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{{lowercase| title=viagogo}}
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homepage = [http://www.viagogo.co.uk]|}}
homepage = [http://www.viagogo.co.uk]|}}


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'''viagogo''' is an online [[ticket exchange]] for buying and selling live event tickets. Established in August 2006, viagogo is now Europe’s largest online ticket marketplace{{citation needed|date=January 2012}} operating local language websites in 26 countries with headquarters in London. viagogo is backed by [[Index Ventures]]{{citation needed|date=January 2012}} .


==History==
'''viagogo''' is an online ticket exchange that claims to allow people to buy and sell live event tickets in a safe, secure and transparent environment free from fraud and illegitimate street touts.

viagogo claims to be bringing efficiency and transparency to what has traditionally been a murky marketplace, though this cannot be confirmed independently. The "viagogo Guarantee" claims to be able to ensure that buyers receive their tickets in time for the event and the seller receives payment. In the case that the seller of a ticket has difficulty providing the ticket that they have sold, viagogo claims to be able to find replacement tickets for the buyers, or in the case that something goes wrong, viagogo claims they will provide a full refund.

⚫
Established in August 2006, viagogo is now Europe’s largest online ticket marketplace operating local language websites in 26 countries with headquarters in London.


==Founded==
The company was founded by Eric Baker, the co-founder of [[Stubhub]] in the United States.<ref name=reu1>{{cite news | first =Eric | last =Auchard | title =European sports ticket reseller Web site unveiled
The company was founded by Eric Baker, the co-founder of [[Stubhub]] in the United States.<ref name=reu1>{{cite news | first =Eric | last =Auchard | title =European sports ticket reseller Web site unveiled
| url =http://today.reuters.com/misc/PrinterFriendlyPopup.aspx?type=companyNews&storyID=42893+18-Aug-2006+RTRS | work = | publisher =[[Reuters]] | date = 17 August 2006| accessdate =2006-08-20}}</ref> Eric wrote the business model for StubHub while in business school at Stanford{{Citation needed|date=February 2007}}, but left StubHub in 2004 due to a falling out with his co-founder.<ref name=mar1>{{cite web|url=http://www.marketwatch.com/News/Story/Story.aspx?guid=%7B9A04047A%2D4A61%2D4450%2D9710%2D55AAA8AE3B8A%7D&dist=rss&siteid=mktwdist%3Drss&siteid=mktw |title=Online ticket scalping comes to Europe |accessdate=20 August 2006 |last=Charny |first=Ben |date= 17 August 2006 |work= Marketwatch from Dow Jones|publisher=MarketWatch, Inc}}</ref> Eric then decided to take the now-proven business model to Europe and founded viagogo to accomplish this.<ref name=reu1/>
| url =http://today.reuters.com/misc/PrinterFriendlyPopup.aspx?type=companyNews&storyID=42893+18-Aug-2006+RTRS | work = | publisher =[[Reuters]] | date = 17 August 2006| accessdate =2006-08-20}}</ref> Baker left StubHub in 2004 due to a falling out with his co-founder.<ref name=mar1>{{cite web|url=http://www.marketwatch.com/News/Story/Story.aspx?guid=%7B9A04047A%2D4A61%2D4450%2D9710%2D55AAA8AE3B8A%7D&dist=rss&siteid=mktwdist%3Drss&siteid=mktw |title=Online ticket scalping comes to Europe |accessdate=20 August 2006 |last=Charny |first=Ben |date= 17 August 2006 |work= Marketwatch from Dow Jones|publisher=MarketWatch, Inc}}</ref> He then decided to take the business model to Europe, and founded viagogo.<ref name=reu1/>


