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360i is a [[digital agency]]{{R|wsj-steel}} founded in 1998. Its clients include [[Capital One]], [[The Coca-Cola Company|Coca-Cola]], [[Diageo]], [[H&R Block]], [[NBC Universal]], [[Oreo]], [[Oscar Mayer]], [[UGG Australia]] and [[Toyota]].{{R|360i-clients}} In 2013, ''Advertising Age'' named 360i the No. 2 advertising agency in the United States – and top-ranked digital shop – in its annual Agency A-List issue {{R|alist-2013}}. In 2012, 360i was named ''iMedia'''s Agency of the Year and Best Agency for Social{{R|imedia-2012}}. The agency was also cited as a "Leader" in the October 2012 [[Forrester Research]], Inc., report "The Forrester Wave: Search Marketing Agencies, Q4 2012."{{R|forrester-2012}} |
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Notable work from the agency includes "The Great American Bacon Barter," a social media-powered cross-country expedition in which ''Oscar Mayer'' proposed bacon as a new form of currency{{R|bacon-barter}} and Oreo's "Dunk in the Dark" social ad that went viral during [[Super Bowl XLVII]].{{R|oreo-dunkindark}} More case studies can be viewed in the agency's [http://www.360i.com/work/ portfolio]. |
Notable work from the agency includes "The Great American Bacon Barter," a social media-powered cross-country expedition in which ''Oscar Mayer'' proposed bacon as a new form of currency{{R|bacon-barter}} and Oreo's "Dunk in the Dark" social ad that went viral during [[Super Bowl XLVII]].{{R|oreo-dunkindark}} More case studies can be viewed in the agency's [http://www.360i.com/work/ portfolio]. |
Revision as of 22:56, 11 February 2013
Type of site | Subsidiary |
---|---|
Founded | 1998 |
Headquarters | New York City, U.S. |
No. of locations | Atlanta Detroit San Francisco Chicago London, UK |
Area served | Worldwide |
Key people | Bryan Wiener (Chairman & CEO) Sarah Hofstetter (President) Adam Kerj (CCO) Jared Belsky (EVP) Eric Bacolas (Chief Talent Officer) Dave Jacobs (General Manager) Laura Mete Frizzell (SVP, Media Services) Lee Maicon (SVP, Insights & Planning) Kevin Geraghty (VP, Reporting & Analytics) Oliver Bishop (CEO, 360i Europe) Rob Connolly (Managing Director, 360i UK) Mark Avnet (Dean of 360iU) |
Industry | Marketing & Advertising |
Services | Social Media Marketing Search Marketing (SEM & SEO) Consumer Insights Creative & Technology Measurement & Analytics Media Planning & Buying Mobile Marketing Strategy Digital Education & Training |
Employees | 500+ |
Parent | Dentsu[1][2] |
URL | http://www.360i.com/ |
360i is a digital agency[3] founded in 1998. Its clients include Capital One, Coca-Cola, Diageo, H&R Block, NBC Universal, Oreo, Oscar Mayer, UGG Australia and Toyota.[4] In 2013, Advertising Age named 360i the No. 2 advertising agency in the United States – and top-ranked digital shop – in its annual Agency A-List issue [5]. In 2012, 360i was named iMedia's Agency of the Year and Best Agency for Social[6]. The agency was also cited as a "Leader" in the October 2012 Forrester Research, Inc., report "The Forrester Wave: Search Marketing Agencies, Q4 2012."[7]
Notable work from the agency includes "The Great American Bacon Barter," a social media-powered cross-country expedition in which Oscar Mayer proposed bacon as a new form of currency[8] and Oreo's "Dunk in the Dark" social ad that went viral during Super Bowl XLVII.[9] More case studies can be viewed in the agency's portfolio.
