Playtronic: Difference between revisions
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'''Playtronic Industrial Ltda.''' was a [[Brazilian]] [[video game]] and [[toy manufacturer]] based in [[Manaus]], [[Brazil]], and was a [[joint venture]] between companies [[Gradiente|Gradiente Industrial S.A.]] ([[consumer electronics]] company) and [[Estrela_(company)|Manufatura de Brinquedos Estrela S.A.]] (toy manufacturer).<ref>{{cite web |url=https://aaguiapousou.com/2018/03/21/demorou-mas-comecei-a-escrever-meu-livro-sobre-a-playtronic/ |language=Portuguese |title=Demorou, mas comecei a escrever meu livro sobre a Playtronic |trans-title=Took time, but I started to write my book about Playtronic |publisher=A Águia Pousou |date=2018-03-21 |author=Andrade, Igor}}</ref> The company was founded on March 15, 1993, by the [[CEO|CEOs]] Eugênio Staub, from Estrela, and Mario Adler, from Gradiente. The initial business was assembling [[Nintendo]] products outside [[Japan]] for the Brazilian market, competing directly with [[Tec Toy]], the [[Sega]] representative in the country.<ref name="nintendopedia">{{cite web |url=https://www.nintendopediabrasilis.com.br/playtronic |language=Portuguese |title=Playtronic, a história |trans-title=Playtronic, the history |publisher=Nintendopedia Brasilis |date=2018}}</ref> |
'''Playtronic Industrial Ltda.''' was a [[Brazilian]] [[video game]] and [[toy manufacturer]] based in [[Manaus]], [[Brazil]], and was a [[joint venture]] between companies [[Gradiente|Gradiente Industrial S.A.]] ([[consumer electronics]] company) and [[Estrela_(company)|Manufatura de Brinquedos Estrela S.A.]] (toy manufacturer).<ref>{{cite web |url=https://aaguiapousou.com/2018/03/21/demorou-mas-comecei-a-escrever-meu-livro-sobre-a-playtronic/ |language=Portuguese |title=Demorou, mas comecei a escrever meu livro sobre a Playtronic |trans-title=Took time, but I started to write my book about Playtronic |publisher=A Águia Pousou |date=2018-03-21 |author=Andrade, Igor}}</ref> The company was founded on March 15, 1993, by the [[CEO|CEOs]] Eugênio Staub, from Estrela, and Mario Adler, from Gradiente. The initial business was assembling [[Nintendo]] products outside [[Japan]] for the Brazilian market, competing directly with [[Tec Toy]], the [[Sega]] representative in the country.<ref name="nintendopedia">{{cite web |url=https://www.nintendopediabrasilis.com.br/playtronic |language=Portuguese |title=Playtronic, a história |trans-title=Playtronic, the history |publisher=Nintendopedia Brasilis |date=2018}}</ref> |
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The announcement of the fusion attained great attention on the media, considering that Playtronic was the first company in the world to produce Nintendo products outside Japan. Shortly thereafter, the [[Super Nintendo Entertainment System]] was the first console to be announced and then produced already in August 24, 1993,<ref name="nintendopedia"/> adapted to the Brazilian's [[PAL-M]] [[Analog_television|analog TV system]] and bundled as Control Set (with one controller) and Super Set (with two controllers and the Super Mario World cartridge) versions. The initial distribution included the [[Super Scope]] [[light gun]] and 12 games shipped and later sold separately.<ref>{{cite magazine |last=Fittipaldi |first=Mário |date=September 1993 |title=A Nintendo já chegou |trans-title=Nintendo already arrived |url=http://files.datassette.org/revistas/videogame_30.pdf |language=Portuguese |magazine=VideoGame |location=Brazil |publisher=Sigla Editora Ltda.}}</ref> Even with the late release, the success of it's sales snapped up 60% from the [[Fourth_generation_of_video_game_consoles|16-bit video game consoles]] local segment in April, 1995.<ref name="nintendopedia"/> |
