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→Awards: Half of these "awards" are for Ruslan Kogan (the man) not Kogan Technologies (the company).
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http://www.kogan.com.au/media/uploads/brw_fast_starters.pdf</ref>
http://www.kogan.com.au/media/uploads/brw_fast_starters.pdf</ref>
*BRW named Kogan the 15th fastest growing company in Australia, with 106.74% growth.<ref>http://www.kogan.com.au/media/uploads/20101028_brw_fast_100_kogan.pdf</ref>
*BRW named Kogan the 15th fastest growing company in Australia, with 106.74% growth.<ref>http://www.kogan.com.au/media/uploads/20101028_brw_fast_100_kogan.pdf</ref>
*BRW Young Rich List 2010 with a reported wealth of A$29M<ref>http://www.crn.com.au/News/233776,tech-companies-populate-brw-young-rich.aspx</ref>
*BRW Young Rich List 2009 with a reported wealth of A$15M<ref>http://www.kogan.com.au/media/uploads/media/BRW_Young_Rich_2009.pdf</ref>
*The Age Top 100 most influential people in 2008<ref>http://www.kogan.com.au/media/uploads/media/Age_top_100.pdf</ref>
*T3 29th most influential person in the technology industry<ref>http://www.kogan.com.au/media/uploads/20101101_t3_ruslan_kogan.pdf</ref>
*Anthill Top 30 under 30 entrepreneurs for 2010<ref>http://anthillonline.com/ruslan-kogan-2010-anthill-30under30-winner/</ref>
*Australian Retailer's Association Retail Innovator of the Year 2010<ref>http://www.retail.org.au/index.php/articles/Kogan_Technologies_marked_as_pioneer-_2010_Charter_Security_Retail_Innovator_of_the_Year_announced_</ref>
*Australian Retailer's Association Retail Innovator of the Year 2010<ref>http://www.retail.org.au/index.php/articles/Kogan_Technologies_marked_as_pioneer-_2010_Charter_Security_Retail_Innovator_of_the_Year_announced_</ref>


Revision as of 06:29, 29 September 2011

Kogan Technologies
Company typePrivate
IndustryConsumer electronics
Founded2006
FounderRuslan Kogan
HeadquartersMelbourne, Australia
Area served
Worldwide
ProductsHigh-definition televisions, GPS navigation devices, Netbooks, Digital photo frames, Blu-ray Disc players, Video Cameras, E-book readers
Websitewww.kogan.com.au
www.kogan.co.uk

Kogan Technologies is an Australian manufacturer and retailer of consumer electronics devices. The company, founded in 2006 by Ruslan Kogan, sells products direct from China to customers in Australia and the United Kingdom.[1]

The company competes on price by selling a budget range direct to consumers, bypassing wholesalers, distributors, and retailers.[2]

This business model and some of the company's advertising tactics have resulted in high-profile controversies.

Awards

Kogan Technologies have won the following awards:

  • BRW 2010 Fast 100 at rank 15, ranking the fastest growing companies in Australia in any sector and any size.[3]
  • BRW 2009 Fast Starters list at rank 37[4]
  • BRW 2010 Fast Starters list at rank 17.[5][6]
  • BRW named Kogan the 15th fastest growing company in Australia, with 106.74% growth.[7]
  • Australian Retailer's Association Retail Innovator of the Year 2010[8]

Notable products

Televisions

High Definition LCD televisions and LED televisions make up the bulk of Kogan Technologies' products.

Because Kogan Technologies sells direct to customers through its website, customers are unable to see and feel the product before making a purchase. However, there has been extensive media coverage and in-depth reviews of several products within this range:

  • TweakTown review of 32" Deluxe LCD TV[9]
  • Gizmodo review of 32" ELITE LED TV[10]
  • GoodGearGuide review of 40" Full HD LCD TV[11]
  • TweakTown review of 32" ELITE LED TV[12]
  • CNet review of 42" 1080p[13]
  • GoodGearGuide review of 47" 1080p[14]
  • PC Authority review of 22" PRO[15]
  • Gizmodo review of 42" 1080p[16]
  • TechBuff review of UK model 32" LED TV with PVR[17]

Kogan Agora Laptop powered by Google's Chromium OS

On 17 June 2011, Kogan released the world's first laptop featuring Google's Chromium OS, beating Samsung, Acer and other brands.[18]

It is yet to be reviewed by a well-known media outlet, however some customers have begun posting impressions online.[19]

