QVC: Difference between revisions
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'''QVC''' is a [[West Chester, Pennsylvania]], [ |
'''QVC''' is a [[West Chester, Pennsylvania]], [[United States|USA]], multinational corporation, specializing in televised [[Shopping channel|home shopping]]. Founded in [[1986 in television|1986]] by [[Joseph Segel]], QVC broadcasts in four countries (US, UK, Germany and Japan) to 141 million [[consumer]]s. The name is an [[acronym and initialism|initialism]]—standing for Quality, Value, Convenience, the three pillars of Segel's vision for the company. |
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==Corporate history== |
==Corporate history== |
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QVC was founded on June 13, |
QVC was founded on June 13, 1986. The first live broadcast took place at 7:30 PM ET on November 24 of that year. Initially broadcast live from 7:30 PM ET until midnight (weekdays) and all day Saturday and Sunday, the channel extended its live programming to 24 hours in January 1987. The corporation set a new record for first full-year fiscal sales for a new public company of $112 million.<ref>[http://www.qvc.com/qic/qvcapp.aspx/app.html/params.file.|cp|mainhqabout,html/left.html.file.|nav|navhqabout,html/walk.html.|nav|navhqwel,html About QVC], qvc.com</ref> |
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In a move that many considered risky, QVC acquired its top competitor, the [[ |
In a move that many considered risky, QVC acquired its top competitor, the [[Cable Value Network]] (CVN), in 1989, despite the fact that CVN was about twice QVC's size. By February 1990, many cable systems nationwide had replaced CVN with QVC. The $380 million deal contributed to a loss of $17 million during the next fiscal quarter, and then to difficulties in the couple of years that followed. <ref>[http://home.comcast.net/~jsegel/BIOGRAPHY_Joseph_M_Segel.html</ref> However, with a major piece of its competition out of the picture, the network eventually progressed to renewed and stronger profitability. |
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On February 2, 1995, [[ |
On February 2, 1995, [[Comcast]] purchased a majority shareholding in QVC, Inc., taking control of the corporation. QVC kicked off the "Quest for America's Best: 50 in 50 Tour," a 50-week nationwide product search. |
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QVC.com was founded in 1996. It attracts |
QVC.com was founded in 1996. It attracts more than six million unique visitors each month. |
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[[Image:0923 iqDou reveal.png|thumb|The |
[[Image:0923 iqDou reveal.png|thumb|The 2007 ''iQdoU?'' ad campaign at [[Times Square]]]] |
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[[Image:Qvc logo.svg|thumb|left|QVC's former logo used from 1988 until September 16, 2007.]] |
[[Image:Qvc logo.svg|thumb|left|QVC's former logo used from 1988 until September 16, 2007.]] |
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QVC's programming reaches more than 98 million U.S. households and more than 180 million cable and satellite homes worldwide. In May 2009, QVC became the first multimedia retailer to offer a native high-definition service, providing crisper, more colorful and detailed programming to its customers. |
QVC's programming reaches more than 98 million U.S. households and more than 180 million cable and satellite homes worldwide. In May 2009, QVC became the first multimedia retailer to offer a native high-definition service, providing crisper, more colorful and detailed programming to its customers. |
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In |
In 2009, QVC shipped more than 145 million units worldwide and handled more than 115 million phone calls worldwide. |
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To date, approximately 60 million people worldwide have shopped with QVC. |
To date, approximately 60 million people worldwide have shopped with QVC. |
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QVC shipped its billionth package on March 22, |
QVC shipped its billionth package on March 22, 2007. |
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On September 23, |
On September 23, 2007, QVC U.S. rebranded itself, changing its logo and on-air and online graphics. The rebranding was accompanied by an advertising campaign with the tagline "iQdoU?" ("I shop QVC, do you?") that had preceded the rebrand with "teaser" billboards in major U.S. cities, most notably in [[New York]]'s [[Times Square]]. The iQdoU? campaign also included a teaser website found at [http://iqdou.com/ iQdoU.com].<ref>http://philadelphia.bizjournals.com/philadelphia/prnewswire/press_releases/national/Pennsylvania/2007/09/23/NESU001</ref> |
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In January 2009, QVC made its mobile debut, rolling out a suite of mobile services, enabling its customers to use text messages to find and buy products sold on QVC. Additionally, QVC unveiled its mobile Web site, m.QVC.com, where customers can browse QVC product and show information, as well as make purchases. |
