Jump to content

IronSource: Difference between revisions

Edit links
From Wikipedia, the free encyclopedia
Browse history interactively
← Previous editNext edit →
Content deleted Content added
VisualWikitext
BattyBot (talk | contribs)
Bots
1,920,195 edits
m changed {{Notability}} to {{Notability|Companies}} & general fixes using AWB
Updated products and founders, and reorganized history
Line 7: Line 7:
{{Infobox company
{{Infobox company
| name = ironSource
| name = ironSource
⚫
| logo =
⚫
| caption =
⚫
| trading_name =
| native_name =
| native_name =
| native_name_lang =
| native_name_lang =
| romanized =
| trading_name =
| former type =
| logo =
| type = Private Company
| type = Private Company
| traded_as =
| traded_as =
| industry = {{unbulleted list|[[Software distribution|Software Distribution]]|[[Software Monetization]]}}
⚫
| genre = <!-- Only used with media and publishing companies -->
⚫
| fate =
| predecessor =
| predecessor =
| successor =
| successor =
| founder = Tomer Bar-Zeev, Gil Shoham, Omer Kaplan, Arnon Harish, Tamir Camri, Itay Milrad, Eyal Milrad, Roi Milrad, Nethanel Shadmi
⚫
| foundation = 2011
| founder = Tomer Bar-Zeev and others
| defunct = <!-- {{End date|YYYY|MM|DD}} -->
| defunct = <!-- {{End date|YYYY|MM|DD}} -->
| location_city = Tel Aviv
| fate =
⚫
| location_country = Israel
⚫
| locations = 8
| area_served =
| area_served =
| key_people = Tomer Bar-Zeev (CEO, majority shareholder)<ref>[http://www.geektime.com/2015/01/18/meet-israels-low-profile-unicorn-ironsource/ Meet Israel’s low-profile unicorn: ironSource] - Geektime, 18 January 2015</ref>
| key_people = Tomer Bar-Zeev (CEO, majority shareholder)<ref>[http://www.geektime.com/2015/01/18/meet-israels-low-profile-unicorn-ironsource/ Meet Israel’s low-profile unicorn: ironSource] - Geektime, 18 January 2015</ref>
| products = {{unbulleted list|[[installCore]]|[[mobileCore]]|[[displayCore]]|mediaCore ''(not related to the Canadian company of the same name)''}}
| industry = {{unbulleted list|[[Software distribution|Software Distribution]]|[[Software Monetization]]}}
⚫
| genre = <!-- Only used with media and publishing companies -->
⚫
| products =
| production =
| production =
| services =
| services =
Line 39: Line 32:
| equity =
| equity =
| owner =
| owner =
| num_employees = 800+
| num_employees = 700+
| parent =
| parent =
| divisions =
| divisions =
| subsid = {{unbulleted list|[[AfterDownload]]|[[Upopa]]|[[SuperSonic]]}}
| subsid = {{unbulleted list|[[AfterDownload]]|[[Upopa]]|[[SuperSonic]]}}
⚫
| homepage = {{URL|www.ironsrc.com}}
| footnotes =
| footnotes =
| intl =
| intl =
⚫
| caption =
⚫
| romanized =
⚫
| former type =
⚫
| foundation = 2011
| location_city = Tel Aviv
⚫
| location_country = Israel
⚫
| locations = 8
⚫
| homepage = {{URL|www.ironsrc.com}}
| bodystyle =
| bodystyle =
}}
}}