Kogan Portector

Kogan Technologies voiced its opposition to the Australian government's proposed Internet filter by releasing a fictional parody product, the Kogan Portector on 17 June 2010.[20]

Kevin 37

Kogan Technologies received media attention when it marketed a 37” television using the Australian Prime Minister Kevin Rudd's 2007 election campaign playfully, dubbing it 'Kevin 37' initially selling at the price of $900.00, the value of the economic stimulus payments made to many Australians in April 2009.[21][22]

Digital Internet Radios

Kogan Technologies sell two models of Digital Internet Radios, a standard and deluxe model. The following media outlets have reviewed the Deluxe model:

Kogan Agora

In 2008 the company announced it would be the second company in the world after HTC to release a mobile phone compatible with Google's operating system, Android.[28][29]

Months after the initial announcement, founder Ruslan Kogan announced that the phone would be delayed indefinitely.[30][31] No further announcement has been made.

Kogan Agora Netbook

Kogan announced the intention to sell Australia's "best value netbook in the market" in March 2009; the design and specifications were chosen after extensive community feedback through the Kogan online blog.[32] The product was well received by some reviewers,[33] but was noted by other reviewers for below-average wireless performance and shorter battery life than comparable models.[34]

Blu-ray player

In March 2007 Kogan Technologies released Australia's cheapest Blu-ray player.[35] It was also one of the first Blu-ray devices in the world to offer region-free playback. However, the unit requires constant, though simple, region swapping via the remote when going from region A to B and vice versa.[36]

LivePrice

On 1 December 2010 Ruslan Kogan unveiled details of a Kogan invention called LivePrice[37] which he claimed was a world first.[38]

Revealed through a press conference in London streamed all around the world,[39] LivePrice is a dynamic price where customers have the opportunity to buy a product well before it's manufactured for a heavily discounted price. This retail price will increase during the different stages of development and manufacturing until it becomes available to customers at full price.[40]

Kogan claims LivePrice cuts out the hidden cost of finance and gives power back to the consumer, whereas investors who usually fund the production of consumer goods expect a huge return.[41]

After launching LivePrice in Australia, Kogan had sold nearly $330,000 worth of products using the new pricing system in 24 hours.[42]

After being operational in Australia for under three weeks, LivePrice had resulted in over $370,000 of price deductions across the entire range.[43]

LivePrice has a patent pending.[44]

United Kingdom Expansion

In October 2010 Ruslan Kogan revealed plans for the Kogan business to expand to the UK. He said UK operations would begin in November.[45]

On 15 November 2010 Kogan officially entered the UK market[46] with a range of LED TVs and GPS units.[47]

Soon after, Ruslan Kogan announced a stunt to sell LED TVs on eBay starting at one penny.[48]

The expansion makes Kogan the only Australian-owned international consumer electronics brand.[49]

In July 2011 Kogan attacked high street retailers John Lewis and [Currys] for selling expensive HDMI cables to UK shoppers.[50]

Both retailers responded through UK media outlet PC Pro.[51]

The disagreement continued when Kogan posted on its blog:

"This appears to be massive hypocrisy by Currys and John Lewis and nothing more than a scam."[52]

Kogan financial results

In October 2010, BRW ranked Kogan as Australia's 15th fastest growing company with yearly revenue of $12.22 million.[53]

The company released Q1 FY11 growth figures,[54] with revenue up 48.12% on the previous quarter.[55]

This growth saw founder Ruslan Kogan named Australia's 29th most influential person in the technology industry, ahead of Gerry Harvey.[56]

Kogan Lifestyle

In a November 2010 interview, Ruslan Kogan revealed that he had begun plans to create a Kogan sub-brand, Kogan Lifestyle, that would sell jetskis, boats and potentially cars through an online store.[57]

Whitegoods

In August 2010 Ruslan Kogan revealed in an interview with retailing news site Current that the Kogan range would soon expand to include a vacuum cleaner, automatic coffee machine, and microwave.[58]

Kogan launched their home appliance range with two convection microwave models, an automatic coffee machine and a vacuum cleaner.[59][60]

Controversies

UK Cable Con

In July 2011 Kogan launched its 'Cut the Cable Con' Campaign in Britain[61], targeting John Lewis and Currys,[62] claiming "...it’s extremely unfair for someone who shells out their hard-earned money on a new TV to be shafted on cables and accessories because of a deliberate misinformation campaign by the big retailers."

