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'''Nookazon''' ({{IPAc-en|n|ʊ|k|æ|z|ɒ|n|}}) is a fan-made website that allows players of the 2020 video game ''[[Animal Crossing: New Horizons]]'' to trade and sell items in-game using their services. The website parodies [[Amazon (company)|Amazon]] as they both provide similar services, although more closely resembles [[Craigslist]] and [[eBay]].
'''Nookazon''' ({{IPAc-en|n|ʊ|k|æ|z|ɒ|n|}}) is a fan-made website that allows players of the 2020 video game ''[[Animal Crossing: New Horizons]]'' to trade and sell items in-game using their services. The website parodies [[Amazon (company)|Amazon]] as they both provide similar services, although more closely resembles [[Craigslist]] and [[eBay]].<ref>{{Cite web|last=|first=|date=|title=Nookazon Effortless Grasps The Market For All Animal Crossing Trading|url=https://guruobserver.com/2020/nookazon-effortlessly-grasps-the-market-for-all-the-animal-crossing-trading/|url-status=live|archive-url=|archive-date=|access-date=2020-09-20|website=guruobserver.com}}</ref>


The website allows users to discover other players selling a specific in-game item and buy the item for a set price or make an offer.<ref>{{Cite web|title=You Can Buy Just About Anything in Animal Crossing on Nookazon|url=https://www.vice.com/en_us/article/z3ba8y/you-can-buy-just-about-anything-in-animal-crossing-on-nookazon-waypoint-radio|access-date=2020-07-28|website=[[Vice (website)|Vice]]|language=en}}</ref> In addition to in-game items such as furniture, fruit and clothing,<ref>{{Cite web|last=Kent|first=Emma|date=2020-04-16|title=Animal Crossing's answer to Amazon sells everything from fossils to villagers|url=https://www.eurogamer.net/articles/2020-04-16-this-animal-crossing-trading-site-sells-everything-from-fossils-to-villagers|access-date=2020-07-26|website=[[Eurogamer]]|language=en}}</ref><ref>{{Cite web|last=Archer|first=Nicole|title=Animal Crossing New Horizons: How to earn bells quickly with Nookazon|url=https://www.cnet.com/news/animal-crossing-new-horizons-how-to-earn-bells-quickly-with-nookazon/|access-date=2020-07-28|website=[[CNET]]|language=en}}</ref><ref>{{Citation|title=Animal Crossing: 10 Neat and Helpful User Tools for Turnips, Trading, and More - IGN|url=https://www.ign.com/articles/animal-crossing-new-horizons-guide-nookazon-turnip-exchange-trade-villagers-designs|language=en|access-date=2020-07-28}}</ref> the website accommodates for trading "[[Villager (Animal Crossing)|villagers]]",<ref>{{Cite web|last=Marshall|first=Cass|date=2020-04-13|title=Nookazon makes all Animal Crossing: New Horizons items easy to get|url=https://www.polygon.com/2020/4/13/21219538/animal-crossing-nookazon-trading-site-wishlists-economy-rare-items-villagers|access-date=2020-07-26|website=[[Polygon (website)|Polygon]]|language=en}}</ref> in-game inhabitants, and [[non-player character]] visits, which occur periodically. The name is a portmanteau of Amazon and [[Tom Nook]], one of ''New Horizons''{{'}}s main characters.
The website allows users to discover other players selling a specific in-game item and buy the item for a set price or make an offer.<ref>{{Cite web|title=You Can Buy Just About Anything in Animal Crossing on Nookazon|url=https://www.vice.com/en_us/article/z3ba8y/you-can-buy-just-about-anything-in-animal-crossing-on-nookazon-waypoint-radio|access-date=2020-07-28|website=[[Vice (website)|Vice]]|language=en}}</ref> In addition to in-game items such as furniture, fruit and clothing,<ref>{{Cite web|last=Kent|first=Emma|date=2020-04-16|title=Animal Crossing's answer to Amazon sells everything from fossils to villagers|url=https://www.eurogamer.net/articles/2020-04-16-this-animal-crossing-trading-site-sells-everything-from-fossils-to-villagers|access-date=2020-07-26|website=[[Eurogamer]]|language=en}}</ref><ref>{{Cite web|last=Archer|first=Nicole|title=Animal Crossing New Horizons: How to earn bells quickly with Nookazon|url=https://www.cnet.com/news/animal-crossing-new-horizons-how-to-earn-bells-quickly-with-nookazon/|access-date=2020-07-28|website=[[CNET]]|language=en}}</ref><ref>{{Citation|title=Animal Crossing: 10 Neat and Helpful User Tools for Turnips, Trading, and More - IGN|url=https://www.ign.com/articles/animal-crossing-new-horizons-guide-nookazon-turnip-exchange-trade-villagers-designs|language=en|access-date=2020-07-28}}</ref> the website accommodates for trading "[[Villager (Animal Crossing)|villagers]]",<ref>{{Cite web|last=Marshall|first=Cass|date=2020-04-13|title=Nookazon makes all Animal Crossing: New Horizons items easy to get|url=https://www.polygon.com/2020/4/13/21219538/animal-crossing-nookazon-trading-site-wishlists-economy-rare-items-villagers|access-date=2020-07-26|website=[[Polygon (website)|Polygon]]|language=en}}</ref> in-game inhabitants, and [[non-player character]] visits, which occur periodically. The name is a portmanteau of Amazon and [[Tom Nook]], one of ''New Horizons''{{'}}s main characters.