In January 2009, QVC made its mobile debut, rolling out a suite of mobile services, enabling its customers to use text messages to find and buy products sold on QVC. Additionally, QVC unveiled its mobile Web site, m.QVC.com, where customers can browse QVC product and show information, as well as make purchases. |
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QVC was named a “Top 10” retailer for customer service by the National Retail Federation Foundation and American Express, ranking fifth in its 2009 “Customers’ Choice” survey. |
QVC was named a “Top 10” retailer for customer service by the National Retail Federation Foundation and American Express, ranking fifth in its 2009 “Customers’ Choice” survey. |
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In |
In 2009, QVC was recognized as “Retailer of the Year” by the American Apparel and Footwear Association, as well as the Fragrance Foundation. Additionally, QVC received the Fashion Accessories Merchandising Excellence award at the 20th annual Fashion Accessories Benefit Ball. |
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In 2009, QVC.com was ranked the number three Web site for customer satisfaction in [[ForeSee Results]]’ “Top 100 Online Retail Satisfaction Index.” Additionally, QVC was named a “Top 10” retailer for customer service by the National Retail Federation Foundation and American Express in its 2008 “Customers’ Choice” survey. |
In 2009, QVC.com was ranked the number three Web site for customer satisfaction in [[ForeSee Results]]’ “Top 100 Online Retail Satisfaction Index.” Additionally, QVC was named a “Top 10” retailer for customer service by the National Retail Federation Foundation and American Express in its 2008 “Customers’ Choice” survey. |
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Revision as of 22:29, 1 April 2010
| Country | USA |
|---|---|
| Network | QVC |
| Headquarters | West Chester, Pennsylvania |
| Ownership | |
| Owner | Liberty Media |
| History | |
| Founder | Joseph Segel |
QVC is a West Chester, Pennsylvania, USA, multinational corporation, specializing in televised home shopping. Founded in 1986 by Joseph Segel, QVC broadcasts in four countries (US, UK, Germany and Japan) to 141 million consumers. The name is an initialism—standing for Quality, Value, Convenience, the three pillars of Segel's vision for the company.
Corporate history
QVC was founded on June 13, 1986. The first live broadcast took place at 7:30 PM ET on November 24 of that year. Initially broadcast live from 7:30 PM ET until midnight (weekdays) and all day Saturday and Sunday, the channel extended its live programming to 24 hours in January 1987. The corporation set a new record for first full-year fiscal sales for a new public company of $112 million.[1]
In a move that many considered risky, QVC acquired its top competitor, the Cable Value Network (CVN), in 1989, despite the fact that CVN was about twice QVC's size. By February 1990, many cable systems nationwide had replaced CVN with QVC. The $380 million deal contributed to a loss of $17 million during the next fiscal quarter, and then to difficulties in the couple of years that followed. [2] However, with a major piece of its competition out of the picture, the network eventually progressed to renewed and stronger profitability.
On February 2, 1995, Comcast purchased a majority shareholding in QVC, Inc., taking control of the corporation. QVC kicked off the "Quest for America's Best: 50 in 50 Tour," a 50-week nationwide product search.
QVC.com was founded in 1996. It attracts more than six million unique visitors each month.
July 3, 2003 saw Comcast sell its majority share to Liberty Media, setting the value of the company at $14 billion.
QVC's programming reaches more than 98 million U.S. households and more than 180 million cable and satellite homes worldwide. In May 2009, QVC became the first multimedia retailer to offer a native high-definition service, providing crisper, more colorful and detailed programming to its customers.
In 2009, QVC shipped more than 145 million units worldwide and handled more than 115 million phone calls worldwide.
To date, approximately 60 million people worldwide have shopped with QVC.
QVC shipped its billionth package on March 22, 2007.
On September 23, 2007, QVC U.S. rebranded itself, changing its logo and on-air and online graphics. The rebranding was accompanied by an advertising campaign with the tagline "iQdoU?" ("I shop QVC, do you?") that had preceded the rebrand with "teaser" billboards in major U.S. cities, most notably in New York's Times Square. The iQdoU? campaign also included a teaser website found at iQdoU.com.[3]
In January 2009, QVC made its mobile debut, rolling out a suite of mobile services, enabling its customers to use text messages to find and buy products sold on QVC. Additionally, QVC unveiled its mobile Web site, m.QVC.com, where customers can browse QVC product and show information, as well as make purchases.
In December 2009, QVC expanded its mobile presence with the launch of an application for iPhone and iPod touch on the App Store. The app enables the more than 50 million users of these devices to shop QVC anywhere.
QVC established its Facebook page in July 2008 and its Twitter page in January 2009. Attracting a large social following, QVC integrates these platforms into its live show, instantaneously responding to customer feedback and inquiries.