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viagogo was launched in late summer 2006 with partnerships with [[Chelsea F.C.]] and [[Manchester United F.C.]]<ref name=reu1/><ref>{{cite news | author =The Times | title =Football ticket resales kick off | url =http://business.timesonline.co.uk/tol/business/industry_sectors/leisure/article612489.ece | work = [[The Times]]| publisher = Times Newspapers Ltd| date =18 August 2006 | accessdate = 2006-08-20 }}</ref><ref>{{cite news | first =Mark | last =Sweney | title =Clubs launch ticket resale site | url =http://media.guardian.co.uk/site/story/0,,1852563,00.html | work = [[The Guardian]]| publisher = Guardian Newspapers Limited| date =18 August 2006 | accessdate =2006-08-20}}</ref><ref>{{cite web|url=http://www.bbc.co.uk/manchester/content/articles/2006/08/18/180806_football_touts_feature.shtml |title=Tackling the touts |accessdate= 20 August 2006 |date=18 August 2006 |work=bbc.co.uk |publisher=BBC Manchester }}</ref><ref>{{cite web|url=http://www.itn.co.uk/news/sport_cf8459c0884a1ebbdb92621d98f9e1ae.html |title=Ticket exchange: clubs target touts
== Launch ==
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|accessdate=20 August 2006 |date= 18 August 2006 |work= ITN News }}</ref>. These deals were intended to allow [[season ticket]] holders to sell tickets to matches they could not attend to other club members. In return, the clubs would receive yearly six-figure sums from viagogo.<ref name=gua1>{{cite news | first =Simon | last = Bowers | title =Fans condemn 'legalised touting' of season tickets | url =http://business.guardian.co.uk/story/0,,1852657,00.html | work =[[The Guardian]] | publisher =Guardian Newspapers Limited | date = 18 August 2006| accessdate =2006-08-20 }}</ref>


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== Sport partnerships ==
⚫
viagogo was launched in late summer 2006 with partnerships with [[Chelsea FC]] and [[Manchester United]],<ref name=reu1/><ref>{{cite news | author =The Times | title =Football ticket resales kick off | url =http://business.timesonline.co.uk/tol/business/industry_sectors/leisure/article612489.ece | work = [[The Times]]| publisher = Times Newspapers Ltd| date =18 August 2006 | accessdate = 2006-08-20 }}</ref><ref>{{cite news | first =Mark | last =Sweney | title =Clubs launch ticket resale site | url =http://media.guardian.co.uk/site/story/0,,1852563,00.html | work = [[The Guardian]]| publisher = Guardian Newspapers Limited| date =18 August 2006 | accessdate =2006-08-20}}</ref><ref>{{cite web|url=http://www.bbc.co.uk/manchester/content/articles/2006/08/18/180806_football_touts_feature.shtml |title=Tackling the touts |accessdate= 20 August 2006 |date=18 August 2006 |work=bbc.co.uk |publisher=BBC Manchester }}</ref><ref>{{cite web|url=http://www.itn.co.uk/news/sport_cf8459c0884a1ebbdb92621d98f9e1ae.html |title=Ticket exchange: clubs target touts
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The company has partnerships with sports properties in football rugby, tennis and wrestling.
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|accessdate=20 August 2006 |date= 18 August 2006 |work= ITN News }}</ref> the first such deals of their kind in Europe.{{Citation needed|date=February 2007}} These deals let season ticket holders sell tickets to matches they cannot attend to other club members. In return, the clubs will receive yearly six-figure sums from viagogo.<ref name=gua1>{{cite news | first =Simon | last = Bowers | title =Fans condemn 'legalised touting' of season tickets | url =http://business.guardian.co.uk/story/0,,1852657,00.html | work =[[The Guardian]] | publisher =Guardian Newspapers Limited | date = 18 August 2006| accessdate =2006-08-20 }}</ref>


⚫
Under British law, unauthorized re-selling of [[Premier League]] and other football tickets is illegal, a restriction introduced by the Government to prevent [[hooliganism]]{{citation needed|date=January 2012}}. By working with the Premier League clubs to obtain official authorization, viagogo is permitted to resell tickets to the clubs it works with.
==Restrictions==
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Under British law, unauthorized re-selling of Premier League and other football tickets is illegal, a restriction introduced by the Government to prevent [[hooliganism]]. By working with the clubs to obtain official authorization, viagogo is permitted to resell tickets to the clubs it works with, thus effectively giving viagogo a government-protected monopoly by being the only place where tickets to those clubs can be legally resold. Critics have suggested that this is legalised exploitation by the Football Clubs.


