WMYX-FM: Difference between revisions
No edit summary |
No edit summary |
||
Line 22: | Line 22: | ||
WMYX has been airing roughly the same format since late [[1981]]. The station is owned by [[Entercom]], along with sister stations [[WXSS-FM]] and [[WSSP]]. "The Mix" airs [[Christmas music]] from November until Christmas every year, and has been doing it since 2003. |
WMYX has been airing roughly the same format since late [[1981]]. The station is owned by [[Entercom]], along with sister stations [[WXSS-FM]] and [[WSSP]]. "The Mix" airs [[Christmas music]] from November until Christmas every year, and has been doing it since 2003. |
||
==History== |
|||
[[WMYX-FM]] began as '''WEMP-FM''' in the [[1960s]], but simply re-broadcast [[WSSP|WEMP-AM]] until [[1971]], when it flipped to its own format: '''WNUW''' Stereo FM. It was a soft [[Top 40]], an [[album-oriented rock]] format known as "X-Rock 99", then [[easy listening]]. On [[October 31]], [[1978]], the station flipped to Disco 99 and played nonstop [[disco]] music. The station lasted as disco for less than 10 months. Afterward, it became known merely as WNUW again before finally changing to "The Mix" with the WMYX call letters in [[1981]]. |
[[WMYX-FM]] began as '''WEMP-FM''' in the [[1960s]], but simply re-broadcast [[WSSP|WEMP-AM]] until [[1971]], when it flipped to its own format: '''WNUW''' Stereo FM. It was a soft [[Top 40]], an [[album-oriented rock]] format known as "X-Rock 99", then [[easy listening]]. On [[October 31]], [[1978]], the station flipped to Disco 99 and played nonstop [[disco]] music. The station lasted as disco for less than 10 months. Afterward, it became known merely as WNUW again before finally changing to "The Mix" with the WMYX call letters in [[1981]]. |
||
Revision as of 23:26, 2 September 2007
File:WMYX2006.gif | |
Broadcast area | Milwaukee, Wisconsin |
---|---|
Frequency | 99.1 (MHz) |
Branding | "99.1 WMYX" or "The Mix" |
Programming | |
Format | Hot AC/AC ; (all-Christmas during November-December) |
Ownership | |
Owner | Entercom |
History | |
Call sign meaning | MYX = "MIX" |
Technical information | |
Class | B |
ERP | 50,000 watts |
Links | |
Webcast | Listen Live |
Website | www.991wmyx.com |
WMYX-FM (99.1 FM) is a Hot AC-formatted radio station in Milwaukee, Wisconsin. Identifying themselves on the air as "The Mix", WMYX-FM was the first station in the U.S. to use the "Mix" moniker.
WMYX has been airing roughly the same format since late 1981. The station is owned by Entercom, along with sister stations WXSS-FM and WSSP. "The Mix" airs Christmas music from November until Christmas every year, and has been doing it since 2003.
WMYX-FM began as WEMP-FM in the 1960s, but simply re-broadcast WEMP-AM until 1971, when it flipped to its own format: WNUW Stereo FM. It was a soft Top 40, an album-oriented rock format known as "X-Rock 99", then easy listening. On October 31, 1978, the station flipped to Disco 99 and played nonstop disco music. The station lasted as disco for less than 10 months. Afterward, it became known merely as WNUW again before finally changing to "The Mix" with the WMYX call letters in 1981.
During the 1990s, WMYX's playlist featured a mixture of Hot AC, Soft AC and dance/pop. During the 1996 and 1997 NFL seasons when the Green Bay Packers ended up going to the Super Bowl, the station gained notoriety when Dan & Jane (the morning show hosts at the time) recorded parody songs with Packer and football themes. The most known was "Packarena" (parody of Los Del Rio's "Macarena") was played heavily on the station during the 1996 season. For the 1997 season, Dan & Jane recorded a parody of "Wannabe" by the Spice Girls under the name "Packer Wannabe." Cassette tapes were sold of the songs at various southeast Wisconsin locations with proceeds went to the Child Abuse Prevention Fund.
When sister station WAMG switched to Top-40 and became WXSS in June of 1998, WMYX slowly began evolving into a more full blown Hot AC with a more focused playlist.
In September of 2004, longtime morning co-host Dan Weber was replaced with WXSS morning hosts Michael Knight and Rahny Taylor in an airstaff shakeup. Jane Matenaer remained on board with Knight and Taylor. At the same time, longtime afternoon host Mark Richards was replaced by crosstown WKTI evening host Kidd O'Shea. Taylor returned to WXSS-FM soon after. Knight was let go due to differences with management, and Kidd O'Shea was promoted from Afternoon Drive to Mornings.
The "Jane & Kidd In The Morning Show" won the 2006 AIR Award for favorite Milwaukee morning radio show. In January of 2006, afternoons were taken over by longtime WXSS afternoon host Van McNeil.
Since January 2006, the marquee programming feature on WMYX has been the "No-Repeat 9-5 Workday," in which the station does not repeat any songs during the hours of 9:00a.m. and 5:00p.m. Since March 2007, the feature has been hosted by midday talent Heather Moore. WMYX began carrying Premiere Radio Networks' "Delilah" syndicated radio program on Monday, June 27, 2006
WMYX has long maintained a strong ratings presence in Milwaukee, Racine and surrounding areas. One of the ways in which the station maintains its notoriety is with the "Phrase That Pays," the longest running cash contest in Milwaukee radio. The promotion is designed to keep the radio station top-of-mind with residents inside the 414 and 262 area codes, who are rewarded with $1,000 when they are called by the station, asked for the phrase, and respond with, "The Mix Means Variety."
WMYX HD2
On April 25, 2006, Entercom announced WMYX's HD2 subchannel as a format focusing on Blues music. The Blues channel is called "The Delta"
Notes
External links
- 99.1 WMYX
- Milwaukee radio: a retrospective
- Jane & Kidd In The Morning Podcast
- Template:Fmq
- Template:Fml