Jump to content

Grupo Bimbo

From Wikipedia, the free encyclopedia

This is an old revision of this page, as edited by Doctor Dragon 2000 (talk | contribs) at 08:33, 28 May 2021 (→Internationalization). The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.

Grupo Bimbo, S.A.B. de C.V.
Company typeSociedad Anónima Bursátil de Capital Variable
BMV: BIMBO
IndustryFood Processing
Founded2 December 1945; 78 years ago (1945-12-02)
Founders
Headquarters
Mexico City
,
Mexico
Area served
Worldwide
Key people
Daniel Servitje
(Chairman and CEO)
Products
  • Bread
  • Cookies
  • Pastries
Brands
Number of employees
100,000
Divisions
Websitegrupobimbo.com

Grupo Bimbo, S.A.B. de C.V. (also known as Bimbo) is a Mexican multinational company[1] with a presence in 33 countries of America, Europe, Asia, and Africa.[2] It has an annual sales volume of 15 billion dollars.[3] It operates under the corporate philosophy of “building a sustainable, highly and deeply humane company”[4] and is currently listed on the Mexican stock exchange with the ticker BIMBO.[5]

Grupo Bimbo has 134,000 employees,[6] 196 bakery plants,[7] 3 million points of sale, a distribution network with 57 thousand routes all over the world.[8] The company has more than 100 brands and 13 thousand products,[9] like Bimbo, Tía Rosa, Ricolino, Entenmann’s, Pullman, Rainbo, Nutrella, Marinela, Oroweat, Sara Lee, Thomas’, Arnold and Barcel, to name a few.[10] Its strategic associations include Alicorp (Peru); Blue Label (Mexico); Fincomún, Galletas la Moderna, Grupo Nutresa (Colombia); Mundo Dulce (Argentina); among others.[11]

As of 1997, Daniel Servitje is Grupo Bimbo’s Chairman and CEO.[12]

History

Grupo Bimbo began operations in Mexico on December 2, 1945, with Panificación Bimbo, S.A. as the official name.[13] The company started with 34 employees,[14] selling cellophane-wrapped large and small white loaf bread, rye bread, and toast bread.[15] Lorenzo Servitje Sendra, José T. Mata, Jaime Sendra Grimau, Jaime Jorba Sendra, and Alfonso Velasco, were the partners who started the bakery company.[16]

The name Bimbo was the result of combining the words Bingo, the popular game, and Bambi, the famous Disney movie.[17] This word was chosen among other candidates such as PanRex, Pan NSE (initials in Spanish for Nutritious, Tasty, and Economic), Sabrosoy, Pan Lirio, and Pan Azteca.[18] Later, the founders would find out that bimbo is an Italian slang for children (shortened from bambino), and that in China the phoneme for bread (面包/Miànbāo) is similar to the name of the brand.[19]

The brand’s ambassador, the Bimbo Bear, was also created in 1945.[20] It all began with a bear drawing in a Christmas Card given to Jaime Jorba. Anita Mata, Jaime Sendra’s wife, was the one who added distinct features such as the hat, the apron, and the bread under its arm.[21] Finally, Alfonso Velasco rearranged the shape of the nose to reflect the cleanness, whiteness, and softness.[22]

Early years

By 1948, Grupo Bimbo had nine different products like white bread, toast bread, black bread, sweet bread, buns, and muffins.[23] Thanks to the production growth, in 1949, the first foreign agency was opened in Puebla, Mexico.[24]

By the 1950s, Grupo Bimbo took its products to more people with the “38”, a delivery truck with speakers that helped promote the products.[25] Shortly afterward, the portfolio extended with the addition of Bimbo Bear Donuts, Bimbollos, Medias Noches (hot dog bread), and Colchones.[26]

On its 10th anniversary, in 1955, Grupo Bimbo had 700 employees and 140 vehicles.[27] In 1956, the company opened Bimbo de Occidente (Bimbo of the West) factory with Roberto Servitje as its general manager,[28] and, in 1958, launched Gansito, a chocolate-covered snack cake filled with strawberry jam and cream.[29]

