Coconuts Media: Difference between revisions
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{{Infobox company |
{{Infobox company |
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|name = Coconuts Media |
|name = Coconuts Media |
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|logo = |
|logo = [[Logo.png]] |
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[[File:Coconut-logo cmyk (digital).png|thumbnail]] |
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|type = [[Private company|Private]] |
|type = [[Private company|Private]] |
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|foundation = 2011 |
|foundation = 2011 |
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'''Coconuts Media''' is a [[media]] |
'''Coconuts Media''' is a mutli-national [[media]] compan across [[Asia]] that publishes a network of local [[city]] [[websites]] and [[documentary]] [[videos]] [[online]]. The company currently serves eight cities across [[South East Asia]], namely [[Bangkok]]. [[Manila]], [[Hong Kong]], [[Singapore]], [[Kuala Lumpur]], [[Jakarta]], [[Bali]] and [[Yangon]],<ref name="Mumbrella Q&A">{{cite web |url=http://www.mumbrella.asia/2015/07/qa-with-coconuts-media-founder-byron-perry/ |title= Q&A with Coconuts Media founder Byron Perry|author=<!--Staff writer(s); no by-line.--> |date=13 July 2015 |website=mumbrella.asia |access-date= 28 March 2016}}</ref><ref name="Venturebeat">{{cite web|url=http://venturebeat.com/2016/01/04/coconuts-is-a-local-news-startup-fast-becoming-the-patch-of-southeast-asia/|title=Coconuts is a local news startup fast becoming the Patch of Southeast Asia|last1=De Wall-Montgomery|first1=Michael |date=4 January 2016|website= Venturebeat.com|access-date=28 March 2016}}</ref><ref name="Philstar">{{cite web |url=http://www.philstar.com/entertainment/2015/06/15/1465858/abs-cbn-news-coconuts-media-form-partnership |title=ABS-CBN News & Coconuts Media form partnership |last1=Choa |first1=Kane |last2=Errol |date=15 June 2015 |website=philstar.com |access-date= 28 March 2016}}</ref><ref name = "Manila Bulletin">{{cite web |url=http://www.mb.com.ph/snackable-digital-content-from-abs-cbn-news-and-coconuts-media-partnership/ |title=‘Snackable’ digital content from ABS-CBN News and Coconuts Media partnership |last1=Alejo |first1=Annie |last2=S |date=25 May 2015 |website=mb.com.ph |access-date=28 March 2016}}</ref><ref name="Inquirer">{{cite web |url=http://lifestyle.inquirer.net/195165/video-as-a-medium-to-cover-and-discover-art |title=Video as a medium to cover–and discover–art |last1=Tabora |first1=Brylle |last2=B |date=1 June 2015 |website=lifestyle.inquirer.net | access-date=28 March 2016}}</ref>, covering local news and cultural trends.<ref name="Mumbrella Q&A" /> using social media and video to increase reach.<ref name="Philstar" /><ref name= "Telecompaper">{{cite web |url=http://www.telecompaper.com/news/coconuts-taps-brightcove-for-online-video-service-in-asia--1133554 |title=Coconuts taps Brightcove for online video service in Asia |author=<!--Staff writer(s); no by-line.--> |date=15 March 2016 |website=telecompaper.com |access-date=28 March 2016}}</ref> In addition to English, the company produces content in both [[Thai language|Thai]] and [[Bahasa]].<ref name="Venturebeat" /> |
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[[Article (publishing)|Articles]] |