'''ironSource''' is an online software and mobile distribution [[private company|company]] backed by [[Carmel Ventures]], a Viola Group affiliate. ironSource is the company behind brands such as MobileCore (The mobile SDK platform) and MediaCore (Algorithmic media buying infrastructure). The main product of ironSource is [[InstallCore]], an SDK ([[Software Development Kit]]) for the creation of web based software installers with an integrated [[download manager]] and advertising component. It supports over 100 million software installs per month. According to the company, The platform claims to shorten download time and to ease the install experience but also offer ad supported products before installing the main software. The company helps developers monetize software downloads by advertising and ad supported installs, and is part of the so-called [[Download Valley]]<ref>[http://jewishbusinessnews.com/2014/08/11/israeli-ironsource-raises-85-100-million-from-ten-investors/ "Israeli IronSource Raises $85-100 Million From Ten Investors"] Jewish Business News, Ilan Shavit, August 11, 2014</ref><ref name="wsjHatePopUpAdsMicrosoftDrawingLine">[http://blogs.wsj.com/digits/2014/06/04/hate-pop-up-ads-microsoft-tries-drawing-line-in-the-sand/ "Hate Pop-Up Ads? Microsoft tries drawing line in the sand"] Wall Street Journal, Orr Hirschauge, June 4, 2014</ref>{{Failed verification|reason=passing mention, doesn't support claim|date=September 2016}} in Israel. ironSource is currently valued at more than $1 Billion (105 Million in received funding).<ref>{{Cite web|title = ironSource - Connects People With The Apps They Want And Need|url = http://www.superbcrew.com/ironsource-connects-people-with-the-apps-they-want-and-need/|website = SuperbCrew|accessdate = 2016-01-06|language = en-US}}</ref>{{Unreliable source?|reason=apparent sponsored content site on startups; definitely not any sort of RS|date=September 2016}}<ref>{{Cite web|url=http://www.forbes.com/sites/alexkonrad/2015/02/25/israeli-unicorn-ironsource-raises-105-million-ahead-of-ipo/#740ff6447d9a|title=Israeli Unicorn IronSource Raises $105 Million To Buy Startups Ahead Of IPO|last=Konrad|first=Alex|access-date=2016-08-21}}</ref>
'''ironSource''' is a digital content [[private company|company]] backed by [[Carmel Ventures]], a Viola Group affiliate. ironSource offers monetization and distribution solutions for app developers, software developers, mobile carriers, and device manufacturers. ironSource is currently valued at more than $1 billion ($105 million in received funding).<ref>{{Cite web|title = ironSource - Connects People With The Apps They Want And Need|url = http://www.superbcrew.com/ironsource-connects-people-with-the-apps-they-want-and-need/|website = SuperbCrew|accessdate = 2016-01-06|language = en-US}}</ref>{{Unreliable source?|reason=apparent sponsored content site on startups; definitely not any sort of RS|date=September 2016}}<ref>{{Cite web|url=http://www.forbes.com/sites/alexkonrad/2015/02/25/israeli-unicorn-ironsource-raises-105-million-ahead-of-ipo/#740ff6447d9a|title=Israeli Unicorn IronSource Raises $105 Million To Buy Startups Ahead Of IPO|last=Konrad|first=Alex|access-date=2016-08-21}}</ref>


Among others, ironSource was chosen as one of the '20 hottest startups' in 2013 and was listed in the Wall Street Journal "Billion Dollar Startup Club".<ref name="wsj">{{cite news|url=http://graphics.wsj.com/billion-dollar-club/|title=The Billion-Dollar Startup Club|publisher=Wall Street Journal|last1=Garcia Phillips|first1=Andrew}}</ref><ref>{{cite web|url=http://www.businessinsider.com/the-20-hottest-startups-in-israel-2013-5?op=1|title=The 20 Hottest Startups In Israel - Business Insider|accessdate=2013-07-22}}</ref> In September 2015, ironSource was named by the [[World Economic Forum|World Economic Forum (WEF)]] as a Global Growth Company.<ref>{{Cite web|url=https://www.weforum.org/press/2015/09/world-economic-forum-honours-132-companies-as-global-growth-companies|title=World Economic Forum Honours 132 Companies as Global Growth Companies|website=World Economic Forum|access-date=2016-08-21}}</ref>{{Primary source inline|date=September 2016}}. ironSource has also been named one of the hottest pre-IPO tech companies by Business Insider, and one of Israel's most innovative companies by Fast Company<ref>{{Cite news|url=http://www.businessinsider.com/the-37-hottest-pre-ipo-ad-tech-companies-2016-5|title=RANKED: The 37 hottest pre-IPO ad tech startups of 2016|work=Business Insider|access-date=2017-03-14|language=en}}</ref><ref>{{Cite news|url=https://www.fastcompany.com/most-innovative-companies/2016/sectors|title=The Most Innovative Companies of 2016 by Sector|work=Fast Company|access-date=2017-03-14|language=en-US}}</ref>.
⚫
In September 2015 ironSource has merged SuperSonic into its mobile operation for a price estimated to be $200 million. The new organization will have a total of 800 employees with half dedicated to R&D.<ref>{{Cite web|title = ironSource merges with supersonic in mobile ad consolidation play|url = http://techcrunch.com/2015/09/10/ironsource-merges-with-supersonic-in-mobile-ad-consolidation-play/}}</ref><ref>{{Cite web|url=http://mobileadvertisingwatch.com/following-merger-supersonic-and-ironsource-share-name-23675|title=Following Merger, Supersonic and ironSource Share Name - Mobile Advertising News & Information {{!}} MobileAdvertisingWatch.com|date=2016-06-30|language=en-US|access-date=2016-08-21}}</ref><ref>{{Cite web|url=http://venturebeat.com/2016/03/15/after-ironsource-merger-supersonic-unveils-combined-ad-monetization-for-mobile-apps/|title=After IronSource merger, Supersonic unveils combined ad monetization for mobile apps|website=VentureBeat|access-date=2016-08-21}}</ref>


