Type of site
|Owner||Sina Corp (operated by Weibo Corporation)|
|Alexa rank||21 (August 2017[update])|
|Launched||14 August 2009|
|Literal meaning||Sina Microblog|
Sina Weibo (NASDAQ: WB) is a Chinese microblogging (weibo) website. Launched by Sina Corporation on 14 August 2009, it is one of the most popular social media platforms in China. As of Q1 2018, Sina Weibo has over 411 million monthly active users, with surging stocks, advertising sales, revenue and total earnings in the quarter. At the start of 2018, it surpassed US$30 billion market valuation mark for the first time.
In March 2014, Sina Corporation announced a spinoff of Weibo as a separate entity and filed an IPO under the symbol WB. Sina carved-out part 11% of Weibo in the IPO, and Alibaba owned 32% post IPO. The company began trading publicly on 17 April 2014.
- 1 Name
- 2 Background
- 3 History
- 4 Users
- 5 Features
- 6 Censorship
- 7 Promotions
- 8 Statistics
- 9 See also
- 10 References
- 11 External links
"Weibo" (微博) is the Chinese word for "microblog". Sina Weibo launched its new domain name weibo.com on 7 April 2011, deactivating and redirecting from the old domain, t.sina.com.cn to the new one. Due to its popularity, the media sometimes directly uses "Weibo" to refer to Sina Weibo. However, there are other Chinese microblogging/weibo services including Tencent Weibo (腾讯微博), Sohu Weibo (搜狐微博), and NetEase Weibo (网易微博).
Sina Weibo is a Chinese microblogging (weibo) website and is one of the biggest social media platforms in China. Sina Weibo is a service website launched by sina.com to provide microblogging services. Users can send messages and multimedia messaging service through the website and the App, and they also can upload pictures and videos to the public for instant sharing. Users can directly add comments, pictures, and videos under in the comment section. Sina Weibo is a platform based on user relationships to share information, to disseminate information, and to get information. Sina Weibo invited a huge number of stars and celebrities to join the microblogging at the beginning. But now, it also invites many media workers, a large number of government departments, enterprises, and non-governmental organizations to open accounts on Sina Weibo, using it as a platform for publishing and communicating information. To avoid the impersonation of celebrity weibo, those celebrities' accounts would add an orange letter "V" and those organizations' accounts would add a blue letter "V". The orange letter "V" and the blue letter "V" are the real-name certifications for them to show the difference between ordinary users and micro-bloggers. However, the functions of weibo are the same for every user. Sina Weibo has more than 500 million registered users; there are 313 million monthly active users; 85% of them use Weibo on their mobile; there are over 100 million messages posted by users each day; 70% of Weibo's active users are at university level; 50.10% of Weibo users are male, 49.90% are female; with 90 million followers, actress Xie Na is the number 1 Weibo celebrity.
After the July 2009 Ürümqi riots, China shut down most of the domestic microblogging services including the first weibo service Fanfou. Many popular non-China-based microblogging services like Twitter, Facebook, and Plurk have been blocked from viewing since then. Sina's CEO Charles Chao considered this to be an opportunity. SINA Corporation launched the tested version of Sina Weibo on 14 August 2009. Basic functions including message, private message, comment and re-post were made possible in September 2009. A Sina Weibo–compatible API platform for developing third-party applications was launched on 28 July 2010.
On 1 December 2010, the website experienced an outage, which administrators later said was due to the increasing numbers of users and posts. Registered users surpassed 100 million before March 2011. Since 23 March 2011, t.cn has been used as Sina Weibo's official URL shortening domain name in lieu of sinaurl.cn. On 7 April 2011, weibo.com replaced t.sina.com.cn as the new domain used by the website. Meanwhile, the official logo was also updated. In June 2011, Sina announced an English-language version of Sina Weibo would be developed and launched, where the contents would still be controlled by China's laws.
