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'''360i''' is a [[digital agency]]{{R|wsj-steel}} founded in 1998. Its clients include [[Capital One]], [[The Coca-Cola Company|Coca-Cola]], [[Diageo]], [[H&R Block]], [[NBC Universal]], [[Oreo]], [[Oscar Mayer]], [[UGG Australia]] and [[Toyota]].{{R|360i-clients}} In 2013, Advertising Age named 360i the No. 2 advertising agency in the United States – and top-tanked digital shop – in its annual Agency A-List issue {{R|alist-2013}}. In 2012, 360i was named iMedia's Agency of the Year and Best Agency for Social{{R|imedia-2012}}. The agency was also cited as a "Leader" in the October 2012 [[Forrester Research]], Inc., report "The Forrester Wave: Search Marketing Agencies, Q4 2012."{{R|forrester-2012}}
'''360i''' is a [[digital agency]]{{R|wsj-steel}} founded in 1998. Its clients include [[Capital One]], [[The Coca-Cola Company|Coca-Cola]], [[Diageo]], [[H&R Block]], [[NBC Universal]], [[Oreo]], [[Oscar Mayer]], [[UGG Australia]] and [[Toyota]].{{R|360i-clients}} In 2013, ''Advertising Age'' named 360i the No. 2 advertising agency in the United States – and top-ranked digital shop – in its annual Agency A-List issue {{R|alist-2013}}. In 2012, 360i was named ''iMedia'''s Agency of the Year and Best Agency for Social{{R|imedia-2012}}. The agency was also cited as a "Leader" in the October 2012 [[Forrester Research]], Inc., report "The Forrester Wave: Search Marketing Agencies, Q4 2012."{{R|forrester-2012}}


Notable work from the agency includes "The Great American Bacon Barter," a social media-powered cross-country expedition in which Oscar Mayer proposed bacon as a new form of currency{{R|bacon-barter}} and Oreo's "Dunk in the Dark" social ad that went viral during [[Super Bowl XLVII]].{{R|oreo-dunkindark}} More case studies can be viewed in the agency's [http://www.360i.com/work/ portfolio].
Notable work from the agency includes "The Great American Bacon Barter," a social media-powered cross-country expedition in which ''Oscar Mayer'' proposed bacon as a new form of currency{{R|bacon-barter}} and Oreo's "Dunk in the Dark" social ad that went viral during [[Super Bowl XLVII]].{{R|oreo-dunkindark}} More case studies can be viewed in the agency's [http://www.360i.com/work/ portfolio].


360i is a unit of [[Dentsu]].{{R|wsj-dentsu|adage-dentsu}}
360i is a unit of [[Dentsu]].{{R|wsj-dentsu|adage-dentsu}}
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==Awards==
==Awards==
360i's awards include:
360i's awards include:
* Advertising Age - Agency A-List (2013){{R|alist-2013}}: No. 2 Agency in the U.S.; Top-Ranked Digital Shop
* ''Advertising Age'' - Agency A-List (2013){{R|alist-2013}}: No. 2 Agency in the U.S.; Top-Ranked Digital Shop
* Advertising Age - Best Places to Work in Media & Marketing (2011 & 2012){{R|adage-best}}
* ''Advertising Age'' - Best Places to Work in Media & Marketing (2011 & 2012){{R|adage-best}}
* iMedia Agency of the Year and Best Agency for Social (2012){{R|imedia-2012}}
* ''iMedia'' Agency of the Year and Best Agency for Social (2012){{R|imedia-2012}}
* Named a Leader in "The Forrester Wave: Search Marketing Agencies, Q4 2012."{{R|forrester-2012}}
* Named a Leader in "The Forrester Wave: Search Marketing Agencies, Q4 2012."{{R|forrester-2012}}
* [[Fast Company (magazine)|Fast Company]]'s "World's Most Innovative Companies" (2011) {{R|fast-company}}
* [[Fast Company (magazine)|Fast Company]]'s "World's Most Innovative Companies" (2011) {{R|fast-company}}
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==Publications==
==Publications==
360i regularly reports on trends in the marketing & advertising space. The agency's website [http://www.360i.com/reports/ houses a library] of more than 75 POVs and whitepapers that are free for download. Recent reports include:
360i regularly reports on trends in the marketing & advertising space. The agency's website [http://www.360i.com/reports/ houses a library] of more than 75 POVs and whitepapers that are free for download. Recent reports include:
* [http://www.360i.com/reports/googles-mobile-mandate/ Google's Mobile Mandate: What Enhanced Campaigns Mean for Marketers]
* [http://www.360i.com/reports/7-habits-highly-digital-brands/ The 7 Habits of Highly Digital Brands]
* [http://www.360i.com/reports/7-habits-highly-digital-brands/ The 7 Habits of Highly Digital Brands]
* [http://www.360i.com/reports/facebook-graph-search/ Facebook Graph Search]
* [http://www.360i.com/reports/facebook-graph-search/ Facebook Graph Search]