1960 – 1970

In the 1960s, Grupo Bimbo kept expanding with its arrival in Monterrey, Mexico, and its first administrative restructuring in 1963, which lead to the creation of its corporate structure.[30] A year later, in 1964, the company acquired the rights in Mexico of Quality Bakers of America’s brand, Sunbeam.[31]

In the 1970s, the company had significant growth in several areas. In 1971, Barcel, one of its most important brands, began operations; In 1972, it opened its bakery plant located in Azcapotzalco, Mexico City, the largest in Latin America and one of the 10 largest in the world, at the time.[32]

During this decade, Grupo Bimbo entered the marmalade market with Carmel (1973); inaugurated Suandy and Tía Rosa (1974),[33] began the production of Conchas Bimbo (1975);[32] and launched Ricolino, the company’s leading sweets and chocolate brand, and Bubulubu with it (1978).[34] By the end of the 1970s, Grupo Bimbo was formed by 3 companies, 12 plants, and 15,000 employees; during this time, Roberto Servitje was appointed CEO.[35]

1980 – 1990

At the beginning of the 1980s, Grupo Bimbo presented relevant internal and external changes. It started quoting on the Mexican Stock Exchange, trading 15% of its shares,[36] and in 1986 a new organizational structure was generated, from which a single industrial group was created.[37] In these years, exports to the United States of America began (1984);[38] Bimbo Centroamerica was created (1989) with the construction of a plant in Guatemala, which was completed in 1990.[39]

In the early 1990s, Milpa Real tortillas and Lonchibon were added to its brands.[40] In 1993, opened its new corporate building in Santa Fe, Mexico City, and in 1995, acquired Coronado, an enterprise specialized in cajeta-based products.[41] During this decade a further expansion in Latin America took place, with the arrival of Bimbo in Argentina and the opening of the regional corporate (1991),[42] as well as the Ideal plant in Chile (1995).[43]

Finally, in 1997 Daniel Servitje was appointed the company’s CEO, setting a new course for Grupo Bimbo’s operations worldwide.[44]

2000 – 2010

At the beginning of the twenty-first century, Grupo Bimbo added brands such as Plus Vita and Pullman in Brazil (2001);[45] Joyco, the manufacturer of Duvalín, Bocadín and Lunetas (2004);[46] El Globo and La Corona (2005);[47] and Nutrella of Brazil (2008) to its portfolio.[48]

Also, in 2006, the company began operations in the Asian market with the acquisition of the Panrico Bakery in Beijing, China,[49] and strengthen its presence in the United States of America with of George Weston Limited bakery, owner of brands such as Oroweat, Arnold, Boboli, Stroehmann and Freihofer's in 2009.[50]

2011 – present

In this decade, Grupo Bimbo consolidated itself as the largest bakery company in the world by acquiring Sara Lee North American Fresh Bakery in the United States; Fargo in Argentina;[51] and Bimbo Iberia in Spain and Portugal, in 2011.[52] A year later, the company completed its most important conversion to renewable energy with the inauguration of the Piedra Larga wind farm (in Oaxaca, Mexico), which supplies several of Grupo Bimbo’s facilities, as well as its electric vehicles fleet with “green” energy.[53]

In the following years, Grupo Bimbo acquired several companies to boost its global growth strategy, some of the most prominent were: in 2014, Canada Bread (Canada and the UK)[54] and Supan (Ecuador);[55] in 2015, Vachon (Canada);[56] and, in 2016, Panettiere (Colombia), General Mills (Argentina)[57] and Panrico S.A.U. (Spain and Portugal).[58]

In 2017, began operations in África and continued its growth in Africa, with the acquisition of Grupo Adghal in Morocco;[59] East Balt, on of the most important foodservice companies in China, France, Italy, Morocco, Russia, South Africa, South Korea, Switzerland, Turkey, Ukraine, and the United States;[60] and by purchasing 65% of the Ready India Private Limited’s (Ready Roti) shares.[61] This year, Grupo Bimbo added to its portfolio brands like Bays English Muffins (United States) and Stonemill Bakehouse (Canada).[62]