== History ==
In September 2015, ironSource was named by the [[World Economic Forum|World Economic Forum (WEF)]] as a Global Growth Company.<ref>{{Cite web|url=https://www.weforum.org/press/2015/09/world-economic-forum-honours-132-companies-as-global-growth-companies|title=World Economic Forum Honours 132 Companies as Global Growth Companies|website=World Economic Forum|access-date=2016-08-21}}</ref>{{Primary source inline|date=September 2016}}
⚫
Founded in 2009 in [[Tel Aviv]], ironSource provides platforms and tools for application developers including analytics, user monetization, conversion, acquisition and optimization for all devices.<ref>{{cite web|title='How to build a bottom-up culture through a massive employee growth (feat. Tomar Bar Ze'ev, CEO at ironSource)'|url=http://startupcamel.com/ep-58-tomer-bar-zeev-ironsource/|accessdate=25 Jan 2015|publisher=Startup Camel}}</ref>{{Unreliable source?|reason=apparent blog|date=September 2016}}

⚫
In the first quarter of 2013, ironSource acquired Israeli [[advertising]] technology and network company AfterDownload Ltd. for $28 million to expand its integrated distribution, installation and value-building tools for software developers, publishers and advertisers.<ref>{{cite web|url=http://www.globes.co.il/serveen/globes/docview.asp?did=1000823927&fid=1725|title=ironSource acquires AfterDownload for $28m - Globes|accessdate=20 February 2013}}</ref> The company also utilizes the C.A.S.T. native platform, kudosKit<ref>{{cite web|title=IronSource Announces KudosKits, Allowing App Users To Show Their Appreciation With Money|url=http://techcrunch.com/2013/11/29/ironsource-announces-kudoskits/|publisher=TechCrunch}}</ref> appreciation platform, which brings mobile application developers distribution and engagement services.<ref>{{cite web|title=Surviving Google’s notification ad ban: Android alternatives|url=http://www.mobyaffiliates.com/blog/surviving-googles-notification-ad-ban-android-alternatives/|publisher=mobyaffiliates}}</ref>

⚫
In August 2013, ironSource announced merger talks with fellow Israeli company [[Babylon (software)|Babylon]],<ref>[http://www.haaretz.com/business/.premium-1.541268 Babylon in merger talks with IronSource ahead of possible Nasdaq listing] - Haaretz, 13 August 2013</ref><ref>[http://www.haaretz.com/business/.premium-1.544112 Babylon merger would leave IronSource’s four founders with NIS 2b] - Haaretz, 29 August 2013</ref> but the deal was called off after Babylon lost high-value contracts with [[Google]] and [[Yahoo]] due to [[click fraud]].<ref>[http://www.haaretz.com/business/.premium-1.556004 Big trouble for Babylon as its rivers of money dry up] - Haaretz, 3 November 2013. "Yahoo issued the Israeli company a severe warning that it was considering terminating the contract due to violations by Babylon. Yahoo management asserted that Babylon had inserted ads into Yahoo pages without permission by means of its software-distribution system and had also permitted "click fraud" to fictitiously inflate the traffic count that forms the basis for referral income.</ref><ref>[http://www.globes.co.il/en/article-were-one-of-the-sexiest-companies-in-israel-1000982757 ironSource: We're one of the sexiest companies in Israel] - Globes.co.il, 30 October 2014</ref>

⚫
ironSource opened US offices in San Francisco in August 2013 <ref>{{cite web|title=ironSource Opens Office in San Francisco to Better Serve US Market|url=http://www.prweb.com/releases/ironsource0813/installcore/prweb11004973.htm|publisher=PRWeb}}</ref>{{Primary source inline|date=September 2016}} and opened an office in Beijing, China in May 2014.<ref>{{cite news|last1=Gat|first1=Aviva|title=Israeli company ironSource follows Bibi’s lead and looks to collaborate with China|url=http://www.geektime.com/2014/06/03/israeli-company-ironsource-follows-bibis-lead-and-looks-to-collaborate-with-china/|publisher=Geektime|date=June 3, 2014}}</ref> ironSource established a UK presence in April 2015.<ref>{{cite news|last1=Maytom|first1=Tim|url=http://mobilemarketingmagazine.com/ironsource-uk-offices|accessdate=May 28, 2015|publisher=Mobile Marketing Magazine|title=Digital Distribution Firm ironSource Opens UK Offices|date=April 30, 2015}}</ref>

ironSource raised approximately $85M from a group of international investors<ref>{{cite news|url=http://venturebeat.com/2014/09/23/mobile-ad-delivery-startup-ironsource-nabs-85m/|title=Ad delivery and software distribution startup IronSource nabs $85M|date=23 September 2014|publisher=Venture Beat|last1=Webber|first1=Harrison}}</ref> and acquired the mobile game studio Upopa in the fall of 2014.<ref>{{cite web|url=http://uk.reuters.com/article/2014/09/04/uk-ironsource-upopa-idUKKBN0GZ17Q20140904|title=Israel's ironSource buys mobile game studio Upopa|date=4 September 2014|publisher=Reuters}}</ref>

