Tim Tam: Difference between revisions
The Stickler (talk | contribs) m Fixed some spelling |
→USA: reference |
||
| Line 50: | Line 50: | ||
A 7-ounce/200g package contains 11 biscuits. |
A 7-ounce/200g package contains 11 biscuits. |
||
In spring 2010 Tim Tams available from "Cost Plus World Markets" in the USA suddenly dropped all reference to the name "Tim Tam" on the wrapper and are branded as "Arnotts". The name Tim Tam does not even appear in the small print. |
In spring 2010 Tim Tams available from "Cost Plus World Markets" in the USA suddenly dropped all reference to the name "Tim Tam" on the wrapper and are branded as "Arnotts". The name Tim Tam does not even appear in the small print.<ref>http://www.worldmarket.com/product/index.jsp?productId=3624277</ref> |
||
===Hong Kong=== |
===Hong Kong=== |
||
Revision as of 07:55, 6 October 2010
| A packet of original Tim Tams | |
| Product type | Snack food |
|---|---|
| Owner | Arnott's Biscuits Holdings |
| Country |  Australia |
| Introduced | 1964 |
| Markets | Australia, Indonesia, New Caledonia, New Zealand, Canada, Sweden |
| Website | http://www.arnotts.com/our-products/products/arnotts-tim-tam.aspx |
Tim Tams are chocolate biscuits made by Arnott's Biscuits, Australia. A Tim Tam is composed of two layers of chocolate malted biscuit, separated by a light chocolate cream filling, and coated in a thin layer of textured chocolate.
According to Arnott's, around 35 million packs are sold each year – nearly 400 million biscuits, an average of approximately 1.7 packs per Australian.
History
Tim Tams were first put onto the market in 1964.[1] They were named by Ross Arnott, who attended the 1958 Kentucky Derby and decided that the name of the winning horse Tim Tam was perfect for a planned new line of biscuits.[2] The new biscuit was based on the existing British Penguin biscuit.
In 2003 Arnott's sued Dick Smith Foods over their Temptin' brand of chocolate biscuits, which Arnott's alleged had diluted their trademark as a similar biscuit, in similarly-designed packaging.[3] The case was settled out of court.
Tim Tams were introduced to the U.S.A. through Pepperidge Farm as a promotional item from November 2008 to March 2009.[4] They were sold through Target stores only; varieties offered were Original (sold as Chocolate Crème) and Caramel. Pepperidge Farm re-released these two varieties with Classic Dark 19th October 2009. This time the Original and Caramel varieties are available in supermarkets other than Target. They will be available in the U.S.A. until March 2010 and at the same time every year.[5]
Varieties
In the 2000s Arnott's sold different varieties of the product.
In 2004, Arnott's caused a controversy when they released a range of alcohol-flavoured varieties of their products, including Tia Maria Tim Tams. It was suggested selling these biscuits in supermarkets where they were available to minors was irresponsible. However, it would take several thousand biscuits for the alcohol to have any effect. [6]
Similar products include "Temptins" from Dick Smith Foods, New Zealand's "Chit Chats" [7], Australian Woolworths' home brand product "Triple Choc" and the Coles brand "Chocolate Supreme" biscuits.
Canada
Tim Tams are popular in British Columbia, with Thrifty Foods selling three flavours: Original, Classic Dark, and Chewy Caramel. Overwaitea Foods sell Tim Tams throughout their supermarket chains, including Save-On-Foods, Cooper's Foods, PriceSmart Foods, and Urban Fare locations in Vancouver. Canada Safeway Limited also sells Original and Caramel Tim Tams in its western Canadian supermarkets.
Loblaws Companies (Loblaws, Real Canadian Superstore) also sells Original and Caramel Tim Tams in British Columbia, Alberta, Manitoba, and Ontario.
USA
Pepperidge Farm, a sister company of Arnott's, brought the Tim Tam to the United States in the fall of 2008, with select distribution of caramel and chocolate crème flavours in Target stores nationwide. At that time, Pepperidge Farm launched an online community site that allowed users to track the cookies' journey from Australia to U.S. stores. The product is still "Made in Australia".
In the fall of 2009, Pepperidge Farm announced that Tim Tam cookies will be made available each year between October and March (although still available in some of the northern states). The brand also premiered the Classic Dark flavour in the United States, in addition to extending distribution of Caramel and Chocolate Crème flavours to supermarkets and grocery stores across the country.
A 7-ounce/200g package contains 11 biscuits.
In spring 2010 Tim Tams available from "Cost Plus World Markets" in the USA suddenly dropped all reference to the name "Tim Tam" on the wrapper and are branded as "Arnotts". The name Tim Tam does not even appear in the small print.[8]
Hong Kong
Tim Tam Chocolate Sandwich Biscuits are imported into Hong Kong by Campbell Soup Asia Limited. Each packet is 15 grammes.
Tim Tam Slam
The "Tim Tam Slam" is the practice of biting off the opposing ends of a Tim Tam, and using the biscuit as a straw to suck up a beverage.
See Also
- Penguin (biscuit) A similar product available in the UK
References
 | This article needs additional citations for verification. (December 2008) |
- ^ Pulley, Roz (2005-09-24). "Welcome to Cairns... Tim Tam capital of OZ". The Cairns Post. News Corporation. p. 3.
{{cite news}}:|access-date=requires|url=(help) - ^ "Arnott's Product Range - Tim Tam". Arnott's Biscuits Limited. 2005. Retrieved 2006-10-20.
- ^ Went, Sheree: Smith and fans tempt Tim Tams, The Age, 7 May 2003.
- ^ "The Tim Tam Test: USA vs. Australia", Meniscus Magazine, 21 October 2008
- ^ http://www.ilovetimtamcookies.com/track.html
- ^ Alcohol-flavoured treats attacked, The Age, 4 February 2004.
- ^ Needham, Kirsty: Branding rivals will never take the biscuit, says Mr Tim Tam, The Sydney Morning Herald, 18 April 2003.
- ^ http://www.worldmarket.com/product/index.jsp?productId=3624277