The announcement of the fusion attained great attention on the media, considering that Playtronic was the first company in the world to produce Nintendo products outside Japan. Shortly thereafter, the [[Super Nintendo Entertainment System]] was the first console to be announced and then produced already in August 24, 1993,<ref name="nintendopedia"/> adapted to the Brazilian's [[PAL-M]] [[Analog_television|analog TV system]] and bundled as Control Set (with one controller) and Super Set (with two controllers and the [[Super Mario World]] [[game cartridge]]) versions. The initial distribution included the [[Super Scope]] [[light gun]] and 12 games shipped and later sold separately.<ref>{{cite magazine |last=Fittipaldi |first=Mário |date=September 1993 |title=A Nintendo já chegou |trans-title=Nintendo already arrived |url=http://files.datassette.org/revistas/videogame_30.pdf |language=Portuguese |magazine=VideoGame |location=Brazil |publisher=Sigla Editora Ltda.}}</ref> Even with the late release, the success of it's sales snapped up 60% from the [[Fourth_generation_of_video_game_consoles|16-bit video game consoles]] local segment in April, 1995.<ref name="nintendopedia"/> |
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The [[Nintendo Entertainment System]] was the next console to be produced. But even after the start of the sales, the Brazilian market has been dominated for a long time by [[Smuggling|smuggled]] (from [[China]] and [[Taiwan]])<ref name="techtudo">{{cite web |url=http://www.techtudo.com.br/noticias/noticia/2013/07/master-system-x-nes-veja-comparacao-entre-os-consoles-8-bits.html |language=Portuguese |title=Master System x NES |publisher=TechTudo |date=2013-07-13 |author=Barboni, Flavio}}</ref> and local [[Nintendo_Entertainment_System_hardware_clone|NES clones]] — one of the most successful being the Phantom System, manufactured by Gradiente itself.<ref name="nintendopedia"/> Due to this fact, the quite late launch and the high prices of Nintendo's licensed products, the sales were very weak.<ref name="nearchive">{{cite web |url=http://www.nesarchive.net/v1/brasil.htm |language=Portuguese |title=O NES no Brasil |trans-title=The NES in Brazil |publisher=The Nes Archive |date=2000 |author=Noviello, Renato}}</ref> The NES clones and Tec Toy's [[Master System]] were still the best selling [[Third_generation_of_video_game_consoles|8-bit video game consoles]] in the country.<ref name="techtudo"/> |
The [[Nintendo Entertainment System]] was the next console to be produced. But even after the start of the sales, the Brazilian market has been dominated for a long time by [[Smuggling|smuggled]] (from [[China]] and [[Taiwan]])<ref name="techtudo">{{cite web |url=http://www.techtudo.com.br/noticias/noticia/2013/07/master-system-x-nes-veja-comparacao-entre-os-consoles-8-bits.html |language=Portuguese |title=Master System x NES |publisher=TechTudo |date=2013-07-13 |author=Barboni, Flavio}}</ref> and local [[Nintendo_Entertainment_System_hardware_clone|NES clones]] — one of the most successful being the Phantom System, manufactured by Gradiente itself.<ref name="nintendopedia"/> Due to this fact, the quite late launch and the high prices of Nintendo's licensed products, the sales were very weak.<ref name="nearchive">{{cite web |url=http://www.nesarchive.net/v1/brasil.htm |language=Portuguese |title=O NES no Brasil |trans-title=The NES in Brazil |publisher=The Nes Archive |date=2000 |author=Noviello, Renato}}</ref> The NES clones and Tec Toy's [[Master System]] were still the best selling [[Third_generation_of_video_game_consoles|8-bit video game consoles]] in the country.<ref name="techtudo"/> |
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Until his final year of 1996, Playtronic also brought [[Game Boy]], [[Virtual Boy]] and |
Until his final year of 1996, Playtronic also brought the [[Game Boy]], [[Virtual Boy]] and [[Nintendo 64]] to the Brazilian consumer. But due to a long time [[cash flow]] problem,<ref name="exame">{{cite web |url=https://exame.abril.com.br/revista-exame/por-que-a-estrela-perdeu-o-brilho-m0047309/ |language=Portuguese |title=Por que a Estrela perdeu o brilho |trans-title=Why Estrela lost the brightness |publisher=Exame |date=2011-02-18 |author=Vassallo, Cláudia}}</ref> Estrela sold 50% of his [[equity participation]] in Playtronic to Gradiente for $7.3 million dollars, ending the joint venture.<ref>{{cite journal |date=1996-04-04 |title=Mercado: Reforço de caixa |trans-title=Market: Cash reinforcement |url=http://www1.folha.uol.com.br/fsp/1996/4/04/dinheiro/7.html |language=Portuguese |journal=Folha de S. Paulo}}</ref> After that, the '''Gradiente Entertainment Ltda.''' was the division created to succeed the Nintendo's local representation until 2003, when they left the video games business due to several factors, including the high dollar [[exchange rate]], reduction of average [[household income]] and high diffusion of [[Copyright_infringement|piracy]] in Brazil.<ref name="nearchive"/> |