⚫
In September 2015, ironSource merged SuperSonic into its mobile operation for a price estimated to be $200 million. The new organization, which re-branded itself as ironSource, has over 700 employees with half dedicated to R&D.<ref>{{Cite news|url=http://www.mobyaffiliates.com/blog/supersonic-merges-into-ironsource-to-provide-unified-app-advertising-solution/|title=Supersonic merges into ironSource to provide unified app advertising solution|date=2016-06-30|work=mobyaffiliates|access-date=2017-03-14|language=en-US}}</ref><ref>{{Cite web|url=http://techcrunch.com/2015/09/10/ironsource-merges-with-supersonic-in-mobile-ad-consolidation-play/|title=ironSource merges with supersonic in mobile ad consolidation play}}</ref><ref>{{Cite web|url=http://mobileadvertisingwatch.com/following-merger-supersonic-and-ironsource-share-name-23675|title=Following Merger, Supersonic and ironSource Share Name - Mobile Advertising News & Information {{!}} MobileAdvertisingWatch.com|date=2016-06-30|language=en-US|access-date=2016-08-21}}</ref><ref>{{Cite web|url=http://venturebeat.com/2016/03/15/after-ironsource-merger-supersonic-unveils-combined-ad-monetization-for-mobile-apps/|title=After IronSource merger, Supersonic unveils combined ad monetization for mobile apps|website=VentureBeat|access-date=2016-08-21}}</ref>


In May 2016, ironSource announced the launch of their suite of big data solutions - Atom, debuting with Data Flow Management, a robust data infrastructure solution allowing data-driven businesses to securely transfer billions of daily events to storage in the cloud in near real time.<ref>{{Cite web|url=http://www.mediapost.com/publications/article/275709/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%253A+mobile-marketing-daily+%2528MediaPost+%257C+Mobile+Marketing+Daily%2529|title=ironSource Releases Dataflow Management Product|website=www.mediapost.com|access-date=2016-08-21}}</ref>
In May 2016, ironSource announced the launch of their suite of big data solutions - Atom, debuting with Data Flow Management, a robust data infrastructure solution allowing data-driven businesses to securely transfer billions of daily events to storage in the cloud in near real time.<ref>{{Cite web|url=http://www.mediapost.com/publications/article/275709/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%253A+mobile-marketing-daily+%2528MediaPost+%257C+Mobile+Marketing+Daily%2529|title=ironSource Releases Dataflow Management Product|website=www.mediapost.com|access-date=2016-08-21}}</ref>


In July 2016, ironSource announced the acquisition of Sequoia-backed video technology company StreamRail. The 15 person Streamrail team joined ironSource’s Advertiser Solution division, where their proprietary technology for video delivery and monetization will work to enhance ironSource’s existing video advertising platform for brands - ironSource Neon.<ref>{{Cite web|url=http://www.martechadvisor.com/news/mobile-marketing/ironsource-acquires-sequoiabacked-video-ad-company-streamrail/|title=ironSource Acquires Sequoia-Backed Video Ad Company Streamrail|website=MarTech Advisor|access-date=2016-08-21}}</ref>
In July 2016, ironSource announced the acquisition of Sequoia-backed video technology company StreamRail. The 15 person StreamRail team joined ironSource’s Advertiser Solution division, where their proprietary technology for video delivery and monetization will work to enhance ironSource’s existing video advertising platform for brands - ironSource Neon.<ref>{{Cite web|url=http://www.martechadvisor.com/news/mobile-marketing/ironsource-acquires-sequoiabacked-video-ad-company-streamrail/|title=ironSource Acquires Sequoia-Backed Video Ad Company Streamrail|website=MarTech Advisor|access-date=2016-08-21}}</ref>


