Jump to content

PeopleBrowsr: Difference between revisions

Edit links
From Wikipedia, the free encyclopedia
Browse history interactively
← Previous editNext edit →
Content deleted Content added
VisualWikitext
Qworty (talk | contribs)
13,129 edits
Qworty (talk | contribs)
13,129 edits
rm unsourced and WP:PEACOCK. Still very promotional in nature.
Line 32: Line 32:
}}
}}


''PeopleBrowsr''' is a social Intelligence llatform company.
''PeopleBrowsr''' is the world’s largest Social Intelligence Platform company and the creator of [[Kred Influence Measurement|Kred]], the leader in [[social influence]]. The PeopleBrowsr Social Analytics Cloud provides data for:


'''* Universal ID''' - a social cloud for matching and delivering comprehensive, real time, social profiles, with privacy controls, synced with enterprise systems

'''* Firehose Analytics''' - [[data mining]] and [[analytics]] on 1,500 days of Twitter data

'''* Kred''' - transparent, community influence measurement

'''* Kred Story and Kred for Facebook''' - real time visual discovery of the most engaging interactions and content on social by community

'''* Kred Story for Brands''' - a customizable visual story of the most engaging interactions with your brand on social

'''* Kred Rewards''' - [[brand engagement]] campaigns to influencers on Facebook and Twitter

'''* Social command centers''' - visual analytics for brand conversations on social

'''* Influencer leaderboards''' - real time influencer lists around events

'''* API''' - access to firehose metadata

'''* Social CRM intelligence''' - for Salesforce

'''* Ad Optimization''' - influence and community ad analysis for Twitter and Facebook



PeopleBrowsr builds social analytics solutions that identify influential people, track conversations in real time, and enable engagement. It does this by storing and indexing data from social media networks, which is then made available to users through its platform, Playground,<ref>{{cite web|last=Yakuel|first=Oril|title=TechCrunch, "Tweeting from the Web? Nine Alternative Web Clients|url=http://techcrunch.com/2009/07/25/tweeting-from-the-web-nine-alternative-web-clients/|work=TechCrunch|accessdate=25 July 2009}}</ref><ref>{{cite web|last=Solis|first=Brian|title=PeopleBrowsr Centralizes Conversations & Relationships: Introduces A Dashboard for Social Networks|url=http://www.briansolis.com/2008/12/peoplebrowsr-simplifies-online/|work=Brian Solis|accessdate=6 December 2008}}</ref> or via an API for custom development.
PeopleBrowsr builds social analytics solutions that identify influential people, track conversations in real time, and enable engagement. It does this by storing and indexing data from social media networks, which is then made available to users through its platform, Playground,<ref>{{cite web|last=Yakuel|first=Oril|title=TechCrunch, "Tweeting from the Web? Nine Alternative Web Clients|url=http://techcrunch.com/2009/07/25/tweeting-from-the-web-nine-alternative-web-clients/|work=TechCrunch|accessdate=25 July 2009}}</ref><ref>{{cite web|last=Solis|first=Brian|title=PeopleBrowsr Centralizes Conversations & Relationships: Introduces A Dashboard for Social Networks|url=http://www.briansolis.com/2008/12/peoplebrowsr-simplifies-online/|work=Brian Solis|accessdate=6 December 2008}}</ref> or via an API for custom development.

Revision as of 06:21, 15 April 2013

PeopleBrowsr
Type of businessPrivate
Type of site
Social Networking
Available inEnglish
FoundedSan Francisco, California, USA
Headquarters
San Francisco
,
United States
Area servedWorldwide
Founder(s)Jodee Rich
Key peopleJodee Rich, CEO
Employees33[1]
URLpeoplebrowsr.com
AdvertisingNo
RegistrationOptional
Launched2006
Current statusActive

PeopleBrowsr' is a social Intelligence llatform company.

PeopleBrowsr builds social analytics solutions that identify influential people, track conversations in real time, and enable engagement. It does this by storing and indexing data from social media networks, which is then made available to users through its platform, Playground,[2][3] or via an API for custom development.

PeopleBrowsr collects metadata from social media networks about users, brands and events for real-time statistical and human sentiment analysis.[4] The company currently stores and indexes over 1,500 days and 400 terabytes of social data from the Full Twitter Firehose, Facebook, Flickr, over 40 million blogs and forums, and other public social data sources.


PeopleBrowsr has clients in many industries, including advertising, airline, automotive, tech, entertainment, retail, software, fashion, news and communication.[5] Its customers are top global brands, Government institutions, enterprise brand managers, social media strategists, advertising agencies, and public relations firms.