TechCrunch said:

"One Australian retailer is fed up with their fellow electronics stores’ habit of trying to sell expensive cables with new TVs and computers, and has decided they’re going to show them by just giving the cables away."[63]

Britain's Daily Mail published responses from the targeted retailers:

"A spokesman for John Lewis said: ‘Each of our HDMI cables offers excellent quality and value for money, and by providing our customers with a range of different cables which offer different specifications we are able to help them find one to suit their specific needs, with features such as different cable lengths, ultra-slim and high-speed.’

A Currys spokesman added: ‘Our entry-level HDMI cable is currently on sale at £7.99 and our most expensive cable is at £100.99."[64]

Speaking to the BBC, Ruslan Kogan responded:

"I think it's a bit misleading what they've said. When it comes to durability, it's an HDMI cable that you'll use to connect your TV to a Blu-ray player, or a Playstation, or another device. You're not using it as a skipping rope or to go rock climbing with."[65]

Divorce from Traditional Retail

In August 2011 Ruslan Kogan announced his desire for online retailers to be viewed separately from traditional retail by economists:

“Many economic commentators are today claiming that Australia is in a two speed economy – given the strong mining sector, and the purportedly slow retail sector. But Kogan is not an ordinary retailer – we are online only, and online retail is booming. Why do economists assume that online retail and traditional retail are married – grouping them together under the one family? If we have been grouped with traditional retailers, then we want a divorce!”[66]

Speaking to MTR Radio, he said "We've got two very different types of retail going on in Australia at the moment. We've got the traditional retail and bricks and mortar and then on the other side we've got online retail. And online retail is steaming [ahead] and growing at a very, very fast pace. It's where all the innovation is, and we've got some great companies in Australia that are doing it really well, and they're experiencing huge growth month on month like Kogan is. The other side of retail is reporting a slowdown and I think it's a bit unfair the way the retail sector is being reported at the moment.[67]

Business Magazine BRW noted the similarity of the "divorce" to a campaign by NAB.[68]

Website Glitch

On 10 August 2011, Kogan's Australian Online store experienced a glitch allowing shoppers to incorrectly combine special promotions,[69]. Ruslan Kogan claimed:

"We know we could hide behind our terms and conditions to get out of having to honour these transactions. But, we believe the bug in our website was entirely our responsibility, and as a result will be honouring every single purchase made this morning at a significant cost to our business."[70]

The error cost the company nearly $50,000.[71]

Australian Government Set Top Box Scheme

In May 2011 the Australian Government announced a plan to provide Set Top Boxes to pensioners free of charge.[72]

Ruslan Kogan and other leading retailers slammed the scheme for spending far too much. The program has an estimated cost of $308 million, at over $350 per installation.[73] Ruslan Kogan said Kogan Technologies would be able to deliver it for $50 million.[74]


Apple

At a technology media conference in Queensland, Australia, Ruslan Kogan revealed that he had been told 30% of Australian retailer JB Hi-Fi's revenue in 2010 had come from Apple or Apple related products. He said this meant some of the country's biggest retailers were too reliant on the success of Apple for their own survival.[75]

Terry Smart, CEO of JB Hi-Fi, responded by saying "That figure is not even close to reality. We don't have a big enough supply that represents such a substantial part of the business."[76]

JB Hi-Fi

Ruslan Kogan then bet Terry Smart, the CEO of JB Hi-Fi A$1,000,000 that they would not stock Apple hardware by 14 March 2014.[77] The deed for the bet is still available online, though it has not been accepted.[78]

In March 2011, Kogan began giving away free HDMI cables to anyone who had bought a TV from JB Hi-Fi in 2011.[79] This was, Kogan said, a bit to expose that "JB are trying to trick people into thinking they need a $200 cable after buying a FULL HD TV. This is simply not the case."[80]

2009 advertising controversy

In April 2009 the company was ordered by the Australian Competition and Consumer Commission (ACCC) to modify its advertising, after it was accused of possible misleading conduct. The ACCC stated that price comparison's in the retailer's advertisements in the Herald Sun newspaper and on its website may have misled customers, and the ACCC's chairman Samuel said the advertisements may have breached sections of the Trade Practices Act 1974. In response, Kogan Technologies agreed that it would not advertise its products at a discount unless that product had been advertised for sale at a higher price, that it would implement a trade practices law compliance program, and that it would not make representations about the savings available to consumers unless the basis by which those savings are calculated was also stated.[81]

Ruslan Kogan vs Harvey Norman

In 2010 founder and CEO of Kogan Technologies, Ruslan Kogan,[82] challenged well known Australian retailer Gerry Harvey[83] to a televised debate.[84] The ensuing "War on cheap TVs"[85] declared by Harvey generated significant national media attention, including much discussion from within the media and marketing fraternity.[86]