The turning point (October 2011 - first half of 2014)
With more and more foreign stars entering Sina Weibo, language translation has become an urgent need for Chinese fans to communicate with foreign idols in zero distance. English is ok, but the Korean language is still a headache for most users. In January 2013, Sina Weibo and NetEase.com announced that they had reached strategic cooperation. When users browse the foreign language content issued by foreign stars of Sina Weibo, they can directly obtain the translation results through the YouDao Dictionary, which satisfies the language of Sina Weibo users. Class requirements.
The Sina Weibo financial report in February 2013 showed that its total revenue was approximately US$66 million and the number of registered users exceeded the 500 million mark.
In April 2013, Sina officially announced that Sina Weibo had signed a strategic cooperation agreement with Alibaba. The two sides conducted in-depth cooperation in areas such as user account interoperability, data exchange, online payment, and internet marketing. At the same time, Sina announced that Alibaba, through its wholly owned subsidiary, purchased the preferred shares and common shares issued by Sina Weibo Company for US$586 million, which accounted for approximately 18% of Weibo's fully diluted and diluted total shares.
The Timeline of Sina Weibo:
The First stage: Starting and breaking through (August 2009 - October 2011)
The Second stage: The turning point (October 2011 - first half of 2014)
The Third stage: Glow the second spring (second half of 2014 - first half of 2017)
In August 2009, Sina Weibo was launched;
In early 2010, launched the API open platform;
In October 2010, launched China's first small talk contest;
In November 2010, sina micro-group began to test;
In January 2012, the new feature "quiet attention" went online;
In January 2013, the new "close friend" function enhanced the private social circle;
In February 2013, the company reported total revenue of about 66 million us dollars, with more than 500 million registered users and 46.2 million daily active users;
In April 2013, Alibaba acquired an 18% stake in Sina Weibo;
In August 2013, Sina Weibo Taobao was launched to realize account sharing;
In March 2014, sina weibo was renamed "weibo";
In April 2014, weibo was listed on Nasdaq;
In November 2016, the 140-character limit for the release of the publisher was limited to less than 2,000 words;
In December 2016, Sina Weibo posted 313 million monthly active users and 139 million daily active users;
In combination with the critical time nodes for the development of Weibo, let us tentatively divide the growth of Weibo from its birth into three stages, namely;
On 9 April 2013, Alibaba Group announced that it would acquire 18 percent of Sina Weibo for $586 million, with an option to buy up to 30 percent in the future. When Sina Weibo went to NASDAQ, Alibaba exercised the option. Now Alibaba owns 32 percent of Sina Weibo.
According to iResearch's report on 30 March 2011, Sina Weibo had 56.5% of China's microblogging market based on active users and 86.6% based on browsing time over competitors such as Tencent Weibo and Baidu's services. The top 100 users had over 485 million followers combined. Furthermore, Sina said that more than 5,000 companies and 2,700 media organizations in China use Sina Weibo. The site is maintained by a growing microblogging department of 200 employees responsible for technology, design, operations, and marketing.
Sina executives invited and persuaded many Chinese celebrities to join the platform. The users of Sina Weibo include Asian celebrities, movie stars, singers, famous business and media figures, athletes, scholars, artists, organizations, religious figures, government departments, and officials from Hong Kong, Mainland China, Malaysia, Singapore, Taiwan, and Macau, as well as some famous foreign individuals and organizations, including Kevin Rudd, Boris Johnson, David Cameron, Narendra Modi, Toshiba, and the German national football team. Like Twitter, Sina Weibo has a verification program for known people and organizations. Once an account is verified, a verification badge is added beside the account name.
Sina Weibo implements many features from Twitter. A user may post with a 140-character limit, mention or talk to other people using "@UserName" formatting, add hashtags with "#HashName#" formatting, follow other users to make their posts appear in one's own timeline, re-post with "//@UserName" similar to Twitter's retweet function "RT @UserName", select posts for one's favorites list, and verify the account if the user is a celebrity. URLs are automatically shortened using the domain name t.cn like Twitter's t.co. Official and third-party applications make users able to access Sina Weibo from other websites or platforms. In January 2016, Sina Weibo decided to remove the 140-character limit for any original posts, and the users were thereby allowed to post with up to 2000 characters, while the 140-character limit was still applicable to re-posts and comments.