The core focus of operations is [[Article (publishing)|Articles]] including local [[news]] and [[reviews]], <ref>{{cite web |url=https://e27.co/singapore-to-go-coconuts-in-april/ |title=Singapore to go Coconuts in April |last1=Racoma |first1=J | last2=Angelo |date=9 April 2013 |website=e27.co |access-date=28 March 2016}}</ref><ref name = "techasia">{{cite web |url=https://www.techinasia.com/coconuts-media-announces-coconutsco-angel-funding |title=Coconuts.co Announces Angel Funding and Sets Sights on Singapore |last1=Wee |first1=Willis |date=9 April 2013 |website=techinasia.com |access-date=28 March 2016}}</ref> original [[features]],<ref name = "Manila Bulletin"/><ref name ="SCMP">{{cite web |url=http://www.scmp.com/lifestyle/arts-culture/article/1661424/local-content-delivered-fast-secret-success-byron-perrys |title=Local content delivered fast is the secret of success for Byron Perry's Coconuts websites |last1=Shamdasani |first1=Pavan |date=13 December 2014 |website=scmp.com |access-date=28 March 2016}}</ref> aggregated content, <ref name ="Marketing">{{cite web |url=http://www.marketing-interactive.com/coconuts-sponsored-content-way-forward/ |title=Coconuts: Sponsored content the way forward |last1=Lam |first1=Apple |date=7 July 2014 |website=marketing-interactive.com |access-date=28 March 2016}}</ref> event guides, restaurant reviews, and translations,<ref name = "SCMP"/> in an often humorous voice.<ref name ="TechAsia">{{cite web |url=https://www.techinasia.com/coconutsco-moved-fast-enter-southeast-asia-hyperlocal-city-news-sites-india |title=After going viral across Southeast Asia, hyperlocal blog Coconuts.co heads to India |last1=Freischlad |first1=Nadine |date=23 April 2015 |website=techinasia.com | |access-date=28 March 2016}}</ref> |
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In total, Coconuts |
In total, Coconuts produces over a 100 [[stories]] per weekday across the eight [[countries]] where it operates. <ref>{{cite web |url=http://adobomagazine.com/philippine-news/what-can-we-expect-abs-cbn-x-coconuts-media |title=What can we expect from ABS-CBN x Coconuts Media? |last1=Bayani |first1=Oliver |date=15 May 2015 |website=adobomagazine.com/ |access-date=28 March 2016}}</ref><ref name = "Philstar"/> The quality and insightful articles are often cited and syndicated across other Multi-national media outlets, including The [[Wall Street Journal]], <ref>{{cite web |url=http://blogs.wsj.com/chinarealtime/2016/03/11/china-real-time-tries-pizza-huts-new-durian-pizza-so-you-dont-have-to/ |title=China Real Time Tries Pizza Hut’s New Durian Pizza So You Don’t Have To |date=11 March 2016 |website=wsj.com |access-date= 22 August 2016}}</ref><ref>{{cite web |url=http://blogs.wsj.com/indonesiarealtime/2012/05/23/bangkok-tops-global-facebook-city-list/ |title=Bangkok Tops Global Facebook City List |last1=Purnell |first1=Newley |date=23 May 2012 |website=blogs.wsj.com/indonesiarealtime |publisher=Wall Street Journal |access-date=28 March 2016 }}</ref> [[TIME]],<ref>{{cite web |url=http://newsfeed.time.com/2013/02/19/too-hot-to-handle-thai-jail-sued-over-roast-chili-fumes/ |title=Too Hot to Handle: Thai Jail Sued over Roast Chili Fumes |last1=Campbell |first1=Charlie |date=19 February 2013 |website=newsfeed.time.com/ |publisher=TIME Inc. |access-date= 28 March 2016}}</ref> [[The Guardian]], <ref>{{cite web |url=http://www.theguardian.com/media/2015/apr/29/philippine-press-caught-out-by-last-minute-execution-reprieve-for-mary-jane-veloso |title=Philippine press caught out by last-minute execution reprieve for Mary Jane Veloso |author=<!--Staff writer(s); no by-line.--> |date=29 April 2015 |website=theguardian.com |access-date=28 March 2016}}</ref> [[The Huffington Post]],<ref>{{cite web |url=http://www.huffingtonpost.com/2014/07/07/manila-slum-tourism_n_5552326.html |title=A Glimpse Inside Manila’s Smokey Mountain Slum |last1=Maisel |first1=Michael |date=7 July 2014 |website=huffingtonpost.com |access-date= 28 March 2016}}</ref><ref>{{cite web |url=http://www.huffingtonpost.co.uk/2014/10/03/hong-kong-leader-leung-chun-yings-daughter-leung-chai-yan-mocks-taxpayers-facebook_n_5925594.html |title=Hong Kong Leader Leung Chun-ying's Daughter Leung Chai-yan 'Mocks Taxpayers On Facebook' |last1=Nelson |first1=Sarah |last2=C |date=3 October 2014 |website=huffingtonpost.co.uk |access-date= 28 March 2016}}</ref> [[Gawker]], <ref>{{cite web |url=http://gawker.com/5945393/gangnam-style-dance-off-between-two-rival-bangkok-gangs-ends-in-shoot-out |title='Gangnam Style' Dance-Off Between Rival Bangkok Gangs Ends in Shoot-Out |last1=Zimmerman |first1=Neetzam |date=21 September 2012 |website=gawker.com |access-date=28 March 2016 }} </ref><ref>{{cite web |url=http://gawker.com/hong-kong-leaders-daughter-thanks-silly-taxpayers-for-1641850901 |title=Hong Kong Leader's Daughter Thanks "Silly" Taxpayers for Diamonds |last1=Cush |first1=Andy | date=10 February 2014 |website=gawker.com |access-date= 28 March 2016}}</ref> [[Buzzfeed]], <ref>{{cite web |url=http://www.buzzfeed.com/skarlan/this-documentary-explores-thailands-queer-tomboy-culture#.jtvRQgY3G |title=This Documentary Explores Thailand’s Queer Tomboy Culture |last1=Karlan |first1=Sarah |date=31 January 2015 |website=buzzfeed.com |access-date=28 March 2016}}</ref> [[Mashable]], <ref>{{cite web |url=http://mashable.com/2016/03/15/dead-beached-whale-bali/#Ch8DcuxyaaqF |title=People climb onto dead, beached whale in Bali for a photo op |last1=Tan |first1=Alicia |date=15 March 2016 |website=mashable.com |access-date= 28 March 2016}}</ref> [[The Daily Mail]], <ref>{{cite web |url=http://www.dailymail.co.uk/news/article-2567448/Fighting-freedom-Thai-prison-inmates-earn-parole-beating-foreign-kickboxers-brutal-tournaments-bringing-honour-country.html |title=Fighting for their freedom: Thai prison inmates earn parole by beating foreign kickboxers in brutal tournaments and 'bringing honour to their country' |last1=Thornhill |first1=Ted |date=25 February 2014 |website=dailymail.co.uk |access-date= 28 March 2016}}</ref><ref>{{cite web |url=http://www.dailymail.co.uk/femail/article-3501457/We-d-beat-Woman-wearing-feminist-T-shirt-receives-vile-abuse-photo-posted-Facebook-group-expats-Thailand.html |title='We'd beat it out of her': Woman wearing a feminist T-shirt receives vile abuse after her photo is posted on a Facebook group for expats in Thailand |last1=Jackson-Edwards |first1=Pheobe |date=21 March 2016 |website=dailymail.co.uk |access-date=28 March 2016 }}</ref><ref>{{cite web |url=http://www.dailymail.co.uk/news/article-2777527/Daughter-Hong-Kong-Chief-Executive-facing-calls-quit-pro-democracy-protesters-takes-Facebook-thank-taxpayers-buying-expensive-necklaces-shoes.html |title=Daughter of Hong Kong Chief Executive facing calls to quit by pro-democracy protesters 'takes to Facebook to thank taxpayers for buying her expensive shoes' |last1=Tomlinson |first1=Simon |date=2 October 2014 |website=dailymail.co.uk |access-date=28 March 2016}}</ref> and the [[BBC]].<ref>{{cite web |url=http://www.bbc.com/travel/story/20130806-living-in-bangkok |title=Living in: Bangkok |last1=Marattana |first1=Thanapol |date=7 August 2013 |website=bbc.com |access-date= 28 March 2016}} </ref> [[AOL]]<ref>{{cite web |url=http://www.aol.com/article/2014/11/17/two-americans-wanted-for-trying-to-ship-baby-body-parts-from-thailand/20994766/ |title=Americans who produced 'Bumfights' videos wanted for shipping baby body parts from Thailand |last1=Gorman |first1=Ryan |date=17 November 2014 |website=aol.com |access-date= 22 August 2016}} </ref>, [[The Guardian]]<ref>{{cite web |url=https://www.theguardian.com/commentisfree/2016/may/02/colonial-ruins-epitaph-british-empire-commonwealth |title=Colonial ruins are a fitting epitaph for the British empire |last1=Onuzo |first1=Chibundu |date=3 May 2016 |website=theguardian.com |access-date= 22 August 2016}} </ref><ref>{{cite web |url=https://www.theguardian.com/world/2014/jul/23/mh17-day-of-mourning-in-netherlands-as-bodies-arrive-live-updates |title=MH17: Bodies arrive in Holland as Ukrainian rebel 'admits' missile system – as it happened |last1=Tran |first1=Mark |date=24 July 2014 |website=theguardian.com |access-date= 22 August 2016}} </ref><ref>{{cite web |url=https://www.theguardian.com/world/2012/sep/21/gangnam-style-danceoff-shootout-bangkok |title=Gangnam Style dance-off escalates into gang shootout in Bangkok |last1=Hodal |first1=Kate |date=22 September 2012 |website=theguardian.com |access-date= 22 August 2016}} </ref> |