== History ==
== Development ==

⚫
=== Creation ===
[[File:Original Nookazon Logo.jpeg|thumb|249x249px|The original Nookazon logo, based upon the Amazon logo]]
[[File:Original Nookazon Logo.jpeg|thumb|249x249px|The original Nookazon logo, based upon the Amazon logo]]
Nookazon was founded on April 9, 2020. The website was founded and is run by Daniel Luu, a 25-year old software developer also known by the username squishguin on internet platforms. Luu created the website due to his failed attempts at trading. He joined the Animal Crossing: New Horizons Discord server, and found a trading message thread there, but was overwhelmed with the sheer quantity of traders and the unorganized nature of the platform. He said that "The channel was chaotic. It was all over the place. If you wanted to find something, you had to actually search for it in the chat. I thought to myself, ‘why not use my developer skills to create a better experience for this?'" He then decided to make a website to solve this problem.<ref>{{Cite web|title=Meet Daniel Luu, the 25-Year-Old Behind Nookazon|url=https://www.usehero.com/magazine/nookazon-daniel-luu-interview/|access-date=2020-09-20|website=Hero|language=en-US}}</ref> He created the site with the help of two friends.
Nookazon was founded on April 9, 2020. The website was founded and is run by Daniel Luu, a 25-year old software developer also known by the username squishguin on internet platforms. Luu created the website due to his failed attempts at trading. He joined the Animal Crossing: New Horizons Discord server, and found a trading message thread there, but was overwhelmed with the sheer quantity of traders and the unorganized nature of the platform. He said that "The channel was chaotic. It was all over the place. If you wanted to find something, you had to actually search for it in the chat. I thought to myself, ‘why not use my developer skills to create a better experience for this?'" He then decided to make a website to solve this problem.<ref>{{Cite web|title=Meet Daniel Luu, the 25-Year-Old Behind Nookazon|url=https://www.usehero.com/magazine/nookazon-daniel-luu-interview/|access-date=2020-09-20|website=Hero|language=en-US}}</ref> He created the site with the help of two friends.
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==== Surge in Popularity ====
==== Surge in Popularity ====
The website went live on the 9th of April 2020, but it was popularised when Luu posted a 15-second TikTok showing how to use the website. After that, internet traffic on the website surged from 6,000 to 180,000 overnight.<ref name=":0" /> The website grew beyound the scope of the Animal Crossing Discord, and eventually became an important part of the community, facilitating many trades per day.
The website went live on the 9th of April 2020, but it was popularised when Luu posted a 15-second TikTok showing how to use the website.<ref>{{Cite web|last=Nguyen|first=Emma|date=2020-06-05|title=Nookazon: The Amazon for Animal Crossing|url=https://sickcritic.com/2020/06/05/nookazon-the-amazon-for-animal-crossing/|access-date=2020-09-20|website=Sick Critic|language=en-US}}</ref> After that, internet traffic on the website surged from 6,000 to 180,000 overnight.<ref name=":0" /> The website grew beyound the scope of the Animal Crossing Discord, and eventually became an important part of the community, facilitating many trades per day.


Daniel Luu stated, about the surge in popularity and the difficulties he faced with it<ref name=":3" />, that:
Daniel Luu stated, about the surge in popularity and the difficulties he faced with it<ref name=":3" />, that:
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From a technical perspective, we have over 200,000 unique visitors on the site every day, so making sure that the application is fast and that everybody can do everything they want to do—wishlist things, catalogue things—is a big challenge. But it’s been an incredible learning experience. I don’t think I would have ever gotten this experience without having Nookazon blow up like it did.|author=Daniel Luu|title=|source=in an interview for SquadState.com}}
From a technical perspective, we have over 200,000 unique visitors on the site every day, so making sure that the application is fast and that everybody can do everything they want to do—wishlist things, catalogue things—is a big challenge. But it’s been an incredible learning experience. I don’t think I would have ever gotten this experience without having Nookazon blow up like it did.|author=Daniel Luu|title=|source=in an interview for SquadState.com}}


=== Present ===
== Release ==
[[File:Nookazon Discord Promotion.jpg|thumb|The Nookazon Discord promotional art]]
[[File:Nookazon Discord Promotion.jpg|thumb|The Nookazon Discord promotional art]]
Nookazon is split into two main areas; one is the Nookazon website, which is constructed entirely from scratch; the other, the Nookazon Discord server, is built using [[Discord (software)|Discord]] channels and bots. The Nookazon website is managed by Daniel Luu and two friends. The Nookazon Discord, which now has around 600,000 members, has thirty volunteer moderators and is managed by Daniel Luu's friend Brandon.<ref>{{Cite web|title=Nookazon|url=https://top.gg/servers/697834746734051358|access-date=2020-09-20|website=Discord Servers}}</ref><ref name=":3" /> There is also a social media team, compromised of three people, that manages Nookazon's social media accounts, compromising of their Instagram, Twitter, TikTok and Facebook accounts, as well as announcements. The website has 270,000 daily users and reaches seven million page views a day.<ref name=":0" />
Nookazon is split into two main areas; one is the Nookazon website, which is constructed entirely from scratch; the other, the Nookazon Discord server, is built using [[Discord (software)|Discord]] channels and bots. The Nookazon website is managed by Daniel Luu and two friends. The Nookazon Discord, which now has around 600,000 members, has thirty volunteer moderators and is managed by Daniel Luu's friend Brandon.<ref>{{Cite web|title=Nookazon|url=https://top.gg/servers/697834746734051358|access-date=2020-09-20|website=Discord Servers}}</ref><ref name=":3" /> There is also a social media team, compromised of three people, that manages Nookazon's social media accounts, compromising of their Instagram, Twitter, TikTok and Facebook accounts, as well as announcements. The website has 270,000 daily users and reaches seven million page views a day.<ref name=":0" />


Daniel Luu has taken development of the site full time. He stated that:<ref>{{Cite web|last=Meek|first=Andy|date=2020-05-12|title=‘Animal Crossing’ is so popular it’s now got its own version of Amazon|url=https://bgr.com/2020/05/11/animal-crossing-new-horizons-nookazon-amazon-store/|access-date=2020-09-20|website=BGR|language=en-US}}</ref><ref name=":0" />
==== Updates ====

{{Quote|text=I’ve cut out a lot of hobbies, like watching YouTube, and spend most of my free time on the site,” he said. “I don’t mind though, because I love working on it, and I would probably be making another app or website if it wasn’t Nookazon.|author=Daniel Luu|title=|source=}}

⚫
=== Updates ===
Since its inception, Nookazon has received regular updates in order to improve the experience.<ref name=":4">{{Cite web|title=Buy & Sell Animal Crossing New Horizons Items|url=https://nookazon.com/|access-date=2020-07-27|website=Nookazon|language=en}}</ref> These have drastically changed the layout, format and view of the website to be more efficient and easier to use. These changes include:
Since its inception, Nookazon has received regular updates in order to improve the experience.<ref name=":4">{{Cite web|title=Buy & Sell Animal Crossing New Horizons Items|url=https://nookazon.com/|access-date=2020-07-27|website=Nookazon|language=en}}</ref> These have drastically changed the layout, format and view of the website to be more efficient and easier to use. These changes include:


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* A messaging function inside the site, which allows users to communicate for trades - this was added to take pressure off the Discord server, which has too many users
* A messaging function inside the site, which allows users to communicate for trades - this was added to take pressure off the Discord server, which has too many users
* A "Shopping Cart" for organisation of requested trades
* A "Shopping Cart" for organisation of requested trades

