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'''Meetup''' is an online [[social networking]] service (operating via a website and a mobile app) for people to organize or join offline group meetings in various cities around the world. Meetup members can find and join groups with a common interest.
'''Meetup''' is an online [[social networking]] service for people to organize and/or join offline group meetings in real life ([[In Real Life|IRL]]).
== History ==
== History ==
Founded by [[Scott Heiferman]] and Brendan McGovern following the [[September 11 attacks]] in 2001, co-founder Scott Heiferman publicly stated that the manner in which people in [[New York City]] came together in the aftermath of that traumatic event inspired them to use the Internet to make it easier for people to connect with strangers in their community.<ref>Celia Sankar, "[http://celiasankar.com/blog/2011/11/16/meetup-ceo-talks-about-doing-what-you-love/ Meetup CEO talks about doing what you love] {{webarchive |url=https://web.archive.org/web/20111228130133/http://celiasankar.com/blog/2011/11/16/meetup-ceo-talks-about-doing-what-you-love/ |date=December 28, 2011 }}," November 16, 2011.</ref>
Founded by [[Scott Heiferman]], Matt Meeker,<ref>{{cite web|url=https://www.cnbc.com/2017/12/05/bark-box-now-profitable-mulls-ipo-or-sale.html|title=BarkBox, now profitable, mulls IPO or sale|access-date=6 December 2017|author=Lauren Hirsch|publisher=CNBC}}</ref> and Brendan McGovern following the [[September 11 attacks]] in 2001, co-founder Scott Heiferman publicly stated that the manner in which people in [[New York City]] came together in the aftermath of that traumatic event inspired them to use the Internet to make it easier for people to connect with strangers in their community.<ref>Celia Sankar, "[http://celiasankar.com/blog/2011/11/16/meetup-ceo-talks-about-doing-what-you-love/ Meetup CEO talks about doing what you love] {{webarchive |url=https://web.archive.org/web/20111228130133/http://celiasankar.com/blog/2011/11/16/meetup-ceo-talks-about-doing-what-you-love/ |date=December 28, 2011 }}," November 16, 2011.</ref>


Launching on June 12, 2002, it quickly became an organizing tool for a variety of common interests including fan groups, outdoor enthusiasts, community activists, support groups, and more. Returning to its roots (originally Meetup gained notoriety as the grassroots backbone of the [[Howard Dean]] presidential campaign in 2004<ref>{{Cite news|url=https://www.nytimes.com/2009/09/06/jobs/06boss.html|title=Scott Heiferman of Meetup: The Pursuit of Community|last=Heiferman|first=Scott|date=2009-09-05|work=The New York Times|access-date=2017-10-13|language=en-US|issn=0362-4331}}</ref><ref name="CNN">[http://www.cnn.com/2011/11/07/tech/web/meetup-2012-campaign-sifry/ "CNN Article – From Howard Dean to the Tea Party: The Power of Meetup.com"]</ref>), in February 2017 it became stridently political, bringing together those unhappy with 2017's US government administration with 1,000+ free groups under the hashtag #Resist(:''location'')<ref>{{cite web|url=https://medium.com/meetup/meetup-to-resist-7d14459a90dc?source=placement_card_footer_grid---------0-41|title=Meetup to #Resist|access-date=1 December 2017}}</ref><ref>{{cite web|url=https://www.forbes.com/sites/stevenrosenbaum/2017/02/09/meetup-take-a-stand-trump/|title=Meetup.com Takes A Political Stand Against The Administration|author=Steven Rosenbaum|publisher=Forbes|access-date=5 December 2017}}</ref> and (very) briefly spiking web traffic to the site. The company has very few employees over the age of 40.<ref>{{cite web|url=https://www.meetup.com/about/allforwe|title=Employees|publisher=Meetup|access-date=30 November 2017}}</ref> Anecdotally, the median age of their users is over 40.
Launched on June 12, 2002, it became an organizing tool for a variety of common interests including fan groups, outdoor enthusiasts, community activists, support groups, and more. In February 2017, returning to its roots, (originally Meetup gained notoriety as the grassroots backbone of the [[Howard Dean]] presidential campaign in 2004<ref>{{Cite news|url=https://www.nytimes.com/2009/09/06/jobs/06boss.html|title=Scott Heiferman of Meetup: The Pursuit of Community|last=Heiferman|first=Scott|date=2009-09-05|work=The New York Times|access-date=2017-10-13|language=en-US|issn=0362-4331}}</ref><ref name="CNN">[http://www.cnn.com/2011/11/07/tech/web/meetup-2012-campaign-sifry/ "CNN Article – From Howard Dean to the Tea Party: The Power of Meetup.com"]</ref>) it became stridently political, bringing together those unhappy with 2017's US government administration with 1,000+ free groups under the [[hashtag]] #Resist(:''location'')<ref>{{cite web|url=https://medium.com/meetup/meetup-to-resist-7d14459a90dc?source=placement_card_footer_grid---------0-41|title=Meetup to #Resist|access-date=1 December 2017}}</ref><ref>{{cite web|url=https://www.forbes.com/sites/stevenrosenbaum/2017/02/09/meetup-take-a-stand-trump/|title=Meetup.com Takes A Political Stand Against The Administration|author=Steven Rosenbaum|publisher=Forbes|access-date=5 December 2017}}</ref> and (very) briefly spiking web traffic to the site. These groups were contrary to Meetup's own stated mission of fostering real community; which mission prohibited "(i)nsulting, vilifying, or being “anti” another group because of things like their race, religion, gender, age, ..."<ref>{{cite web|url=https://medium.com/@meetup/fighting-hate-in-our-communities-922bc4e8fa72?source=placement_card_footer_grid---------0-44|title=Fighting Hate|author=Amy Classen|access-date=6 December 2017}}</ref>


