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In January 2013, Bracken Darrell became Logitech’s chief executive officer and then CEO Guerrino De Luca continued as Logitech’s chairman of the board.<ref>{{Cite web|url=https://www.engadget.com/2012/03/19/logitech-president-ceo-bracken-darrell/|title=Logitech selects Bracken Darrell as president right now, next CEO in 2013|website=Engadget|access-date=2016-12-12}}</ref>
In January 2013, Bracken Darrell became Logitech’s chief executive officer and then CEO Guerrino De Luca continued as Logitech’s chairman of the board.<ref>{{Cite web|url=https://www.engadget.com/2012/03/19/logitech-president-ceo-bracken-darrell/|title=Logitech selects Bracken Darrell as president right now, next CEO in 2013|website=Engadget|access-date=2016-12-12}}</ref>

Logitech's profits were hurt by the proliferation of [[Tablet computer|tablet devices]].<ref>{{cite news |url=https://www.bloomberg.com/news/2011-10-27/logitech-second-quarter-profit-drops-on-america-europe-sales-asia-gains.html |title=Logitech Second-Quarter Profit Drops on America, Europe Sales; Asia Gains |accessdate=27 October 2011 | work=Bloomberg |first=Chiara |last=Remondini |date=27 October 2011}}</ref><ref>{{cite web |url=http://www.channelregister.co.uk/2013/04/25/logitech_fy13_results/ |title=Guess who PC-slaying tablets are killing next? Keyboard biz Logitech |last1=Kunert |first1=Paul |date=25 April 2013 |work=The Register |publisher= |accessdate=25 April 2013}}</ref> In 2013 the company operated at a loss, but returned to profitability in 2014.


On 8 July 2015, Logitech announced the biggest brand transformation in its history. The transformation included a new, simplified and modernized logo and the announcement of a greater emphasis on design going forward. Logitech also highlighted that they are looking to move beyond PC peripherals.<ref>{{cite web |url=http://news.logitech.com/press-release/consumer-products/meet-new-logitech |title=Meet the New Logitech: A Company with Design at Its Core| first = Jessica| last= Monney |date= 8 July 2015|work = Logitech Press Center|publisher = Logitech |accessdate=8 July 2015}}</ref><ref>{{cite web |url=http://blog.logitech.com/2015/07/08/say-hello-to-the-new-logitech-2/ |title=Say Hello to the new Logitech |date= 8 July 2015|work = Logitech Blog|publisher = Logitech |accessdate=8 July 2015}}</ref><ref>{{cite web |url=https://blogs.wsj.com/digits/2015/07/08/to-rebrand-for-the-future-logi-drops-the-tech/ |title=To Rebrand for the Future, Logi Drops the Tech|date= 8 July 2015|work = WSJ Blog|publisher = Wall Street Journal |accessdate=8 July 2015}}</ref>
On 8 July 2015, Logitech announced the biggest brand transformation in its history. The transformation included a new, simplified and modernized logo and the announcement of a greater emphasis on design going forward. Logitech also highlighted that they are looking to move beyond PC peripherals.<ref>{{cite web |url=http://news.logitech.com/press-release/consumer-products/meet-new-logitech |title=Meet the New Logitech: A Company with Design at Its Core| first = Jessica| last= Monney |date= 8 July 2015|work = Logitech Press Center|publisher = Logitech |accessdate=8 July 2015}}</ref><ref>{{cite web |url=http://blog.logitech.com/2015/07/08/say-hello-to-the-new-logitech-2/ |title=Say Hello to the new Logitech |date= 8 July 2015|work = Logitech Blog|publisher = Logitech |accessdate=8 July 2015}}</ref><ref>{{cite web |url=https://blogs.wsj.com/digits/2015/07/08/to-rebrand-for-the-future-logi-drops-the-tech/ |title=To Rebrand for the Future, Logi Drops the Tech|date= 8 July 2015|work = WSJ Blog|publisher = Wall Street Journal |accessdate=8 July 2015}}</ref>