⚫
In addition to Chelsea FC, viagogo holds a partnership with Premiership club [[Aston Villa FC]],<ref>{{cite web|url=http://www.sportspromedia.com/news/aston_villa_sign_new_ticketing_agreement_with_viagogo |title=Aston Villa sign new ticketing agreement with viagogo | date=09 August 2010 |work=sportspromedia.com }}</ref> and [[Fußball-Bundesliga]] clubs [[FC Bayern Munich]]<ref>{{cite web|url=http://www.sportbusiness.com/news/161190/viagogo-signs-up-fc-bayern-munich-and-everton-fc |title=VIAGOGO SIGNS UP FC BAYERN MUNICH AND EVERTON FC | date=30 January 2007 |work=sportbusiness.com }}</ref> and [[FC Kaiserslautern]].<ref>{{cite web|url=http://www.fck.de/de/aktuell/news/details/article/2356-viagogo-fck-starten-ticket-zweitmarkt-partnerschaft.html |title=viagogo & FCK starten Ticket-Zweitmarkt-Partnerschaft |work=fck.de }}</ref>
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== Sport Partnerships ==


⚫
In 2009, viagogo announced a partnership with the [[Barclays ATP World Tour Finals]],<ref>{{cite web|url=http://www.sportspromedia.com/news/viagogo_extends_deal_with_barclays_atp_world_tour_finals |title=viagogo extends deal with Barclays ATP World Tour Finals |work=sportspromedia.com }}</ref> as its official premium and secondary ticket exchange partner. The partnership was renewed in 2011 which will run up to and include the 2013 edition. The Barclays ATP World Tour Finals partnership follows viagogo’s partnership with the [[French Tennis Federation]] (FFT). In 2009, viagogo partnered with the FFT to become the official secondary ticket exchange of the [[French Open]] and the [[Paris Masters]]. <ref>{{cite news | title=French Tennis Federation Teams Up With viagogo | url =http://uk.prweb.com/releases/2009/04/prweb2361844.htm | work =[[PRWeb]] | date = April 2004}}</ref> It is the first secondary ticketing deal to be initiated in France{{citation needed|date=January 2012}}.
⚫
viagogo continues to partner with world class sports properties across a wide variety of sports categories including football, rugby, tennis and wrestling.

⚫
In addition to Chelsea FC, viagogo holds a partnership with premiership club [[Aston Villa FC]],<ref>{{cite web|url=http://www.sportspromedia.com/news/aston_villa_sign_new_ticketing_agreement_with_viagogo |title=Aston Villa sign new ticketing agreement with viagogo | date=09 August 2010 |work=sportspromedia.com }}</ref> and top Bundelisga clubs [[FC Bayern Munich]],<ref>{{cite web|url=http://www.sportbusiness.com/news/161190/viagogo-signs-up-fc-bayern-munich-and-everton-fc |title=VIAGOGO SIGNS UP FC BAYERN MUNICH AND EVERTON FC | date=30 January 2007 |work=sportbusiness.com }}</ref> and [[FC Kaiserslautern.]]<ref>{{cite web|url=http://www.fck.de/de/aktuell/news/details/article/2356-viagogo-fck-starten-ticket-zweitmarkt-partnerschaft.html |title=viagogo & FCK starten Ticket-Zweitmarkt-Partnerschaft |work=fck.de }}</ref>