360i is a unit of Dentsu.[1][2]
Awards
360i's awards include:
- Advertising Age - Agency A-List (2013)[5]: No. 2 Agency in the U.S.; Top-Ranked Digital Shop
- Advertising Age - Best Places to Work in Media & Marketing (2011 & 2012)[10]
- iMedia Agency of the Year and Best Agency for Social (2012)[6]
- Named a Leader in "The Forrester Wave: Search Marketing Agencies, Q4 2012."[7]
- Fast Company's "World's Most Innovative Companies" (2011) [11]
- Crain's Best Places to Work New York (2011 & 2012)
- Creative Media Awards - Best Social Campaign for Oscar Mayer (2013)
- OMMA Awards - Best Integrated Campaign for USA Network (2012)
- WebAwards - Best Industry Website for Odwalla (2012)
- Shorty Awards - Best Use of Social Media for a Consumer Product, Dentyne (2012)[12]
- Communicator Awards - Award of Excellence for Coca-Cola Freestyle (2011)
- OMMA Awards - Best Use of a Social Fan Page for Coca-Cola (2011)
- Shorty Awards - Best Location-Based Campaign for Bravo (2011)
- OMMA Agency of the Year 2010: Best Use of Search[13]
Publications
360i regularly reports on trends in the marketing & advertising space. The agency's website houses a library of more than 75 POVs and whitepapers that are free for download. Recent reports include:
- Google's Mobile Mandate: What Enhanced Campaigns Mean for Marketers
- The 7 Habits of Highly Digital Brands
- Facebook Graph Search
- The Nielsen-Twitter TV Rating
- The CMO's Guide to Big Data
- Content Marketing
- The Future of Ad Viewability
The agency also maintains an active blog, which contains daily updates on developments in the digital space.[14]
References
- ^ a b Vranica, Suzanne (2010-01-26). "Dentsu in Talks to Buy Ad Firm". The Wall Street Journal. Archived from the original on 8 April 2010. Retrieved 2010-03-30.
{{cite news}}
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suggested) (help) - ^ a b Patel, Kunur (2010-01-25). "Dentsu Acquires 360i, Taking a Big Digital Shop off the Table". Advertising Age. Archived from the original on 30 April 2010. Retrieved 2010-05-24.
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suggested) (help) - ^ Steel, Emily (2007-10-09). "Job-Search Sites Face a Nimble Threat". The Wall Street Journal. Retrieved 2010-03-26.
New York online marketing firm 360i, for instance, said it has posted jobs listings on CareerBuilder and HotJobs with little results.
- ^ "360i Clients". 360i. 2013-02-05.
- ^ a b Schultz, E.J. (2013-01-28). "360i is No. 2 on Ad Age's Agency A-List". Advertising Age.
- ^ a b "iMedia Agency Awards 2012". iMedia Connection. 2012-12-05.
- ^ a b 360i. 2012-10-31 http://www.360i.com/about/press/360i-named-leader-search-marketing-agencies-report/.
{{cite news}}
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(help) - ^ Elliott, Stuart (2012-09-10). The New York Times http://mediadecoder.blogs.nytimes.com/2012/09/10/oscar-mayer-proposes-a-new-bacon-as-a-new-currency/.
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(help) - ^ Sanders, Rachel (2013-02-03). BuzzFeed http://www.buzzfeed.com/rachelysanders/how-oreo-got-that-twitter-ad-up-so-fast.
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(help) - ^ "360i Is No. 7 on Ad Age's Best Places to Work List". Advertising Age. 2013-01-28.
- ^ 360i. 2011-02-17 http://www.360i.com/about/press/fast-company-names-360i-world-s-innovative-companies/.
{{cite news}}
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(help) - ^ "Best Use of Social Media for a Consumer Product or Service". Shorty Awards. Retrieved 2012-09-04.
- ^ Sullivan, Laurie. "OMMA's Agency of the Year 2010: Best Use of Search: 360i". MediaPost. Retrieved 2011-01-01.
- ^ Estrin, Michael (2012-07-18). iMedia http://www.imediaconnection.com/article_full.aspx?id=32263.
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