On February 27 and March 1, 2014, a [[denial-of-service attack]] forced Meetup's website offline.<ref>[http://business-technology.co.uk/2014/02/social-site-meetup-under-ddos-attack/ Social site Meetup hit by DDoS attack], By Matt Smith, 2014-02-28, Business Technology</ref><ref>[http://dailyglobe.com/61817/brand-coms-mike-zammuto-discusses-meetup-com-extortion/ Brand.com’s Mike Zammuto Discusses Meetup.com Extortion] {{webarchive|url=https://web.archive.org/web/20140412021812/http://dailyglobe.com/61817/brand-coms-mike-zammuto-discusses-meetup-com-extortion/ |date=April 12, 2014 }}, by Harvey Greer, 2014-03-05, Dailyglobe.com{{cite web|url=http://dailyglobe.com/61817/brand-coms-mike-zammuto-discusses-meetup-com-extortion/? |title=Archived copy |accessdate=2016-02-21 |deadurl=yes |archiveurl=https://web.archive.org/web/20140412021812/http://dailyglobe.com/61817/brand-coms-mike-zammuto-discusses-meetup-com-extortion/ |archivedate=2014-04-12 |df= }} </ref>
On February 27 and March 1, 2014, a [[denial-of-service attack]] forced Meetup's website offline.<ref>[http://business-technology.co.uk/2014/02/social-site-meetup-under-ddos-attack/ Social site Meetup hit by DDoS attack], By Matt Smith, 2014-02-28, Business Technology</ref><ref>[http://dailyglobe.com/61817/brand-coms-mike-zammuto-discusses-meetup-com-extortion/ Brand.com’s Mike Zammuto Discusses Meetup.com Extortion] {{webarchive|url=https://web.archive.org/web/20140412021812/http://dailyglobe.com/61817/brand-coms-mike-zammuto-discusses-meetup-com-extortion/ |date=April 12, 2014 }}, by Harvey Greer, 2014-03-05, Dailyglobe.com{{cite web|url=http://dailyglobe.com/61817/brand-coms-mike-zammuto-discusses-meetup-com-extortion/? |title=Archived copy |accessdate=2016-02-21 |deadurl=yes |archiveurl=https://web.archive.org/web/20140412021812/http://dailyglobe.com/61817/brand-coms-mike-zammuto-discusses-meetup-com-extortion/ |archivedate=2014-04-12 |df= }} </ref>