QVC was named a “Top 10” retailer for customer service by the National Retail Federation Foundation and American Express, ranking fifth in its 2009 “Customers’ Choice” survey.
In 2009, QVC was recognized as “Retailer of the Year” by the American Apparel and Footwear Association, as well as the Fragrance Foundation. Additionally, QVC received the Fashion Accessories Merchandising Excellence award at the 20th annual Fashion Accessories Benefit Ball.
In 2009, QVC.com was ranked the number three Web site for customer satisfaction in ForeSee Results’ “Top 100 Online Retail Satisfaction Index.” Additionally, QVC was named a “Top 10” retailer for customer service by the National Retail Federation Foundation and American Express in its 2008 “Customers’ Choice” survey.
QVC observed its largest Black Friday ever in 2009, realizing more than $32 million in orders – a 60 percent increase over the previous year’s Black Friday sales. Additionally, more than 765,000 units were ordered in a 24-hour period.
On November 30, 2009 (Cyber Monday), QVC.com achieved its highest traffic day in its 13-year history, setting a record in unique visitors. QVC.com attracted more than 1 million unique visitors, breaking the previous year’s record of more than 842,000 visitors.
Operations
All of QVC's operations (U.S., UK, Germany and Japan) run 24 hours a day, although live programming hours vary between each region.
QVC US
QVC's U.S. operations are based in the Studio Park complex in West Chester, Pennsylvania, which houses its corporate headquarters, studio and broadcasting facilities. Studio Park is the former corporate offices of Commodore Business Machines. Call center facilities are located in Chesapeake, Virginia; Port St. Lucie, Florida; and San Antonio, Texas. QVC's distribution centers are situated in Lancaster, Pennsylvania; Suffolk, Virginia; Florence, South Carolina; and Rocky Mount, North Carolina.
QVC U.S. also operates a series of retail stores across the country, including one at the Mall of America in Minnesota. Its outlet stores are located in Lancaster, Pa.; Frazer, Pa.; Prices Corner, Del.; Rehoboth Beach, Del.; and Myrtle Beach, S.C. (opening in April 2010).
QVC is broadcasts live in the United States 24 hours a day, 364 days a year (the Christmas show is pre-recorded), to more than 98 million households, and ranks as the number two television network in terms of revenue (#1 in home shopping networks), with sales in 2009 giving a net revenue of $7.4 billion.
QVC UK
QVC UK was launched in October 1993. Its first broadcast was held at 2 p.m., reaching 2.7 million homes.
QVC UK's headquarters and broadcasting facilities are located at Marco Polo House in Battersea, London, while call center and distribution facilities are situated in Knowsley, Merseyside. QVC UK also runs two outlet stores, one in Warrington, the other in Shrewsbury.
QVC UK broadcasts live 17 hours a day (although the channel runs 24 hours a day), 364 days a year. In 2009, QVC UK shipped more than 13.5 million units and handled more than 14,500 phone calls.
QVC Germany
QVC Germany, incorporated in Düsseldorf, runs call centre operations from two sites in Bochum and Kassel, whilst distribution is handled from a dedicated site in Hückelhoven.
QVC Germany broadcasts live 24 hours a day, 363.5 days a year (off-air Christmas Eve (no program after noon) and Christmas Day), with 33.8 million households reached.
QVC Japan
QVC Japan is based in Makuhari, where its corporate headquarters and call center facility are located. Distribution facilities are located in Sakura City.
QVC Japan broadcasts live 24 hours a day (as of June 2004—previously running for 15 hours—making it the first broadcaster in Japan to run a 24-hour live service), to 7.5 million homes.
QVC Italy
In 2010, QVC plans to expand its international presence with the addition of programming in Italy starting on 1st october. The primary distribution platform for QVC Italy will be Telecom Italia Media Broadcasting's digital terrestrial television system.
Products
QVC carries a large range of products, and offers a 30-day money-back guarantee on all of its items. Items are presented by hosts, who may be assisted by guests—typically, people who work for the item's manufacturer or an expert on the subject. Each item is identified by a unique item number, allowing for easy identification when ordering. One of QVC's signature programming hallmarks is its Today's Special Value ("TSV"), an item offered at an exceptionally low price—good for that given day, until 11:59 PM (ET), unless it sells out sooner. In the United States, the Today's Special Value was launched on August 11, 1987, with a 30" long wave necklace. QVC also offers its One Time Only Value, an item offered at an exceptionally low price, for a limited amount of time.