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Coconuts media |
Coconuts media employs around 40 staff members as of August 2016, half of which are in editorial. |
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In 2015, it had a reported total monthly reach of 14.6 million unique readers across all platforms.<ref name= "Venturebeat"/> |
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Coconuts Media got an Honorable Mention in the 2015 [[SOPA]] Awards for Excellence for "Hidden in Plain Sight", a look at the legions of [[street children]] in Bangkok.<ref>{{cite web |url=http://www.sopawards.com/wp-content/uploads/2015/06/SOPA-2015-Awards-Winner-List.pdf |title=SOPA Award Winners List 2015 |publisher=SOPA |format=PDF |access-date=29 March 2016}}</ref> |
Coconuts Media got an Honorable Mention in the 2015 [[SOPA]] Awards for Excellence for "Hidden in Plain Sight", a look at the legions of [[street children]] in Bangkok.<ref>{{cite web |url=http://www.sopawards.com/wp-content/uploads/2015/06/SOPA-2015-Awards-Winner-List.pdf |title=SOPA Award Winners List 2015 |publisher=SOPA |format=PDF |access-date=29 March 2016}}</ref>. |
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In 2016, Coconuts Hong Kong Managing Editor Laurel Chor won a SOPA for Excellence in Feature Photography in Category B for a profile of Mui Thomas, a young Hong Kong woman with [[harlequin ichthyosis]], a very rare and debilitating skin disease.<ref>{{cite web |url=http://www.sopawards.com/wp-content/uploads/2016/08/SOPA-2016-Awards-Winner-List_v2.pdf |title=SOPA Award Winners List 2016 |publisher=SOPA |format=PDF |access-date=22 August 2016}}</ref> |
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==History== |
==History== |
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Coconuts media |
Coconuts media is said to have been inspired by US-based blogs such as the [[Gothamist]] network and New York's [[Gawker]], <ref name ="SCMP"/> as well as [[Buzzfeed]] and [[Vice]].<ref name = "techasia"/> The company was founded by American journalist and entrepreneur Byron Perry,<ref name ="techasia"/> <ref name ="Tech Asia 2">{{cite web |url=https://www.techinasia.com/bored-reporter-starts-coconuts-asias-rising-star-hyperlocal-journalism |title=Boredom led this ex-reporter to start Southeast Asia’s hottest hyperlocal news company |last1=Lee |first1=Terrance |date=26 December 2013 |website=techinasia.com |access-date=31 March 2016}}</ref><ref name ="SCMP"/> out of his Bangkok apartment in September 2011,<ref name="Marketing"/><ref name="Manila Bulletin"/><ref name = "Tech Asia 2"/><ref name ="Venturebeat"/><ref name = "SCMP"/><ref name ="TechAsia"/> with Perry reportedly self publishing nearly all the articles himself in the first months.<ref name="TechAsia"/><ref name = "Tech Asia 2"/> |
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⚫ | Coconuts Media launched in Manila in November 2012,<ref name="Venturebeat"/><ref name ="Tech Asia 2"/><ref>{{cite web |url=https://e27.co/singapore-to-go-coconuts-in-april/ |title=Singapore to go Coconuts in April |last1=Racoma |first1=J |last2=Angelo |date=9 April 2013 |website=e27.co |publisher= |access-date=31 March 2016}}</ref> |
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==Founder, Byron Perry== |