In November 2017, the site, after rolling out a widely-panned updated app, <ref name="Opinion">{{cite web|url=https://medium.com/meetup/meetup-redesign-e4909ab3f814?source=search_post|title=Meetup Reimagined (User Comments)|access-date=30 November 2017|author=Users}}</ref> was acquired by [[WeWork]].<ref>https://www.bloomberg.com/news/articles/2017-11-28/wework-to-buy-meetup-a-social-network-to-connect-hobbyists</ref> WeWork is a real estate leasing company which sees a combination with Meetup users, who are often seeking space to use after regular office hours, as a means of filling underutilized rental meeting spaces. Meetup news releases and postings characterized the purchase as a "joining" together of the two companies.<ref>{{cite web|url=https://medium.com/meetup/all-for-we-announcement-a448797e3ee5?source=search_post---------6|title=Meetup × WeWork|access-date=30 November 2017}}</ref>
The company has very few employees over the age of 40.<ref>{{cite web|url=https://www.meetup.com/about/allforwe|title=Employees|publisher=Meetup|access-date=30 November 2017}}</ref> Anecdotally, the median age of their users is over 40. In an effort to attract a younger user-set, more used to [[Tinder (app)|Tinder]] and other simplistic apps, it was decided to move the focus of Meetup from groups, to individuals.<ref>{{cite web|url=https://www.fastcompany.com/3064063/how-meetup-ceo-scott-heiferman-used-a-staff-uprising-to-create-a-better-pro|title=How Meetup CEO Scott Heiferman Used A Staff Uprising To Create A Better Product|author=J.J. McCorvey|access-date=6 December 2017}}</ref>

In late 2016 Meetup put the future of the company on the line with a complete redesign:
<blockquote>
{| border="1"
|-
|At the outset of the redesign, we challenged ourselves with a dream assignment: imagine you’re creating Meetup from scratch and build an experience that lays the foundation for the future of Meetup.<ref name=Opinion/>
|}
</blockquote>

As part of the redesign it was decided to support mobile platforms only:
<blockquote>
{| border="1"
|-
|First and most importantly, the team decided to focus on the Meetup apps for iOS and Android.…
and our team was ready to realize the possibility of Meetup as a mobile first product.<ref name=Opinion/>
|}
</blockquote>

An in-depth research effort was conducted in an afternoon and evening with a small, young, urban sampling of users in local bar(s):
<blockquote>
{| border="1"
|-
|The research phase concluded with a design-led offsite involving representatives from every team. We worked in small groups to dream up product solutions to address the different phases of the member journey. In an afternoon, those dreams became paper prototypes, and that same evening, we visited Meetups all over New York City<ref name=Opinion/>
|}
</blockquote>

In November 2017, after rolling out a widely-panned updated app <ref name="Opinion">{{cite web|url=https://medium.com/meetup/meetup-redesign-e4909ab3f814?source=search_post|title=Meetup Reimagined (User Comments)|access-date=30 November 2017|author=Users}}</ref> and seeing web traffic to the Meetup site drop precipitously, it was sold to [[WeWork]].<ref>https://www.bloomberg.com/news/articles/2017-11-28/wework-to-buy-meetup-a-social-network-to-connect-hobbyists</ref>
[[File:Graph_of_Meetup.com_web_traffic_as_of_November_30,_2017.png|thumb|left|Graph of relative web traffic to the Meetup.com site for the 11 months ended November 30, 2017 showing the effect of the roll-out of the new app]]
{{clear}}
WeWork is a real estate leasing company which sees a combination with Meetup users, who are often seeking space to use after regular office hours, as a means of filling underutilized rental meeting spaces.<ref>{{cite web|url=http://fortune.com/2017/11/28/wework-acquiring-meetup/|title=Here's What WeWork Gets Out of Acquiring Real-Life Social Network Meetup|author=Tom Huddleston Jr.|access-date=6 December 2017}}</ref> Meetup news releases and postings characterized the purchase as a "joining" together of the two companies.<ref>{{cite web|url=https://medium.com/meetup/all-for-we-announcement-a448797e3ee5?source=search_post---------6|title=Meetup × WeWork|access-date=30 November 2017}}</ref>


==Functionality==
==Functionality==
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The service is free of charge to individuals who log in as members. They have the ability to join different groups as defined by the rules of the individual groups themselves.
The service is free of charge to individuals who log in as members. They have the ability to join different groups as defined by the rules of the individual groups themselves.


