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|archiveurl=https://web.archive.org/web/20080513174133/http://www.thailanna.co.uk/Thai_Lanna_Menus/Wine_Menu/Singha_Beer/singha_beer.html
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Boon Rawd Brewery was the first to open in [[Thailand]] and produces its beer under the brand name of Singha. It was founded in the early 1930s by Boonrawd Srethabutra, who had received the title of [[Phraya]] Bhirom Bhakdi from HM King Prajadhipok [[Rama VII]]. The brewery remains under the management of his descendants, who use Bhirom Bhakdi as their family name.
Boon Rawd Brewery was the first to open in [[Thailand]] and produces its beer under the brand name of Singha. It was founded in the early 1930s by Boonrawd Srethabutra, who had received the title of [[Phraya]] Bhirom Bhakdi from HM King Prajadhipok [[Rama VII]]. The brewery remains under the management of his descendants, who use Bhirom Bhakdi as their family name.


The Singha is an Asian lion, but in both [[Hindu]] and Thai traditional tales, it is a powerful mythological creature. It was chosen because it is an easily recognizable symbol. The [[Garuda]] on the bottle's neck shows Boonrawd Brewery's royal approval, which is granted only to companies with a long-standing favorable reputation. It received this on 25 October 1939, by a [[Royal Warrant (Thailand)|royal warrant]] signed by King [[Rama VII]]'s Regent. Boon Rawd is the only brewery in Thailand to receive such a right.<ref>{{cite web |url= http://www.singhabeer.com/download/brochure/Singha_Company_Profile1.pdf |title=The Products |author= |year=2011 |work=|publisher=Singha Corporation Co., Ltd. |accessdate=12 Jan 2011}}</ref>
The Singha is an Asian lion, but in both [[Hindu]] and Thai traditional tales, it is a powerful mythological creature. It was chosen because it is an easily recognizable symbol. The [[Garuda]] on the bottle's neck shows Boonrawd Brewery's royal approval, which is granted only to companies with a long-standing favorable reputation. It received this on 25 October 1939, by a [[Royal Warrant (Thailand)|royal warrant]] signed by King [[Rama VII]]'s Regent. Boon Rawd is the only brewery in Thailand to receive such a right.<ref>{{cite web |url=http://www.singhabeer.com/download/brochure/Singha_Company_Profile1.pdf |title=The Products |author= |year=2011 |work= |publisher=Singha Corporation Co., Ltd. |accessdate=12 Jan 2011 |deadurl=yes |archiveurl=https://web.archive.org/web/20110714093054/http://www.singhabeer.com/download/brochure/Singha_Company_Profile1.pdf |archivedate=2011-07-14 |df= }}</ref>


In 1994, Boon Rawd Brewery bought a brewery in [[Hartmannsdorf (Chemnitz)|Hartmannsdorf]] and another [[Mittweida]], [[Saxony]]. Until 2001, these had produced Singha Gold for the [[Europe]]an market under contract, although Singha beer itself has always been brewed in Thailand. Nowadays, all of the Singha brands are only made in Thailand, thus preserving the original taste even for the export market.
In 1994, Boon Rawd Brewery bought a brewery in [[Hartmannsdorf (Chemnitz)|Hartmannsdorf]] and another [[Mittweida]], [[Saxony]]. Until 2001, these had produced Singha Gold for the [[Europe]]an market under contract, although Singha beer itself has always been brewed in Thailand. Nowadays, all of the Singha brands are only made in Thailand, thus preserving the original taste even for the export market.

Revision as of 12:19, 23 July 2017

Boon Rawd Brewery
IndustryBeverage
Founded1933
FounderPhraya Bhirom Bhakdi
HeadquartersBangkok, Thailand
Area served
Worldwide
Key people
Santi Bhirombhakdi, President and CEO
SubsidiariesSingha Corporation
Websitewww.boonrawd.co.th

Boon Rawd Brewery (Thai: บริษัท บุญรอดบริวเวอรี่ จำกัด) is a well-known Asian brewery founded in 1933 [1] by Boonrawd Srethabutra. It also produces soft drinks and bottled drinking water.[2] Their best-known product is the pale lager Singha. [3]

History

Boon Rawd Brewery was the first to open in Thailand and produces its beer under the brand name of Singha. It was founded in the early 1930s by Boonrawd Srethabutra, who had received the title of Phraya Bhirom Bhakdi from HM King Prajadhipok Rama VII. The brewery remains under the management of his descendants, who use Bhirom Bhakdi as their family name.

The Singha is an Asian lion, but in both Hindu and Thai traditional tales, it is a powerful mythological creature. It was chosen because it is an easily recognizable symbol. The Garuda on the bottle's neck shows Boonrawd Brewery's royal approval, which is granted only to companies with a long-standing favorable reputation. It received this on 25 October 1939, by a royal warrant signed by King Rama VII's Regent. Boon Rawd is the only brewery in Thailand to receive such a right.[4]

In 1994, Boon Rawd Brewery bought a brewery in Hartmannsdorf and another Mittweida, Saxony. Until 2001, these had produced Singha Gold for the European market under contract, although Singha beer itself has always been brewed in Thailand. Nowadays, all of the Singha brands are only made in Thailand, thus preserving the original taste even for the export market.

Phraya Bhirom Bhakdi was born as Boonrawd Sreshthaputra on 13 October 1872, a son of Pra Bhirom Bhakdi (Chom Sresthaputra ). He was taught by his father until age 11 when he was sent to a temple to be educated by Buddhist monks, as was customary for boys at the time. He taught primary school while still in his teens, then became a clerk at A.J.Dickson, a British-owned logging company. He next sold cars, before embarking on his first business. He decided to open a ferry service across the Chao Praya River, linking the then twin cities Bangkok and Thonburi. All went well until others copied his idea, which reduced his profits. The government eventually built bridges across the river, and he shut down his ferries for good. In 1929, he began considering the idea of opening Thailand's first brewery. The following year, he requests the government's approval. When it was granted, Boonrawd toured Germany and Denmark to see for himself how beer was made. He began constructing his brewery in 1933, and the first bottles rolled off the assembly line in 1934.

Brands

Singha beer is Boon Rawd's most famous product

Boon Rawd produces Singha Beer, Singha Light Beer, Singha Soda Water, Singha Water, Leo Beer, Thai Beer, Moshi Green Tea, and B-ing Lifestyle Functional drink.

References

Notes

  1. ^ The Economies of Asia 1950-1998 - Google Book Search. books.google.co.uk. Retrieved 2008-03-20.
  2. ^ "Datamonitor - Boon Rawd Brewery Company - Company Research, Analysis Reports, News, Profile". www.datamonitor.com. Retrieved 2008-03-20.
  3. ^ "Singha Beer". www.thailanna.co.uk. Archived from the original on 2008-05-13. Retrieved 2008-03-20. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  4. ^ "The Products" (PDF). Singha Corporation Co., Ltd. 2011. Archived from the original (PDF) on 2011-07-14. Retrieved 12 Jan 2011. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)

Bibliography

  • Thailand Confidential, Jerry Hopkins, 2005, Tuttle Publishing Thailand, 256 pages, ISBN 0-7946-0093-X
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