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==Promotion==
==Promotion==
Sivan collaborated with [[Spotify]] to promote the single. On 4 January 2018, he teased the song on social media by posting a blank video with the word "my" flickering on the screen. A day after, he posted a photo of a Spotify-branded billboard in [[Times Square]],<ref>{{cite news|last=Weiss|first=Geoff|title=Troye Sivan Dropping New Single "My My My," Named Face Of Valentino Menswear|url=http://www.tubefilter.com/2018/01/08/troye-sivan-my-my-my-valentino-menswear/|accessdate=11 January 2018|work=[[Tubefilter]]|date=8 January 2018}}</ref> which features a black and white photo of his face and the words "6 days", revealing the song's release date.<ref>{{cite news|last=Aniftos|first=Rania|title=Troye Sivan Reveals Release Date of New Single on Times Square Billboard|url=https://www.billboard.com/articles/columns/pop/8092935/troye-sivan-new-song-release-date-times-square|accessdate=11 January 2018|work=[[Billboard (magazine)|Billboard]]|date=5 January 2018}}</ref><ref>{{cite news|last=Nied|first=Mike|title=Coming Soon: Troye Sivan Teases A New Project With Spotify|url=https://www.idolator.com/7673238/troye-sivan-new-music-2018|accessdate=11 January 2018|work=[[Idolator (website)|Idolator]]|date=5 January 2018}}</ref> On 8 January 2018, he unveiled the official artwork of the song,<ref>{{cite news|last=Gray|first=Julia|title=Troye Sivan's New Single 'My My My' Drops Thursday|url=http://www.papermag.com/troye-sivan-new-single-thursday-2523660986.html|accessdate=11 January 2018|work=[[Paper (magazine)|Paper]]|date=8 January 2018}}</ref> and teased the music video the day after. In the short monchrome clip, he can be seen posing against the wind in an abandoned warehouse.<ref>{{cite news|last=Megarry|first=Daniel|title=Troye Sivan teases brand new single, and it's coming sooner than you think|url=http://www.gaytimes.co.uk/culture/96470/troye-sivan-teases-new-single-coming-sooner-think/|accessdate=11 January 2018|work=[[Gay Times]]|date=10 January 2018}}</ref><ref>{{cite news|last=McNeilage|first=Ross|title=Troye Sivan Previews Epic 'My My My!' Music Video|url=http://www.mtv.co.uk/troye-sivan/news/troye-sivan-previews-epic-my-my-my-music-video|accessdate=11 January 2018|work=MTV News|date=10 January 2018}}</ref> The accompanying music video is directed by Grant Singer.<ref>{{cite news|last=Nied|first=Mike|title=Troye Sivan Teases A Dramatic Music Video For New Single "My My My!"|url=https://www.idolator.com/7673342/troye-sivan-teases-my-my-my-music-video|accessdate=11 January 2018|work=Idolator|date=9 January 2018}}</ref><ref>{{cite news|last=Dresden|first=Hilton|title=Troye Sivan Teases 'My My My!' Music Video, Out Tonight|url=https://www.out.com/music/2018/1/10/troye-sivan-teases-my-my-my-music-video-out-tonight|accessdate=11 January 2018|work=[[Out (magazine)|Out]]|date=10 January 2018}}</ref>
Sivan collaborated with [[Spotify]] to promote the single. On 4 January 2018, he teased the song on social media by posting a blank video with the word "MY" flickering on the screen. A day after, he posted a photo of a Spotify-branded billboard in [[Times Square]],<ref>{{cite news|last=Weiss|first=Geoff|title=Troye Sivan Dropping New Single "My My My," Named Face Of Valentino Menswear|url=http://www.tubefilter.com/2018/01/08/troye-sivan-my-my-my-valentino-menswear/|accessdate=11 January 2018|work=[[Tubefilter]]|date=8 January 2018}}</ref> which features a black and white photo of his face and the words "6 days", revealing the song's release date.<ref>{{cite news|last=Aniftos|first=Rania|title=Troye Sivan Reveals Release Date of New Single on Times Square Billboard|url=https://www.billboard.com/articles/columns/pop/8092935/troye-sivan-new-song-release-date-times-square|accessdate=11 January 2018|work=[[Billboard (magazine)|Billboard]]|date=5 January 2018}}</ref><ref>{{cite news|last=Nied|first=Mike|title=Coming Soon: Troye Sivan Teases A New Project With Spotify|url=https://www.idolator.com/7673238/troye-sivan-new-music-2018|accessdate=11 January 2018|work=[[Idolator (website)|Idolator]]|date=5 January 2018}}</ref> On 8 January 2018, he unveiled the official artwork of the song,<ref>{{cite news|last=Gray|first=Julia|title=Troye Sivan's New Single 'My My My' Drops Thursday|url=http://www.papermag.com/troye-sivan-new-single-thursday-2523660986.html|accessdate=11 January 2018|work=[[Paper (magazine)|Paper]]|date=8 January 2018}}</ref> and teased the music video the day after. In the short monchrome clip, he can be seen posing against the wind in an abandoned warehouse.<ref>{{cite news|last=Megarry|first=Daniel|title=Troye Sivan teases brand new single, and it's coming sooner than you think|url=http://www.gaytimes.co.uk/culture/96470/troye-sivan-teases-new-single-coming-sooner-think/|accessdate=11 January 2018|work=[[Gay Times]]|date=10 January 2018}}</ref><ref>{{cite news|last=McNeilage|first=Ross|title=Troye Sivan Previews Epic 'My My My!' Music Video|url=http://www.mtv.co.uk/troye-sivan/news/troye-sivan-previews-epic-my-my-my-music-video|accessdate=11 January 2018|work=MTV News|date=10 January 2018}}</ref> The accompanying music video is directed by Grant Singer.<ref>{{cite news|last=Nied|first=Mike|title=Troye Sivan Teases A Dramatic Music Video For New Single "My My My!"|url=https://www.idolator.com/7673342/troye-sivan-teases-my-my-my-music-video|accessdate=11 January 2018|work=Idolator|date=9 January 2018}}</ref><ref>{{cite news|last=Dresden|first=Hilton|title=Troye Sivan Teases 'My My My!' Music Video, Out Tonight|url=https://www.out.com/music/2018/1/10/troye-sivan-teases-my-my-my-music-video-out-tonight|accessdate=11 January 2018|work=[[Out (magazine)|Out]]|date=10 January 2018}}</ref>