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⚫ | Coconuts Media launched in its first international office in Manila in November 2012,<ref name="Venturebeat"/><ref name ="Tech Asia 2"/><ref>{{cite web |url=https://e27.co/singapore-to-go-coconuts-in-april/ |title=Singapore to go Coconuts in April |last1=Racoma |first1=J |last2=Angelo |date=9 April 2013 |website=e27.co |publisher= |access-date=31 March 2016}}</ref> ahead of further expansion into Singapore in August 2013. One month later, it launched a regional office in Hong Kong.<ref name ="Tech Asia 2"/><ref name="SCMP"/> |
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An English major from [[Georgetown University]], Coconuts Media founder Byron Perry moved to [[Los Angeles]] in 2007 to work as a [[copy editor]] at [[Variety Magazine]],<ref name="Venturebeat"/><ref name="TechAsia"/><ref name="Tech Asia 2"/> having previously written for [[San Francisco Magazine]].<ref name="Venturebeat"/> Despite being one of Variety’s youngest employees at the time,<ref name="Tech Asia 2"/> he took a severance package and traveled to [[Southeast Asia]], where he found work as an English language reporter at the [[Phnom Penh Post]] in [[Cambodia]].<ref name="Venturebeat"/><ref name="TechAsia"/><ref name="Tech Asia 2"/> He briefly covered [[real estate]] for a magazine in [[Thailand]] before starting Coconuts Bangkok in 2011.<ref name="Tech Asia 2"/> |
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==Coconuts TV== |
==Coconuts TV== |
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Coconuts Media |
Coconuts Media produces in-house and freelance videos as Coconuts TV,<ref name="Manila Bulletin"/> with an average of 20,000 to 30,000 views per video.<ref name="Philstar"/> Aside from short reports and original documentaries,<ref name="Venturebeat"/><ref name="Philstar"/> Coconuts TV produces [[news]], [[food]], and [[travel]] reports,<ref name="Venturebeat"/><ref name="TechAsia"/> aimed at international audiences.<ref name="TechAsia"/> |
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==ABS-CBNews Partnership== |
==ABS-CBNews Partnership== |
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March 2015, Coconuts Media signed a two-year content partnership with [[ABS-CBN]],<ref name="Manila Bulletin"<ref name="Philstar"/><ref name="Inquirer"/> allowing both parties to exchange news, features and video content on their respective |
In March 2015, Coconuts Media signed a two-year content partnership with [[ABS-CBN]],<ref name="Manila Bulletin"<ref name="Philstar"/><ref name="Inquirer"/> allowing both parties to exchange news, features and video content on their respective platforms.<ref name="Philstar"/> ABS-CBN said it hoped the deal with help them gain more granular coverage, especially in Southeast Asia,<ref name="Philstar"/><ref name="Manila Bulletin"/>, while Coconuts Media said it wanted to expand its coverage of [[hard news]] and [[sports]].<ref name="Philstar"/><ref>{{cite web |url=http://adobomagazine.com/philippine-news/what-can-we-expect-abs-cbn-x-coconuts-media |title=What can we expect from ABS-CBN x Coconuts Media? |last1=Bayani |first1=Oliver |date=15 May 2015 |website=adobomagazine.com |access-date= 1 April 2016}}</ref> |
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==Funding and Revenue== |
==Funding and Revenue== |
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A year after the launch of Coconuts Bangkok in 2011, |
A year after the launch of Coconuts Bangkok in 2011, the company reportedly raised a small and undisclosed round of [[Angel funding]] from private investors in [[Silicon Valley]].<ref name="TechAsia"/><ref name="Tech Asia 2"/> They would later go on to report a second round in 2013 after the launch of Coconuts Manila, before scoring a more substantial $2 million round in 2014.<ref name="Venturebeat"/> |