Revision as of 04:28, 10 January 2018

Logitech International S.A.
Company typeSociété Anonyme
SIXLOGN
NasdaqLOGI
IndustryComputer peripherals, mobile peripherals
Founded2 October 1981; 43 years ago (1981-10-02)
Apples, Switzerland
FoundersDaniel Borel Pierluigi Zappacosta Giacomo Marini
HeadquartersLausanne, Switzerland
Newark, California (American HQ)
Area served
Worldwide
Key people
Guerrino De Luca (Chairman)
Bracken Darrell (CEO)
ProductsComputer peripherals, mobile peripherals
RevenueIncrease US$2.13 billion (2014)
587,336,000 United States dollar (2024) Edit this on Wikidata
Increase US$74 million (2014)[1][2]
Total assetsIncrease US$1.5 billion (2013)[1]
Total equityIncrease US$0.7 billion (2013)[1]
Number of employees
9,000 (31 March 2012)[2]
Websitewww.logitech.com
Headquarter of Logitech International S.A., located in Lausanne (building on the right side of this photo)

Logitech International S.A. (/ˈlɒɪtɛk/; commonly referred to as Logitech or Logi; stylized as logitech, previously LOGITECH) is a Swiss provider of personal computer and mobile accessories, with its headquarters in Lausanne, Switzerland and American headquarters in Newark, California. In addition to its Swiss and American facilities, the company has offices throughout Europe, Asia and the rest of the Americas. Logitech's sales and marketing activities are organized into three geographic regions: America (AMR); Europe, Middle East and Africa (EMEA); Asia Pacific (AP).

The company develops and markets personal peripherals for PC navigation, video communication and collaboration, music and smart home. This includes products like keyboards, mice, tablet accessories, webcams, Bluetooth speakers, universal remotes and more.

The name Logitech is derived from the French word for software, "logiciel".[3] In Japan, Logitech was established as Logicool to avoid conflict with the Logitec brand.

History

First Logitech logo, used from 1981 to 1985.
First Logitech logo, used from 1981 to 1985.
Second Logitech logo, used from 1985 to 1988.
Second Logitech logo, used from 1985 to 1988.
Third Logitech logo, used from 1988 to 1996.
Fourth Logitech logo, used from 1996 to 2015.
Fourth Logitech logo, used from 1996 to 2015.
Fifth Logitech logo, used from 2012 to 2015.
Fifth Logitech logo, used from 2012 to 2015.
Sixth and current Logitech logo, used since 8 July 2015.
Sixth and current Logitech logo, used since 8 July 2015.

Logitech International S.A. was co-founded in Apples, Vaud, Switzerland, in 1981 by two Stanford alumni, Daniel Borel and Pierluigi Zappacosta, and a former Olivetti engineer, Giacomo Marini.[4]

For a time during its formative years, Logitech's Silicon Valley offices occupied space at 165 University Avenue, Palo Alto, California, home to a number of noted technology startups.[5]

In 2007, Logitech licensed Hillcrest Labs' Freespace motion control technology to produce the MX Air Mouse, which allows a user to use natural gestures to control a PC.[6][7]

In August 2008, Logitech acquired Ultimate Ears, supplier of custom in-ear monitors for professional musicians and earphones for the consumer market.[8]

In December 2008, Logitech announced that it had manufactured one billion mice since 1985.[9]

In May 2010, Logitech, in partnership with Google, introduced the Internet-enabled television; named Google TV.[10]

In July 2011, Logitech acquired the mobile visual communications provider, Mirial.[11]

In January 2013, Bracken Darrell became Logitech’s chief executive officer and then CEO Guerrino De Luca continued as Logitech’s chairman of the board.[12]

On 8 July 2015, Logitech announced the biggest brand transformation in its history. The transformation included a new, simplified and modernized logo and the announcement of a greater emphasis on design going forward. Logitech also highlighted that they are looking to move beyond PC peripherals.[13][14][15]