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==References== |
==References== |
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Revision as of 01:32, 3 June 2018
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| Company type | Joint venture |
|---|---|
| Industry | |
| Founded | 15 March 1993 |
| Founders |
|
| Fate | Merged with Gradiente (1996) |
| Successor | Gradiente Entertainment Ltda. (1996–2003) |
| Headquarters | Manaus, Brazil |
Key people | Eduardo Lara (CEO) |
| Products | |
| Owners | |
| Website | www |
Playtronic Industrial Ltda. was a Brazilian video game and toy manufacturer based in Manaus, Brazil, and was a joint venture between companies Gradiente Industrial S.A. (consumer electronics company) and Manufatura de Brinquedos Estrela S.A. (toy manufacturer).[1] The company was founded on March 15, 1993, by the CEOs Eugênio Staub, from Estrela, and Mario Adler, from Gradiente. The initial business was assembling Nintendo products outside Japan for the Brazilian market, competing directly with Tec Toy, the Sega representative in the country.[2]
The announcement of the fusion attained great attention on the media, considering that Playtronic was the first company in the world to produce Nintendo products outside Japan. Shortly thereafter, the Super Nintendo Entertainment System was the first console to be announced and then produced already in August 24, 1993,[2] adapted to the Brazilian's PAL-M analog TV system and bundled as Control Set (with one controller) and Super Set (with two controllers and the Super Mario World game cartridge) versions. The initial distribution included the Super Scope light gun and 12 games shipped and later sold separately.[3] Even with the late release, the success of it's sales snapped up 60% from the 16-bit video game consoles local segment in April, 1995.[2]
The Nintendo Entertainment System was the next console to be produced. But even after the start of the sales, the Brazilian market has been dominated for a long time by smuggled (from China and Taiwan)[4] and local NES clones — one of the most successful being the Phantom System, manufactured by Gradiente itself.[2] Due to this fact, the quite late launch and the high prices of Nintendo's licensed products, the sales were very weak.[5] The NES clones and Tec Toy's Master System were still the best selling 8-bit video game consoles in the country.[4]
Until his final year of 1996, Playtronic also brought the Game Boy, Virtual Boy and Nintendo 64 to the Brazilian consumer. But due to a long time cash flow problem,[6] Estrela sold 50% of his equity participation in Playtronic to Gradiente for $7.3 million dollars, ending the joint venture.[7] After that, the Gradiente Entertainment Ltda. was the division created to succeed the Nintendo's local representation until 2003, when they left the video games business due to several factors, including the high dollar exchange rate, reduction of average household income and high diffusion of piracy in Brazil.[5]
References
- ^ Andrade, Igor (2018-03-21). "Demorou, mas comecei a escrever meu livro sobre a Playtronic" [Took time, but I started to write my book about Playtronic] (in Portuguese). A Águia Pousou.
- ^ a b c d "Playtronic, a história" [Playtronic, the history] (in Portuguese). Nintendopedia Brasilis. 2018.
- ^ Fittipaldi, Mário (September 1993). "A Nintendo já chegou" [Nintendo already arrived] (PDF). VideoGame (in Portuguese). Brazil: Sigla Editora Ltda.
- ^ a b Barboni, Flavio (2013-07-13). "Master System x NES" (in Portuguese). TechTudo.
- ^ a b Noviello, Renato (2000). "O NES no Brasil" [The NES in Brazil] (in Portuguese). The Nes Archive.
- ^ Vassallo, Cláudia (2011-02-18). "Por que a Estrela perdeu o brilho" [Why Estrela lost the brightness] (in Portuguese). Exame.
- ^ "Mercado: Reforço de caixa" [Market: Cash reinforcement]. Folha de S. Paulo (in Portuguese). 1996-04-04.