Tencent Weibo

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Tencent Weibo
Tencent Weibo.png
Web address t.qq.com
Commercial? Yes
Type of site
Available in Simplified Chinese
Traditional Chinese and
Owner Tencent Holdings Ltd
Launched April 1, 2010 (2010-04-01)
Current status Active
Tencent Weibo
Simplified Chinese 腾讯微博
Traditional Chinese 騰訊微博

Tencent Weibo is a Chinese microblogging (weibo) website launched by Tencent in April 2010, and is still currently under beta testing. Users may broadcast a message including 140 Chinese characters at most through the web, SMS or smartphone.

Currently (May 2015), the microblogging site is in a state of ruins. In March 2015, Tencent switched off the counter function, which counted how many times a post or picture has been viewed. In April, it became increasingly difficult to upload pictures, as the flash-based (swf) image uploader is now not fully supported by current versions of flash. Likewise images usually take substantial time to upload, as servers are slow and antiquated, resulting in many corrupted picture uploads. Video content is housed on servers so slow, that videos cannot be played within any browser. Tencent has never informed users of the microblogging site about its partial closure, and appears to be concentrating on a 'mobile first' strategy. Questions remain as to the value (general and historical) of the content that has been posted on the microblogging site. These include: (1) who should be responsible for a rich and huge quantity of content created by qq users, and (2) why has Tencent not created a more mobile friendly version of the microblogging site?


Tencent Weibo is a social network that connects all users together, similar to Sina Weibo. It enhances communication between friends. Users can share photos, videos and text with a 140-character limit. The reposting function of Tencent Weibo is similar to Twitter's "retweeting", which is replied in @ form. In comparison, Tencent Weibo encourages users to create new topics on their own. With the support of QQ, Tencent doesn't intend to launch Tencent Weibo at a strategic level, but as a marketing tactic to curb competitors.

Many celebrities are Tencent Weibo users, including, Ma Huateng, Zhou Hongyi, Liu Xiang and Jet Li.


Initially only QQ users could register Tencent Weibo account corresponding to their own QQ number. Weibo accounts are not automatically registered for QQ users, they need to log in Tencent Weibo page for registration. Email address can be used for registration (formerly only QQ email address were supported). Posts can be shortened into an url.cn domain name. Each user can follow up to 2,000 people. Through the QQ client (Windows Simplified Chinese version of the QQ2010 Beta 3 or later version), QQ Pinyin input method, computer, smartphone (iPhone, Android, S60, and KJava ), SMS and MMS, users can broadcast microblogging messages. In addition, photos can be inserted in all form, except SMS. Also, users can add videos (Kandajia, Tudao, PPTV, Youku, 56.com etc.) and songs (QQ music), which is currently only supported on the homepage.

Terms in Tencent Weibo as opposed to those in Twitter
Chinese 立即收听 收听 听众 广播 n条广播 转播 对话 名单
Translation Listen Listening Audience /
Broadcast n broadcast Rebroadcast Talk List
English ver. Follow Following Follower(s) Post n post(s) Repost Reply List
Twitter Follow Following Follower(s) Tweet n tweet(s) Retweet Reply List


Early in 2007, Tencent launched a microblogging-like website Taotao.com. However, due to some operating problems, on January 26, 2010, Tencent announced to shut down and merge the website into the Qzone.[1] Later in March[when?], Qoocu.com (a blog focusing on products of Tencent) released some screenshots of the internal beta test of Tencent Weibo.[2] On April 1, Tencent began its public beta test, people with an invitation code might take part in the test. And on the same day, Tencent released its QQ2010 version Beta3, with the microblogging feature included.[3] In the second quarter of 2012 it had 469 million registered users.[4] On July 23, 2014, Tencent Inc announced that it will integrate its micro-blogging service's operation team into the company's news team, after media reported that it has dismissed its micro-blogging department and will stop upgrading its micro-blogging service. [5]

Developer Accessible Platform[edit]

Tencent Weibo act as an 'open' platform for developers and users to communicate and share data widely. After signing on, developers and users can use the open API interface to create an application. Through the application, they can obtain information or spread new information.


Tencent Weibo may censor discussion of public social interest activities, such as worker or people's strikes. An example was blocking discussion of Foxconn worker's strikes in October, 2012.[6]


External links[edit]