Meetup receives revenue by charging fees to organizers of groups. <ref name="pricing">{{cite web|url=http://www.meetup.com/pricing/|title=Organizer Subscription Pricing - Meetup.com|last=|first=|date=|website=|accessdate=29 July 2017}}</ref><ref name="pricingplan">{{cite web|title=Pricing Plan Update|url=http://help.meetup.com/customer/portal/articles/1738402-important-pricing-update|accessdate=22 July 2015}}</ref>
Meetup receives revenue by charging fees to organizers of groups. <ref name="pricing">{{cite web|url=http://www.meetup.com/pricing/|title=Organizer Subscription Pricing - Meetup.com|last=|first=|date=|website=|accessdate=29 July 2017}}</ref><ref name="pricingplan">{{cite web|title=Pricing Plan Update|url=http://help.meetup.com/customer/portal/articles/1738402-important-pricing-update|accessdate=22 July 2015}}</ref> Decreases in usage directly impacts revenue for the company.


Organizers can customize the Meetup site by selecting from a variety of templates for the overall appearance of their site. They can also create customized pages within the group's Meetup site. Site group functions include:<ref>{{Cite book|title=Meetup Leader: How to Run A Successful and Profitable Meetup Group|last=Zenker|first=Gary|publisher=White Lightning Publishing|year=2014|isbn=978-1941028087|location=United States|pages=}}</ref>
Organizers can customize the Meetup site by selecting from a variety of templates for the overall appearance of their site. They can also create customized pages within the group's Meetup site. Site group functions include:<ref>{{Cite book|title=Meetup Leader: How to Run A Successful and Profitable Meetup Group|last=Zenker|first=Gary|publisher=White Lightning Publishing|year=2014|isbn=978-1941028087|location=United States|pages=}}</ref>
Line 57: Line 86:
Support is by email only. Their website publishes no telephone contact information. The company's Facebook page does not offer a messaging option.<ref name+fb>https://www.facebook.com/meetup</ref>
Support is by email only. Their website publishes no telephone contact information. The company's Facebook page does not offer a messaging option.<ref name+fb>https://www.facebook.com/meetup</ref>


The rudimentary user forum for users was closed March 25. There is currently no available means of interaction between Meetup and users.<ref>{{cite web|url=https://www.meetup.com/boards/thread/32693362|title=Important News: The Discuss Meetup forums will be closing on March 25th (This message board is read-only)|access-date=30 November 2017}}</ref> In addition to shutting down the user forum, the user suggestion site was also closed down. <ref>{{cite web|url=https://meetup.uservoice.com/forums/37079-ideas-and-suggestions-for-meetup|title=This UserVoice helpdesk and feedback forum is no longer available.|access-date=30 November 2017}}</ref>
The rudimentary user forum for users was closed March 25, 2017 as feedback from users became more and more vituperative regarding the new app. There is currently no available means of interaction between Meetup and users.<ref>{{cite web|url=https://www.meetup.com/boards/thread/32693362|title=Important News: The Discuss Meetup forums will be closing on March 25th (This message board is read-only)|access-date=30 November 2017}}</ref> In addition to shutting down the user forum, the user suggestion site was also closed down. <ref>{{cite web|url=https://meetup.uservoice.com/forums/37079-ideas-and-suggestions-for-meetup|title=This UserVoice helpdesk and feedback forum is no longer available.|access-date=30 November 2017}}</ref>


There have been numerous changes made to the app without user input, resulting in an ever-decreasing usage by active users.<ref name="alexa"/>
There have been numerous changes made to the app without user input, resulting in an ever-decreasing usage by active users.<ref name="alexa"/>


==Usage==
==Usage==
[[File:Graph_of_Meetup.com_web_traffic_as_of_November_30,_2017.png|thumb|right|Graph of relative web traffic to the Meetup.com site for the 11 months ended November 30, 2017 showing the effect of the roll-out of the new app]]


In August, 2015 the company claimed to have 22.77 million members in 180 countries and 210,240 groups,<ref>{{cite web|url= http://www.meetup.com/about/ |title= About |publisher= Meetup |date= |accessdate= 2015-07-24}}</ref> although these figures include a very large number of inactive members and groups.
In August, 2015 the company claimed to have 22.77 million members in 180 countries and 210,240 groups,<ref>{{cite web|url= http://www.meetup.com/about/ |title= About |publisher= Meetup |date= |accessdate= 2015-07-24}}</ref> although these figures include a very large number of inactive members and groups. No more recent usage figures have been shared.
{{clear}}