In 2018, the company continued its expansion and completed the purchase of Nutra Bien brands in Chile[63] and El Paisa in Colombia, in order to grow in South America; Grupo Mankattan, a leader in the baking industry in China, thriving its growth in the fast-food channel in that country. That same year, Grupo Bimbo joined the RE100 initiative, committing to being 100% renewable, energy-wise, by 2025.[64] It also became the first Mexican company to issue Clean Energy Certificates for Distributed Generation.[65]

In 2019, it kept promoting some of its corporate social responsibility initiatives like the Good Neighbor program,[66] Reforestamos México (Reforestation),[67] and Limpiemos México (Clean-up).[68] Among these campaigns, Without Leaving Trace stood out, with which Grupo Bimbo committed that 100% of its packaging will be recyclable, biodegradable, and/or compostable by 2025.[69]

In February 2020, Grupo Bimbo expanded its operations and arrived in Kazakhstan, through Bimbo QSR (Quick Service Restaurants), a strategic association agreement was signed with Food Town, the exclusive supplier of buns and McDonald’s franchisee in that country. With this agreement, the company expanded its presence to 33 countries.[70]

Corporate Structure

Grupo Bimbo is composed, in a first tier, of a Shareholders' Meeting, whose task is to appoint the members of the Board of Directors, which must be made up of a minimum of 5 directors and a maximum of 21; 25% of them should be independent agents.[71] The following tier is the Steering Committee,[72] which is established as follows:

CEO and Chairman of the Board of Directors: Daniel Javier Servitje Montull[72]

Executive Vicepresidents: Javier Augusto González Franco

       Gabino Miguel Gómez Carbajal

       Rafael Pamias Romero

Chief Financial Officer: Diego Gaxiola Cuevas[72]

Global People Director: Juan Muldoon Barrena[72]

Global VP of Information and Transformation: Raúl Ignacio Obregón Servitje[72]

Internationalization

Grupo Bimbo has grown significantly since its foundation: 197 plants and more than 2.8 million points of sale. Today its presence has expanded to 33 countries on four continents. It is distributed as follows:[73]

AMERICA[73]:

North America: Mexico, the United States, and Canada.

Central America: Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, and Panama.

South America: Argentina, Brazil, Chile, Colombia, Ecuador, Paraguay, Peru, Uruguay, and Venezuela.

EUROPE[73]: Spain, France, Italy, Portugal, Russia, Switzerland, Ukraine, and the United Kingdom.

ASIA[73]: China, South Korea, India, Kazakhstan, and Turkey.

AFRICA[73]: Morocco and South Africa.

However, Grupo Bimbo's structure is divided into 8 regions, distributed as follows:

Region Operating Company Number of Brands Top Brands Ref.
Mexico Grupo Bimbo 28 Bimbo, Barcel, Tía Rosa [74]
United States of America Bimbo Bakeries USA 42 Entenmann’s, Bays English Muffins, Sara Lee,Wonder [75]
Central America Grupo Bimbo 29 Breddy, Monarca, Supa [76]
South America Ideal 25 Ideal, Valente, Lactal [77]
China Mankattan 3 Bimbo 宾堡, Food Jinhongwei y Million Land House [78]
Europe-Asia-Africa (EAA) Bimbo Iberia 22 Bolyycao, Qé, Belle [79]
Canada Canada Bread 18 Canada Bread, POM, Ben’s [80]
Brazil Bimbo Brasil 7 Nutrella, Pullman, Plus Vita [81]

Brands by region

Mexico

[74]

United States of America

[75]

Central America

[76]

South America

[77]

Europe-Asia-Africa

(EAA) [79]


Canada

[80]


Brazil

[81]


China

[78]


·       Bimbo

·       Marinela

·       Barcel

·       Thomas

·       Ricolino

·       Coronado

·       Tía Rosa

·       Villagio

·       Mrs Baird’s

·       Vital

·       Entenmann’s

·       Takis

·       Artesano

·       Suandy

·       Galletas Gabi

·       Chocolates La Corona

·       Lonchibón

·       Milpa Real

·       Del Hogar

·       Saníssimo

·       Dulces Vero

·       Pastelería El Globo

·       Wonder

·       Oroweat

·       Nature’s ·       Sara Lee

·       Mrs Baird's

·       Heiner's

·       Arnold

·       Barcel

·       Colombo

·       Colonial

·       Eureka

·       Boboli

·       Brownberry

·       Entenmann's

·       Takis

·       Artesano

·       Ball Park

·       East Balt Bakeries

·       Bay’s English Muffins

·       Little Bites

·       Alfaro’s

·       Anzio & Sons

·       Francisco

·       Freihofer’s

·       Goldminer

·       Grace Baking

·       J.J. Nissen

·       D’Italiano

·       Ricolino USA

·       Lumber Jack

·       Maier’s

·       Nature’s Harvest

·       Oroweat

·       Stroehmann

·       Thomas'

