Conceptual design: Difference between revisions
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'''Conceptual Design''' is an [[umbrella term]] given to all forms of non-aesthetic design management disciplines. Although the term existed in use by the art community prior to its use in design, this definition herein is uniquely dedicated to the operational and otherwise intangible non-aesthetic elements of the [[design]] field. Amongst the disciplines that stem from '''Conceptual Design''' are [[User Experience Design]] or [[UX]], [[Interaction Design]], [[Service Design]], or the more generic [[Design Management]]. |
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{{unreferenced|date=June 2017}} |
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{{advert|date=September 2015}} |
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'''Conceptual Design''' is an early phase of the design process, where the broad outlines of function and form of something are articulated. It includes the design of interactions, experiences, processes and strategies. It involves an understanding of people's needs - and how to meet them with products, services, & processes. Common artifacts of conceptual design are concept sketches and models. |
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[[Conceptual Design]] is the design of human interactions, personalised experiences, complex operations, processes, procedures and higher level strategies which are designed with human instinct, behavioural patterns and buying trends in mind. It is the intangible point at which people, services, products, processes, and commercial/value driven currencies meet vision and endless possibility, each acting as a distinct colour on the canvass of the design architect. Conceptual design practitioners tend to be better geared to quickly identifying the underlying motivations of a whole host of stakeholders including service user. As such Conceptual Design provides a clear roadmap to understanding the root-causes of failure within any human interaction. Why did this product launch fail? Why was engagement in this website so poor? Why are people not using this free community service? Why is no-one volunteering for our charity? Why do we have such a high turnover in staff? Why is this research funding not being utilised efficiently? Why are our employees so unhappy? We have the expertise and the resources why can't we reach our next big discovery/milestone? All of these and more are the types of problem areas that Conceptual Designers are well suited to addressing. |
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Since the emergence of [[Design Thinking]] as a vehicle for business and research development, many conventionally trained aesthetic designers have wrongly been called upon to support organisations with workshops pertaining specifically to business or process development in the incorrect assumption that all design is equal in this capacity. This has resulted in a large shadow being cast over the role of design in business and development and questions being asked about the value of design as a tool for business and research development. |
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==See also== |
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* [[Social design]] |
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== The Conceptual Design Forum == |
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[[The Conceptual Design Forum]] was proposed in early 2015 by Jonathan Häsen, founder of Häsen Consulting Ltd. <ref>http://hasen.org.uk</ref>. The formation of The CDF was an effort to create a recognised trade body of Conceptual Design agencies and freelance designers who operate uniquely in non-aesthetic design disciplines such as [[Service Design]], [[User Experience Design]], [[Interaction Design]], [[Spatial Design]]...etc. The long term aim of the forum was to establish an authority which clearly distinguished between aesthetic design disciplines such as [[Graphic Design]], [[Architectural Design]] and those of the aforementioned [[Conceptual Design]] field. |
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It was asserted that clearly distinguishing between practitioners of aesthetic creativity and those of the creativity employed to increase innovation within a business process management setting and/or product/service development/engagement setting, would unlock endless benefits to the buyers of such services. |
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Business and industry who largely invest in the procurement of design services for the developmental benefits it offers in areas of innovation and product/service development would at very least, according to Jonathan Hasen, benefit from having more clearly understandable expectations from their design consultants and similar industry practices, in the long term it was suggested that such practices would allow design specialists to operate to a similar set of standards, providing consistency of delivery for their clients. |
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With governments around the world pledging large sums of money into innovation <ref>https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/293635/bis-14-p188-innovation-report-2014-revised.pdf</ref> and design management <ref>http://ec.europa.eu/eurostat/statistics-explained/index.php/R_%26_D_expenditure</ref>, understanding the variations within the design field was determined by The CDF as being an essential first step in the management process. It was supposed that without a strong understanding of the specific differences within design, it would be increasingly difficult to identify a true perception of value for money. <ref>http://www.theCDF.uk</ref> |
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The CDF was holding regular meetings until the summer of 2016 but unfortunately due to the lack of availability of most members it was decided to suspend all activities until further notice. |
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==External links== |
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*http://www.hasen.org.uk |
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==References== |
==References== |
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Revision as of 15:24, 16 July 2018
Conceptual Design is an umbrella term given to all forms of non-aesthetic design management disciplines. Although the term existed in use by the art community prior to its use in design, this definition herein is uniquely dedicated to the operational and otherwise intangible non-aesthetic elements of the design field. Amongst the disciplines that stem from Conceptual Design are User Experience Design or UX, Interaction Design, Service Design, or the more generic Design Management.
Conceptual Design is the design of human interactions, personalised experiences, complex operations, processes, procedures and higher level strategies which are designed with human instinct, behavioural patterns and buying trends in mind. It is the intangible point at which people, services, products, processes, and commercial/value driven currencies meet vision and endless possibility, each acting as a distinct colour on the canvass of the design architect. Conceptual design practitioners tend to be better geared to quickly identifying the underlying motivations of a whole host of stakeholders including service user. As such Conceptual Design provides a clear roadmap to understanding the root-causes of failure within any human interaction. Why did this product launch fail? Why was engagement in this website so poor? Why are people not using this free community service? Why is no-one volunteering for our charity? Why do we have such a high turnover in staff? Why is this research funding not being utilised efficiently? Why are our employees so unhappy? We have the expertise and the resources why can't we reach our next big discovery/milestone? All of these and more are the types of problem areas that Conceptual Designers are well suited to addressing.
Since the emergence of Design Thinking as a vehicle for business and research development, many conventionally trained aesthetic designers have wrongly been called upon to support organisations with workshops pertaining specifically to business or process development in the incorrect assumption that all design is equal in this capacity. This has resulted in a large shadow being cast over the role of design in business and development and questions being asked about the value of design as a tool for business and research development.
The Conceptual Design Forum
The Conceptual Design Forum was proposed in early 2015 by Jonathan Häsen, founder of Häsen Consulting Ltd. [1]. The formation of The CDF was an effort to create a recognised trade body of Conceptual Design agencies and freelance designers who operate uniquely in non-aesthetic design disciplines such as Service Design, User Experience Design, Interaction Design, Spatial Design...etc. The long term aim of the forum was to establish an authority which clearly distinguished between aesthetic design disciplines such as Graphic Design, Architectural Design and those of the aforementioned Conceptual Design field.
It was asserted that clearly distinguishing between practitioners of aesthetic creativity and those of the creativity employed to increase innovation within a business process management setting and/or product/service development/engagement setting, would unlock endless benefits to the buyers of such services.
Business and industry who largely invest in the procurement of design services for the developmental benefits it offers in areas of innovation and product/service development would at very least, according to Jonathan Hasen, benefit from having more clearly understandable expectations from their design consultants and similar industry practices, in the long term it was suggested that such practices would allow design specialists to operate to a similar set of standards, providing consistency of delivery for their clients.
With governments around the world pledging large sums of money into innovation [2] and design management [3], understanding the variations within the design field was determined by The CDF as being an essential first step in the management process. It was supposed that without a strong understanding of the specific differences within design, it would be increasingly difficult to identify a true perception of value for money. [4]
The CDF was holding regular meetings until the summer of 2016 but unfortunately due to the lack of availability of most members it was decided to suspend all activities until further notice.