PeopleBrowsr believes that social analytics can accurately depict human behaviors like Influence and Generosity, and that the openness and transparency of social networks will be the catalyst for the next great leap in community and productivity.[6] The company's CEO Jodee Rich has compared the state of social analytics to the early stages of the science of genetics.[7]

PeopleBrowsr is a global company with offices in San Francisco, New York, Los Angeles, Sydney, Manila and London.

History

PeopleBrowsr was established in 2006 by Jodee Rich with an international team of engineers based in Australia, Germany, the US, Canada and Russia. PeopleBrowsr stores data from the Full Twitter Firehose feed, over 40 million blogs and forums, public Facebook posts and other public social data sources, and has built API bridges to Twitter, Facebook, and other social networking sites.

In December 2008, PeopleBrowsr launched a deep search dashboard for managing and engaging with the social stream.[8] It was given enthusiastic reviews from social media experts including Scobleizer[9] Tim O'Reilly[10] and Brian Solis.[11]

In 2009, PeopleBrowsr extended its Smart Cache applications into analytics and sentiment reports as well as campaigns and work flow.

In 2010, PeopleBrowsr launched ReSearch.ly.[12] Research.ly later transitioned to become an element of PeopleBrowsr's comprehensive social analytics platform, Playground, which was officially announced in August 2011.[13]

In October 2011, the company debuted Kred for measuring Influence and Outreach on social networks.[14] Kred is the first social scoring system to provide dual scores as well as separate analyses of user influence across the entire network and within interest-based communities.

The company opened Social Media Command Centers in New York and San Francisco during Social Media Week 2011.[15]

Products and services

Kred

Main article: Kred Influence Measurement

Launched in September 2011, Kred is a measurement of influence and outreach. It calculates dual metrics for Influence and Outreach by analyzing a person's ability to inspire action and level of interaction with others. Influence, scored on a normalized 1,000 point scale, measures the ability to inspire action or influence others in the form of retweets, replies, likes, new follows and other actions. Outreach levels reflect generosity and increase each time a person initiates conversations, interacts with others or spreads their content.[16][17][18]

On August 21, 2012, Kred launched Kred Story, which uses social data and influence measurement to produce a personal visual stream from activity on a Twitter ID or hashtag.[19][20][21][22]

Playground

Playground is PeopleBrowsr's cloud-based social analytics platform. Intended for use by marketers, Playground is a full-featured real-time social analytics platform with analysis, engagement management, search and automatic reporting capabilities. Its data comes from the company's Datamine of 1,000 days of posts from Twitter, Facebook, blogs, forums and other social networking sites. Playground was launched in August 2011[23] and was named a 'Best New Social Analytics Tool' by The Next Web.[24]

Playground includes: Search; Analytics; Engagement; Grid, which automatically generates social analytics reports; and Spaces, which simplifies organization of multiple accounts and campaigns. Search was formerly a standalone product known as Research.ly.[25][26][27] Engagement and Search were also formerly offered as Analytic.ly.[28]

PeopleBrowsr Labs

PeopleBrowsr Labs is a coworking space for social startups located at PeopleBrowsr's headquarters in San Francisco's SoMa District. PeopleBrowsr offers new companies a place to work, public relations support and colocation facilities. PeopleBrowsr Labs also serves as a venue for startups, community groups, companies, and customers to host events like meetups, hackathons, product launches, seminars, workshops and conferences. Labs launched in August 2011.[29]

PeopleBrowsr experimental projects and ideas

PeopleBrowsr is engaged in research projects including the development of artificial intelligence and new social networking platforms.[30] PeopleBrowsr CEO Jodee Rich believes that the documenting of history in real time with social networking platforms is creating a wealth of data that can be used to help computers better understand human behavior. In this way, machines can be trained to mine the human data to learn behavior, rather than having to be taught how to think like humans.[31]

TV Analytics

In September 2011, Rich spoke at O'Reilly Media's Strata Conference on how social data will drive change in TV Analytics. Traditional ratings services like Nielsen will be surpassed by new ratings services based in social data that demonstrate how viewers think and feel about a program rather than a simple count of the number of people watching.[32][33]

Litigation

In November 2012, PeopleBrowsr sued Twitter over a proposed shutdown of PeopleBrowser's access to the Twitter firehose, which was set to occur on November 30, 2012. [34] After PeopleBrowsr won an injunction to prevent the disconnection of the Twitter firehose, Twitter attempted to move the case into Federal court, which may have invalidated the injunction.[35] [36] In March 2013 PeopleBrowsr won a battle to keep the case within the California court system, thereby keeping the injunction in place and the firehose on for the moment. [37]