⚫
=== Black Lives Matter Controversy ===
⚫
Following the [[George Floyd protests]] which began in May 2020, users of Nookazon criticized the website's leaders and [[Moderation system|moderators]] for banning Discord members who posted in support of [[Black Lives Matter]].<ref name="poly">{{Cite web |last=Hernandez |first=Patricia |date=2020-06-02 |title=Animal Crossing’s escapist fantasy is getting a reality check |url=https://www.polygon.com/2020/6/2/21277972/animal-crossing-new-horizons-black-lives-matter-acnh-nintendo-switch-politics |access-date=2020-07-28 |website=[[Polygon (website)|Polygon]]}}</ref><ref name="fan">{{Cite web |last=Carter |first=Chase |date=2020-06-04 |title=Inside Nookazon, the Troubled Animal Crossing Marketplace |url=https://www.fanbyte.com/features/inside-nookazon-the-troubled-animal-crossing-marketplace/ |access-date=2020-07-28 |website=Fanbyte}}</ref><ref>{{Cite web |last=Rubio |first=Minna Adel |date=2020-06-03 |title=Animal Crossing's Nookazon Sorry For Censoring BLM Protest Discussion |url=https://screenrant.com/animal-crossing-nookazon-apology-blm-protest-censorship/ |access-date=2020-07-28 |website=[[Screen Rant]]}}</ref> Nookazon leadership later clarified that they support the protests, pledging to donate $500, and asked that users opt-in to a "current events" channel where this discussion could take place.<ref name="poly" /> They soon shut down this channel and replaced it with a non-interactive "global resources" channel with links to protest information.<ref name="fan" /> Former moderators of the Discord server complained of a "corporate" culture modeled on Amazon that focused on meeting moderation quotas and productivity targets. They also noted that leadership imposed a requirement to quash all mentions of [[LGBT]] language on the server, drawing comparisons to [[censorship]]. They felt that emulating Amazon's corporate culture was detrimental to the community and made their missteps and apologies appear as "empty <nowiki>[</nowiki>[[public relations]]<nowiki>]</nowiki> platitudes".<ref name="fan" /><ref>{{Cite web|last=Hernandez|first=Patricia|date=2020-06-02|title=Animal Crossing’s escapist fantasy is getting a reality check|url=https://www.polygon.com/2020/6/2/21277972/animal-crossing-new-horizons-black-lives-matter-acnh-nintendo-switch-politics|access-date=2020-09-20|website=Polygon|language=en}}</ref>


== Trading ==
== Trading ==
[[File:Itemsections.png|thumb|513x513px|The various item categories of Nookazon]]
[[File:Itemsections.png|thumb|513x513px|The various item categories of Nookazon]]
The website does not carry out the trade itself; it shows a catalogue of items, that in turn display potential sellers.<ref name=":1">{{Cite web|title=Buy & Sell Animal Crossing New Horizons Items|url=https://nookazon.com/|access-date=2020-07-26|website=Nookazon|language=en}}</ref> In this respect, it functions more like the online marketplace [[eBay]].<ref>{{Cite web|date=2020-04-13|title=Animal Crossing Nookazon Site Has Become a Source for Items, Villagers|url=https://www.siliconera.com/animal-crossing-nookazon-has-become-a-source-for-furniture-and-villagers/|access-date=2020-09-20|website=Siliconera|language=en-US}}</ref> The trade is then carried out in ''Animal Crossing: New Horizons''. The website forbids the use of [[Currency|real-life currency]]; it instead is built off of ''[[Animal Crossing: New Horizons]]''{{'}}s currency of "Bells" <ref name=":0">{{Cite web|last=Favis|first=Elise|title=He created an Amazon-like website for Animal Crossing. It’s getting millions of clicks per day.|url=https://www.washingtonpost.com/video-games/2020/05/11/nookazon-animal-crossing-new-horizons-trading/|access-date=2020-07-26|website=[[Washington Post]]|language=en}}</ref>. The website has more than nine million item listings.
The website does not carry out the trade itself; it shows a catalogue of items, that in turn display potential sellers.<ref name=":1">{{Cite web|title=Buy & Sell Animal Crossing New Horizons Items|url=https://nookazon.com/|access-date=2020-07-26|website=Nookazon|language=en}}</ref> In this respect, it functions more like the online marketplace [[eBay]].<ref>{{Cite web|date=2020-04-13|title=Animal Crossing Nookazon Site Has Become a Source for Items, Villagers|url=https://www.siliconera.com/animal-crossing-nookazon-has-become-a-source-for-furniture-and-villagers/|access-date=2020-09-20|website=Siliconera|language=en-US}}</ref> The trade is then carried out in ''Animal Crossing: New Horizons''. The website forbids the use of [[Currency|real-life currency]]; it instead is built off of ''[[Animal Crossing: New Horizons]]''{{'}}s currency of "Bells" <ref name=":0">{{Cite web|last=Favis|first=Elise|title=He created an Amazon-like website for Animal Crossing. It’s getting millions of clicks per day.|url=https://www.washingtonpost.com/video-games/2020/05/11/nookazon-animal-crossing-new-horizons-trading/|access-date=2020-07-26|website=[[Washington Post]]|language=en}}</ref>. The majority of the website's trading is done either on the website itself or on the accompanying Discord server.<ref>{{Cite web|title=Nookazon Is Like Amazon For Animal Crossing: New Horizons Items|url=https://www.gamespot.com/articles/nookazon-is-like-amazon-for-animal-crossing-new-ho/1100-6475994/|access-date=2020-07-28|website=[[GameSpot]]|language=en-US}}</ref> The website has a comprehensive listing of all the items in the game,<ref>{{Cite web|last=Hernandez|first=Patricia|date=2020-06-11|title=What Animal Crossing fans buy the most, from furniture to items|url=https://www.polygon.com/2020/6/11/21288185/animal-crossing-popular-items-furniture-nookazon-nook-market-nintendo-switch|access-date=2020-07-28|website=[[Polygon (website)|Polygon]]|language=en}}</ref> created by use of spreadsheets provided by the community.<ref name=":0" /> The website has more than nine million item listings.The most popular items on the site are Nook Miles Tickets, followed by the cutting board, ironwood dresser, crescent-moon chair and fish bait.<ref>{{Cite web|last=Hernandez|first=Patricia|date=2020-06-11|title=What Animal Crossing fans buy the most, from furniture to items|url=https://www.polygon.com/2020/6/11/21288185/animal-crossing-popular-items-furniture-nookazon-nook-market-nintendo-switch|access-date=2020-09-20|website=Polygon|language=en}}</ref> [[File:Nookazon Screenshot Front Page.png|thumb|317x317px|The Nookazon front page]]