== See also ==
== See also ==

Revision as of 03:11, 7 December 2017

Meetup
Screenshot
Type of site
Social networking
Available inEnglish, Spanish, French, Japanese, Italian, Portuguese, German
OwnerMeetup Inc.
URLmeetup.com
CommercialYes
RegistrationRequired to join a group

Meetup is an online social networking service for people to organize and/or join offline group meetings in real life (IRL).

History

Founded by Scott Heiferman, Matt Meeker,[3] and Brendan McGovern following the September 11 attacks in 2001, co-founder Scott Heiferman publicly stated that the manner in which people in New York City came together in the aftermath of that traumatic event inspired them to use the Internet to make it easier for people to connect with strangers in their community.[4]

Launched on June 12, 2002, it became an organizing tool for a variety of common interests including fan groups, outdoor enthusiasts, community activists, support groups, and more. In February 2017, returning to its roots, (originally Meetup gained notoriety as the grassroots backbone of the Howard Dean presidential campaign in 2004[5][6]) it became stridently political, bringing together those unhappy with 2017's US government administration with 1,000+ free groups under the hashtag #Resist(:location)[7][8] and (very) briefly spiking web traffic to the site. These groups were contrary to Meetup's own stated mission of fostering real community; which mission prohibited "(i)nsulting, vilifying, or being “anti” another group because of things like their race, religion, gender, age, ..."[9]

On February 27 and March 1, 2014, a denial-of-service attack forced Meetup's website offline.[10][11]

The company has very few employees over the age of 40.[12] Anecdotally, the median age of their users is over 40. In an effort to attract a younger user-set, more used to Tinder and other simplistic apps, it was decided to move the focus of Meetup from groups, to individuals.[13]

In late 2016 Meetup put the future of the company on the line with a complete redesign:

At the outset of the redesign, we challenged ourselves with a dream assignment: imagine you’re creating Meetup from scratch and build an experience that lays the foundation for the future of Meetup.[14]

As part of the redesign it was decided to support mobile platforms only:

First and most importantly, the team decided to focus on the Meetup apps for iOS and Android.…

and our team was ready to realize the possibility of Meetup as a mobile first product.[14]

An in-depth research effort was conducted in an afternoon and evening with a small, young, urban sampling of users in local bar(s):

The research phase concluded with a design-led offsite involving representatives from every team. We worked in small groups to dream up product solutions to address the different phases of the member journey. In an afternoon, those dreams became paper prototypes, and that same evening, we visited Meetups all over New York City[14]

In November 2017, after rolling out a widely-panned updated app [14] and seeing web traffic to the Meetup site drop precipitously, it was sold to WeWork.[15]

File:Graph of Meetup.com web traffic as of November 30, 2017.png
Graph of relative web traffic to the Meetup.com site for the 11 months ended November 30, 2017 showing the effect of the roll-out of the new app

WeWork is a real estate leasing company which sees a combination with Meetup users, who are often seeking space to use after regular office hours, as a means of filling underutilized rental meeting spaces.[16] Meetup news releases and postings characterized the purchase as a "joining" together of the two companies.[17]

Functionality

Users enter their city or their postal code and tag the topic they want to meet about. The buggy[14] website/app may help them locate a group to arrange a place and time to meet. Topic listings are also available for users who only enter a location.

Desktop versions are no longer supported and all future development is aimed at smartphones and similar devices used by upper income users.[14] A glaring problem with the most current version is that it loads old versions of pages when accessed from Notifications or other links from within the app. The constant need to refresh pages leads to extraordinary data usage rates. [14]

The service is free of charge to individuals who log in as members. They have the ability to join different groups as defined by the rules of the individual groups themselves.

Meetup receives revenue by charging fees to organizers of groups. [18][19] Decreases in usage directly impacts revenue for the company.