References

  1. ^ "PeopleBrowsr Inc.: Company Profile". LinkedIn. Retrieved 21 October 2011.
  2. ^ Yakuel, Oril. "TechCrunch, "Tweeting from the Web? Nine Alternative Web Clients". TechCrunch. Retrieved 25 July 2009.
  3. ^ Solis, Brian. "PeopleBrowsr Centralizes Conversations & Relationships: Introduces A Dashboard for Social Networks". Brian Solis. Retrieved 6 December 2008.
  4. ^ Wortham, Jenna (15 March 2009). "Social Media Overload Allows Web Apps to Shine". New York Times. Retrieved 2 November 2011.
  5. ^ Lassica, J.D. (7 April 2010). "PeopleBrowsr: Find and act on Twitter conversations". SocialMedia.biz. Retrieved 2 November 2011.
  6. ^ "About PeopleBrowsr". PeopleBrowsr. Retrieved 2 November 2011.
  7. ^ "Big Open Data Panel at PeopleBrowsr Labs". PeopleBrowsr Blog. Retrieved 26 October 2011.
  8. ^ [1] PeopleBrowsr goes alpha, Natalie Apostolou, 12 December 2008, Digital Media
  9. ^ [2] "Twitter and all social networks will never be the same thanks to PeopleBrowsr" Robert Scobleizer, December 5, 2008, Scobleizer
  10. ^ [3] Tim O'Reilly, "Why I love Twitter" November 29, 2008, O'Reilly Radar
  11. ^ [4] Brian Solis, "Tracking the Obama Inauguration across the social web: PeopleBrowsr helps you listen and engage" January 22, 2009, briansolis.com
  12. ^ [5] VentureBeat, "New Twitter tool, ReSearch.ly, lets you conduct searches on older tweets" Anthony Ha, December 2, 2010
  13. ^ [6] Mashable, "PeopleBrowsr Launches Deep Social Analytics Platform"
  14. ^ [7] TechCrunch, "You Might Have Klout, But What's Your Kred?"
  15. ^ [8] Bub.blicio.us, "A Chat About Listening", February 10, 2011
  16. ^ Newton, Casey. "PeopleBrowsr's Kred eyes social metrics precision". San Francisco Chronicle. Retrieved 22 August 2012.
  17. ^ Schonfeld, Erick. "You Might Have Klout, But What's Your Kred?". TechCrunch. Retrieved 22 August 2012.
  18. ^ Olanoff, Drew. "Klout has competition, Peoplebrowsr announces new social influence tracker, 'Kred'". The Next Web. Retrieved 22 August 2012.
  19. ^ Peterson, Tim. "Kred Story Tracks Social Influence 'Beyond being just a number'". Adweek. Retrieved 22 August 2012.
  20. ^ Isaac, Mike. "With New Kred and Klout Revamps, It's Makeover Season for Social Influence". All Things D. Retrieved 22 August 2012.
  21. ^ Carr, David. "Kred Tells The Story Of Social Media Influence". Information Week. Retrieved 22 August 2012.
  22. ^ Peak, Krystal. "Kred debuts feature to improve social footprint". Vator. Retrieved 22 August 2012.
  23. ^ Mashable, "PeopleBrowsr Launches Deep Social Analytics Platform" August 4, 2011
  24. ^ The Next Web, "The best new social media analytics tools of the year (so far)" September 2, 2011
  25. ^ [9] The Next Web, "Research.ly: Twitter analytics, sentiment and trend tracking done right" December 2, 2010
  26. ^ [10] TechCrunch, "PeopleBrowsr's ReSearch.ly Lets You Search 1,000 Days Of Past Twitter Conversations" Leena Rao, January 25, 2011
  27. ^ [11] New York Times, "ReSearch.ly Provides a Different Take on Social Search" Aliza Sherman, December 29, 2010
  28. ^ [12] Neil Glassman, Analyticial.ly views past and present to help plan your future, August 2, 2010, Social Times
  29. ^ [13] VentureBeat, "PeopleBrowsr launches startup accelerator for social apps in San Francisco," August 9, 2011
  30. ^ [14] Mitchell Bingemann, May 26, 2010, The Australian
  31. ^ Mark Alvarez, Building a Collective Consciousness in the Cloud, June 29, 2010, L'Atellier.com
  32. ^ Strata Summit 2011: Jodee Rich, "Move Over Nielsen: Rethinking TV Ratings"
  33. ^ Jodee Rich interviewed at Strata Summit NY 2011 Interview by Mac Slocum, O'Reilly Media, 21 September 2011
  34. ^ PeopleBrowsr sues Twitter over Firehose access, gets injunction, claims it is violating openness
  35. ^ PeopleBrowsr vs. Twitter Legal Battle Returns to San Francisco Court
  36. ^ PeopleBrowsr Claims “Twitter Changed Position On Eve Of Discovery” Over Federal Jurisdiction Request
  37. ^ PeopleBrowsr vs. Twitter Legal Battle Returns to San Francisco Court
Retrieved from "https://en.wikipedia.org/w/index.php?title=PeopleBrowsr&oldid=550431483"