Hashtags differ slightly, using a double-hashtag "#HashName#" method, since the lack of spacing between Chinese characters necessitates a closing tag. Users can own hashtags by requesting the monitoring of a certain hashtag from the Sinai Weibo. Users can send an application and receive an answer from the company within one to three days. Once the Users own a hashtag they will have access to a wide variety of functions available only to them. The moderators need to stay active if they posts less than 1 post in a calendar week, they will be expelled from hosting the hashtag.
Additionally, users are allowed to insert graphical emoticons or attach own image, music, video files in every post. Comments to a post can be shown as a list right below the post, the commenter can also choose whether to re-post the comment, quoting the whole original post, to commenter's own page.
Unregistered users can only browse a few posts by verified accounts. Neither unverified account pages nor comments to the posts by verified accounts are accessible to unregistered users.
Although often described as a Chinese version of Twitter, Sina Weibo is more like a combination of Twitter, Facebook, and Medium, etc. The users of Weibo interact much more with each other than the users of Twitter do. Many topics that go viral on Weibo also started from the platform itself, while Twitter topics often come from the news or events that take place outside Twitter.
Sina Weibo has an identification policy. It is like Twitter's verified account which could verify the identity of famous person, organization and so on. Once a user gets through the verification on the internet, a colorful V is appended to their username. An orange V is for people, while a blue one is for organizations and companies. Also, there is a graph and a declaration on its user page to show the verification. There are several kinds of verifications: personal verification, college verification, organization verification, verification for official accounts (accounts of government departments, social media platforms and famous companies) weibo master (people bind the accounts with their phone numbers and their followers). When the number of microblogs reaches a threshold, users can apply for the verification of "Weibo Master".
Sina Weibo is available in both simplified and traditional Chinese characters. The site also has versions catering to users from Hong Kong and Taiwan. Weibo is now developing its international edition in English and other languages. On 9 January the company ran a week-long public test of its English edition.
Sina Weibo's official iPhone and iPad apps are available in English language.
Weilingdi (微领地, literally, micro fief) is another service bundled with Weibo that is similar to Foursquare, a location-based social networking website based on software for mobile devices, and which grew out of Sina's 2011 joint venture with GeoSentric's GyPSii. Sina's Tuding (图钉) photo-sharing service, similar to Instagram, is also produced by the same joint venture. In addition, Sina Lady Weibo (新浪女性微博) is another service, which specializes in women's interests. Sina weibo have also recently released a desktop version of weibo, available for free download at its website.
In cooperation with internet censorship in China, Sina sets strict controls over the posts on its services. Posts with links using some URL shortening services (including Google's goo.gl), or containing blacklisted keywords, are not allowed on Sina Weibo. Posts on politically sensitive topics are deleted after manual checking.
Sina Weibo is believed to employ a distributed, heterogeneous strategy for censorship that has a great amount of defense-in-depth, which ranges from keyword list filtering to individual user monitoring. Nearly 30% of the total deletion events occur within 5–30 minutes, and nearly 90% of the deletions happen within the first 24 hours.
On 9 March 2010, the posts by Chinese artist and activist Ai Weiwei at Sina Weibo to appeal for information on 2008 Sichuan earthquake going public were deleted and his account was closed by website's administrator. Attempts to register accounts with usernames alluding to Ai Weiwei were blocked. On 30 March 2010, Hong Kong singer Gigi Leung blogged about the jailed Zhao Lianhai, an activist and father to a 2008 Chinese milk scandal victim. The post was later deleted by an administrator.
However compared to other Chinese media formats, Weibo services are seen as allowing greater freedom of speech. Criticism against the Chinese government is more widespread on Sina Weibo and other weibo services. After the July 2011 Wenzhou train collision, many dissatisfied posts concerning governmental corruption were posted throughout the Sina Weibo.
While Weibo services might not always be in favor of government officials, many Chinese officials opened Weibo accounts as to give their own version of events.
On 16 March 2012, all the Beijing users of Sina Weibo were told to register with their real names.
In May 2012, Sina Weibo introduced new restrictions on the content its 300 million users can post.