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The main |
The main sources of revenue for Coconuts Media are reported to be traditional online [[banner ads]], sponsored content<ref name="TechAsia"/><ref name="Tech Asia 2"/><ref name="Marketing"/> and video content, with some footage having been sold to unnamed European TV channels.<ref name="TechAsia"/> |
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In 2015-2016, Coconuts Media produced a sponsored content package for Thailand’s [[Singha]] beer, for which Coconuts TV produced a 12-episode video series called on its food channel.<Ref name="Venturebeat"/><ref name="TechAsia"/> Coconuts Media also uses pre-roll ads for onsite videos.<ref>{{cite web |url=http://www.telecompaper.com/news/coconuts-taps-brightcove-for-online-video-service-in-asia--1133554 |title=Coconuts taps Brightcove for online video service in Asia |author=<!--Staff writer(s); no by-line.--> |date=15 March 2016 |website=telecompaper.com |access-date=1 April 2016}}</ref> |
In 2015-2016, Coconuts Media produced a sponsored content package for Thailand’s [[Singha]] beer, for which Coconuts TV produced a 12-episode video series called on its food channel.<Ref name="Venturebeat"/><ref name="TechAsia"/> Coconuts Media also uses pre-roll ads for onsite videos.<ref>{{cite web |url=http://www.telecompaper.com/news/coconuts-taps-brightcove-for-online-video-service-in-asia--1133554 |title=Coconuts taps Brightcove for online video service in Asia |author=<!--Staff writer(s); no by-line.--> |date=15 March 2016 |website=telecompaper.com |access-date=1 April 2016}}</ref> |
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Coconuts media reportedly made almost $500,000 in revenue in 2015 |
Coconuts media reportedly made almost $500,000 in revenue in 2015, with projected revenues in excess of $1 Million for the year of 2016<ref name="Venturebeat"/> |
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==References== |
==References== |
Revision as of 07:30, 23 August 2016
Logo.png | |
Company type | Private |
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Industry | Media |
Founded | 2011 |
Founders | Byron Perry |
Headquarters | Hong Kong |
Number of locations | Bali, Bangkok, Hong Kong, Jakarta, Kuala Lumpur, Manila, Singapore, Yangon |
Website | www |
Coconuts Media is a mutli-national media compan across Asia that publishes a network of local city websites and documentary videos online. The company currently serves eight cities across South East Asia, namely Bangkok. Manila, Hong Kong, Singapore, Kuala Lumpur, Jakarta, Bali and Yangon,[1][2][3][4][5], covering local news and cultural trends.[1] using social media and video to increase reach.[3][6] In addition to English, the company produces content in both Thai and Bahasa.[2]
The core focus of operations is Articles including local news and reviews, [7][8] original features,[4][9] aggregated content, [10] event guides, restaurant reviews, and translations,[9] in an often humorous voice.[11]
In total, Coconuts produces over a 100 stories per weekday across the eight countries where it operates. [12][3] The quality and insightful articles are often cited and syndicated across other Multi-national media outlets, including The Wall Street Journal, [13][14] TIME,[15] The Guardian, [16] The Huffington Post,[17][18] Gawker, [19][20] Buzzfeed, [21] Mashable, [22] The Daily Mail, [23][24][25] and the BBC.[26] AOL[27], The Guardian[28][29][30]
Coconuts media employs around 40 staff members as of August 2016, half of which are in editorial. In 2015, it had a reported total monthly reach of 14.6 million unique readers across all platforms.[2]
Coconuts Media got an Honorable Mention in the 2015 SOPA Awards for Excellence for "Hidden in Plain Sight", a look at the legions of street children in Bangkok.[31].