In September 2015, Logitech and Prezi announced a plan to work together on co-marketing and product development.[16]

In April 2016, Logitech agreed to pay US$7.5 million penalty related to accusations that it and some former executives improperly inflated the company's results for its 2011 fiscal year to meet guidance and other accounting violations. The U.S. Securities and Exchange Commission said the alleged accounting issues left investors without an accurate view of the Swiss-U.S. company's finances.[17]

On September 15, 2016, Logitech announced that they had purchased the Saitek brand and assets from Mad Catz for US$13 million in cash.[18]

On August 11, 2017, Logitech acquired ASTRO Gaming, makers of professional gaming equipment (mainly headset solutions), for US$85 million in cash.[19]

Production

The first Logitech mice were made in Le Lieu, in the Swiss Canton of Vaud by Dubois Depraz SA.[citation needed]

Production facilities were then established in the US, Taiwan, Hungary and Ireland before being moved subsequently to Suzhou, China. As of 2005, the manufacturing operations in China produce approximately half of Logitech's products. The remaining production is outsourced to contract manufacturers and original design manufacturers in Asia.[citation needed]

Logitech product lines

References

  1. ^ a b c "Logitech – Logitech Announces 2nd Quarter and Full-Year Financial Results for FY 2013". marketwatch.com.
  2. ^ a b "Logitech investors FAQ". logitech.com. Archived from the original on 9 July 2015. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  3. ^ "Full Form of Logitech (Name Origin) ? - FullForms". fullforms.com.
  4. ^ "Logitech History" (PDF). logitech.com.
  5. ^ Peter Day, BBC . "165 University Ave: Silicon Valley's 'lucky building'." Aug 27, 2010. Retrieved Dec 8, 2016.
  6. ^ Techspot 13 July 2007. Logitech's MX Air Mouse with freespace motion control
  7. ^ Frucci, Adam. "Logitech Buys Ultimate Ears for $34 Million". Gizmodo. Retrieved 12 December 2016.
  8. ^ By Michael Brown, Tom's Hardware. "Logitech Ships its One Billionth Mouse." 5 December 2008. Retrieved 16 May 2014.
  9. ^ Albanesius, Chloe (2011). "Google Unveils Google TV With Sony, Logitech, Intel as Partners | News & Opinion | PCMag.com". pcmag.com. Retrieved 2 August 2011.
  10. ^ "Logitech Acquires Mirial – MarketWatch". marketwatch.com. 2011. Retrieved 2 August 2011.
  11. ^ "Logitech selects Bracken Darrell as president right now, next CEO in 2013". Engadget. Retrieved 12 December 2016.
  12. ^ Monney, Jessica (8 July 2015). "Meet the New Logitech: A Company with Design at Its Core". Logitech Press Center. Logitech. Retrieved 8 July 2015.
  13. ^ "Say Hello to the new Logitech". Logitech Blog. Logitech. 8 July 2015. Retrieved 8 July 2015.
  14. ^ "To Rebrand for the Future, Logi Drops the Tech". WSJ Blog. Wall Street Journal. 8 July 2015. Retrieved 8 July 2015.
  15. ^ Brian Faglioli, betanews. “Logitech and Prezi announce intriguing presentation-focused partnership.” 21 September 2015. 22 September 2015.
  16. ^ Tess Stynes, The Wall Street Journal. “Logitech Agrees to Pay $7.5 Million Penalty Tied to Accounting Issues.” April 19, 2016. April 22, 2016.
  17. ^ a b "Logitech acquires Saitek Simulation product line from Mad Catz". Logitech. Retrieved 16 September 2016.
  18. ^ Chen, Sam. "Logitech Acquires ASTRO Gaming for $85 Million Establishing Itself in the Console Gaming Space". Custom PC Review. Retrieved 11 July 2017.