== History ==
== Products ==
[[InstallCore|'''InstallCore''']] is an SDK ([[Software Development Kit|software development kit]]) for the creation of web based software installers with an integrated [[download manager]] and advertising component. It supports over 100 million software installs per month. According to the company, the platform claims to shorten download time and to ease the install experience but also offer ad supported products before installing the main software. The company helps developers monetize software downloads by advertising and ad supported installs<ref>[http://jewishbusinessnews.com/2014/08/11/israeli-ironsource-raises-85-100-million-from-ten-investors/ "Israeli IronSource Raises $85-100 Million From Ten Investors"] Jewish Business News, Ilan Shavit, August 11, 2014</ref><ref name="wsjHatePopUpAdsMicrosoftDrawingLine">[http://blogs.wsj.com/digits/2014/06/04/hate-pop-up-ads-microsoft-tries-drawing-line-in-the-sand/ "Hate Pop-Up Ads? Microsoft tries drawing line in the sand"] Wall Street Journal, Orr Hirschauge, June 4, 2014</ref>{{Failed verification|reason=passing mention, doesn't support claim|date=September 2016}}.
⚫
Founded in 2009 in [[Tel Aviv]], ironSource provides platforms and tools for application developers including analytics, user monetization, conversion, acquisition and optimization for all devices.<ref>{{cite web|title='How to build a bottom-up culture through a massive employee growth (feat. Tomar Bar Ze'ev, CEO at ironSource)'|url=http://startupcamel.com/ep-58-tomer-bar-zeev-ironsource/|accessdate=25 Jan 2015|publisher=Startup Camel}}</ref>{{Unreliable source?|reason=apparent blog|date=September 2016}}


'''ironSource Aura''' is a smart content recommendation platform enables OEMs and mobile carriers to monetize their devices. The company has already secured deals with over 30 device manufacturers and tier-one carriers around the world, including the likes of HTC and ASUS. Aura is expected to appear on more than 100 million devices worldwide — smartphones that use either Android and Windows can use Aura<ref>{{Cite web|url=http://venturebeat.com/2016/10/11/ironsource-launches-aura-to-give-100-million-smartphone-users-the-cure-to-shovelware/|title=IronSource launches Aura to give 100 million smartphone users the cure to shovelware|website=VentureBeat|access-date=2017-03-14}}</ref><ref>{{Cite news|url=https://adexchanger.com/mobile/ironsource-rolls-content-rec-new-phones-cut-pre-installed-crapware/|title=IronSource Rolls Out Content Rec For New Phones To Cut Down On Pre-Installed Crapware {{!}} AdExchanger|date=2016-10-11|work=AdExchanger|access-date=2017-03-14|language=en-US}}</ref>.
⚫
In the first quarter of 2013, ironSource acquired Israeli [[advertising]] technology and network company AfterDownload Ltd. for $28 million to expand its integrated distribution, installation and value-building tools for software developers, publishers and advertisers.<ref>{{cite web|url=http://www.globes.co.il/serveen/globes/docview.asp?did=1000823927&fid=1725|title=ironSource acquires AfterDownload for $28m - Globes|accessdate=20 February 2013}}</ref> The company also utilizes the C.A.S.T. native platform, kudosKit<ref>{{cite web|title=IronSource Announces KudosKits, Allowing App Users To Show Their Appreciation With Money|url=http://techcrunch.com/2013/11/29/ironsource-announces-kudoskits/|publisher=TechCrunch}}</ref> appreciation platform, and MobileCore, which brings mobile application developers distribution and engagement services.<ref>{{cite web|title=Surviving Google’s notification ad ban: Android alternatives|url=http://www.mobyaffiliates.com/blog/surviving-googles-notification-ad-ban-android-alternatives/|publisher=mobyaffiliates}}</ref>


ironSource's '''Ad Mediation''' platform is an app monetization solution that lets app developers access, optimize, and manage multiple ad networks with a single SDK integration. ironSource's SSP [[Supply-side platform|(supply-side platform]]) has several network partners including InMobi, Applovin, AdMob, AdColony, Chartboost, and others<ref>{{Cite news|url=http://www.mobyaffiliates.com/blog/ironsource-integrates-mobile-advertising-network-admob-to-manage-demand-for-rewarded-video-formats/|title=ironSource integrates mobile advertising network AdMob to manage demand for rewarded video formats|date=2017-03-07|work=mobyaffiliates|access-date=2017-03-14|language=en-US}}</ref>.
⚫
In August 2013 ironSource announced merger talks with fellow Israeli company [[Babylon (software)|Babylon]],<ref>[http://www.haaretz.com/business/.premium-1.541268 Babylon in merger talks with IronSource ahead of possible Nasdaq listing] - Haaretz, 13 August 2013</ref><ref>[http://www.haaretz.com/business/.premium-1.544112 Babylon merger would leave IronSource’s four founders with NIS 2b] - Haaretz, 29 August 2013</ref> but the deal was called off after Babylon lost high-value contracts with [[Google]] and [[Yahoo]] due to [[click fraud]].<ref>[http://www.haaretz.com/business/.premium-1.556004 Big trouble for Babylon as its rivers of money dry up] - Haaretz, 3 November 2013. "Yahoo issued the Israeli company a severe warning that it was considering terminating the contract due to violations by Babylon. Yahoo management asserted that Babylon had inserted ads into Yahoo pages without permission by means of its software-distribution system and had also permitted "click fraud" to fictitiously inflate the traffic count that forms the basis for referral income.</ref><ref>[http://www.globes.co.il/en/article-were-one-of-the-sexiest-companies-in-israel-1000982757 ironSource: We're one of the sexiest companies in Israel] - Globes.co.il, 30 October 2014</ref>