The majority of the website's trading is done either on the website itself or on the accompanying Discord server.<ref>{{Cite web|title=Nookazon Is Like Amazon For Animal Crossing: New Horizons Items|url=https://www.gamespot.com/articles/nookazon-is-like-amazon-for-animal-crossing-new-ho/1100-6475994/|access-date=2020-07-28|website=[[GameSpot]]|language=en-US}}</ref> The website has a comprehensive listing of all the items in the game,<ref>{{Cite web|last=Hernandez|first=Patricia|date=2020-06-11|title=What Animal Crossing fans buy the most, from furniture to items|url=https://www.polygon.com/2020/6/11/21288185/animal-crossing-popular-items-furniture-nookazon-nook-market-nintendo-switch|access-date=2020-07-28|website=[[Polygon (website)|Polygon]]|language=en}}</ref> created by use of spreadsheets provided by the community.<ref name=":0" />

The most popular items on the site are Nook Miles Tickets, followed by the cutting board, ironwood dresser, crescent-moon chair and fish bait.<ref>{{Cite web|last=Hernandez|first=Patricia|date=2020-06-11|title=What Animal Crossing fans buy the most, from furniture to items|url=https://www.polygon.com/2020/6/11/21288185/animal-crossing-popular-items-furniture-nookazon-nook-market-nintendo-switch|access-date=2020-09-20|website=Polygon|language=en}}</ref>
[[File:Nookazon Screenshot Front Page.png|thumb|317x317px|The Nookazon front page]]


=== Selling ===
=== Selling ===
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=== Buying ===
=== Buying ===
Buying an item begins by finding the item on the website. From here, the item displays buyer listings, which are offers for an item for a specific price.<ref>{{Cite web|last=April 2020|first=Austin Wood 16|title=Animal Crossing: New Horizons' Nookazon explained: How to use the fan-made store|url=https://www.gamesradar.com/animal-crossing-new-horizons-nookazon-explained/|access-date=2020-09-20|website=gamesradar|language=en}}</ref> This can be cross-referenced with the average price graph to ensure the buyer is getting a fair trade. The Buyer will suggest a price, which will then be accepted by the Buyer, or counter offered. Once the offer is accepted, the trade takes place in game.<ref>{{Cite web|last=Marshall|first=Cass|date=2020-04-13|title=Nookazon makes all Animal Crossing: New Horizons items easy to get|url=https://www.polygon.com/2020/4/13/21219538/animal-crossing-nookazon-trading-site-wishlists-economy-rare-items-villagers|access-date=2020-09-20|website=Polygon|language=en}}</ref>
Buying an item begins by finding the item on the website. From here, the item displays buyer listings, which are offers for an item for a specific price.<ref>{{Cite web|last=April 2020|first=Austin Wood 16|title=Animal Crossing: New Horizons' Nookazon explained: How to use the fan-made store|url=https://www.gamesradar.com/animal-crossing-new-horizons-nookazon-explained/|access-date=2020-09-20|website=gamesradar|language=en}}</ref> This can be cross-referenced with the average price graph to ensure the buyer is getting a fair trade. The Buyer will suggest a price, which will then be accepted by the Buyer, or counter offered. Once the offer is accepted, the trade takes place in game.<ref>{{Cite web|last=Marshall|first=Cass|date=2020-04-13|title=Nookazon makes all Animal Crossing: New Horizons items easy to get|url=https://www.polygon.com/2020/4/13/21219538/animal-crossing-nookazon-trading-site-wishlists-economy-rare-items-villagers|access-date=2020-09-20|website=Polygon|language=en}}</ref><ref>{{Cite web|date=2020-04-17|title=Animal Crossing: New Horizons - How to Use Nookazon To Buy Any Item You Want|url=https://www.thegamer.com/animal-crossing-new-horizons-how-to-use-nookazon/|access-date=2020-09-20|website=TheGamer|language=en-US}}</ref>