·       San Luis Sourdough

·       Wholesome Harvest

·       Old Style

·       Saníssimo USA

·       Master

·       Mother’s

·       Rainbo

·       Marinela USA

·       Bimbo USA

·       Tía Rosa USA

·       Bimbo

·       Marinela

·       Braun

·       Breddy

·       Europa

·       Bimbo Fit

·       Grilé

·       Guadalupe

·       Holsum

·       Monarca

·       Morán

·       Mr. Bowns

·       Supan

·       Vital

·       Tulipán

·       La Mejor

·       Lalo

·       Mamá Inés

·       Marinela

·       Milpa Real

·       Tía Rosa

·       Artesano

·       Pix

·       Oroweat

·       Sannísimo

·       Rey Pan

·       Ricolino Centroamérica

·       Coronado Centroamérica

·       Ideal

·       Bimbo

·       Artesano

·       Marinela

·       Lactal

·       Rapiditas

·       Cena

·       Tía Rosa

·       Vital

·       Valente

·       Pancatalán

·       Oroweat

·       Fargo

·       Maestro Cubano

·       Los Sorchantes

·       Ricard

·       Plym

·       Fuchs

·       Il Genovese

·       Agua de Piedra

·       Lagos del Sur

·       Pan Todos

·       Rolly's

·       Saníssimo

·       PYC

·       Bimbo

·       Bollycao

·       Donettes

·       Donuts

·       La Bella Easo

·       Qé

·       Weikis

·       Artesano

·       The Rustik Bakery

·       Belle

·       Bony

·       Takis

·       Oroweat

·       Eagle

·       Harvest Gold

·       Thins

·       Martínez

·       Silueta

·       Tigretón

·       Ortíz

·       Pantera Rosa

·       Pop Up

·       Dempster’s

·       Pom

·       Artesano

·       Ben’s

·       Bon Matin

·       Boulange Des Campagnards

·       Canada Bread

·       Cinnabon

·       Goldminer

·       Hostes

·       Maison Cousin

·       McGavin’s

·       Tenderflake

·       Sun-Maid

·       Vachon

·       Villagio

·       Sara Lee

·       Saníssimo

·       Pullman

·       Plusvita

·       Nutrella

·       Ana María

·       Pingüinos

·       Crocantissimo

·       Rap10

·       Bimbo 宾堡,

·       Food Jinhongwei

·       Million Land House

Relevant acquisitions

  • 1964: Sunbeam - Quality Bakers of America (license in Mexico)[82]
  • 1995: Coronado (Mexico), Grupo Ideal (Chile)[82]
  • 1998: Mrs. Baird’s (United States)[82]
  • 2001: Plus Vita, Pullman (Brazil)[82]
  • 2002: George Weston Limited (United States)[82]
  • 2004: Joyco (Mexico)[82]
  • 2005: El Globo, La Corona (Mexico)[82]
  • 2006: Panrico (China)[82]
  • 2008: Nutrella (Brasil)[82]
  • 2009: George Weston Foods Ltd. (United States)[82]
  • 2010. Vero (Mexico)[82]
  • 2011: Sara Lee North American Fresh Bakery (United States), Fargo (Argentina), Bimbo Iberia (Spain and Portugal)[82]
  • 2014: Canada Breada (Canada), Supán (Ecuador)[82]
  • 2015: Vachon, Italian Home Bakery (Canada)[82]
  • 2016: Panettiere (Colombia), General Mills (Argentina), Panrico S.A.U. (Spain and Portugal)[83]
  • 2017: Grupo Adghal (Morocco),[84] East Balt Bakeries (United States),[85] 65% of Ready India Private Limited’s shares (India)[86]
  • 2018: Nutra Bien (Chile),[87] El Paisa (Colombia), Mankattan Group (China)[88]