Organizers can customize the Meetup site by selecting from a variety of templates for the overall appearance of their site. They can also create customized pages within the group's Meetup site. Site group functions include:[20]

  • Schedule meetings and automate notices to members for the same
  • The ability to assign different leadership responsibilities and access to the group data
  • The ability to accept RSVPs for an event
  • The ability to monetize groups, accept and track membership and/or meeting payments through WePay
  • Create a file repository for group access
  • Post photo libraries of events
  • Manage communications between group members
  • Post group polls

Pricing

On July 10, 2015, Meetup announced a new pricing plan update meaning larger meetups pay more.[18][19] There is no incentive for Organizers to cull inactive members from their groups.

Support

Support is by email only. Their website publishes no telephone contact information. The company's Facebook page does not offer a messaging option.[21]

The rudimentary user forum for users was closed March 25, 2017 as feedback from users became more and more vituperative regarding the new app. There is currently no available means of interaction between Meetup and users.[22] In addition to shutting down the user forum, the user suggestion site was also closed down. [23]

There have been numerous changes made to the app without user input, resulting in an ever-decreasing usage by active users.[2]

Usage

In August, 2015 the company claimed to have 22.77 million members in 180 countries and 210,240 groups,[24] although these figures include a very large number of inactive members and groups. No more recent usage figures have been shared.

See also

References

  1. ^ Jeffries, Adrianne (January 21, 2011). "The Long and Curious History of Meetup.com". The New York Observer. Retrieved October 11, 2013.
  2. ^ a b "Meetup.com Site Info". Alexa Internet. Retrieved 2012-08-02.
  3. ^ Lauren Hirsch. "BarkBox, now profitable, mulls IPO or sale". CNBC. Retrieved 6 December 2017.
  4. ^ Celia Sankar, "Meetup CEO talks about doing what you love Archived December 28, 2011, at the Wayback Machine," November 16, 2011.
  5. ^ Heiferman, Scott (2009-09-05). "Scott Heiferman of Meetup: The Pursuit of Community". The New York Times. ISSN 0362-4331. Retrieved 2017-10-13.
  6. ^ "CNN Article – From Howard Dean to the Tea Party: The Power of Meetup.com"
  7. ^ "Meetup to #Resist". Retrieved 1 December 2017.
  8. ^ Steven Rosenbaum. "Meetup.com Takes A Political Stand Against The Administration". Forbes. Retrieved 5 December 2017.
  9. ^ Amy Classen. "Fighting Hate". Retrieved 6 December 2017.
  10. ^ Social site Meetup hit by DDoS attack, By Matt Smith, 2014-02-28, Business Technology
  11. ^ Brand.com’s Mike Zammuto Discusses Meetup.com Extortion Archived April 12, 2014, at the Wayback Machine, by Harvey Greer, 2014-03-05, Dailyglobe.com"Archived copy". Archived from the original on 2014-04-12. Retrieved 2016-02-21. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)CS1 maint: archived copy as title (link)
  12. ^ "Employees". Meetup. Retrieved 30 November 2017.
  13. ^ J.J. McCorvey. "How Meetup CEO Scott Heiferman Used A Staff Uprising To Create A Better Product". Retrieved 6 December 2017.
  14. ^ a b c d e f g Users. "Meetup Reimagined (User Comments)". Retrieved 30 November 2017.
  15. ^ https://www.bloomberg.com/news/articles/2017-11-28/wework-to-buy-meetup-a-social-network-to-connect-hobbyists
  16. ^ Tom Huddleston Jr. "Here's What WeWork Gets Out of Acquiring Real-Life Social Network Meetup". Retrieved 6 December 2017.
  17. ^ "Meetup × WeWork". Retrieved 30 November 2017.
  18. ^ a b "Organizer Subscription Pricing - Meetup.com". Retrieved 29 July 2017.
  19. ^ a b "Pricing Plan Update". Retrieved 22 July 2015.
  20. ^ Zenker, Gary (2014). Meetup Leader: How to Run A Successful and Profitable Meetup Group. United States: White Lightning Publishing. ISBN 978-1941028087.
  21. ^ https://www.facebook.com/meetup
  22. ^ "Important News: The Discuss Meetup forums will be closing on March 25th (This message board is read-only)". Retrieved 30 November 2017.
  23. ^ "This UserVoice helpdesk and feedback forum is no longer available". Retrieved 30 November 2017.
  24. ^ "About". Meetup. Retrieved 2015-07-24.