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Revision as of 00:23, 18 April 2016

Jan-Benedict Steenkamp
Jan-Benedict Steenkamp
Occupation(s)Marketing Scholar and Author
OrganizationUNC Kenan–Flagler Business School
Websitewww.brandbreakout.com

Jan-Benedict E.M. Steenkamp is a marketing professor and author. He is the Knox Massey Distinguished Professor of Marketing and Area Chair of Marketing at Kenan-Flagler Business School, University of North Carolina at Chapel Hill. He is the executive director of AiMark, a global center studying key marketing strategy issues. He is one of the most cited scholars in business and marketing.[1]

Biography

He received his PhD, master’s and bachelor’s degrees from Wageningen University in the Netherlands, and a Doctor Honoris Causa from Aarhus University, Denmark.

Research and Publications

Steenkamp is a leading scholar and widely cited expert on Global Marketing,[2] Branding,[3] Marketing Strategy[4][5] and Emerging Markets.[6] He has published his research in the Journal of Marketing, Journal of Marketing Research, Marketing Science, Journal of Consumer Research, Psychometrika, Management Science, Journal of Management, Academy of Management Journal, Strategic Management Journal, Journal of Business Research and Harvard Business Review. He is the author of Private Label Strategy: How to Meet the Store Brand Challenge and Brand Breakout: How Emerging Market Brands Will Go Global.[7]

Awards and Honors

In 2005, Steenkamp was awarded the Hendrik Muller lifetime prize for “exceptional achievements in the area of the behavioral and social sciences” by the Royal Netherlands Academy of Arts and Sciences.[8] He has won the John D.C. Little award and the Frank Bass award from INFORMS for his research. In 2015 he received the Gilbert Churchill Award for Lifetime Contributions to Marketing Research from the American Marketing Association.The IJRM-EMAC Steenkamp Award given annually to research papers published in International Journal of Research in Marketing that have made a long term impact on the field of marketing is named in his honor.[9]

Books

  • Nirmalaya Kumar; Jan-Benedict Steenkamp (2007). Private Label Strategy: How to Meet the Store Brand Challenge. Harvard Business School Press.
  • Nirmalaya Kumar; Jan-Benedict Steenkamp (2013). Brand Breakout: How Emerging Market Brands Will Go Global. Palgrave Macmillan.

References

  1. ^ "Most-Cited Scientists in Economics & Business | Essential Science Indicators". Thomson Reuters. Retrieved April 12, 2016.
  2. ^ "Made in China: Can China build an Apple or Ikea? | CNBC". cnbc.com. Retrieved April 13, 2016.
  3. ^ "Store Brands Lift Grocers in Troubled Times | New York Times". nytimes.com. Retrieved April 13, 2016.
  4. ^ "Marketing strategies for fast-moving consumer goods | Financial Times". ft.com. Retrieved April 13, 2016.
  5. ^ "More Choices in Store: India's Retailers Are Stocking Up on Private Label Brands | Knowledge@Wharton". knowledge.wharton.upenn.edu. Retrieved April 10, 2016.
  6. ^ "Diaspora Marketing | Harvard Business Review". hbr.com. Retrieved April 13, 2016.
  7. ^ "The emerging brand battle | The Economist". economist.com. Retrieved October 29, 2014.
  8. ^ "Dr Hendrik Muller Prize 2005 for Behavioural and Social Sciences. | De Koninklijke Nederlandse Akademie van Wetenschappen". knaw.nl. Retrieved April 13, 2016.
  9. ^ "IJRM-EMAC Steenkamp Award | European Marketing Academy". emac-online.org. Retrieved April 13, 2016.
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