=== The In-Game Trade ===
=== The In-Game Trade ===
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=== Economy and Prices ===
=== Economy and Prices ===
As Animal Crossing players became more rich with Bells, Nookazon looked to other forms of currency in order to keep a stable economy.<ref>{{Cite web|last=Jakobs|first=Benjamin|date=2020-04-14|title=Nookazon ist ein Marktplatz im Stil von Amazon, wo Spieler Sachen in Animal Crossing: New Horizons suchen und verkaufen|url=https://www.eurogamer.de/articles/2020-04-14-nookazon-ist-ein-marktplatz-im-stil-von-amazon-wo-spieler-sachen-in-animal-crossing-new-horizons-suchen-und-verkaufen|access-date=2020-09-20|website=Eurogamer.de|language=de}}</ref><ref>{{Citation|title=Animal Crossing: 10 Neat and Helpful User Tools for Turnips, Trading, and More - IGN|url=https://www.ign.com/articles/animal-crossing-new-horizons-guide-nookazon-turnip-exchange-trade-villagers-designs|language=en|access-date=2020-09-20}}</ref> This is where Nook Miles Tickets were introduced. Whereas the value of Bells has gradually decreased over time, the price of Nook Miles Tickets has stayed consistent.<ref>{{Cite web|last=Sung|first=Morgan|title=Inside the black market trading communities of 'Animal Crossing'|url=https://mashable.com/article/animal-crossing-nookazon-discord/|access-date=2020-09-20|website=Mashable|language=en}}</ref> As such, Nookazon's economy has two forms of currency; the highly fluctuating bell economy, and the stable Nook Miles Ticket economy.<ref>{{Cite web|last=Kent|first=Emma|date=2020-04-22|title=Animal Crossing's Nook Miles Tickets have become a bizarre trading currency|url=https://www.eurogamer.net/articles/2020-04-22-animal-crossings-nook-miles-tickets-have-become-a-bizarre-trading-currency|access-date=2020-09-20|website=Eurogamer|language=en}}</ref>
As Animal Crossing players became more rich with Bells<ref>{{Cite web|last=Wigglesworth|first=Robin|last2=Lewis|first2=Leo|date=2020-04-28|title=Virtual rate cut forces Nintendo gamers into riskier assets {{!}} Free to read|url=https://www.ft.com/content/68f96d24-02f0-42fd-b132-aba0acba777f|access-date=2020-09-20|website=www.ft.com|language=en-GB}}</ref>, Nookazon looked to other forms of currency in order to keep a stable economy.<ref>{{Cite web|last=Jakobs|first=Benjamin|date=2020-04-14|title=Nookazon ist ein Marktplatz im Stil von Amazon, wo Spieler Sachen in Animal Crossing: New Horizons suchen und verkaufen|url=https://www.eurogamer.de/articles/2020-04-14-nookazon-ist-ein-marktplatz-im-stil-von-amazon-wo-spieler-sachen-in-animal-crossing-new-horizons-suchen-und-verkaufen|access-date=2020-09-20|website=Eurogamer.de|language=de}}</ref><ref>{{Citation|title=Animal Crossing: 10 Neat and Helpful User Tools for Turnips, Trading, and More - IGN|url=https://www.ign.com/articles/animal-crossing-new-horizons-guide-nookazon-turnip-exchange-trade-villagers-designs|language=en|access-date=2020-09-20}}</ref> This is where Nook Miles Tickets were introduced. Whereas the value of Bells has gradually decreased over time, the price of Nook Miles Tickets has stayed consistent.<ref>{{Cite web|last=Sung|first=Morgan|title=Inside the black market trading communities of 'Animal Crossing'|url=https://mashable.com/article/animal-crossing-nookazon-discord/|access-date=2020-09-20|website=Mashable|language=en}}</ref><ref>{{Cite web|title=Animal Crossing’s massive popularity has made it less like paradise and more like Wall Street|url=https://www.washingtonpost.com/graphics/2020/video-games/animal-crossing-power-players/|access-date=2020-09-20|website=Washington Post|language=en}}</ref> As such, Nookazon's economy has two forms of currency; the highly fluctuating bell economy, and the stable Nook Miles Ticket economy.<ref>{{Cite web|last=Kent|first=Emma|date=2020-04-22|title=Animal Crossing's Nook Miles Tickets have become a bizarre trading currency|url=https://www.eurogamer.net/articles/2020-04-22-animal-crossings-nook-miles-tickets-have-become-a-bizarre-trading-currency|access-date=2020-09-20|website=Eurogamer|language=en}}</ref><ref>{{Cite web|date=2020-06-03|title=10 Best Items You Can Find On Nookazon For Animal Crossing: New Horizons|url=https://gamerant.com/animal-crossing-new-horizons-nookazon-best-items/|access-date=2020-09-20|website=Game Rant|language=en-US}}</ref><ref>{{Cite web|date=2020-05-11|title=Nookazon creator interviewed by Launcher, The Washington Post’s gaming publication|url=https://nintendowire.com/news/2020/05/11/nookazon-creator-interviewed-by-launcher-the-washington-posts-gaming-publication/|access-date=2020-09-20|website=Nintendo Wire}}</ref>


When asked about the fluctuating price of certain popular items in the game, Daniel Luu stated<ref name=":3" />:
When asked about the fluctuating price of certain popular items in the game, Daniel Luu stated<ref name=":3" />:
{{Quote|text=One thing it’s definitely taught me is that people will go crazy over certain items. People just love to have their dream islands come true. Even though sometimes the Discord link on the website doesn’t work, people are still figuring out a way to go out and contact people in order to make these trades. It just really shows that there’s a need for this marketplace to be safe and easy to use. Those are the things that we really are focusing on moving forward with the platform.|author=Daniel Luu|title=|source=}}
{{Quote|text=One thing it’s definitely taught me is that people will go crazy over certain items. People just love to have their dream islands come true. Even though sometimes the Discord link on the website doesn’t work, people are still figuring out a way to go out and contact people in order to make these trades. It just really shows that there’s a need for this marketplace to be safe and easy to use. Those are the things that we really are focusing on moving forward with the platform.|author=Daniel Luu|title=|source=}}

== Criticism ==
⚫
=== Black Lives Matter Controversy ===
⚫
Following the [[George Floyd protests]] which began in May 2020, users of Nookazon criticized the website's leaders and [[Moderation system|moderators]] for banning Discord members who posted in support of [[Black Lives Matter]].<ref name="poly">{{Cite web |last=Hernandez |first=Patricia |date=2020-06-02 |title=Animal Crossing’s escapist fantasy is getting a reality check |url=https://www.polygon.com/2020/6/2/21277972/animal-crossing-new-horizons-black-lives-matter-acnh-nintendo-switch-politics |access-date=2020-07-28 |website=[[Polygon (website)|Polygon]]}}</ref><ref name="fan">{{Cite web |last=Carter |first=Chase |date=2020-06-04 |title=Inside Nookazon, the Troubled Animal Crossing Marketplace |url=https://www.fanbyte.com/features/inside-nookazon-the-troubled-animal-crossing-marketplace/ |access-date=2020-07-28 |website=Fanbyte}}</ref><ref>{{Cite web |last=Rubio |first=Minna Adel |date=2020-06-03 |title=Animal Crossing's Nookazon Sorry For Censoring BLM Protest Discussion |url=https://screenrant.com/animal-crossing-nookazon-apology-blm-protest-censorship/ |access-date=2020-07-28 |website=[[Screen Rant]]}}</ref> Nookazon leadership later clarified that they support the protests, pledging to donate $500, and asked that users opt-in to a "current events" channel where this discussion could take place.<ref name="poly" /> They soon shut down this channel and replaced it with a non-interactive "global resources" channel with links to protest information.<ref name="fan" /> Former moderators of the Discord server complained of a "corporate" culture modeled on Amazon that focused on meeting moderation quotas and productivity targets. They also noted that leadership imposed a requirement to quash all mentions of [[LGBT]] language on the server, drawing comparisons to [[censorship]]. They felt that emulating Amazon's corporate culture was detrimental to the community and made their missteps and apologies appear as "empty <nowiki>[</nowiki>[[public relations]]<nowiki>]</nowiki> platitudes".<ref name="fan" /><ref>{{Cite web|last=Hernandez|first=Patricia|date=2020-06-02|title=Animal Crossing’s escapist fantasy is getting a reality check|url=https://www.polygon.com/2020/6/2/21277972/animal-crossing-new-horizons-black-lives-matter-acnh-nintendo-switch-politics|access-date=2020-09-20|website=Polygon|language=en}}</ref>

=== Safe Trading and Inflated Pricing ===
Nookazon has been used to scam users by [[scammers]].

