Stardoll: Difference between revisions
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Revision as of 21:33, 4 July 2011
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| Stardoll | |
|---|---|
 | |
| Developer(s) | Stardoll AB |
| Publisher(s) | Stardoll AB; Mattias Miksche |
| Engine | Adobe Flash |
| Platform(s) | OS Independent (Web Based Flash) (Flash 7 Required) |
| Release | 2004 |
| Genre(s) | Ages 8+ |
| Mode(s) | Superstar (Paid account) or Non-Superstar (Free account) |
Stardoll is a browser game for girls and boys based around the paper doll concept. Launched in 2004, the website was attracting a reported 200 thousand unique users a month (as of September 2009); as of October 2010 there were about 80 million users worldwide. Users can dress up dolls using a range of tools and can participate in interactive activities depending on the type of account they used. There are also "educational" games included in the site which are claimed to improve quick thinking.[1] Members can create clubs,In which they communicate with friends.
History
Stardoll first appeared as Paperdoll Heaven in 2004 as the personal page on paper dolls of creator Liisa Wrang (a 57-year-old Finnish retired housekeeper[2]) grew from its original home on Geocities.[3] It expanded in 2006 after receiving venture funding from Index Ventures[4] and Sequoia Capital.[5] Relaunched in 2006, the site targets a demographic of girls and boys between the ages of 9 and 17, who can either register for free or sign up for a paid account (called a 'Superstar' account) that opens a number of aspects on the site.[6] The site also has user-run fashion magazines, clubs, instant messaging, and virtual shopping. Each Stardoll member is supplied with a personal page and message one another via a built-in chat. The site has drawn interest from celebrities and fashion designers, some of whom are represented on the site either as one of the figures that can be dressed up (such as Avril Lavigne and Hilary Duff)[7] or through use of their respective fashions labels.[8] It has been named a Webware 100 winner by CNET.[9]
Some critics of Stardoll and similar sites have expressed concerns with the commercial aspect of Stardoll.[10] The site has also experienced controversy around their use of celebrity likenesses without permission from the celebrities' management.[11]
Real celebrities (R.C.) on Stardoll
- Alberta Ferretti (albertaferretti)
- Alyson Michalka (Aly)
- Amanda Michalka (Aj)
- Amy Diamond (amydiamond)
- Augustus Prew (Augustus.Prew)
- Avril Lavigne (avrillavigne)
- Bella Thorne (Rc.bellathorne.)
- CC (cc)
- Carlos Knight (CarlosKnight)
- Dakota Blue Richards (DakotaRichards)
- Darin (darin)
- Ferman Akgül
- Faith Hill (FaithHill)
- Gracie Dzienny (GracieDzienny)
- Heidi Klum (HeidiKlum)
- Hilary Duff (HilaryDuff)
- Justin Bieber (rrmakana)
- Kimora Lee Simmons (KimoraLSimmons)
- Milly & Becky (Milly.Becky)
- Paulina Porizkova (Paulina)
- Ryan Potter (RyanPotter)
- Sabrina Bryan (Sabrina_Bryan)
- Vivienne Tam (Vivienne.Tam)
- Victoria Justice (Victoria.J.)
- Zendaya (Rc.zendayac)
Participating brands on Stardoll
- DKNY (now closed, but still available via the 'Starbazaar')
- Sephora (now closed)
- Stuff by Hilary Duff (now closed, but still available via the 'Starbazaar')
- Philosophy by Alberta Feretti (now closed, but still available via the 'Starbazaar')
- ELLE (now closed, but still available via the 'Starbazaar')
- Baby Phat
- Dream out loud (By Selena Gomez)(now closed)
- Mary-Kate and Ashley (now closed)
- Kohl's (made of Candie's, Abbey Dawn, Mudd Jeans and Hang Ten) (now closed)
- Limited Edition (Advertised as 'LE') A permanent store, but items are limited and for superstars only
- Milly & Becky Rosso (now closed)
Tribute shops
In the summer of 2010, Stardoll released several couture shops that users could buy. Every shop item was superstar and highly priced; and are now highly valued, since each store was available for one month only. (List in order of shop release)
- Chanel (June 1st - 30th)
- Diane von Fürstenberg (June 9th - July 9th)
- Just Calvalli (June 16th - July 16th)
- Sonia Rykiel (June 23 - July 23)
- Herve Leger (Aug. 10th - Sept. 10th )
- Couture (Sept. 7th - Oct. 7th )
- Louis Bourgeois (Oct. 19th - Nov. 19th )
- Yves Saint Laurent (May 30th - )
- Versus (June 13th - )
References
- ^ Walker, Rob (February 17, 2008). "Dress-Up for Dollars". New York Times Magazine. Retrieved April 25, 2008.
- ^ [http://www.hs.fi/english/article/Liisa+Wrang+-+the+rags-to-riches+story+behind+Stardoll/1135262186716 Snellman, Ritva Liisa. "Liisa Wrang - the rags-to-riches story behind Stardoll" Kuukausiliite December 2010
- ^ "Stardoll.com: From Little Things Big Things Grow". TechCrunch. Retrieved April 25, 2008.
- ^ Index Ventures, accessed April 25, 2008]
- ^ "Virtual Dress-Up Site Gets $6M". Red Herring. Retrieved May 4, 2008.
- ^ "MySpace not their space". Houston Chronicle. Retrieved April 25, 2008.
- ^ "Word of Mouse: Creating a musical buzz online". NPR. Retrieved April 25, 2008.
- ^ Gershberg, Michele. "Donna Karan, Sephora to sell in Stardoll Web world". Washington Post. Retrieved May 4, 2008.
- ^ "Webware 100 Winner: Stardoll". Webware. Retrieved May 4, 2008.
- ^ "When the Internet becomes child's play". iol.co.za. Retrieved May 4, 2008.
- ^ "Millions Of Us and Virtual Greats; Merchandising and Virtual Goods". Virtual Worlds News. Retrieved June 12, 2008. [dead link]
- ^ http://www.stardoll.com/en/dolls-games/realcelebs/