On 4 June 2013, Sina Weibo had blocked the terms "Today", "Tonight", "June 4", and "Big Yellow Duck". If these were searched, a message would appear stating that according to relevant laws, statutes and policies, the results of the search couldn't be shown. The censorship occurred because of a photoshopped version of Tank Man, which swapped all tanks with the sculpture Rubber Duck, had been circulating around Twitter.
According to BBC news report, Weibo users drop-off since 2014 can be attributed to both government crackdown that Chinese government regulations on preventing the use of aliases to create accounts and the rising threat from competitor WeChat.
On September 8, 2017, Weibo gave an ultimatum to its users to verify their accounts with their real names by September 15.
On February 18, 2018, Sina Weibo has provided a 'Comment moderation' function for both head users and official members. Comments received after opening this feature will not be displayed immediately, but after being approved by moderators. Users can utilize this feature to avoid illegal content appearing in their comment section.
Weibo Paid Ads
Average organic post view is around 10% – 15% on Weibo, in order to attract more followers, there are 3 types of paid ads options available:
- Sponsored Post: Promote to current followers and/or potential followers
- Weibo Tasks: Weibo Tasks allows advertisers to pay for other accounts to repost, which in turn reach to target audiences
- Fensi Tong (粉丝通): Fensi Tong is the most well known paid advertising options on Weibo. It allows more specific targeting options, including: interests, gender, location, devices, to name a few. Advertisers can choose between CPM (cost per mille; 0.5CNY per thousand exposure) and CPC(cost per engagement; 0.5CNY per effective engagement).Companies or organizations often use Fensitong and pay to well-known Sina Weibo users (usually more than 1 million followers). And then, these users will promote the advertising of these companies to his followers.
On 8 June 2011, Tianjin Airlines unveiled an Embraer E-190 jet in special Sina Weibo livery and named it "Sina Weibo plane" (新浪微博号). It is the first commercial airplane to be named after a website in China.
CCTV 2018 New Year's Gala
On February 5, 2018, Weibo officially announced that it will become the exclusive partner of the New Media Social Platform of the CCTV Spring Festival Gala in 2018 to attract more Chinese people in the world to use Weibo.
Sina Weibo's official accounts
- Weibo's Secretary: 194,144,293
- Weibo's Service Center: 180,564,151
- Weibo's Staff: 155,444,287
Most popular accounts (individuals)
As of September 2017, the following ten individuals managed the most popular accounts (name handle in parentheses) and the number of followers:
- Xie Na (xiena): 99,573,980
- He Jiong (hejiong): 91,917,080
- Angelababy (realangelababy): 85,439,180
- Chen Kun (chenkun): 82,225,420
- Yao Chen (yaochen): 80,604,633
- Zhao Wei (zhaowei): 80,442,369
- Yang Mi (yangmiblog): 75,722,602
- Ruby Lin (linxinru): 75,445,854
- Guo Degang (guodegang): 67,833,374
- Jimmy Lin (dreamerjimmy): 67,409,435
On 13 September 2013, the unverified handle "veggieg" (widely believed to be Faye Wong) posted a message suggesting that she had divorced her husband. The message was commented and re-posted more than a million times in four hours. The record was broken on 31 March 2014 by Wen Zhang, who posted a long apology admitting extramarital affair when his wife Ma Yili was pregnant with their second child. This message was commented and re-posted more than 2.5 million times in 10 hours. (Ma's response also generated 2.18 million responses in 12 hours.) On 22 June TFBOYS member Wang Junkai was awarded a Guinness world record title for the most reposts of a Weibo post. His message was reposted 42,776,438 times. Luhan was awarded a Guinness World record for most comments on a Weibo post.
- Tencent Weibo
- FreeWeibo – the uncensored and anonymous version of Sina Weibo, operated by a third party outside the company control.
- "Weibo.com Traffic, Demographics and Competitors". Alexa Internet. Retrieved 8 November 2017.
- Michelle & Uking (2 March 2011). "Special: Micro blog's macro impact". China Daily. Retrieved 26 October 2011.
- "Weibo's earnings, revenues top".