ironSource’s '''Campaign Manager''' is a user acquisition solution that lets advertisers create and manage app advertising campaigns. ironSource’s attribution partners include TUNE, Kochava, AppsFlyer, AdX, and adjust<ref>{{Cite news|url=https://adexchanger.com/mobile/appsflyer-rolls-tool-get-bottom-app-ad-revenue-attribution/|title=AppsFlyer Rolls Out Tool To Get To The Bottom Of In-App Ad Revenue Attribution {{!}} AdExchanger|date=2016-12-14|work=AdExchanger|access-date=2017-03-14|language=en-US}}</ref><ref>{{Cite web|url=http://developers.ironsrc.com/ironsource-mobile/air/campaign-management/|title=Campaign Management - IronSource Knowledge Center|website=developers.ironsrc.com|language=en-US|access-date=2017-03-14}}</ref>.
⚫
IronSource opened US offices in San Francisco in August 2013 <ref>{{cite web|title=ironSource Opens Office in San Francisco to Better Serve US Market|url=http://www.prweb.com/releases/ironsource0813/installcore/prweb11004973.htm|publisher=PRWeb}}</ref>{{Primary source inline|date=September 2016}} and opened an office in Beijing, China in May 2014.<ref>{{cite news|last1=Gat|first1=Aviva|title=Israeli company ironSource follows Bibi’s lead and looks to collaborate with China|url=http://www.geektime.com/2014/06/03/israeli-company-ironsource-follows-bibis-lead-and-looks-to-collaborate-with-china/|publisher=Geektime|date=June 3, 2014}}</ref> ironSource established a UK presence in April 2015.<ref>{{cite news|last1=Maytom|first1=Tim|url=http://mobilemarketingmagazine.com/ironsource-uk-offices|accessdate=May 28, 2015|publisher=Mobile Marketing Magazine|title=Digital Distribution Firm ironSource Opens UK Offices|date=April 30, 2015}}</ref>


ironSource also has a 20 person in-house creative studio that builds and designs ads for advertisers<ref>{{Cite news|url=http://www.informationweek.com/big-data/big-data-analytics/how-we-built-our-own-bi-when-off-the-shelf-apps-wont-do/a/d-id/1327077|title=How We Built Our Own BI: When Off-The-Shelf Apps Won't Do - InformationWeek|work=InformationWeek|access-date=2017-03-14|language=en}}</ref>.
Among others, ironSource was chosen as one of the '20 hottest startups' in 2013 and was listed in the Wall Street Journal "Billion Dollar Startup Club".<ref name="wsj">{{cite news|last1=Garcia Phillips|first1=Andrew|title=The Billion-Dollar Startup Club|url=http://graphics.wsj.com/billion-dollar-club/|publisher=Wall Street Journal}}</ref><ref>{{cite web|url=http://www.businessinsider.com/the-20-hottest-startups-in-israel-2013-5?op=1|title=The 20 Hottest Startups In Israel - Business Insider|accessdate=2013-07-22}}</ref> ironSource raised approximately $85M from a group of international investors<ref>{{cite news|last1=Webber|first1=Harrison|title=Ad delivery and software distribution startup IronSource nabs $85M|url=http://venturebeat.com/2014/09/23/mobile-ad-delivery-startup-ironsource-nabs-85m/|publisher=Venture Beat|date=23 September 2014}}</ref> and acquired the mobile game studio Upopa in the fall of 2014.<ref>{{cite web|url=http://uk.reuters.com/article/2014/09/04/uk-ironsource-upopa-idUKKBN0GZ17Q20140904|title=Israel's ironSource buys mobile game studio Upopa|publisher=Reuters|date=4 September 2014}}</ref>


== Applications ==
== Applications ==

Revision as of 13:18, 14 March 2017

ironSource
Company typePrivate Company
Industry
Founded2011
FounderTomer Bar-Zeev, Gil Shoham, Omer Kaplan, Arnon Harish, Tamir Camri, Itay Milrad, Eyal Milrad, Roi Milrad, Nethanel Shadmi
Headquarters
Tel Aviv
,
Israel
Number of locations
8
Key people
Tomer Bar-Zeev (CEO, majority shareholder)[1]
Number of employees
700+
Subsidiaries
Websitewww.ironsrc.com

ironSource is a digital content company backed by Carmel Ventures, a Viola Group affiliate. ironSource offers monetization and distribution solutions for app developers, software developers, mobile carriers, and device manufacturers. ironSource is currently valued at more than $1 billion ($105 million in received funding).[2][unreliable source?][3]