⚫
In 2009, viagogo announced a partnership with the [[Barclays ATP World Tour Finals]],<ref>{{cite web|url=http://www.sportspromedia.com/news/viagogo_extends_deal_with_barclays_atp_world_tour_finals |title=viagogo extends deal with Barclays ATP World Tour Finals |work=sportspromedia.com }}</ref> as its official premium and secondary ticket exchange partner. The partnership was renewed in 2011 which will run up to and include the 2013 edition. The Barclays ATP World Tour Finals partnership follows viagogo’s partnership with the French Tennis Federation (FFT). In 2009, viagogo partnered with the FFT to become the Official Secondary Ticket Exchange of Roland-Garros and the BNP Paribas Masters. <ref>{{cite news | title=French Tennis Federation Teams Up With viagogo | url =http://uk.prweb.com/releases/2009/04/prweb2361844.htm | work =[[uk.prweb.com]] | date = April 2004}}</ref> It is the first ever secondary ticketing deal to be initiated in France.
In 2010, viagogo expanded its sports portfolio to include wrestling by signing a deal with World Wrestling Entertainment® (WWE) to become the official secondary ticketing partner for the global entertainment organisation’s European live event tour in the Autumn of 2010. The deal marked the first time the WWE has worked with a secondary ticketing partner on its major European tours. <ref>{{cite news | title=Viagogo Signs Deal with World Wrestling Entertainment | url =http://www.euticketnews.com/20100720850/viagogo-signs-deal-with-world-wrestling-entertainment.html | work=www.euticketnews.com }}</ref>
In 2010, the company became the official secondary ticketing partner for [[World Wrestling Entertainment]] (WWE)'s European live event tour in the Autumn of 2010. This was the first time the WWE had worked with a secondary ticketing partner on its major European tours. <ref>{{cite news | title=Viagogo Signs Deal with World Wrestling Entertainment | url =http://www.euticketnews.com/20100720850/viagogo-signs-deal-with-world-wrestling-entertainment.html | work=www.euticketnews.com }}</ref>

⚫
== Music Partnerships ==

In addition to partnerships with world class sports brands, viagogo has unrivalled relationships with the music industry.

⚫
viagogo formed a ground breaking partnership with Madonna where viagogo was the official secondary ticketing partner and official premium ticketing partner for Madonna’s Sticky & Sweet European Tour, marking the first ever partnership of its kind with a major concert tour.<ref>{{cite news | title=Madonna Sticky & Sweet with viagogo | url =http://www.ft.com/cms/s/0/78835754-1d61-11dd-82ae-000077b07658.html | work=www.ft.com }}</ref>

viagogo continues to work closely with promoters on artist tours and concerts and in June 2009, viagogo was announced as the official premium ticketing partner of Live Nation for the Roger Waters UK tour. <ref>{{cite news | title=Viagogo secures rights for The Wall | url =http://www.musicweek.com/story.asp?sectioncode=1&storycode=1041389 | work =[[uk.prweb.com]] | date = June 2009}}</ref>


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== Music partnerships ==
⚫
Since 2009, viagogo has been the official ticket exchange partner for Festival Republic, the organiser of the Reading, Leeds, Latitude and Big Chill Festivals. <ref>{{cite news | title=Viagogo sign Festival Republic deal | url =http://www.music-news.com/shownews.asp?H=Viagogo-sign-Festival-Republic-deal&nItemID=25571 | work =[[music-news.com]] | date = June 2009}}</ref>
In 2010, Melvin Benn, Managing Director of Festival Republic commented on the partnership and the impact on fraudulent ticket issues <ref>{{cite news | title=viagogo renews official ticket exchange partnership with Festival Republic | url =http://www.viagogo.co.uk/About.aspx?HelpID=1009245 | work =[[music-news.com]] | date = March 2010}}</ref>


⚫
viagogo was the official secondary ticketing partner and official premium ticketing partner for [[Madonna (entertainer)|Madonna]]’s [[Sticky & Sweet Tour|Sticky & Sweet]] European Tour, the first partnership of its kind with a major concert tour.<ref>{{cite news | title=Madonna Sticky & Sweet with viagogo | url =http://www.ft.com/cms/s/0/78835754-1d61-11dd-82ae-000077b07658.html | work=www.ft.com }}</ref>
“viagogo has helped us all but eliminate the issues that we have had in the past with fans taking their chances online and being disappointed after ‘buying’ non-existent resale tickets. We are working with viagogo again this year as the only recommended and official ticket exchange for the Reading, Leeds, and Latitude festivals. If fans use other ticket exchanges or buy from unauthorized agents they risk being defrauded and not getting their festival tickets.”


