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{{Wikify|date=March 2009}}
{{Wikify|date=March 2009}}
The [[UNICEF]] Tap Project is a nationwide campaign that provides children from impoverished nations with access to safe, and clean water. The campaign culminates during [[World Water Week]], March 20–26, 2011, celebrating the [[United Nations]]’ [[World Water Day]], March 22nd.
The [[UNICEF]] Tap Project is a nationwide campaign that provides children from impoverished nations with access to safe, and clean water. The campaign culminates during [[World Water Week]], March 20–26, 2011, celebrating the [[United Nations]]’ [[World Water Day]], March 22nd.
[[File:tap_project_unicef_logo|thumb|UNICEF Tap Project Logo]]
[[File:tap project|thumb|UNICEF Tap Project Logo]]
This campaign involves restaurants, dining patrons, students, and volunteers along with corporate, community, celebrity, and government supporters. During World Water Week restaurants across the United States encourage patrons to donate $1 or more for the tap water they usually enjoy for free. In tandem, UNICEF Tap Project Volunteers support their efforts by conducting local fundraising events and activities.
This campaign involves restaurants, dining patrons, students, and volunteers along with corporate, community, celebrity, and government supporters. During World Water Week restaurants across the United States encourage patrons to donate $1 or more for the tap water they usually enjoy for free. In tandem, UNICEF Tap Project Volunteers support their efforts by conducting local fundraising events and activities.


Revision as of 22:25, 25 April 2011


The UNICEF Tap Project is a nationwide campaign that provides children from impoverished nations with access to safe, and clean water. The campaign culminates during World Water Week, March 20–26, 2011, celebrating the United Nations’ World Water Day, March 22nd.

File:Tap project
UNICEF Tap Project Logo

This campaign involves restaurants, dining patrons, students, and volunteers along with corporate, community, celebrity, and government supporters. During World Water Week restaurants across the United States encourage patrons to donate $1 or more for the tap water they usually enjoy for free. In tandem, UNICEF Tap Project Volunteers support their efforts by conducting local fundraising events and activities.

Today, nearly 990 million people worldwide are without access to safe and clean drinking water.[1] Meanwhile, every day 4,100 children die from water related diseases. The UNICEF Tap Project helps support UNICEF’s work towards the Millennium Development Goals – Goal 7 – which is to halve, by 2015, the proportion of the population without sustainable access to safe drinking water and basic sanitation.

History

The UNICEF Tap Project was created in 2007 by a New York City based advertising/communications agency called Droga 5 and launched on March 22, 2007 – World Water Day. The concept was to encourage patrons to donate $1 or more for the tap water they usually enjoy for free. The funds would go towards providing impoverished children with clean drinking water; with $1, UNICEF can provide a child with access to clean, safe water for 40 days. That first year the campaign was only on World Water Day, since then it has centered on World Water Week. The first Tap Project that took place in New York City had the support of thousands of patrons at over three hundred restaurants, which helped to raise about $100,000 in funds.[2]


Since 2007, the UNICEF Tap Project has raised nearly $2.5 million for water and sanitation programs for children in Belize, the Central African Republic, Côte d’Ivoire, Guatemala, Haiti, Iraq, Togo, and Vietnam.[3]

Destination of Funds

The UNICEF Tap Project funds raised throught the campaign go towards different UNICEF programs that include water, hygiene and sanitation programs. Money raised through the Tap Project has helped children, to have access to clean water, in countries like Belize, Guatemala, the Central African Republic, Côte d’Ivoire, Haiti, Iraq, Togo and Vietnam. Some of these programs, that aim to improve children's lives, include: Drilling of wells, the installation of water pumps, building latrines in impoverished communities, and classes that teach lifesaving hygiene to school children and their families. The Tap Project campaign also includes programs that support rainwater harvesting and affordable water filters. [3]


Country that has recieved aid year
Angola 2007
Belize 2008, 2009
Central African Republic 2010, 2011
Cote d’Ivoire 2008, 2009
Guatemala 2010
Haiti 2010
Iraq 2007, 2008, 2009
Laos 2007
Nicaragua 2008, 2009
Togo 2010, 2011
Vietnam 2010, 2011

[4]

National Sponsors

Since 2007 Tap Project has had various sponsors that have colaborated to the campaign. In 2010, Giorgio Armani created the campaign “Acqua for Life”. This campaign incorporated the use of his cologne “Aqua di Giò” for men, through which he raised awareness and funds towards the Tap Project. In 2011, Armani expanded his campaign by adding a new fragrance for women called “Aqua di Gioia”. Giorgio Armani donates $1 for every purchased bottle of these two fragrances, during the month of March. The campaign takes into account bottles purchased within the 50 U.S. states, Puerto Rico and D.C.[5]

Turner Broadcasting System, Inc. has participated in the Tap Project campaign for four consecutive years. This organization sponsors UNICEF Tap Project Volunteer Program by providing funds to aid in the recruitment and training of volunteers, resources and free advertisement to raise awareness for the Tap Project campaign.[6]