For high value items, users have inflated the price ten-fold, in order to gain the most money possible. One signifcant instance of this is with villagers, specifically Raymond, a villager new to Animal Crossing: New Horizons.<ref>{{Cite web|last=Tan|first=Natalie|date=2020-05-20|title=Animal Crossing Players Are Getting Scammed — What To Look Out For|url=https://www.nylon.com.sg/2020/05/animal-crossing-players-are-getting-scammed-what-to-look-out-for/|access-date=2020-09-20|website=NYLON SINGAPORE|language=en-US}}</ref> Prices have been inflated into the tens of millions. The high demand for these characters perpetuates the inflation. This occurs with rare furniture items too, with a poster being in the millions.<ref>{{Cite web|date=2020-05-15|title=The 'Animal Crossing' black market villager trade has exposed an ugly side to a wholesome game {{!}} NME Australia|url=https://www.nme.com/en_au/features/the-animal-crossing-black-market-villager-trade-has-exposed-an-ugly-side-to-a-wholesome-game-2669268|access-date=2020-09-20|website=NME Music News, Reviews, Videos, Galleries, Tickets and Blogs {{!}} NME.COM|language=en-AU}}</ref><ref>{{Cite news|last=Favis|first=Elise|title=Hackers are putting star fragment trees in Animal Crossing, but planting them is a big risk|language=en-US|work=Washington Post|url=https://www.washingtonpost.com/video-games/2020/05/19/hackers-are-putting-star-fragment-trees-animal-crossing-planting-them-is-big-risk/|access-date=2020-09-20|issn=0190-8286}}</ref> Many have critcised the villager trading system, accusing Nookazon as being in "the darkest corners of the internet".<ref>{{Cite web|date=2020-04-21|title=How Selling My Animal Crossing Villager On the Black Market Made Me a Millionaire|url=https://twinfinite.net/2020/04/how-selling-my-animal-crossing-villager-on-the-black-market-made-me-a-millionaire/|access-date=2020-09-20|website=Twinfinite|language=en-US}}</ref><ref>{{Cite web|date=2020-05-13|title=Animal Crossing New Horizons Furniture: The Rarest and Most Valuable Pieces|url=https://www.denofgeek.com/games/animal-crossing-new-horizons-furniture-rarest-valuable-pieces/|access-date=2020-09-20|website=Den of Geek|language=en-US}}</ref><ref>{{Cite web|date=2020-04-27|title=Animal Crossing: How to Use Nookazon to Buy and Trade Everything|url=https://www.cbr.com/animal-crossing-new-horizons-nookazon-marketplace/|access-date=2020-09-20|website=CBR|language=en-US}}</ref> Seasonal materials are also susscetible to large fluctatuions in price, with an aution for 100 cherry blossom petals selling at a total of 2.8 million bells.<ref>{{Cite web|last=Hernandez|first=Patricia|date=2020-05-08|title=Animal Crossing cherry blossom farmers are making bank right now|url=https://www.polygon.com/2020/5/8/21251979/animal-crossing-new-horizons-cherry-blossom-acorns-pine-cones-diy-bells-economy-acnh-nintendo-switch|access-date=2020-09-20|website=Polygon|language=en}}</ref>


== Future ==
== Future ==

Revision as of 17:07, 20 September 2020

Nookazon
Official logo
Founder(s)Daniel Luu
Key people@jayquality (logo design), Bradon (discord management)
IndustryOnline and Video Game Trading
ServicesVideo game trading
URLnookazon.com
CommercialYes
LaunchedApril 9, 2020; 4 years ago (2020-04-09)
Current statusActive

Nookazon (/nʊkæzɒn/) is a fan-made website that allows players of the 2020 video game Animal Crossing: New Horizons to trade and sell items in-game using their services. The website parodies Amazon as they both provide similar services, although more closely resembles Craigslist and eBay.[1]

The website allows users to discover other players selling a specific in-game item and buy the item for a set price or make an offer.[2] In addition to in-game items such as furniture, fruit and clothing,[3][4][5] the website accommodates for trading "villagers",[6] in-game inhabitants, and non-player character visits, which occur periodically. The name is a portmanteau of Amazon and Tom Nook, one of New Horizons's main characters.

Development

The original Nookazon logo, based upon the Amazon logo

Nookazon was founded on April 9, 2020. The website was founded and is run by Daniel Luu, a 25-year old software developer also known by the username squishguin on internet platforms. Luu created the website due to his failed attempts at trading. He joined the Animal Crossing: New Horizons Discord server, and found a trading message thread there, but was overwhelmed with the sheer quantity of traders and the unorganized nature of the platform. He said that "The channel was chaotic. It was all over the place. If you wanted to find something, you had to actually search for it in the chat. I thought to myself, ‘why not use my developer skills to create a better experience for this?'" He then decided to make a website to solve this problem.[7] He created the site with the help of two friends.

In another interview[8], he stated:

So, I got pretty far in the game pretty quickly. I put in a lot of hours, especially during the quarantine. We have so much free time even after work, so I was putting hours and hours and hours into the game and I wanted to see what else was out there, so I decided to join the Animal Crossing Discord. And in the Discord, there’s a couple of different channels for trading – fruit trading, furniture trading, things like that – and it’s just chaos, right? I mean, when you look at these channels, there’s just so many messages, the wait times on each channel are multiple minutes. I’m a software engineer by trade, and I really wanted to put my developer skills to the test and build a marketplace. That’s really where it started. I wanted to just organize everything and make it easier for players to connect with each other and trade items.

— Daniel Luu, in an interview for SquadState.com

Cataloguing All The Animal Crossing Items

One of the challenges Daniel Luu faced when creating Nookazon involved the items within Animal Crossing. Animal Crossing contains hundreds of induvial items, which all had to be catalogued with various colours in order to be used on the website. To solve this problem, Luu used a "spreadsheet community" in order to create a comprehensive catalogue for all the game's items. He said, “The spreadsheet community is just a small Discord server that was putting together a spreadsheet that had all the Animal Crossing items in it, including pictures and names and variations and things like that”.[9] This allowed him to easily account for all of the game's items. The spreeadsheet is organised on a Google Docs spreadsheet, which is used by Nookazon, as well as Nook Plaza, Nookpedia, and Nook Exchange, among others.[10]

Surge in Popularity

The website went live on the 9th of April 2020, but it was popularised when Luu posted a 15-second TikTok showing how to use the website.[11] After that, internet traffic on the website surged from 6,000 to 180,000 overnight.[9] The website grew beyound the scope of the Animal Crossing Discord, and eventually became an important part of the community, facilitating many trades per day.

