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'''Temu, LLC''' is an |
'''Temu, LLC''' is an [[online marketplace]], and a subsidiary of Chinese-based [[PDD Holdings Inc]].<ref name=forbes>{{cite web|url=https://www.forbes.com/sites/conormurray/2023/02/17/what-to-know-about-temu-new-chinese-owned-fast-fashion-app-draws-comparisons-good-and-bad-to-shein/?sh=351587c23f14|title=What To Know About Temu: New Chinese-Owned Fast Fashion App Draws Comparisons (Good And Bad) To Shein|last=Murray|first=Conor|website=[[Forbes]]|date=February 17, 2023|access-date=February 26, 2023}}</ref> Most products are shipped to consumers directly from China.<ref name="cnbc">{{cite news |last1=Kharpal |first1=Arjun |title=China's e-commerce giant Pinduoduo quietly launches US shopping site in Amazon challenge |language=en |work=CNBC |url=https://www.cnbc.com/2022/09/02/chinas-e-commerce-giant-pinduoduo-launches-us-shopping-site-temu.html |access-date=September 18, 2022}}</ref> |
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==History and business model== |
==History and business model== |
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Revision as of 12:18, 25 May 2023
 | |
| Company type | Subsidiary |
|---|---|
| Industry | E-commerce |
| Founded | 2022 |
| Headquarters | |
Area served |
|
| Services | Online shopping |
| Parent | PDD Holdings[1] |
| Website | www |
Temu, LLC is an online marketplace, and a subsidiary of Chinese-based PDD Holdings Inc.[1] Most products are shipped to consumers directly from China.[2]
History and business model
Temu is owned and operated by PDD Holdings, which also owns Pinduoduo, a popular social commerce platform in China.[3] Temu is labeled as headquartered in Boston.[1] The platform first went live in the United States in September 2022.[1]
Temu allows China-based vendors to sell and ship directly to customers without having to rely on warehouses in the US.[4] Temu provides free goods to some users who successfully encourage new users via affiliate codes, social media, and through gamification.[5]
Temu was the most frequently downloaded app in the United States from September 2022 to early January 2023.[6]
According to Time, despite its popularity due to these promotions and low prices, Temu is also starting to develop a reputation for undelivered packages, mysterious charges, incorrect orders, and unresponsive customer service.[5] Temu used a variety of online ads on Facebook and Instagram. According to TechCrunch, "These ads appear to be working to boost Temu's installs. But dig into the app's reviews and you'll find similar complaints to Wish, including scammy listings, damaged and delayed deliveries, incorrect orders and lack of customer service."[6] In a March 2023 review for Tom's Guide, the reviewer recommended against ordering any glassware from the company as the packaging was poor; some of the products were broken or cosmetically damaged.[7]
In February 2023, Temu launched in Canada.[8] That same month, the company aired a Super Bowl ad.[9] In March 2023, Temu launched in Australia and New Zealand.[10] In the following month, Temu was launched in France, Italy, Germany, the Netherlands, Spain and the UK.[11]
In May 2023 concerns were raised about data risks after a sister company, Pinduoduo, was suspended by Google in March after versions offered outside Google’s Play store were found to contain malware.[12]
Since May 2023 Temu has been banned from use on government devices in Montana.[13]
See also
References
- ^ a b c d e Murray, Conor (February 17, 2023). "What To Know About Temu: New Chinese-Owned Fast Fashion App Draws Comparisons (Good And Bad) To Shein". Forbes. Retrieved February 26, 2023.
- ^ Kharpal, Arjun. "China's e-commerce giant Pinduoduo quietly launches US shopping site in Amazon challenge". CNBC. Retrieved September 18, 2022.
- ^ Liao, Rita (November 22, 2022). "Pinduoduo's sister shopping app Temu tops US App Store". TechCrunch. Retrieved December 11, 2022.
- ^ Conrad, Jennifer (October 26, 2022). "How Retail App Temu Lures US Shoppers With Mind-Bending Prices: The new ecommerce platform can beat Amazon on price by shipping direct from China. It's already racing up the charts". Wired. Retrieved February 11, 2023.
- ^ a b Chow, Andrew R. (December 29, 2022). "The Truth About Temu, the Most Downloaded New App in America". Time. Retrieved March 8, 2023.
- ^ a b Perez, Sarah (January 28, 2023). "This Week in Apps: Temu's hot streak, Walmart's m-commerce & an Apple XR App Store". TechCrunch. Retrieved February 11, 2023.
- ^ Kozuch, Kate (March 5, 2023). "I spent $50 on the Temu app — and I'm surprised by what happened". Tom's Guide. Retrieved March 8, 2023.
- ^ McLymore, Arriana; Hall, Casey (March 10, 2023). "Shein, Temu in fierce fight over US market for $10 dresses". Reuters. Retrieved April 25, 2023.
- ^ Morley, Olivia (February 12, 2023). "Ecommerce Startup Temu Airs First Super Bowl Spot—Twice". Adweek. Retrieved February 12, 2023.
- ^ "China-backed shopping app that could unseat Kmart, Big W". News.com.au. April 18, 2023. Retrieved April 19, 2023.
- ^ Qu, Tracy (April 24, 2023). "Chinese budget shopping app Temu opens in Europe amid rapid expansion". South China Morning Post. Retrieved April 25, 2023.
- ^ Chiang, Sheila (May 17, 2023). "Temu accused of data risks after sister app was suspended for malware". CNBC. Retrieved May 17, 2023.
- ^ Peters, Jay (May 17, 2023). "Montana bans Telegram, WeChat, and Temu from government devices". The Verge. Retrieved May 20, 2023.