Revision as of 22:54, 11 February 2013

For the video resolution, see Low-definition television.
360i
Type of site
Subsidiary
Founded1998
HeadquartersNew York City, U.S.
No. of locationsAtlanta
Detroit
San Francisco
Chicago
London, UK
Area servedWorldwide
Key peopleBryan Wiener (Chairman & CEO)
Sarah Hofstetter (President)
Adam Kerj (CCO)
Jared Belsky (EVP)
Eric Bacolas (Chief Talent Officer)
Dave Jacobs (General Manager)
Laura Mete Frizzell (SVP, Media Services)
Lee Maicon (SVP, Insights & Planning)
Kevin Geraghty (VP, Reporting & Analytics)
Oliver Bishop (CEO, 360i Europe)
Rob Connolly (Managing Director, 360i UK)
Mark Avnet (Dean of 360iU)
IndustryMarketing & Advertising
ServicesSocial Media Marketing
Search Marketing (SEM & SEO)
Consumer Insights
Creative & Technology
Measurement & Analytics
Media Planning & Buying
Mobile Marketing
Strategy
Digital Education & Training
Employees500+
ParentDentsu[1][2]
URLhttp://www.360i.com/

'360i is a digital agency[3] founded in 1998. Its clients include Capital One, Coca-Cola, Diageo, H&R Block, NBC Universal, Oreo, Oscar Mayer, UGG Australia and Toyota.[4] In 2013, Advertising Age named 360i the No. 2 advertising agency in the United States – and top-ranked digital shop – in its annual Agency A-List issue [5]. In 2012, 360i was named iMedias Agency of the Year and Best Agency for Social[6]. The agency was also cited as a "Leader" in the October 2012 Forrester Research, Inc., report "The Forrester Wave: Search Marketing Agencies, Q4 2012."[7]

Notable work from the agency includes "The Great American Bacon Barter," a social media-powered cross-country expedition in which Oscar Mayer proposed bacon as a new form of currency[8] and Oreo's "Dunk in the Dark" social ad that went viral during Super Bowl XLVII.[9] More case studies can be viewed in the agency's portfolio.

360i is a unit of Dentsu.[1][2]

Awards

360i's awards include:

  • Advertising Age - Agency A-List (2013)[5]: No. 2 Agency in the U.S.; Top-Ranked Digital Shop
  • Advertising Age - Best Places to Work in Media & Marketing (2011 & 2012)[10]
  • iMedia Agency of the Year and Best Agency for Social (2012)[6]
  • Named a Leader in "The Forrester Wave: Search Marketing Agencies, Q4 2012."[7]
  • Fast Company's "World's Most Innovative Companies" (2011) [11]
  • Crain's Best Places to Work New York (2011 & 2012)
  • Creative Media Awards - Best Social Campaign for Oscar Mayer (2013)
  • OMMA Awards - Best Integrated Campaign for USA Network (2012)
  • WebAwards - Best Industry Website for Odwalla (2012)
  • Shorty Awards - Best Use of Social Media for a Consumer Product, Dentyne (2012)[12]
  • Communicator Awards - Award of Excellence for Coca-Cola Freestyle (2011)
  • OMMA Awards - Best Use of a Social Fan Page for Coca-Cola (2011)
  • Shorty Awards - Best Location-Based Campaign for Bravo (2011)
  • OMMA Agency of the Year 2010: Best Use of Search[13]

Publications

360i regularly reports on trends in the marketing & advertising space. The agency's website houses a library of more than 75 POVs and whitepapers that are free for download. Recent reports include:

The agency also maintains an active blog, which contains daily updates on developments in the digital space.[14]

References

  1. ^ a b Vranica, Suzanne (2010-01-26). "Dentsu in Talks to Buy Ad Firm". The Wall Street Journal. Archived from the original on 8 April 2010. Retrieved 2010-03-30. {{cite news}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  2. ^ a b Patel, Kunur (2010-01-25). "Dentsu Acquires 360i, Taking a Big Digital Shop off the Table". Advertising Age. Archived from the original on 30 April 2010. Retrieved 2010-05-24. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  3. ^ Steel, Emily (2007-10-09). "Job-Search Sites Face a Nimble Threat". The Wall Street Journal. Retrieved 2010-03-26. New York online marketing firm 360i, for instance, said it has posted jobs listings on CareerBuilder and HotJobs with little results.
  4. ^ "360i Clients". 360i. 2013-02-05.
  5. ^ a b Schultz, E.J. (2013-01-28). "360i is No. 2 on Ad Age's Agency A-List". Advertising Age.
  6. ^ a b "iMedia Agency Awards 2012". iMedia Connection. 2012-12-05.
  7. ^ a b 360i. 2012-10-31 http://www.360i.com/about/press/360i-named-leader-search-marketing-agencies-report/. {{cite news}}: Missing or empty |title= (help)
  8. ^ Elliott, Stuart (2012-09-10). The New York Times http://mediadecoder.blogs.nytimes.com/2012/09/10/oscar-mayer-proposes-a-new-bacon-as-a-new-currency/. {{cite news}}: Missing or empty |title= (help)
  9. ^ Sanders, Rachel (2013-02-03). BuzzFeed http://www.buzzfeed.com/rachelysanders/how-oreo-got-that-twitter-ad-up-so-fast. {{cite news}}: Missing or empty |title= (help)
  10. ^ "360i Is No. 7 on Ad Age's Best Places to Work List". Advertising Age. 2013-01-28.
  11. ^ 360i. 2011-02-17 http://www.360i.com/about/press/fast-company-names-360i-world-s-innovative-companies/. {{cite news}}: Missing or empty |title= (help)
  12. ^ "Best Use of Social Media for a Consumer Product or Service". Shorty Awards. Retrieved 2012-09-04.
  13. ^ Sullivan, Laurie. "OMMA's Agency of the Year 2010: Best Use of Search: 360i". MediaPost. Retrieved 2011-01-01.
  14. ^ Estrin, Michael (2012-07-18). iMedia http://www.imediaconnection.com/article_full.aspx?id=32263. {{cite news}}: Missing or empty |title= (help)

External links

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