==Credits and personnel==
==Credits and personnel==

Revision as of 21:40, 11 January 2018

"My My My!"
Single by Troye Sivan
Released10 January 2018 (2018-01-10)
Length3:24
LabelUniversal Australia
Songwriter(s)
Producer(s)Oscar Görres
Troye Sivan singles chronology
"There for You"
(2017)
"My My My!"
(2018)
Music video
"My My My!" on YouTube

"My My My!" is a song by Australian singer and songwriter Troye Sivan. It was written by Sivan, Leland, James Alan Ghaleb and Oscar Görres, with production handled by Görres. The song was released via Universal Music Australia on 10 January 2018, as the lead single from his upcoming second studio album.[1]

Promotion

Sivan collaborated with Spotify to promote the single. On 4 January 2018, he teased the song on social media by posting a blank video with the word "MY" flickering on the screen. A day after, he posted a photo of a Spotify-branded billboard in Times Square,[2] which features a black and white photo of his face and the words "6 days", revealing the song's release date.[3][4] On 8 January 2018, he unveiled the official artwork of the song,[5] and teased the music video the day after. In the short monchrome clip, he can be seen posing against the wind in an abandoned warehouse.[6][7] The accompanying music video is directed by Grant Singer.[8][9]

Credits and personnel

Credits adapted from Tidal.[10]

  • Troye Sivan – songwriting
  • Leland – songwriting
  • James Alan Ghaleb – songwriting
  • Oscar Görres – songwriting, production
  • Randy Merrill – master engineering
  • John Hanes – engineering
  • Serban Ghenea – mixing

Reference

  1. ^ McNeilage, Ross (8 January 2018). "Troye Sivan's New Single 'My My My!' Drops This Thursday". MTV News. Retrieved 11 January 2018.
  2. ^ Weiss, Geoff (8 January 2018). "Troye Sivan Dropping New Single "My My My," Named Face Of Valentino Menswear". Tubefilter. Retrieved 11 January 2018.
  3. ^ Aniftos, Rania (5 January 2018). "Troye Sivan Reveals Release Date of New Single on Times Square Billboard". Billboard. Retrieved 11 January 2018.
  4. ^ Nied, Mike (5 January 2018). "Coming Soon: Troye Sivan Teases A New Project With Spotify". Idolator. Retrieved 11 January 2018.
  5. ^ Gray, Julia (8 January 2018). "Troye Sivan's New Single 'My My My' Drops Thursday". Paper. Retrieved 11 January 2018.
  6. ^ Megarry, Daniel (10 January 2018). "Troye Sivan teases brand new single, and it's coming sooner than you think". Gay Times. Retrieved 11 January 2018.
  7. ^ McNeilage, Ross (10 January 2018). "Troye Sivan Previews Epic 'My My My!' Music Video". MTV News. Retrieved 11 January 2018.
  8. ^ Nied, Mike (9 January 2018). "Troye Sivan Teases A Dramatic Music Video For New Single "My My My!"". Idolator. Retrieved 11 January 2018.
  9. ^ Dresden, Hilton (10 January 2018). "Troye Sivan Teases 'My My My!' Music Video, Out Tonight". Out. Retrieved 11 January 2018.
  10. ^ "My My My! / Troye Sivan TIDAL". Tidal. Retrieved 11 January 2018.