Global Sales Figures

Figures in Million of Nominal Mexican Pesos

Year Total Net Sales

(MXN)

Total Assets

(MXN)

Total Liabilities

(MXN)

Capital

(MXN)

2012 $173,139 $137,140 $90,082 $47,058 [89]
2013 $176,041 $134,727 $86,944 $47,783 [90]
2014 $187,053 $177,761 $124,159 $53,602 [91]
2015 $219,186 $199,633 $137,774 $61,859 [92]
2016 $252,141 $245,165 $170,089 $75,076 [93]
2017 $267,515 $259,249 $182,225 $77,024 [94]
2018 $288,266 $263,316 $178,741 $84,575 [95]
2019 $291,926 $279,081 $200,770 $78,311 [96]

Sustainability

Grupo Bimbo manages its environmental actions through the platform A Sustainable Way,[97] formed by four strategic pillars:

Carbon Footprint Reduction

Grupo Bimbo set itself the objective of minimizing its environmental impact through the improvement and consolidation of technologies related to renewable energy, energy efficiency, and compensation of resources.[98] To achieve this, the company joined the RE100 pact, committing itself to be 100% renewable by 2025 (energy-wise). The RE100 climate program is made up of large multinational companies to boost their processes with natural energy.[99]

Grupo Bimbo uses air energy provided by wind farms: Piedra Larga (Mexico), Santa Rita East (USA), and three in Argentina. The first, located in the state of Oaxaca, has an installed capacity of 90 MW,[100] which provides energy to 70% of its work centers in Mexico and avoids the annual emission of 180,000 tons of CO2 into the atmosphere.[101] For its part, the second is located in Texas, has a capacity of 100 MW, and supplies 100% renewable energy to its operations in the United States.[102]

Besides, the bakery has the largest electric vehicle fleet in Mexico and one of the most robust in Latin America.[103] It currently has 41 hybrid utility cars and more than 500 electric delivery vehicles,[104] the latter developed by Moldex, a Grupo Bimbo's subsidiary that provides technological solutions.[105] The company committed to growing its electric fleet in Mexico and incorporating 4,000 electric cars by 2024, 1,000 during each year.[106]

Grupo Bimbo also developed Bimbo Solar, a self-supply system inaugurated in 2018 to install solar roofs, more than 71 distributed generation systems, with a capacity of 25 MW, and thus avoid the emission of approximately 21,000 tons of CO2. annually.[107] This program stands out for having a solar roof with 308 panels,[108] in the Grupo Bimbo corporate building in Mexico City; the largest solar roof in Mexico, and the second in Latin America in its Metropolitan Distribution Center;[109] as well as one of the largest solar roofs in Chile.[110]

Water Footprint Reduction

Grupo Bimbo focuses its efforts to reduce the water footprint under the following lines of action: reduction of consumption; water treatment and reuse; and new technologies.[111] The company fostered responsible use through dry cleaning techniques, semi-wet formats, or steam.[112] The result of this process has saved the equivalent to 186,000,000 liters since 2016.[113]

The company has standardized the treatment and reuse of water for green areas' irrigation, sanitary services, and vehicle washing.[114] Grupo Bimbo reports that 82% of the water used worldwide is treated in its plants and has also incorporated rainwater in 108 work centers that, during 2019, collected more than 2.5 million rainwater liters worldwide.[113]

Waste Management

Grupo Bimbo launched, in 2019, the “Without Leaving a Trace” campaign, to minimize its impact on the environment.[115] Through a Comprehensive Waste Management strategy, the company focuses on packaging innovation, waste reduction and reuse, and post-consumer management.[116] The main goal of this strategy is that, by 2025, 100% of its packaging are recyclable, biodegradable, and/or compostable.[117]

