Pepperidge Farm

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Pepperidge Farm Incorporated
TypePrivate (1937–61)
Subsidiary (1961–pres.)
Founded1937; 84 years ago (1937)
FounderMargaret Rudkin
FateAcquired by Campbell's in 1961
HeadquartersNorwalk, U.S.
Key people
Kenneth Gosnell
ProductsCookies, crackers, breads, desserts

Pepperidge Farm is an American commercial bakery founded in 1937 by Margaret Rudkin, who named the brand after her family's 123 acre farm property in Fairfield, Connecticut,[1] which in turn was named for the pepperidge tree.

A subsidiary of the Campbell Soup Company since 1961, it is based in Norwalk, Connecticut.


Margaret Rudkin began baking bread in 1937 for her youngest son Mark who had asthma and was allergic to most commercially processed foods.[2] Her son's doctor recommended it to his other patients and encouraged her to bake more bread. Her first commercial sale was to her local grocer in Fairfield, Conn., Mercurio’s Market. Margaret's husband Henry, a Wall Street broker, began taking loaves of bread with him to New York to be sold in specialty stores.[3] She moved the growing business out of her kitchen and into her garage, then into a factory in 1940. Rationing during World War II forced her to cut back production due to the restricted availability of quality ingredients.[4] In 1947, Margaret opened a modern commercial bakery in Norwalk, Connecticut, and soon after added plants in Illinois and Pennsylvania.[3]

On a trip to Europe in the 1950s, Rudkin discovered fancy chocolate cookies that she believed would be popular in the United States. She bought the rights to produce and sell them, and the Distinctive Cookies line was born. Under her management, Pepperidge Farm continued to expand into other products, including frozen pastry items and, later, the Goldfish snack cracker from Switzerland.[3] In 1961, she sold the business to the Campbell Soup Company for $28 million and became the first woman to serve on its board of directors.[4] She drew on her knowledge and experience to write The Margaret Rudkin Pepperidge Farm Cookbook in 1963,[5] which was the first cookbook ever to make the New York Times Best Seller list.[3]

The Pepperidge Farm logo is based on the Grist Mill in Sudbury, Massachusetts, which supplied the company with 48 tons of whole wheat flour monthly from 1952 to 1967.[6]


Pepperidge Farm products include Goldfish crackers, varieties of bread, and several lines of cookies. Their cookies are separated into two lines, the Distinctive line and the Farmhouse line. Each type of cookie from the "Distinctive" line is named for a European city such as the Milano cookie or the Brussels cookie.[7] The Distinctives cannot be readily replicated by home bakers. In contrast, the Farmhouse line emphasizes commonplace cookies like chocolate chip and shortbread types that anyone could bake for themselves in an ordinary home kitchen.

List of Pepperidge Farm Products[edit]

Examples of Pepperidge Farm products include:[8]

Hot dog bread
Hamburger bread
Goldfish crackers
Strawberry cookie
Pirouette cookies
Milano cookies
Milano chocolate
  • Breads, Buns & Rolls
    • Bagels
    • Breakfast Breads
      • Pepperidge Farm Farmhouse® Breakfast Breads
      • Swirl Breads
    • Buns & Rolls
      • Dinner Rolls
      • Ecce Panis®
      • Pepperidge Farm Farmhouse® Hearty Buns
      • Hamburger Buns
      • Hoagie Rolls
      • Hot Dog Buns
      • Slider Buns
    • Frozen Breads
      • Garlic Bread
      • Stone Baked Artisan
      • Texas Toast
    • Sandwich Breads
      • Pepperidge Farm Farmhouse® Breads
      • Harvest Classics
      • Italian Breads
      • Light Style Breads
      • Party Breads
      • Rye & Pumpernickel Breads
      • Variety Breads
      • Very Thin Breads
      • White Breads
      • Whole Grain Breads
      • Whole Grain Thin Sliced Breads
    • Stuffing
  • Cookies
    • Chunk Cookies
    • Cookie Collections
    • Distinctive Cookies
    • Milano®
      • Milano Slices®
      • Milano® Cookies
    • Pepperidge Farm Farmhouse®
      • Gluten Free Pepperidge Farm Farmhouse® Cookies
      • Pepperidge Farm Farmhouse® Cookies
    • Pirouette®
  • Crackers
    • Cracker Trio
    • Golden Butter
    • Harvest Wheat
  • Desserts & Puff Pastry
    • Layer Cakes
    • Puff Pastry
    • Turnovers
  • Goldfish® Crackers
    • Baked With Whole Grain
    • Favorites
    • Flavor Blasted®
    • Goldfish® Grahams
    • Goldfish® Mix
    • Special Edition
    • Veggie

See also[edit]


  1. ^ "Pepperidge Farm: Healthful Bread Builds a Business". 24 February 2016.
  2. ^ Monagan, C.A. (2006). CT Icons: 50 Symbols of the Nutmeg State. Globe Pequot Press. p. 48. ISBN 9780762735488. Retrieved 30 August 2015.
  3. ^ a b c d "A Broke Connecticut Housewife Founds Pepperidge Farm". New England Historical Society. Retrieved March 7, 2019.
  4. ^ a b Uyehara, Mari (February 21, 2019). "The Remarkable Life of Margaret Rudkin, Founder of Pepperidge Farm". Retrieved March 7, 2019.
  5. ^ Rudkin, Margaret (1963). The Margaret Rudkin Pepperidge Farm Cookbook. New York: Atheneum. OCLC 990147. Reprint: New York: Galahad Books, 1992. ISBN 9780883658000. OCLC 27690339.
  6. ^ "Pepperidge Farm Celebrates 70th Anniversary by Helping Restore Famous Grist Mill From Its Past". Business Wire. April 19, 2007. Retrieved March 7, 2019.
  7. ^ Simonson, Alex; Schmitt, Bernd H. (1997-08-30). Marketing Aesthetics: The Strategic Management of Brands, Identity, and Image. Simon and Schuster. ISBN 9780684867502.
  8. ^ "Products".

External links[edit]