The dispute erupted when Ruslan Kogan challenged Gerry Harvey to a debate on national TV, which he declined.[87] Ruslan Kogan claimed Gerry Harvey "chickened out".[88] Gerry Harvey replied by calling Ruslan Kogan a "con" in an interview with a national newspaper.[89]

Kogan responded with two satirical advertisements, criticising Harvey Norman.[90]

In December 2010 Gerry Harvey announced plans to follow Myer and open up an online store based in China in order to avoid GST and cut costs.[91]

Kogan responded by claiming that Harvey Norman and Myer were only posturing to force the Government to change import laws,[92] and that their China-based stores were a complete hoax.[93]

Ruslan appeared on Australian breakfast TV show Sunrise (TV program) claiming Harvey Norman was "full of it."[94]

In July 2011, Ruslan Kogan came to the public defence of Gerry Harvey when he came under fire for Harvey Norman's alleged logging practices.[95] In a public statement, Ruslan Kogan said:

Like him or hate him, Gerry Harvey is not a criminal – he should not be singled out for some supposed moral crime simply because he has complied with the law, and has sought Australian timber to use in his furniture. If anything, the use of Australian timber likely keeps more Australians in jobs, and puts bread on the table for many families.[96]

References

  1. ^ http://www.trustedreviews.com/tvs/news/2010/11/15/Kogan-Looks-to-Turn-UK-TV-Market-Upside-Down/p1
  2. ^ "Entrepreneur cuts TV middle men". The Sydney Morning Herald. 27 March 2007.
  3. ^ http://www.kogan.com.au/media/uploads/20101028_brw_fast_100_kogan.pdf
  4. ^ http://www.kogan.com.au/media/uploads/BRW-Fast-Starters-June-25-2009.pdf
  5. ^ http://www.dynamicbusiness.com.au/articles/articles-entrepreneur-profile/ruslan-kogan-brw-2010-fast-starters-1414.html
  6. ^ http://www.kogan.com.au/media/uploads/brw_fast_starters.pdf
  7. ^ http://www.kogan.com.au/media/uploads/20101028_brw_fast_100_kogan.pdf
  8. ^ http://www.retail.org.au/index.php/articles/Kogan_Technologies_marked_as_pioneer-_2010_Charter_Security_Retail_Innovator_of_the_Year_announced_
  9. ^ http://australia.tweaktown.com/reviews/3411/quick_review_kogan_fhd32h_lcd_tv/index.html
  10. ^ http://www.gizmodo.com.au/2010/04/first-look-kogans-32-inch-led-backlit-lcd-tv/
  11. ^ http://www.goodgearguide.com.au/review/tvs/kogan-technologies/1080p40/350788
  12. ^ http://australia.tweaktown.com/reviews/3366/quick_review_kogan_elite_led32_lcd_tv/index.html
  13. ^ http://www.cnet.com.au/kogan-42-inch-1080p-lcd-tv-339293964.htm
  14. ^ http://www.goodgearguide.com.au/review/home_entertainment/kogan_technologies/1080p-47/279283
  15. ^ http://www.pcauthority.com.au/Review/110621,first-look-kogan-lcd-tv-its-a-geek-screen.aspx
  16. ^ http://www.gizmodo.com.au/2008/09/lightning_review_kogan_42-inch_1080p_lcd_tv.html
  17. ^ http://www.youtube.com/watch?v=KKf-e5Z8pvk
  18. ^ http://www.engadget.com/2011/06/02/kogan-agora-is-worlds-first-google-chromium-os-laptop-ships-ne/
  19. ^ http://www.facebook.com/Alexchades/posts/10150673721885484
  20. ^ http://www.youtube.com/watch?v=v-enBtKjgcU
  21. ^ "Kevin37 keeps PM on TV, permanently". The Daily Telegraph. 5 March 2009.
  22. ^ Hannon, Kate (5 March 2009). "Cheeky trader's HD stimulus for economy". The Sydney Morning Herald.
  23. ^ http://www.cnet.com.au/kogan-wi-fi-digital-radio-dab-with-iphone-docking-station-deluxe-339303841.htm
  24. ^ http://yourtechlife.com/2010/07/20/beauty-is-in-the-eye-of-the-beholder-%E2%80%93-kogan-deluxe-wifi-and-dab-radio/