Droga5 is an advertising agency created in 2006 and partnered with the UNICEF in 2007 to aid with the Tap Project campaign. Droga5 creates promotional material that supports the initiative, by promoting the project in various media prior and during World Water week, which brings awareness about the UNICEF Tap Project’s efforts to help with the water crisis around the world. [7]

eBay joined the UNICEF’s efforts towards providing clean and safe water to children around the world through the Tap Project in 2009. The company created a campaign called GivingWorks, in which eBay gives its customers and sellers the opportunity to donate a percentage of their profit made through eBay. People can also donate money when checking out products or shop listings that support the cause. [8]

The UNICEF Tap Project also relays on the promotional help of different providers like MediaVest, American Express, Zagat Survey, OpenTable, SeamlessWeb and Yelp.com, Inc. These companies provide free advertising and media exposure to the campaign.[9]

Promotional Partners

Asides from national sponsors, the Tap Project also counts on the help of promotional supporters like: Zagat Survey®, OpenTable, SeamlessWeb and Yelp.com, Inc, which contribute to the campaign with promotional material and media exposure. [10]

Celebrities:

Celebrity Tap

In order to increase its funds towards the Tap Project, the UNICEF created Celebrity Tap, which consists of packing water from the faucets of celebrities’ homes, into fancy bottles. For every $5 donated through the Tap Project website, participants will enter for a chance to win a case of the luxury celebrity tap water [11] The money raised from any donation related to Celebrity Tap, will be used to provide children with clean and safe water around the world. To this day, some of the celebrities participating in this project are: Selena Gomez,Taylor Swift, Robin Williams, Dwight Howard, Rihanna and Adrian Grenier [12] Asides from providing water from their own home, celebrities participating in this project volunteer their time for commercials and advertising campaigns to promote the UNICEF Tap Project.

Celebrity Tap Set‎

Achievements:

Awards

Since its implementation in 2007, the UNICEF Tap Project has gained public recognition by various organizations, which have granted the project prizes and awards. In June of 2007, the Tap project won the Titanium Lion, at the International Advertising Festival in Cannes, France, for creative innovation.[13] [14][15] In 2008, the Tap Project was awarded with the distinction of Gold by The Advertising Club of New York’s International ANDY Awards, for Public Service and with Silver for Integrated Branding.(Gold / 2008 Richard T. O. Reilly) for Public Service[15] Also, in the same year Jay Aldous, who is the former Chief Marketing and Communications Officer for the U.S. Fund for UNICEF, was co-recipient of the inaugural Non-profit Marketer of the Year award from the American Marketing Association and the American Marketing Association Foundation.[16]

Notable Media

References

  1. ^ "The World Water Crisis" UNICEF Tap Project. 10 Feb. 2010
  2. ^ [1], NEW YORK TIMES,Creative Juices Flow for Pro Bono Effort to Aid Global Water Projects.
  3. ^ [2]
  4. ^ [3] Tap Project, where your money goes.
  5. ^ [4] Acqua For Life by Giorgio Armani
  6. ^ [5]
  7. ^ [6]
  8. ^ [7] Tap Project's Sponsors.
  9. ^ [8], Tap Project's Sponsors.
  10. ^ [ http://www.tapproject.org/about/], Tap Project Official Website.
  11. ^ [9] Celebrity Tap.
  12. ^ [10], Repeating Islands.
  13. ^ "Creative Juices Flow for Pro Bono Effort to Aid Global Water Projects" The New York Times. 16 Feb. 2011
  14. ^ "The Making of UNICEF 'Tap Project'" Cannes Lions International Festival of Creativity – Lions+. 16 Feb. 2011
  15. ^ a b "Droga 5 Agency Awards" [11]. 22 Mar. 2011
  16. ^ "Nonprofit marketers take national prize" The Non-Profit Times. 08 Mar. 2011
  17. ^ "Your Top Chef Master" Bravo TV. 03 Mar. 2011
  18. ^ "Marcus Samuelsson Wins Top Chef Masters" The Wall Street Journal. 03 Mar. 2011
  19. ^ "Episode: How to Talk to your Kids About Money" Dr. Phil. 03 Mar. 2011
  20. ^ "Ellen and The Tap Project Are Trying to Provide Clean Water For Everyone" The Ellen DeGeneres Show. 03 Mar. 2011
  21. ^ "Learn More About UNICEF's Tap Project, and Universal Orlando Resort" The Ellen DeGeneres Show. 03 Mar. 2011
  22. ^ "On the Show: UNICEF's Tap Project" The Rachael Ray Show. 03 Mar. 2011
  23. ^ "On the Show: UNICEF's Tap Project (2011)" The Rachael Ray Show. 24 Mar. 2011
  24. ^ "UNICEF Tap Project" The Martha Stewart Show. 03 Mar. 2011
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