To achieve this, the company has committed to continuously improve its packaging, making use of new technologies to reduce the impact on the environment. Currently, all Grupo Bimbo's packaging in Mexico that can incorporate d2w technology (under the ASTMD 6954-18 standard)[118] is already biodegradable.[119] Additionally, in 2019, Grupo Bimbo developed its first 100% compostable packaging for the brand Vital,[120] which has the OK Compost certificate, for domestic and industrial processes, issued by the TÜV institute in Austria, meaning that it biodegrades and is naturally reintegrated into the environment.[121]

Throughout its value chain, Grupo Bimbo promotes actions to reduce and recycle waste. Its goal is to achieve, at least, 90% waste recycling in its global operations.[122] To achieve this, today it has 43 plants with zero waste to landfills and 144 plants with more than 80% recycling, and it has implemented circular economy projects.[123]

The company also takes part in different post-consumer programs that promote recycling in countries such as Mexico, the United States, Canada, Spain, Portugal, and Brazil.[124]

Natural Capital

Grupo Bimbo has promoted an environmental strategy, collaborating with suppliers, focused on caring for biodiversity. The company works with strategic suppliers, small and medium enterprises (SMEs) in soy, sesame, and palm traceability programs; with the International Maize and Wheat Improvement Center (CIMMYT) in various sustainable agriculture programs.[125]

Grupo Bimbo focuses on maintaining an environmental balance and, therefore, promotes initiatives such as Reforestamos México AC, created in 2002, whose mission is the conservation of forest ecosystems.[126] From 2012 to 2019, this organization has managed to plant 96,609 trees in various Mexican locations[127] and, in the last year, collaborated with 90 companies to reforest 133.95 hectares of forests in 12 different entities.[124]

Accolades

2011

  • Bimbo, S.A. won in 2011 the National Exports Award, granted by the Presidency of the Republic.[128]
  • The Group received the Clean Transport Acknowledgment from the Ministry of Environment and Natural Resources (SEMARNAT).[129]
  • The Group won the highest award given by the Whole Grains Council (WGC)during the entire Grains Conference: the New Standard, held in Portland, Oregon, USA.[130]
  • The National Association of Private Transportation (ANTP) granted Grupo Bimbo a Safety certification in Transportation.[131]

2012

  • Barcel won the 2011 National Quality Award for its Lerma Plant, established in the State of Mexico.[132]
  • The Federal Attorney for Environmental Protection (PROFEPA), recognized for the Environmental Leadership Program for Competitiveness.[133]
  • Safe Company Award to the Barcel Lerma, Mérida, and San Luis plants, granted by the Ministry of Labor and Social Security (STPS).[89]
  • National Road Safety Award - National Association of Private Transport (ANTP).[134]
  • Lorenzo Servitje Sendra, the founder of Grupo Bimbo, receives the National Entrepreneurs Award for his career.[135]

2013

  • First place in the Companies with the Best Reputation in Mexico ranking, awarded by the Corporate Reputation Business Monitor (MERCO).[136]
  • Marinela México was recognized with the 2013 National Quality Award.[137]
  • Daniel Servitje, CEO of Grupo Bimbo, was awarded International Executive of the Year by the Executive Club of Chicago.[138]
  • The National Association of Self-Service and Department Stores, A.C. (ANTAD) awarded Bimbo the Business Excellence Award.[139]
  • The Mexican Council of Foreign Trade (COMCE) of the Northeast, A.C., distinguished Bimbo, S.A. for its high levels of global excellence and quality with the 2013 Rodolfo González Garza Export Merit Award in the category of Great Corporation.[140]
  • Grupo Bimbo was recognized for its efforts in reducing the environmental footprint of its transport and distribution operations, during the 3rd edition and relaunch of the Clean Transportation program, by the Ministry of Environment and Natural Resources (SEMARNAT).[141]
  • The Technology and Maintenance Council of Mexico recognized Grupo Bimbo’s Vehicle Management mechanics with six awards that were granted during the first National Mechanics Competition of Super Technical Transport.[142]