QVC offers products from a wide variety of prestigious, well-known brands, including Bare Escentuals, Dell, Bose and philosophy. Joan Rivers, Isaac Mizrahi and Bobbi Brown are amongst some of the famous faces whose products have been demonstrated on-air.
QVC, in association with the National Football League (NFL) and GSI Commerce Inc., a leading provider of e-commerce solutions, entered into a strategic alliance in 2007 to create a new, multichannel marketing opportunity for NFL-licensed products. Under the terms of the agreement, QVC serves as the NFL’s “official television retailer” and hosts NFL-themed shows as part of its television programming. Additionally, QVC.com features a wide assortment of NFL-licensed merchandise.
Each hour of QVC's programming is themed to address a specific interest, however, sometimes a day has a single theme. Such 24-hour events include St. Patrick's Day Celebration, Fashion Day, Christmas in July, Cooking on Q, and others.
Once a year, QVC teams up with the Fashion Footwear Association of New York to broadcast QVC Presents “FFANY Shoes on Sale,” a charitable shoe sale, which has sold over 1 million pairs of shoes and has donated more than $30 million to breast cancer research and education. Additionally, QVC also broadcasts live from Super Saturday for QVC Presents Super Saturday Live, an exclusive sale in the Hamptons, previously only made available to tastemakers and celebrities. The broadcast provides shoppers throughout the country with the opportunity to purchase top designer merchandise from the event at half the manufacturer’s suggested retail price, with net proceeds benefiting the Ovarian Cancer Research Fund.
QVC HD
In May 2009, QVC became the first multimedia retailer to offer a native high-definition service, providing crisper, more colorful and detailed programming to its customers.
Hosts
QVC’s live broadcast is supported by 25 program hosts. They come from a variety of different backgrounds and work three-to four-hour shifts on-air, four to five days a week. QVC’s program hosts prepare for their on-air presentations by conducting research, engaging in meetings and traveling the globe to learn about the different products. They do not use scripts, cue cards or Teleprompters in their presentations.
Embedded below is a list of QVC's current hosts in the United States, along with their signature shows:
- Jill Bauer (joined QVC in 1993)
- You're Home with Jill
- Sandra Bennett (joined QVC in 2006)
- Whole You with Sandra
- Jayne Brown (joined QVC in 1999)
- QVC This Morning Fashion Forum
- QVC This Morning Fashion Friday
- Rick Domeier (joined QVC in 1994)
- techCONNECT with Rick
- Get Fit with Rick
- Sharon Faetsch (joined QVC in 2003)
- Jacque Gonzales (joined QVC in 2003)
- Electronics with Jacque & Friends
- Carolyn Gracie (joined QVC in 2005)
- Happy Hour
- Garden Party with Carolyn
- Nancy Hornback (joined QVC in late 2009)
- Dan Hughes (joined QVC in 1989)
- QVC This Morning
- The Great Outdoors with Dan
- Albany Irvin (joined QVC in 2009)
- Dave James (joined QVC in 2004)
- Pat James-DeMentri (joined QVC in 1989)
- QVC This Morning
- QVC This Morning Fashion Forum
- QVC This Morning Fashion Friday
- Gabrielle Kerr (joined QVC in 2007)
- Shawn Killinger (joined QVC in 2007)
- "No Problem!" with Shawn
- Lisa Mason (joined QVC in 1995)
- Antonella Nester (joined QVC in 2004)
- Antonella's Italian Kitchen
- Jonathan Redford (joined QVC in 2009)
- Patti Reilly (joined QVC in 2000)
- Saturday Night Beauty
- Lisa Robertson (joined QVC in 1995)
- Ask Lisa About Style
- PM Style
- Mary Beth Roe (joined QVC in 1990)
- My Time with Mary Beth
- Handbags with Mary Beth
- Amy Stran (joined QVC in 2009)
- Jane Treacy (joined QVC in 1986 as one of the original hosts)
- Shoe Shopping with Jane
- Enjoyable Entertaining
- Jane's Rock Stars
- David Venable (joined QVC in 1993)
- Dining With David
- In the Kitchen with David
- Merry Memories with David (seasonal show)
- Dan Wheeler (joined QVC in 1991)
- Leah Williams (joined QVC in 1996)
- AM Style
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Models
- (This is only a partial list)
- Brenda Brabham
- Jenna Meglic
- Deanna Fontanez
- Rachel Breitag
- Angela Izzo
- Monica Miraglilo
- Linda Kay Hinkle
- Stacy Ann Lankford Crossin
- Trina Clark
- Sheila Alasha
- Anne Stanley Glunk
- Aiko Siddall