- "Weibo Market Cap (WB)". ycharts.com.
- Daily, Investor's Business (13 February 2018). "Weibo Earnings, Revenue Top; Parent Sina Reports Strong Top-Line Growth | Stock News & Stock Market Analysis - IBD". Investor's Business Daily.
- "Sina Weibo, 'China's Twitter,' files for IPO". Hindustan Times. Agence France-Presse. 15 March 2014. Retrieved 17 April 2014.
- Joe Cornell (14 April 2014). "Spin-Offs in the Spotlight: The 'Spin-Cycle'". Forbes. Retrieved 17 April 2014.
- Patrick M. Sheridan (17 April 2014). "Weibo IPO leads Chinese stock invasion". CNN. Retrieved 17 April 2014.
- "The Complete Guide to China's Major Social Media Networks". Nanjing Marketing Group. 2014-05-16. Retrieved 2018-01-02.
- "An Introduction to Sina Weibo: Background and Status Quo". Retrieved 2018-04-06.
- Ramzy, Austin (21 April 2011). "Charles Chao – The 2011 TIME 100". Time. Retrieved 26 October 2011.
- Epstein, Gady (14 March 2011). "Sina Weibo". Forbes Asia. Retrieved 26 October 2011.
- Feicheng Ma (1 July 2015). Information Communication. Morgan & Claypool Publishers. pp. 92–. ISBN 978-1-62705-798-1.
- 新浪微博恢复访问 发布故障致歉声明 (in Chinese). Sina Tech. 1 December 2011. Retrieved 26 October 2011.
- 新浪发布2010年四季及全年财报 微博用户数过亿 (in Chinese). Sina Tech. 2 March 2011. Retrieved 26 October 2011.
- "新浪微博今日启用weibo.com域名 同步更换标识" (in Chinese). Sina Tech. 7 April 2011. Retrieved 26 October 2011.
- Owen Fletcher (9 June 2011). "新浪英文微博 挑战Twitter？". The Wall Street Journal (in Chinese). Retrieved 26 October 2011.
- "阿里巴巴集团战略投资微博". tech.sina.com.cn. Retrieved 2018-03-06.
- "新浪微博八年兴衰史". 2017-09-21. Retrieved 2018-04-06.
- Kang, Xiaoxiao (3 May 2013). "Alibaba buys into Sina Weibo with $586 mln". Morning Whistle. Retrieved 10 May 2013.
- Russell Flannery (7 May 2014). "As Alibaba Basked in Attention, Shares in Its Social Media Arm Weibo Tanked Yesterday". Forbes. Retrieved 16 September 2014.
- "Sina Commands 56% of China's Microblog Market". iResearch. 30 March 2011. Archived from the original on 12 March 2015. Retrieved 26 October 2011.
- MarketWatch, Caixin, Sina's microblogging power, 4 July 2010
- "Weibo Microblogs – A Western format with new Chinese implications". Thinking Chinese. Retrieved 26 October 2011.
- Erenlai, Microblogs with Macro Reach: Spirituality Online In China, 31 October 2011
- Kevin Rudd joins Weibo, attracts 100,000 followers within three days, 23 April 2012
- Get Connected: Why Are Foreign Dignitaries Increasingly Turning to Weibo?, 23 May 2012
- Zhang, Qiang (2 December 2013). "David Cameron joins Chinese social site Weibo". BBC News.
- Wong, Tessa (4 May 2015). "Indian Prime Minister Narendra Modi joins China's Weibo". BBC News.
- (Chinese) 东芝泰格新浪官方微博正式开通 – Official opening of Toshiba's Sina Weibo account Toshiba China Official site
- Germany Football Team Archived 3 February 2013 at Archive.is, starcount.com
- "新浪微博将取消140字限制 最多可发布2000字内容-新华网". news.xinhuanet.com. Retrieved 9 November 2016.
- "How to Use Hashtags on Weibo – KAWO". kawo.com. Retrieved 2 January 2018.
- Weerasekara, Poornima (5 January 2018). "Dutch Sinologist Interprets China's Social Media for West". Caixin.
