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Revision as of 06:23, 30 April 2011

Shemaroo Entertainment Ltd.
Founded1962
Headquarters,
Websitewww.shemaroo.com
www.shemarooworldcinema.com

Shemaroo Entertainment, is an Indian company and a distributor of Bollywood films. Founded in 1962, Shemaroo has worked in books, films, and television.[1] Ghatothkach is the company's second animated film, which they co-produced with Sun Animatics.[2]


Acquiring and distributing various rights for use on cable, satellite, internet and home video over the years, Shemaroo has now evolved and emerged as a source of broadcast content for entertainment. In Sony Entertainment Television, Shemaroo is a joint venture partner with Sony Pictures Entertainment of the USA. The home video division with a catalogue of more than 1000 titles includes several hit films and some of the best names in the industry like Raj Kapoor, Subhash Ghai, Bimal Roy, B.R. Chopra, Hrishikesh Mukherjee, Rajesh Khanna and Dev Anand among others[3]. Omkara, under Shemaroo’s banner, was a success. Other recent ventures include Manorama Six Feet Under and CGI animated film Bal Ganesh. Maaza Navra Tuzi Baiko was Shemaroo’s first film in the regional category which was the highest grosser movie in Marathi Cinema for the year 2006.

Shemaroo has taken Bollywood films across the globe to Hindi film fans all over the world. The demand for Shemaroo products has been not only in the US, U.K., Singapore, Fiji, UAE and Australian markets but newly developed markets like East European & North African markets as well.

Today, Shemaroo is an integrated film production, post production, distribution and animation player. Broadband, Internet, IPTV, mobile, and other emerging technologies are an extension of distribution platforms.

History & Background

In 1962, Shemaroo pioneered Mumbai's first circulating book library. Shemaroo Book Library and its extension for children ‘Shemaroo Kidz’ became popular, and around 1978-79, it set up India's first video library in Mumbai. Further in 1986-87, India diversified into the acquisition of video rights.

In 2010, AKG group tied up with Shemaroo Entertainment for on-line video services. Shemaroo will be providing AKG with premium video content for NyooTV.com, its social television network.[4]

Notes

  1. ^ "About Us." Shemaroo.
  2. ^ "Animation film 'Ghatothkach' to premier at Cannes". Merinews. 2008-05-08. Retrieved 2009-01-05. {{cite web}}: Cite has empty unknown parameter: |coauthors= (help)
  3. ^ http://www.indiainfoline.com/Markets/News/Shemaroo-celebrates-Superstar-Rajesh-Khannas-67th-Birthday/4741831325
  4. ^ AKG Ties Up With Shemaroo Entertainment for Online Video Service Upvery, March 10, 2010

External links