See also

References

  1. ^ País, Ediciones El (2016-09-11). "También comen pan Bimbo en China: 9 empresas internacionales que son 100% mexicanas". Verne (in Mexican Spanish). Retrieved 2021-01-14.
  2. ^ "Extiende Bimbo presencia global; llega a Kazajistán". El Universal (in Spanish). 2020-02-14. Retrieved 2021-01-14.
  3. ^ "Grupo Bimbo Today". Grupo Bimbo. 2017-08-16. Retrieved 2021-01-14.
  4. ^ "Las buenas prácticas de Grupo Bimbo: sustentabilidad". Revista Fortune (in Mexican Spanish). 2018-06-27. Retrieved 2021-01-14.
  5. ^ ".::. Grupo BMV .::. Trading Statistics". www.bmv.com.mx. Retrieved 2021-01-14.
  6. ^ "Bimbo: la panificadora mexicana de los cuatro continentes". Líder Empresarial (in Spanish). 2020-01-15. Retrieved 2021-01-14.
  7. ^ "Grupo Bimbo expande operaciones a Kazajistán". SDP (in Spanish). Retrieved 2021-01-14.
  8. ^ "Bimbo logra 300,000 puntos de venta más en 2018 | Opportimes". www.opportimes.com (in Spanish). Retrieved 2021-01-14.
  9. ^ EFE. "Bimbo emite títulos de deuda por 600 mdd, con vencimiento en 2049; recursos son para refinanciarse". SinEmbargo MX (in Spanish). Retrieved 2021-01-14.
  10. ^ "Grupo Bimbo sube 14 lugares entre las mejores marcas del mundo | Opportimes". www.opportimes.com (in Spanish). Retrieved 2021-01-14.
  11. ^ "Grupo Bimbo Today". Grupo Bimbo. 2017-08-16. Retrieved 2021-01-14.
  12. ^ "33 datos que pocos saben de Daniel Servitje, líder de Bimbo, en su cumpleaños 60". Quién (in Spanish). 2019-04-01. Retrieved 2021-01-14.
  13. ^ "¿Por qué se llama Bimbo y por qué utilizan un osito en el logo?". DineroenImagen (in Spanish). 2019-09-29. Retrieved 2021-01-18.
  14. ^ Ayala, María Luisa. "Opinión: Bimbo… de México para el resto del mundo | América Retail" (in Spanish). Retrieved 2021-01-18.
  15. ^ "Portafolio de marcas: ¿qué hay detrás de Bimbo?". Revista Merca2.0. 2019-01-10. Retrieved 2021-01-18.
  16. ^ "Muere el fundador de Grupo Bimbo". El Siglo (in European Spanish). Retrieved 2021-01-18.
  17. ^ "Bimbo: significado de su logo y nombre que te sorprenderá". www.milenio.com (in Mexican Spanish). Retrieved 2021-01-18.
  18. ^ "El Osito Bimbo, una herencia de Servitje". El Universal (in Spanish). 2017-02-03. Retrieved 2021-01-18.
  19. ^ "Añoranza: así era la publicidad de Bimbo en sus inicios". Excélsior (in Spanish). 2019-08-21. Retrieved 2021-01-18.
  20. ^ "Bimbo: significado de su logo y nombre que te sorprenderá". www.milenio.com (in Mexican Spanish). Retrieved 2021-01-20.
  21. ^ "El Osito Bimbo, una herencia de Servitje". El Universal (in Spanish). 2017-02-03. Retrieved 2021-01-20.
  22. ^ "Bimbo, rico en mercadotecnia". Alto Nivel (in Mexican Spanish). 2010-04-19. Retrieved 2021-01-20.
  23. ^ Ayala, María Luisa. "México: Bimbo… de México para el resto del mundo | América Retail" (in Spanish). Retrieved 2021-01-26.
  24. ^ "Bimbo: el osito que en 70 años ha vendido pan a todo mundo". www.milenio.com (in Mexican Spanish). Retrieved 2021-01-26.
  25. ^ Español, Entrepreneur en (2017-02-03). "5 claves de marketing de Lorenzo Servitje que enamoraron a los consumidores de Bimbo". Entrepreneur (in Spanish). Retrieved 2021-01-26.
