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Galaxy Unpacked

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Galaxy Unpacked
FrequencyTypically twice a year
Inaugurated2009 (2009)
Most recentApril 28, 2021, Live Streamed (Galaxy Unpacked April 2021)
Organized bySamsung Mobile
Websitehttps://www.samsung.com/global/galaxy/events/unpacked

Samsung Unpacked Event

Samsung Galaxy Unpacked (or ‘Unpacked’) is a biannual event held by Samsung Electronics, dedicated to the showcase of flagship devices including smartphones, tablets, and wearables. First held at CTIA in Las Vegas in March 2010, it is now most frequently held in Barcelona and New York City.

Unpacked events consist mainly of keynote presentations for product launches[1], delivered by company management figures. In addition, attendees can visit exhibits, as well as preview and participate in hands-on experiences of the products in demonstration zones.[2]

In August 2020, due to the COVID-19 pandemic, Samsung held its first virtual Unpacked for the launch of its Galaxy Note20 series of devices. It was broadcast live from their headquarters in Suwon, South Korea, and drew 56 million accumulated views[3].

Summary Timeline of Key Product Launches

Year Timeline of Key Products released
2009 Samsung Jet launched
2010 First Samsung Galaxy S
2011 Samsung Galaxy S2, first Galaxy Note, Galaxy Nexus
2012 Samsung Galaxy S3, Galaxy Note2, Galaxy Tab 2, and Galaxy Camera
2013 Samsung Galaxy S4, Galaxy Note3, Galaxy Gear
2014 Samsung Galaxy S5, Galaxy Note4, Galaxy Note Edge, Galaxy Tab Active, Gear S, Gear VR, Gear Circle, Gear Live, Gear Fit, Gear 2 Neo and Gear 2
2015 Samsung Galaxy S6, Galaxy S6 Edge, Galaxy S6 Edge+, Galaxy Note5, Gear S2
2016 Galaxy S7, Galaxy S7 Edge, Gear 360 camera, Galaxy Note 7, Gear S3 Classic, Gear S3 frontier, Gear VR, Gear Fit 2, Gear S2 Classic and Gear IconX
2017 Galaxy S8, Galaxy S8+, Galaxy Note 8, Galaxy Tab S3, Gear Fit2 Pro and Gear Sport
2018 Galaxy S9, Galaxy S9+, Galaxy Note 9, Galaxy Watch, Galaxy Home
2019 Galaxy S10e, Galaxy S10, Galaxy S10+, Galaxy S10 5G, Galaxy Note 10, Galaxy Fold, Galaxy Book S, Galaxy Watch Active, Galaxy Fit, Galaxy Watch Active 2, Galaxy Buds, Galaxy Z Flip, Galaxy A70, Galaxy A80
2020 Galaxy S20, Galaxy S20+, Galaxy S20 Ultra, Galaxy Note 20, Galaxy Note 20 Ultra, Galaxy Z Fold 2, Galaxy S20 Fan Edition, Galaxy Buds+, Galaxy Buds Live, Galaxy Tab S7, Galaxy Tab S7+, Galaxy Fit2, Galaxy Watch 3, Galaxy A01, Galaxy A11, Galaxy A21s, Galaxy A31, Galaxy A41, Galaxy A51, Galaxy A51 5G, Galaxy A51 5G UW, Galaxy A71, Galaxy A71 5G, Galaxy A71 5G UW
2021 Galaxy S21, Galaxy S21+, Galaxy S21 Ultra, Galaxy Buds Pro and Galaxy SmartTag, Galaxy A02, Galaxy A12, Galaxy A32, Galaxy A32 5G, Galaxy A42 5G, Galaxy A52, Galaxy A52 5G, Galaxy A72, Galaxy Book, Galaxy Book Pro, Galaxy Book Pro 360

References

  1. ^ "How Samsung Unpacked Engaged Viewers Live and Virtually". www.eventmarketer.com. Retrieved 2021-04-20.
  2. ^ "StackPath". www.bizbash.com. Retrieved 2021-04-20.
  3. ^ August 2020, Balakumar K. 06. "Samsung Unpacked event had double the viewership of the Oscars". TechRadar. Retrieved 2021-04-20.{{cite web}}: CS1 maint: numeric names: authors list (link)