In 2016, Coconuts Hong Kong Managing Editor Laurel Chor won a SOPA for Excellence in Feature Photography in Category B for a profile of Mui Thomas, a young Hong Kong woman with harlequin ichthyosis, a very rare and debilitating skin disease.[32]
History
Coconuts media is said to have been inspired by US-based blogs such as the Gothamist network and New York's Gawker, [9] as well as Buzzfeed and Vice.[8] The company was founded by American journalist and entrepreneur Byron Perry,[8] [33][9] out of his Bangkok apartment in September 2011,[10][4][33][2][9][11] with Perry reportedly self publishing nearly all the articles himself in the first months.[11][33]
Coconuts Media launched in its first international office in Manila in November 2012,[2][33][34] ahead of further expansion into Singapore in August 2013. One month later, it launched a regional office in Hong Kong.[33][9]
Coconuts TV
Coconuts Media produces in-house and freelance videos as Coconuts TV,[4] with an average of 20,000 to 30,000 views per video.[3] Aside from short reports and original documentaries,[2][3] Coconuts TV produces news, food, and travel reports,[2][11] aimed at international audiences.[11]
ABS-CBNews Partnership
In March 2015, Coconuts Media signed a two-year content partnership with ABS-CBN,[3][5] allowing both parties to exchange news, features and video content on their respective platforms.[3] ABS-CBN said it hoped the deal with help them gain more granular coverage, especially in Southeast Asia,[3][4], while Coconuts Media said it wanted to expand its coverage of hard news and sports.[3][35]
Funding and Revenue
A year after the launch of Coconuts Bangkok in 2011, the company reportedly raised a small and undisclosed round of Angel funding from private investors in Silicon Valley.[11][33] They would later go on to report a second round in 2013 after the launch of Coconuts Manila, before scoring a more substantial $2 million round in 2014.[2]
The main sources of revenue for Coconuts Media are reported to be traditional online banner ads, sponsored content[11][33][10] and video content, with some footage having been sold to unnamed European TV channels.[11]
In 2015-2016, Coconuts Media produced a sponsored content package for Thailand’s Singha beer, for which Coconuts TV produced a 12-episode video series called on its food channel.[2][11] Coconuts Media also uses pre-roll ads for onsite videos.[36]
Coconuts media reportedly made almost $500,000 in revenue in 2015, with projected revenues in excess of $1 Million for the year of 2016[2]
References
- ^ a b "Q&A with Coconuts Media founder Byron Perry". mumbrella.asia. 13 July 2015. Retrieved 28 March 2016.
- ^ a b c d e f g h i j De Wall-Montgomery, Michael (4 January 2016). "Coconuts is a local news startup fast becoming the Patch of Southeast Asia". Venturebeat.com. Retrieved 28 March 2016.
- ^ a b c d e f g h i Choa, Kane; Errol (15 June 2015). "ABS-CBN News & Coconuts Media form partnership". philstar.com. Retrieved 28 March 2016.
- ^ a b c d e Alejo, Annie; S (25 May 2015). "'Snackable' digital content from ABS-CBN News and Coconuts Media partnership". mb.com.ph. Retrieved 28 March 2016.
- ^ a b Tabora, Brylle; B (1 June 2015). "Video as a medium to cover–and discover–art". lifestyle.inquirer.net. Retrieved 28 March 2016.
- ^ "Coconuts taps Brightcove for online video service in Asia". telecompaper.com. 15 March 2016. Retrieved 28 March 2016.
- ^ Racoma, J; Angelo (9 April 2013). "Singapore to go Coconuts in April". e27.co. Retrieved 28 March 2016.
- ^ a b c Wee, Willis (9 April 2013). "Coconuts.co Announces Angel Funding and Sets Sights on Singapore". techinasia.com. Retrieved 28 March 2016.
- ^ a b c d e f Shamdasani, Pavan (13 December 2014). "Local content delivered fast is the secret of success for Byron Perry's Coconuts websites". scmp.com. Retrieved 28 March 2016.
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