- 微博桌面2012 新浪微博-随时随地分享身边的新鲜事儿. Desktop.weibo.com (1 July 2013). Retrieved 9 August 2013.
- Sina Segmenting Weibo Usage with Multiple Versions, China Internet Watch, 17 April 2013
- "Geosentric Oyj Signs Agreement to Create Joint Venture with Sina Corporation". Reuters. 27 June 2011. Retrieved 1 June 2013.
- "China's Sina to step-up censorship of Weibo". Reuters. 19 September 2011. Retrieved 18 October 2011.
- "Beijing's Weibo Conundrum". The Wall Street Journal. 21 September 2011. Retrieved 18 October 2011.
- "新浪微博搜索禁词". China Digital Times. 7 July 2011. Retrieved 18 October 2011.
- Jennifer Lai (4 June 2013). ""Big Yellow Duck," "May 35th," and Other Words You Can't Use on China's Twitter Today". The Slate. Retrieved 21 April 2018.
- Zhu, Tao; Phipps, Pridgen; Crandall, Wallach (4 March 2013). "The Velocity of Censorship: High-Fidelity Detection of Microblog Post Deletions". arXiv: .
- "著名艺术家艾未未挑战新浪微博的网络审查". Boxun.com. 10 March 2010. Retrieved 26 October 2011.
- "遭勒令刪去內地微博文章 撐維權爸爸 貼文抱不平 梁詠琪被河蟹了". Apple Daily. 1 April 2010. Retrieved 1 April 2010. Video News
- Rauchfleisch, Adrian; Schäfer, Mike S. (24 July 2014). "Multiple public spheres of Weibo: a typology of forms and potentials of online public spheres in China". Information, Communication & Society. 18 (2): 139–155. doi:10.1080/1369118X.2014.940364. ISSN 1369-118X. Retrieved 3 September 2014.
- The Wenzhou Crash and the Future of Weibo, Penn Olson – The Asian Tech Catalog, 1 August 2011
- "China's Sina Weibo microblog nears identity deadline". BBC News. 12 March 2012.
- Johnson, Ian (31 March 2012). "Coup Rumors Spur China to Hem in Social Networking Sites". The New York Times.
- "China: Microblog Commenting Restored". The New York Times. 4 April 2012.
- New restrictions on blogging site. Rthk.hk (29 May 2012). Retrieved 9 August 2013.
- Twitter / jniccolai: Sina Weibo and Tencent Weibo. Twitter. Retrieved 9 August 2013.
- "Censored in China: 'Today,' 'Tonight' and 'Big Yellow Duck'". The New York Times. 4 June 2013.
- Twitter / RichardBuangan: Chinese netizens 1, Chinese. Twitter. Retrieved 9 August 2013.
- "Is Weibo on the way out?". BBC news. 24 February 2015.
- "China's Twitter-like Weibo orders users to register their real names". Southern China Morning Post. 8 September 2017.
- 青网新闻赵瑛. "新浪微博向会员用户开放评论审核 实现先审后放_新闻频道_中国青年网". news.youth.cn. Retrieved 2018-03-05.
- Time, Beijing (2016-07-14). "Weibo Advertising 2017 – A Guide For Weibo Paid Promotion". WOW DOWN THIS WALL. Retrieved 2017-08-23.
- "Digital marketing in China: Sina Weibo | konvertigo.io". www.konvertigo.io. Retrieved 2018-03-16.
- "Villarreal Features Sina Weibo Sponsorship Against Barcelona".
- "微博成为央视春晚新媒体社交平台独家合作伙伴". tech.sina.com.cn. Retrieved 2018-03-05.
- 风云人气榜-风云榜-新浪微博 (in Chinese). 26 July 2014. Retrieved 26 July 2014.
- 文章道歉声明刷新微博互动记录 (in Chinese). 7 March 2014. Retrieved 1 April 2014.
- "TFBoys star Wang Junkai sets social media record as millions repost Weibo update". Retrieved 9 August 2015.
- "Asian star LUHAN sets the record for most comments on a Weibo post". Retrieved 7 October 2015.