Soriana
![](http://upload.wikimedia.org/wikipedia/commons/4/44/Soriana1905.gif)
Organización Soriana is a grocery store chains company with 100% Mexican capital founded in 1968 by a Spanish entrepreneur, Francisco Martin Borque, in Torreon, Mexico. Currently operates under the brands Clubes City Club, Hipermart, Mercado Soriana and Soriana. It operates supermarkets and departmental stores for consumer and wholesale markets. It is listed under the Bolsa Mexicana de Valores since 1987 (BMV: SORIANA).
Soriana competes primarily with H-E-B and Walmex, touting the fact that they are Mexican-owned and operated. It is not uncommon to see receipts from Wal-Mart, Bodega Aurrera and/or H-E-B pasted around the store with certain items highlighted, pointing out the fact that said items are cheaper at Soriana.
As of December 2006 it had 204 stores in 85 cities and 29 states of Mexico. It has six distribution centers. Soriana is headquartered in Monterrey, Nuevo León.
Promotions in Soriana
Soriana, it makes a promotion with Tarjeta del Aprecio (Appreciation Card), it gifts Free Articles with points, points in shopping and Electonic Money of 20% in General Merchandise
Slogans and tradenames
- Donde Todos los Días son Buenos Días (Where all Days are Good Days) (Late-70s)
- Todos los Caminos Llevan a Soriana (All streets end at the Soriana) (Late-80s)
- Lo Mejor al Mejor Precio (The best of the best price) (Early-90s)
- En Suma Pagas Menos (Pay less for the total) (Mid-90s)
- Nuestros Precios Hablan (Our prices speak) (Late-90s)
- A Precio Por Tí (The price for you) (2000)
- Mejores Ofertas a Precios Más Bajos (The best offers at very low prices) (2001)
- El Precio Más Bajo Garantizado (The lowest price is guaranteed) (2002)
Evolution
- 1968 Coahuila
- 1971 Durango
- 1972 Chihuahua
- 1974 Nuevo León
- 1984 Tamaulipas
- 1989 Zacatecas
- 1991 Aguascalientes
- 1994 Jalisco
- 1994 Guanajuato
- 1997 Queretaro
- 1998 San Luis Potosí
- 1998 Veracruz
- 1998 Tlaxcala
- 1999 Michoacan
- 1999 Colima
- 1999 Sinaloa
- 1999 Tabasco
- 1999 Hidalgo
- 1999 Puebla
- 2000 Nayarit
- 2001 Oaxaca
- 2002 Yucatán
- 2002 Chiapas
- 2002 Baja California Sur
- 2003 Campeche
- 2003 Quintana Roo
- 2004 Morelos
- 2005 Estado de México
- 2006 Baja California
Departaments
- Grocery
- Meat
- Produce
- Seafood
- Bakery
- Deli
- Clothing
- Electronic
- Music
- Office Supplies
- Home Supplies
- Car Supplies
- Fabrics (Only in Oldest Stores)
- Flowers
- General Merchandise
- Pharmacy
- Hygiene and Personal Care
Gallery Photo
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Soriana Store in Torreon
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Soriana Plastic Bag
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Soriana Store in Gomez Palacio
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Soriana Store in Torreon
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Soriana Store in San Jose del Cabo