Among others, ironSource was chosen as one of the '20 hottest startups' in 2013 and was listed in the Wall Street Journal "Billion Dollar Startup Club".[4][5] In September 2015, ironSource was named by the World Economic Forum (WEF) as a Global Growth Company.[6][non-primary source needed]. ironSource has also been named one of the hottest pre-IPO tech companies by Business Insider, and one of Israel's most innovative companies by Fast Company[7][8].

History

Founded in 2009 in Tel Aviv, ironSource provides platforms and tools for application developers including analytics, user monetization, conversion, acquisition and optimization for all devices.[9][unreliable source?]

In the first quarter of 2013, ironSource acquired Israeli advertising technology and network company AfterDownload Ltd. for $28 million to expand its integrated distribution, installation and value-building tools for software developers, publishers and advertisers.[10] The company also utilizes the C.A.S.T. native platform, kudosKit[11] appreciation platform, which brings mobile application developers distribution and engagement services.[12]

In August 2013, ironSource announced merger talks with fellow Israeli company Babylon,[13][14] but the deal was called off after Babylon lost high-value contracts with Google and Yahoo due to click fraud.[15][16]

ironSource opened US offices in San Francisco in August 2013 [17][non-primary source needed] and opened an office in Beijing, China in May 2014.[18] ironSource established a UK presence in April 2015.[19]

ironSource raised approximately $85M from a group of international investors[20] and acquired the mobile game studio Upopa in the fall of 2014.[21]

In September 2015, ironSource merged SuperSonic into its mobile operation for a price estimated to be $200 million. The new organization, which re-branded itself as ironSource, has over 700 employees with half dedicated to R&D.[22][23][24][25]

In May 2016, ironSource announced the launch of their suite of big data solutions - Atom, debuting with Data Flow Management, a robust data infrastructure solution allowing data-driven businesses to securely transfer billions of daily events to storage in the cloud in near real time.[26]

In July 2016, ironSource announced the acquisition of Sequoia-backed video technology company StreamRail. The 15 person StreamRail team joined ironSource’s Advertiser Solution division, where their proprietary technology for video delivery and monetization will work to enhance ironSource’s existing video advertising platform for brands - ironSource Neon.[27]

Products

InstallCore is an SDK (software development kit) for the creation of web based software installers with an integrated download manager and advertising component. It supports over 100 million software installs per month. According to the company, the platform claims to shorten download time and to ease the install experience but also offer ad supported products before installing the main software. The company helps developers monetize software downloads by advertising and ad supported installs[28][29][failed verification].

ironSource Aura is a smart content recommendation platform enables OEMs and mobile carriers to monetize their devices. The company has already secured deals with over 30 device manufacturers and tier-one carriers around the world, including the likes of HTC and ASUS. Aura is expected to appear on more than 100 million devices worldwide — smartphones that use either Android and Windows can use Aura[30][31].

ironSource's Ad Mediation platform is an app monetization solution that lets app developers access, optimize, and manage multiple ad networks with a single SDK integration. ironSource's SSP (supply-side platform) has several network partners including InMobi, Applovin, AdMob, AdColony, Chartboost, and others[32].

ironSource’s Campaign Manager is a user acquisition solution that lets advertisers create and manage app advertising campaigns. ironSource’s attribution partners include TUNE, Kochava, AppsFlyer, AdX, and adjust[33][34].

ironSource also has a 20 person in-house creative studio that builds and designs ads for advertisers[35].

Applications

In addition to its installation platforms, ironSource distributes software that it develops or owns in bundled packages.