Daniel Luu stated, about the surge in popularity and the difficulties he faced with it[8], that:

I’ve built plenty of apps before—apps and websites—but nothing like this. [Nookazon] blowing up really challenged me technically as a developer and also a leader of a community. I’ve worked in other communities and things like that before, but something of this size really was hard to manage... From a technical perspective, we have over 200,000 unique visitors on the site every day, so making sure that the application is fast and that everybody can do everything they want to do—wishlist things, catalogue things—is a big challenge. But it’s been an incredible learning experience. I don’t think I would have ever gotten this experience without having Nookazon blow up like it did.

— Daniel Luu, in an interview for SquadState.com

Release

File:Nookazon Discord Promotion.jpg
The Nookazon Discord promotional art

Nookazon is split into two main areas; one is the Nookazon website, which is constructed entirely from scratch; the other, the Nookazon Discord server, is built using Discord channels and bots. The Nookazon website is managed by Daniel Luu and two friends. The Nookazon Discord, which now has around 600,000 members, has thirty volunteer moderators and is managed by Daniel Luu's friend Brandon.[12][8] There is also a social media team, compromised of three people, that manages Nookazon's social media accounts, compromising of their Instagram, Twitter, TikTok and Facebook accounts, as well as announcements. The website has 270,000 daily users and reaches seven million page views a day.[9]

Daniel Luu has taken development of the site full time. He stated that:[13][9]

I’ve cut out a lot of hobbies, like watching YouTube, and spend most of my free time on the site,” he said. “I don’t mind though, because I love working on it, and I would probably be making another app or website if it wasn’t Nookazon.

— Daniel Luu

Updates

Since its inception, Nookazon has received regular updates in order to improve the experience.[14] These have drastically changed the layout, format and view of the website to be more efficient and easier to use. These changes include:

  • A new logo, changing from a logo based upon the Amazon logo, to a logo based upon the Animal Crossing leaf, and designed by JayQuality.[14]
  • A dark mode
  • New sections based on new items, including Art, Bushes, Photos and Posters
    File:Nookazon Screenshot Villagers.jpg
    The Nookazon Villager listings
  • The ability to trade villagers from the site
  • The ability to pay to visit another players island with a specific NPC on
  • A "Services" tab, which allows people to hire other players in order to do tasks like clean up weeds or water flowers
  • The ability to follow other users
  • A "What's New?" tab for updates
  • The ability to add Twitter accounts to a user account
  • The ability to add Dream Codes and Maker Codes (in game functions for distinguishing users) to profiles
  • The ability to add a profile picture
  • Ads, Patreon and donations, in order to fund the website
  • Auctions, which allow the auctioning off of items as opposed to direct trading
  • The ability to add the items in a player's Animal Crossing catalogue to their profile, and the feature to import these from the Twitter Catalog Scanner
  • The ability to pay with Nook Miles Tickets as an alternative currency
  • The Wishlists feature, which allows people to add furniture items to their wishlist
  • The Reviews feature, which allows ratings of trades to ensure that scammers are not in abundance
  • A messaging function inside the site, which allows users to communicate for trades - this was added to take pressure off the Discord server, which has too many users
  • A "Shopping Cart" for organisation of requested trades

Trading

The various item categories of Nookazon

The website does not carry out the trade itself; it shows a catalogue of items, that in turn display potential sellers.[15] In this respect, it functions more like the online marketplace eBay.[16] The trade is then carried out in Animal Crossing: New Horizons. The website forbids the use of real-life currency; it instead is built off of Animal Crossing: New Horizons's currency of "Bells" [9]. The majority of the website's trading is done either on the website itself or on the accompanying Discord server.[17] The website has a comprehensive listing of all the items in the game,[18] created by use of spreadsheets provided by the community.[9] The website has more than nine million item listings.The most popular items on the site are Nook Miles Tickets, followed by the cutting board, ironwood dresser, crescent-moon chair and fish bait.[19]

File:Nookazon Screenshot Front Page.png
The Nookazon front page

Selling

Selling an item begins with a listing on the item. Sellers create listings, and specify if they want it to be sold in Bells or Nook Miles Tickets, or both, and specify if they want to ask for offers from buyers, or if they want to limit the buyers to the listing price. Sellers can also specify if they are open to a trade via wishlist items. The listing then appears on a list of listings, organized by default as most recent first.[20] Alternatively, the seller can put an item up for auction.[21]

The seller is notified if a deal is accepted. If they want to, the seller can propose a counter offer at a lower or higher price, and the buyer can then do the same.[22]

Buying

Buying an item begins by finding the item on the website. From here, the item displays buyer listings, which are offers for an item for a specific price.[23] This can be cross-referenced with the average price graph to ensure the buyer is getting a fair trade. The Buyer will suggest a price, which will then be accepted by the Buyer, or counter offered. Once the offer is accepted, the trade takes place in game.[24][25]

The In-Game Trade

Once a deal is accepted, the trade is carried out in Animal Crossing, via a specific code called a Dodo code that allows a player to visit a specific island. Both players drop their trade on the ground; money can be dropped, as well as Nook Miles Tickets. For more expensive trades, like Villagers, a trade facilitator can be requested on Nookazon's Discord. The trade facilitator will be one of around thirty approved trade facilitators.[26]

After the trade, buyers and sellers can leave reviews from one to five star with a comment to inform other users about the trader. This allows Nookazon to manage the level of scam traders on the site. If a trade went badly, the player can "flag" another user. While this does not ban them, this warns other users that they are not entirely trustworthy.[27]

Economy and Prices

As Animal Crossing players became more rich with Bells[28], Nookazon looked to other forms of currency in order to keep a stable economy.[29][30] This is where Nook Miles Tickets were introduced. Whereas the value of Bells has gradually decreased over time, the price of Nook Miles Tickets has stayed consistent.[31][32] As such, Nookazon's economy has two forms of currency; the highly fluctuating bell economy, and the stable Nook Miles Ticket economy.[33][34][35]

When asked about the fluctuating price of certain popular items in the game, Daniel Luu stated[8]:

One thing it’s definitely taught me is that people will go crazy over certain items. People just love to have their dream islands come true. Even though sometimes the Discord link on the website doesn’t work, people are still figuring out a way to go out and contact people in order to make these trades. It just really shows that there’s a need for this marketplace to be safe and easy to use. Those are the things that we really are focusing on moving forward with the platform.