In August 2010, viagogo announced it was the exclusive ticket exchange partner for music media brand NME <ref>{{cite news | title=NME to use Viagogo for ticketing | url =http://www.musicweek.com/story.asp?sectioncode=1&storycode=1042309 | work =[[musicweek.com]] | date = August 2010}}</ref> and Aloud.com, Bauer Media’s ticketing partnership. viagogo is able to offer its partners users with access to the broadest range of sold-out gigs and festivals as well as providing a secure platform to sell their spare tickets to other fans.
In June 2009, viagogo was announced as the official premium ticketing partner of [[Live Nation]] for the [[Roger Waters]] UK tour. <ref>{{cite news | title=Viagogo secures rights for The Wall | url =http://www.musicweek.com/story.asp?sectioncode=1&storycode=1041389 | work =[[PRWeb]] | date = June 2009}}</ref>


⚫
Since 2009, viagogo has been the official ticket exchange partner for [[Festival Republic]], the organiser of the [[Reading and Leeds Festivals]], [[Latitude Festival]] and [[The Big Chill (music festival)|The Big Chill festival]]. <ref>{{cite news | title=Viagogo sign Festival Republic deal | url =http://www.music-news.com/shownews.asp?H=Viagogo-sign-Festival-Republic-deal&nItemID=25571 | work =[[music-news.com]] | date = June 2009}}</ref><ref>{{cite news | title=viagogo renews official ticket exchange partnership with Festival Republic | url =http://www.viagogo.co.uk/About.aspx?HelpID=1009245 | work =[[music-news.com]] | date = March 2010}}</ref>
== Backers ==


In August 2010, viagogo announced it was the sole ticket exchange partner for music media brand [[NME]] <ref>{{cite news | title=NME to use Viagogo for ticketing | url =http://www.musicweek.com/story.asp?sectioncode=1&storycode=1042309 | work =[[musicweek.com]] | date = August 2010}}</ref> and Aloud.com, [[Bauer Media Group]]'s ticketing partnership.
viagogo is backed by [[Index Ventures]].


== References ==
== References ==

Revision as of 12:50, 10 January 2012

viagogo
Company typePrivate
Industrye-commerce
FoundedLondon, UK (2005)
HeadquartersLondon, UK
Key people
Eric Baker, Founder & CEO
Productsonline secondary ticketing, online ticket exchange
Website[1]

viagogo is an online ticket exchange for buying and selling live event tickets. Established in August 2006, viagogo is now Europe’s largest online ticket marketplace[citation needed] operating local language websites in 26 countries with headquarters in London. viagogo is backed by Index Ventures[citation needed] .

History

The company was founded by Eric Baker, the co-founder of Stubhub in the United States.[1] Baker left StubHub in 2004 due to a falling out with his co-founder.[2] He then decided to take the business model to Europe, and founded viagogo.[1]

viagogo was launched in late summer 2006 with partnerships with Chelsea F.C. and Manchester United F.C.[1][3][4][5][6]. These deals were intended to allow season ticket holders to sell tickets to matches they could not attend to other club members. In return, the clubs would receive yearly six-figure sums from viagogo.[7]

Sport partnerships

The company has partnerships with sports properties in football rugby, tennis and wrestling.

Under British law, unauthorized re-selling of Premier League and other football tickets is illegal, a restriction introduced by the Government to prevent hooliganism[citation needed]. By working with the Premier League clubs to obtain official authorization, viagogo is permitted to resell tickets to the clubs it works with.