Applications ironSource is associated with include

References

  1. ^ Meet Israel’s low-profile unicorn: ironSource - Geektime, 18 January 2015
  2. ^ "ironSource - Connects People With The Apps They Want And Need". SuperbCrew. Retrieved 2016-01-06.
  3. ^ Konrad, Alex. "Israeli Unicorn IronSource Raises $105 Million To Buy Startups Ahead Of IPO". Retrieved 2016-08-21.
  4. ^ Garcia Phillips, Andrew. "The Billion-Dollar Startup Club". Wall Street Journal.
  5. ^ "The 20 Hottest Startups In Israel - Business Insider". Retrieved 2013-07-22.
  6. ^ "World Economic Forum Honours 132 Companies as Global Growth Companies". World Economic Forum. Retrieved 2016-08-21.
  7. ^ "RANKED: The 37 hottest pre-IPO ad tech startups of 2016". Business Insider. Retrieved 2017-03-14.
  8. ^ "The Most Innovative Companies of 2016 by Sector". Fast Company. Retrieved 2017-03-14.
  9. ^ "'How to build a bottom-up culture through a massive employee growth (feat. Tomar Bar Ze'ev, CEO at ironSource)'". Startup Camel. Retrieved 25 Jan 2015.
  10. ^ "ironSource acquires AfterDownload for $28m - Globes". Retrieved 20 February 2013.
  11. ^ "IronSource Announces KudosKits, Allowing App Users To Show Their Appreciation With Money". TechCrunch.
  12. ^ "Surviving Google's notification ad ban: Android alternatives". mobyaffiliates.
  13. ^ Babylon in merger talks with IronSource ahead of possible Nasdaq listing - Haaretz, 13 August 2013
  14. ^ Babylon merger would leave IronSource’s four founders with NIS 2b - Haaretz, 29 August 2013
  15. ^ Big trouble for Babylon as its rivers of money dry up - Haaretz, 3 November 2013. "Yahoo issued the Israeli company a severe warning that it was considering terminating the contract due to violations by Babylon. Yahoo management asserted that Babylon had inserted ads into Yahoo pages without permission by means of its software-distribution system and had also permitted "click fraud" to fictitiously inflate the traffic count that forms the basis for referral income.
  16. ^ ironSource: We're one of the sexiest companies in Israel - Globes.co.il, 30 October 2014
  17. ^ "ironSource Opens Office in San Francisco to Better Serve US Market". PRWeb.
  18. ^ Gat, Aviva (June 3, 2014). "Israeli company ironSource follows Bibi's lead and looks to collaborate with China". Geektime.
  19. ^ Maytom, Tim (April 30, 2015). "Digital Distribution Firm ironSource Opens UK Offices". Mobile Marketing Magazine. Retrieved May 28, 2015.
  20. ^ Webber, Harrison (23 September 2014). "Ad delivery and software distribution startup IronSource nabs $85M". Venture Beat.
  21. ^ "Israel's ironSource buys mobile game studio Upopa". Reuters. 4 September 2014.
  22. ^ "Supersonic merges into ironSource to provide unified app advertising solution". mobyaffiliates. 2016-06-30. Retrieved 2017-03-14.
  23. ^ "ironSource merges with supersonic in mobile ad consolidation play".
  24. ^ "Following Merger, Supersonic and ironSource Share Name - Mobile Advertising News & Information | MobileAdvertisingWatch.com". 2016-06-30. Retrieved 2016-08-21.
  25. ^ "After IronSource merger, Supersonic unveils combined ad monetization for mobile apps". VentureBeat. Retrieved 2016-08-21.
  26. ^ "ironSource Releases Dataflow Management Product". www.mediapost.com. Retrieved 2016-08-21.
  27. ^ "ironSource Acquires Sequoia-Backed Video Ad Company Streamrail". MarTech Advisor. Retrieved 2016-08-21.
  28. ^ "Israeli IronSource Raises $85-100 Million From Ten Investors" Jewish Business News, Ilan Shavit, August 11, 2014
  29. ^ "Hate Pop-Up Ads? Microsoft tries drawing line in the sand" Wall Street Journal, Orr Hirschauge, June 4, 2014
  30. ^ "IronSource launches Aura to give 100 million smartphone users the cure to shovelware". VentureBeat. Retrieved 2017-03-14.
  31. ^ "IronSource Rolls Out Content Rec For New Phones To Cut Down On Pre-Installed Crapware | AdExchanger". AdExchanger. 2016-10-11. Retrieved 2017-03-14.
  32. ^ "ironSource integrates mobile advertising network AdMob to manage demand for rewarded video formats". mobyaffiliates. 2017-03-07. Retrieved 2017-03-14.
  33. ^ "AppsFlyer Rolls Out Tool To Get To The Bottom Of In-App Ad Revenue Attribution | AdExchanger". AdExchanger. 2016-12-14. Retrieved 2017-03-14.
  34. ^ "Campaign Management - IronSource Knowledge Center". developers.ironsrc.com. Retrieved 2017-03-14.
  35. ^ "How We Built Our Own BI: When Off-The-Shelf Apps Won't Do - InformationWeek". InformationWeek. Retrieved 2017-03-14.
  36. ^ Mention of several IronSource-related products in press release
  37. ^ Spots chrome new tab page and android launch panel with call sms sync
Retrieved from "https://en.wikipedia.org/w/index.php?title=IronSource&oldid=770274407"