Soriana

Soriana Logo

Soriana Slogan

Organización Soriana is a grocery store chains company with 100% Mexican capital founded in 1968 by a Spanish entrepreneur, Francisco Martin Borque, in Torreon, Mexico. Currently operates under the brands Clubes City Club, Hipermart, Mercado Soriana and Soriana. It operates supermarkets and departmental stores for consumer and wholesale markets. It is listed under the Bolsa Mexicana de Valores since 1987 (BMV: SORIANA).

Soriana competes primarily with H-E-B and Walmex, touting the fact that they are Mexican-owned and operated. It is not uncommon to see receipts from Wal-Mart, Bodega Aurrera and/or H-E-B pasted around the store with certain items highlighted, pointing out the fact that said items are cheaper at Soriana.

As of December 2006 it had 204 stores in 85 cities and 29 states of Mexico. It has six distribution centers. Soriana is headquartered in Monterrey, Nuevo León.

Promotions in Soriana

Soriana, it makes a promotion with Tarjeta del Aprecio (Appreciation Card), it gifts Free Articles with points, points in shopping and Electonic Money of 20% in General Merchandise

Slogans and tradenames

Donde Todos los Días son Buenos Días (Where all Days are Good Days) (Late-70s)
Todos los Caminos Llevan a Soriana (All streets end at the Soriana) (Late-80s)
Lo Mejor al Mejor Precio (The best of the best price) (Early-90s)
En Suma Pagas Menos (Pay less for the total) (Mid-90s)
Nuestros Precios Hablan (Our prices speak) (Late-90s)
A Precio Por Tí (The price for you) (2000)
Mejores Ofertas a Precios Más Bajos (The best offers at very low prices) (2001)
El Precio Más Bajo Garantizado (The lowest price is guaranteed) (2002)