In addition to Chelsea FC, viagogo holds a partnership with Premiership club Aston Villa FC,[8] and Fußball-Bundesliga clubs FC Bayern Munich[9] and FC Kaiserslautern.[10]

In 2009, viagogo announced a partnership with the Barclays ATP World Tour Finals,[11] as its official premium and secondary ticket exchange partner. The partnership was renewed in 2011 which will run up to and include the 2013 edition. The Barclays ATP World Tour Finals partnership follows viagogo’s partnership with the French Tennis Federation (FFT). In 2009, viagogo partnered with the FFT to become the official secondary ticket exchange of the French Open and the Paris Masters. [12] It is the first secondary ticketing deal to be initiated in France[citation needed].

In 2010, the company became the official secondary ticketing partner for World Wrestling Entertainment (WWE)'s European live event tour in the Autumn of 2010. This was the first time the WWE had worked with a secondary ticketing partner on its major European tours. [13]

Music partnerships

viagogo was the official secondary ticketing partner and official premium ticketing partner for Madonna’s Sticky & Sweet European Tour, the first partnership of its kind with a major concert tour.[14]

In June 2009, viagogo was announced as the official premium ticketing partner of Live Nation for the Roger Waters UK tour. [15]

Since 2009, viagogo has been the official ticket exchange partner for Festival Republic, the organiser of the Reading and Leeds Festivals, Latitude Festival and The Big Chill festival. [16][17]

In August 2010, viagogo announced it was the sole ticket exchange partner for music media brand NME [18] and Aloud.com, Bauer Media Group's ticketing partnership.

References

  1. ^ a b c Auchard, Eric (17 August 2006). "European sports ticket reseller Web site unveiled". Reuters. Retrieved 2006-08-20.
  2. ^ Charny, Ben (17 August 2006). "Online ticket scalping comes to Europe". Marketwatch from Dow Jones. MarketWatch, Inc. Retrieved 20 August 2006.
  3. ^ The Times (18 August 2006). "Football ticket resales kick off". The Times. Times Newspapers Ltd. Retrieved 2006-08-20.
  4. ^ Sweney, Mark (18 August 2006). "Clubs launch ticket resale site". The Guardian. Guardian Newspapers Limited. Retrieved 2006-08-20.
  5. ^ "Tackling the touts". bbc.co.uk. BBC Manchester. 18 August 2006. Retrieved 20 August 2006.
  6. ^ "Ticket exchange: clubs target touts". ITN News. 18 August 2006. Retrieved 20 August 2006.
  7. ^ Bowers, Simon (18 August 2006). "Fans condemn 'legalised touting' of season tickets". The Guardian. Guardian Newspapers Limited. Retrieved 2006-08-20.
  8. ^ "Aston Villa sign new ticketing agreement with viagogo". sportspromedia.com. 09 August 2010. {{cite web}}: Check date values in: |date= (help)
  9. ^ "VIAGOGO SIGNS UP FC BAYERN MUNICH AND EVERTON FC". sportbusiness.com. 30 January 2007.
  10. ^ "viagogo & FCK starten Ticket-Zweitmarkt-Partnerschaft". fck.de.
  11. ^ "viagogo extends deal with Barclays ATP World Tour Finals". sportspromedia.com.
  12. ^ "French Tennis Federation Teams Up With viagogo". PRWeb. April 2004.
  13. ^ "Viagogo Signs Deal with World Wrestling Entertainment". www.euticketnews.com.
  14. ^ "Madonna Sticky & Sweet with viagogo". www.ft.com.
  15. ^ "Viagogo secures rights for The Wall". PRWeb. June 2009.
  16. ^ "Viagogo sign Festival Republic deal". music-news.com. June 2009.
  17. ^ "viagogo renews official ticket exchange partnership with Festival Republic". music-news.com. March 2010.
  18. ^ "NME to use Viagogo for ticketing". musicweek.com. August 2010.
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