  25. ^ Fenech, Stephen (15 July 2010). "Expander Peugeot". News Limited newspapers.
  26. ^ http://www.bhatt.id.au/blog/innovative-digital-radios-pure-sensia-kogan-deluxe-and-bush-walker-review/
  27. ^ http://www.goodgearguide.com.au/review/home_entertainment/kogan-technologies/wi-fi_digital_radio_dab_with_iphone_docking_station_deluxe/351047
  28. ^ http://www.engadget.com/2008/12/03/kogan-intros-worlds-second-android-phone-agora-agora-pro/
  29. ^ http://news.cnet.com/8301-1035_3-10113308-94.html
  30. ^ http://www.informationweek.com/blog/main/archives/2009/01/kogan_puts_the.html;jsessionid=QP4A4V43ABTIGQSNDLPSKHSCJUNN2JVN
  31. ^ The Sydney Morning Herald. 2 March 2009 http://blogs.smh.com.au/digital-life/gadgetsonthego/2009/03/02/whoscrewedkog.html. {{cite news}}: Missing or empty |title= (help)
  32. ^ http://www.networkworld.com/news/2009/031709-kogan-launches-10-inch-linux-powered.html
  33. ^ http://www.technologyandbusiness.com.au/Reviews/Notebooks/First-look--Kogan-Agora.aspx
  34. ^ http://www.zdnet.com.au/reviews/hardware/laptops/soa/Kogan-Agora-Netbook/0,2000065761,339295458,00.htm
  35. ^ Simpson, Campbell (20 January 2009). "Expander Peugeot". GoodGearGuide.
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  38. ^ http://www.startupsmart.com.au/sales-and-marketing/2010-12-02/kogan-unveils-world-first-pricing-model.html
  39. ^ http://techfluff.tv/2010/11/30/an-invitation-to-an-event-that-will-change-the-world-of-retail/
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  41. ^ http://www.youtube.com/user/KoganVideo#p/a/u/0/FCSpcwPDD7E
  42. ^ http://www.gizmodo.com.au/2011/02/kogans-liveprice-sold-almost-330000-worth-in-24-hours/
  43. ^ http://www.connectedhometechnology.com/article/kogan-liveprice-helps-australians-save-370000-three-weeks
  44. ^ http://pericles.ipaustralia.gov.au/ols/auspat/applicationDetails.do?applicationNo=2011900708
  45. ^ http://www.kogan.com.au/blog/2010/oct/14/kogan-expands-uk/
  46. ^ Ramadge, Andrew (16 November 2010). "Kogan faces uphill battle in competitive UK market". news.com.au.
  47. ^ http://www.trustedreviews.com/tvs/news/2010/11/15/Kogan-Looks-to-Turn-UK-TV-Market-Upside-Down/p1
  48. ^ http://www.theinquirer.net/inquirer/news/1898257/kogan-led-tellies-ebay-auction-starts-1p-3pm
  49. ^ http://www.youtube.com/watch?v=R-q8fKf0zYY&feature=channel_video_title
  50. ^ http://www.kogan.co.uk/blog/2011/jul/4/kogan-offers-free-hdmi-cable-cut-uk-cable-con/
  51. ^ http://www.pcpro.co.uk/news/368461/retailer-calls-rivals-bluff-on-hdmi-scam
  52. ^ http://www.kogan.co.uk/blog/2011/jul/7/kogan-throws-down-gauntlet-currys-john-lewis/
  53. ^ http://www.kogan.com.au/media/uploads/20101028_brw_fast_100_kogan.pdf
  54. ^ http://www.itwire.com/it-industry-news/market/42810-kogan-announces-record-sales-growth-disses-gerry-harvey
  55. ^ http://www.dynamicbusiness.com.au/articles/articles-entrepreneur-profile/kogan-growth-gerry-harvey-2172.html
  56. ^ http://www.kogan.com.au/media/uploads/20101101_t3_ruslan_kogan.pdf
  57. ^ http://www.current.com.au/2010/11/01/article/Kogan-Lifestyle-to-sell-boats-jet-skis-and-maybe-cars/OGRNFMUJNN.html
  58. ^ http://www.current.com.au/2010/08/25/article/Watch-out-Dyson-Kogan-set-to-invade-the-small-appliance-space/CUICWZNAAI.html
  59. ^ http://www.gizmodo.com.au/2010/09/kogans-home-appliances-now-available/
  60. ^ http://www.startupsmart.com.au/sales-and-marketing/2010-09-29/kogan-escalates-battle-with-harvey-norman-with-new-range.html