— Daniel Luu

Criticism

Black Lives Matter Controversy

Following the George Floyd protests which began in May 2020, users of Nookazon criticized the website's leaders and moderators for banning Discord members who posted in support of Black Lives Matter.[36][37][38] Nookazon leadership later clarified that they support the protests, pledging to donate $500, and asked that users opt-in to a "current events" channel where this discussion could take place.[36] They soon shut down this channel and replaced it with a non-interactive "global resources" channel with links to protest information.[37] Former moderators of the Discord server complained of a "corporate" culture modeled on Amazon that focused on meeting moderation quotas and productivity targets. They also noted that leadership imposed a requirement to quash all mentions of LGBT language on the server, drawing comparisons to censorship. They felt that emulating Amazon's corporate culture was detrimental to the community and made their missteps and apologies appear as "empty [public relations] platitudes".[37][39]

Safe Trading and Inflated Pricing

Nookazon has been used to scam users by scammers.

For high value items, users have inflated the price ten-fold, in order to gain the most money possible. One signifcant instance of this is with villagers, specifically Raymond, a villager new to Animal Crossing: New Horizons.[40] Prices have been inflated into the tens of millions. The high demand for these characters perpetuates the inflation. This occurs with rare furniture items too, with a poster being in the millions.[41][42] Many have critcised the villager trading system, accusing Nookazon as being in "the darkest corners of the internet".[43][44][45] Seasonal materials are also susscetible to large fluctatuions in price, with an aution for 100 cherry blossom petals selling at a total of 2.8 million bells.[46]

Future

According to Luu, a smartphone app is "definitely a consideration for the future", although Luu has stated that it "will not be a thing for some time", and that he wants to "focus (his) time on making the website experience as smooth as possible."[47]

Nookazon's popularity is attributed partly to the 2020 lockdown and the unprecedented success of Animal Crossing. When asked about how long Nookazon will keep going for, Daniel Luu said[8]:

I don’t think I would have ever gotten this experience without having Nookazon blow up like it did... I think the Animal Crossing community has been so great to us, our entire team, and it’s such a fun project to work on, so I think even after the quarantine, even after a while, we will continue to support Nookazon. I think it’s such a great place for people to connect. Some of the things that people have made are amazing. I think the energy of the community is going to keep us going, for sure.

— Daniel Luu

References

  1. ^ "Nookazon Effortless Grasps The Market For All Animal Crossing Trading". guruobserver.com. Retrieved 2020-09-20.{{cite web}}: CS1 maint: url-status (link)
  2. ^ "You Can Buy Just About Anything in Animal Crossing on Nookazon". Vice. Retrieved 2020-07-28.
  3. ^ Kent, Emma (2020-04-16). "Animal Crossing's answer to Amazon sells everything from fossils to villagers". Eurogamer. Retrieved 2020-07-26.
  4. ^ Archer, Nicole. "Animal Crossing New Horizons: How to earn bells quickly with Nookazon". CNET. Retrieved 2020-07-28.
  5. ^ Animal Crossing: 10 Neat and Helpful User Tools for Turnips, Trading, and More - IGN, retrieved 2020-07-28
  6. ^ Marshall, Cass (2020-04-13). "Nookazon makes all Animal Crossing: New Horizons items easy to get". Polygon. Retrieved 2020-07-26.
  7. ^ "Meet Daniel Luu, the 25-Year-Old Behind Nookazon". Hero. Retrieved 2020-09-20.
  8. ^ a b c d e "Nookazon creator Daniel Luu on the meteoric rise of the Animal Crossing online marketplace". SQUAD. 2020-04-29. Retrieved 2020-09-20.
  9. ^ a b c d e f Favis, Elise. "He created an Amazon-like website for Animal Crossing. It's getting millions of clicks per day". Washington Post. Retrieved 2020-07-26.
  10. ^ "Data Spreadsheet for Animal Crossing New Horizons". Google Docs. Retrieved 2020-09-20.
  11. ^ Nguyen, Emma (2020-06-05). "Nookazon: The Amazon for Animal Crossing". Sick Critic. Retrieved 2020-09-20.
  12. ^ "Nookazon". Discord Servers. Retrieved 2020-09-20.
  13. ^ Meek, Andy (2020-05-12). "'Animal Crossing' is so popular it's now got its own version of Amazon". BGR. Retrieved 2020-09-20.
  14. ^ a b "Buy & Sell Animal Crossing New Horizons Items". Nookazon. Retrieved 2020-07-27.
  15. ^ "Buy & Sell Animal Crossing New Horizons Items". Nookazon. Retrieved 2020-07-26.
  16. ^ "Animal Crossing Nookazon Site Has Become a Source for Items, Villagers". Siliconera. 2020-04-13. Retrieved 2020-09-20.
  17. ^ "Nookazon Is Like Amazon For Animal Crossing: New Horizons Items". GameSpot. Retrieved 2020-07-28.
  18. ^ Hernandez, Patricia (2020-06-11). "What Animal Crossing fans buy the most, from furniture to items". Polygon. Retrieved 2020-07-28.
  19. ^ Hernandez, Patricia (2020-06-11). "What Animal Crossing fans buy the most, from furniture to items". Polygon. Retrieved 2020-09-20.
  20. ^ Archer, Nicole. "Animal Crossing New Horizons: How to earn bells quickly with Nookazon". CNET. Retrieved 2020-09-20.
  21. ^ Marshall, Cass (2020-04-13). "Nookazon makes all Animal Crossing: New Horizons items easy to get". Polygon. Retrieved 2020-09-20.
  22. ^ "Animal Crossing: New Horizons | Is using Nookazon cheating?". GameRevolution. 2020-07-14. Retrieved 2020-09-20.
  23. ^ April 2020, Austin Wood 16. "Animal Crossing: New Horizons' Nookazon explained: How to use the fan-made store". gamesradar. Retrieved 2020-09-20.{{cite web}}: CS1 maint: numeric names: authors list (link)
  24. ^ Marshall, Cass (2020-04-13). "Nookazon makes all Animal Crossing: New Horizons items easy to get". Polygon. Retrieved 2020-09-20.
  25. ^ "Animal Crossing: New Horizons - How to Use Nookazon To Buy Any Item You Want". TheGamer. 2020-04-17. Retrieved 2020-09-20.
  26. ^ Vicente, Vann. "How to Trade with Other Players in 'Animal Crossing: New Horizons'". How-To Geek. Retrieved 2020-09-20.
  27. ^ Nookazon Discord, 2020
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External links

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