24". GigaOm. Retrieved 22 April 2014.
  17. ^ Church, Jessica (27 June 2013). "We Heart It Surpasses 20 Million Monthly Users Mark via 100% Organic Growth" (Press release). San Francisco: Yahoo! Finance. Retrieved 2013-12-13.
  18. ^ Gregoire, Carolyn (30 January 2013). "Inspiring Websites: The 10 Happiest Places On The Internet". The Huffington Post. Retrieved 3 May 2013.
  19. ^ Davis, Jennifer. "The Voice Winner Danielle Bradbery on Record Deals, Cupcakes, and Tweeting Hunter Hayes". InStyle. Retrieved 25 June 2013.
  20. ^ "Play Picks Apps - Our Best Apps of 2013". Google Play. Retrieved 17 December 2013.
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