  61. ^ http://www.wired.co.uk/news/archive/2011-08/10/premium-hdmi-hocus-pocus
  62. ^ http://www.kogan.co.uk/blog/2011/jul/4/kogan-offers-free-hdmi-cable-cut-uk-cable-con/
  63. ^ http://techcrunch.com/2011/07/05/aussie-retailer-may-shame-rivals-by-offering-free-hdmi-cables/
  64. ^ Neville, Simon (5 August 2011). "Don't fall for the HDTV cable con: £2 leads work just as well as £100 ones". Daily Mail. London.
  65. ^ http://www.youtube.com/watch?v=nTMf42oawVk
  66. ^ http://www.dynamicbusiness.com.au/news/kogan-disputes-connection-between-online-and-traditional-retail-882011.html
  67. ^ http://www.youtube.com/watch?v=fA5AtWs-vWU&feature=player_embedded
  68. ^ http://www.kogan.com.au/media/uploads/coverage/20110811-brw-online-retailer-has-a-message-for-economists.pdf
  69. ^ http://www.lifehacker.com.au/2011/08/kogan-says-it-will-honour-9-pvr-deal/
  70. ^ http://www.zdnet.com.au/store-bug-costs-kogan-over-46k-339320147.htm
  71. ^ http://www.kogan.com.au/media/uploads/coverage/20110812-herald-sun-laighing-all-the-way-to-the-web.jpg
  72. ^ http://www.digitalready.gov.au/government-assistance/household-assistance-scheme.aspx
  73. ^ "Retailers can sell set-top boxes for less than planned price in government scheme". news.com.au. 12 May 2011.
  74. ^ http://www.kogan.com.au/blog/2011/may/10/kogan-australian-government-look-better-deal-set-t/
  75. ^ http://delimiter.com.au/2011/03/01/store-retailers-apples-bitch-claims-kogan/
  76. ^ http://www.smartcompany.com.au/retail/20110302-jb-hi-fi-chief-denies-ruslan-kogan-claim-that-30-of-sales-come-from-apple-products.html
  77. ^ Ramadge, Andrew (7 March 2011). "Ruslan Kogan challenges JB Hi-Fi chief to m bet". news.com.au.
  78. ^ http://www.kogan.com.au/media/uploads/wager_deed_-_kogan_-_smart.pdf
  79. ^ http://www.cnet.com.au/free-hdmi-cable-for-jb-hi-fi-customers-339311440.htm
  80. ^ http://www.kogan.com.au/blog/2011/mar/16/kogan-offers-free-hdmi-cables-cut-cable-con/
  81. ^ "Kogan Technologies slammed by ACCC". SmartCompany. 29 April 2009.
  82. ^ http://en.wikipedia.org/wiki/Ruslan_Kogan
  83. ^ http://en.wikipedia.org/wiki/Gerry_Harvey
  84. ^ http://www.smartcompany.com.au/retail/20100825-gerry-harvey-vs-ruslan-kogan-will-frugal-customers-looks-for-brand-names-or-discounts.html
  85. ^ Moses, Asher (24 August 2010). "'He's a con': Harvey's war on cheap TVs". The Sydney Morning Herald.
  86. ^ http://mumbrella.com.au/kogan-launches-video-attack-on-rival-retailer-harvey-norman-32062
  87. ^ http://www.kogan.com.au/blog/2010/aug/16/gerry-harvey-responds-kogan/
  88. ^ http://www.kogan.com.au/blog/2010/aug/24/harvey-backs-out-debate-kogan/
  89. ^ Moses, Asher (24 August 2010). "'He's a con': Harvey's war on cheap TVs". The Sydney Morning Herald.
  90. ^ http://mumbrella.com.au/kogan-launches-video-attack-on-rival-retailer-harvey-norman-32062
  91. ^ Zappone, Chris; Greenblat, Eli (6 December 2010). "Harvey Norman plans to match Myer's internet move". The Sydney Morning Herald.
  92. ^ http://www.kogan.com.au/media/uploads/20101207_afr_battle_of_the_box_heats_up_over_online_imports.pdf
  93. ^ http://www.kogan.com.au/blog/2010/dec/6/im-calling-gerrys-and-bernies-china-bluff/
  94. ^ http://www.youtube.com/watch?v=QLPRyhQ6DuM
  95. ^ [1] ABC Online. Retrieved July 2011.
  96. ^ [2] Kogan Blog. Retrieved July 2011.

Official website

Official website

Retrieved from "https://en.wikipedia.org/w/index.php?title=Kogan.com&oldid=453005318"