Digital Jungle: Difference between revisions
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'''Digital Jungle''' is a cross cultural, digital marketing Agency headquartered in [[Beijing, China]].<ref>{{Cite web|url=http://www.bandt.com.au/news/latest-news/digital-jungle-opens-doors-in-australia/|title=Digital Jungle opens doors in Australia|publisher=B&T}}</ref> The core business of this Agency is to work with Western organizations to market their products and services to a Chinese speaking audience. The Agency creates and curates content then distributes this over multiple marketing channels such as social media (SMM), on social platforms such as [[Sina Weibo]], [[Tencent Weibo]], [[WeChat]], [[Twitter]] & [[Facebook]] as well as Search Engine Marketing and Mobile/Community applications. |
'''Digital Jungle''' is a cross cultural, digital marketing Agency headquartered in [[Beijing, China]].<ref>{{Cite web|url=http://www.bandt.com.au/news/latest-news/digital-jungle-opens-doors-in-australia/ |title=Digital Jungle opens doors in Australia |publisher=B&T |deadurl=yes |archiveurl=https://web.archive.org/web/20140105082845/http://www.bandt.com.au:80/news/latest-news/digital-jungle-opens-doors-in-australia |archivedate=2014-01-05 |df= }}</ref> The core business of this Agency is to work with Western organizations to market their products and services to a Chinese speaking audience. The Agency creates and curates content then distributes this over multiple marketing channels such as social media (SMM), on social platforms such as [[Sina Weibo]], [[Tencent Weibo]], [[WeChat]], [[Twitter]] & [[Facebook]] as well as Search Engine Marketing and Mobile/Community applications. |
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== Origins == |
== Origins == |
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The company's list of clients includes: |
The company's list of clients includes: |
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[[Lexus]], [[Bentley]],<ref>{{Cite web|url=http://www.marketing-interactive.com/news/32159|title=Bentley gears up for Chinese social media|publisher=Marketing Interactive Magazine}}</ref> CoverMore Travel Insurance, CITS, New Zealand Trade & Entreprise, AusTrade, [[Global Blue]], PATA, CYTS, Hawaii Tourism, Tourism Fiji <ref>{{Cite web|url=http://www.pata.org/news/digital-jungle-wins-over-tourism-fiji-with-social-media|title=Digital Jungle Wins Over Tourism Fiji with Social Media|publisher=Pacific Asia Travel Association (PATA)}}</ref> |
[[Lexus]], [[Bentley]],<ref>{{Cite web|url=http://www.marketing-interactive.com/news/32159|title=Bentley gears up for Chinese social media|publisher=Marketing Interactive Magazine}}</ref> CoverMore Travel Insurance, CITS, New Zealand Trade & Entreprise, AusTrade, [[Global Blue]], PATA, CYTS, Hawaii Tourism, Tourism Fiji <ref>{{Cite web|url=http://www.pata.org/news/digital-jungle-wins-over-tourism-fiji-with-social-media |title=Digital Jungle Wins Over Tourism Fiji with Social Media |publisher=Pacific Asia Travel Association (PATA) |deadurl=yes |archiveurl=https://web.archive.org/web/20131319265200/http://www.pata.org/news/digital-jungle-wins-over-tourism-fiji-with-social-media |archivedate=1970-01-01 |df= }}</ref> |
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== Offices == |
== Offices == |
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Revision as of 02:03, 13 December 2016
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Digital Jungle is a cross cultural, digital marketing Agency headquartered in Beijing, China.[1] The core business of this Agency is to work with Western organizations to market their products and services to a Chinese speaking audience. The Agency creates and curates content then distributes this over multiple marketing channels such as social media (SMM), on social platforms such as Sina Weibo, Tencent Weibo, WeChat, Twitter & Facebook as well as Search Engine Marketing and Mobile/Community applications.
Origins
Digital Jungle was incorporated in January 2011 by Dr. Mathew McDougall.
The initial focus of the Agency was to provide digital marketing services to Western firms looking at undertaking digital marketing activities in China. However, in response to the rapidly growing affluent Chinese consumer, the focus of the Agency shifted towards marketing to a Chinese speaking audience irrespective of where they were located.
Services
Digital Jungle provides brand marketing and strategy, Content Marketing, Search Engine Optimization, Search Engine Marketing, Social Media Analytics, Mobile Marketing, Community development and management services.
Clients overview
The company's list of clients includes: Lexus, Bentley,[2] CoverMore Travel Insurance, CITS, New Zealand Trade & Entreprise, AusTrade, Global Blue, PATA, CYTS, Hawaii Tourism, Tourism Fiji [3]
Offices
Digital Jungle has offices in a number of locations:
Beijing, China (HQ)
References
- ^ "Digital Jungle opens doors in Australia". B&T. Archived from the original on 2014-01-05.
{{cite web}}: Unknown parameter|deadurl=ignored (|url-status=suggested) (help) - ^ "Bentley gears up for Chinese social media". Marketing Interactive Magazine.
- ^ "Digital Jungle Wins Over Tourism Fiji with Social Media". Pacific Asia Travel Association (PATA). Archived from the original on 1970-01-01.
{{cite web}}:|archive-date=/|archive-url=timestamp mismatch; 2013-13-19 suggested (help); Unknown parameter|deadurl=ignored (|url-status=suggested) (help)
- Digital Jungle partners with Saatchi Fallon in Tokyo, Saatchi & Saatchi News, 9 February 2012
- Dr. McDougall's Presentation at Amplify Festival 2011, Marketing Interactive Magazine, 10 June 2011
- Dr. Mathew McDougall, Chinese Social Media Universe, 2nd Edition, March 2012