  26. ^ Molina, por Aletia (2017-02-03). "La historia de Bimbo a través de sus marcas". José Cárdenas (in Spanish). Retrieved 2021-01-26.
  27. ^ Téllez, Estephanie Suárez y Cristian. "Grupo Bimbo, empresa con mucha levadura". El Economista. Retrieved 2021-01-26.
  28. ^ "Añoranza: así era la publicidad de Bimbo en sus inicios". Excélsior (in Spanish). 2019-08-21. Retrieved 2021-01-26.
  29. ^ "Bimbo: el osito que en 70 años ha vendido pan a todo mundo". www.milenio.com (in Mexican Spanish). Retrieved 2021-01-26.
  30. ^ "Reconocen a Marinela Monterrey como Empresa Segura". Manufactura (in Spanish). 2015-12-15. Retrieved 2021-02-03.
  31. ^ "Our History". Grupo Bimbo. 2017-12-22. Retrieved 2021-02-03.
  32. ^ a b "Desde las Donas y Gansito, hasta el Duvalín: La historia de Bimbo a través de sus marcas". www.elfinanciero.com.mx. Retrieved 2021-02-03.
  33. ^ "Portafolio de marcas: ¿Qué hay detrás de Tía Rosa?". Revista Merca2.0. 2019-01-29. Retrieved 2021-02-03.
  34. ^ "Portafolio de marcas: ¿Qué hay detrás de Ricolino?". Revista Merca2.0. 2019-01-14. Retrieved 2021-02-03.
  35. ^ "Bimbo, la historia de un gigante que llega hasta tu mesa". Vanguardia MX (in Spanish). Retrieved 2021-02-03.
  36. ^ ".::. Grupo BMV .::. Profile". www.bmv.com.mx. Retrieved 2021-02-11.
  37. ^ "Añoranza: así era la publicidad de Bimbo en sus inicios". Excélsior (in Spanish). 2019-08-21. Retrieved 2021-02-11.
  38. ^ Ángeles, Alejandro (2019-10-23). "Bimbo, ¿cómo una empresa de tradición familiar conquista 4 continentes? • Economía y finanzas • Forbes México". Forbes México (in Mexican Spanish). Retrieved 2021-02-11.
  39. ^ Pantaleón, Israel (2017-02-03). "Así expandió Lorenzo Servitje la operación de Bimbo en Latinoamérica • Últimas Noticias • Forbes México". Forbes México (in Mexican Spanish). Retrieved 2021-02-11.
  40. ^ "Desde las Donas y Gansito, hasta el Duvalín: La historia de Bimbo a través de sus marcas". www.elfinanciero.com.mx. Retrieved 2021-02-11.
  41. ^ "6 marcas tradicionales de México que fueron compradas por grandes corporaciones". Revista Merca2.0. 2015-03-19. Retrieved 2021-02-11.
  42. ^ "Bimbo: el osito que en 70 años ha vendido pan a todo mundo". www.milenio.com (in Mexican Spanish). Retrieved 2021-02-11.
  43. ^ Moreno Lazaro, Javier. "SPANISH EMIGRATION AND THE SETTING-UP OF A GREAT COMPANY IN MEXICO: BIMBO 1903-2008" (PDF). Facultad de Economía de la UNAM (México).
  44. ^ "Exclusiva | Daniel Servitje, CEO de Grupo Bimbo". Revista Fortune (in Mexican Spanish). 2018-06-26. Retrieved 2021-02-11.
  45. ^ "Añoranza: así era la publicidad de Bimbo en sus inicios". Excélsior (in Spanish). 2019-08-21. Retrieved 2021-02-18.
  46. ^ "Desde las Donas y Gansito, hasta el Duvalín: La historia de Bimbo a través de sus marcas". www.elfinanciero.com.mx. Retrieved 2021-02-18.
  47. ^ EFE (2005-07-21). "Bimbo compra la cadena mexicana de pastelerías El Globo a Slim". El País (in Spanish). ISSN 1134-6582. Retrieved 2021-02-18.
  48. ^ "Bimbo da una gran mordida a Nutrella". Expansión (in Spanish). 2008-05-07. Retrieved 2021-02-18.
  49. ^ Staff, Forbes (2017-04-20). "Bimbo quiere ampliar su presencia en China • Negocios • Forbes México". Forbes México (in Mexican Spanish). Retrieved 2021-02-18.
  50. ^ bakeryandsnacks.com. "Grupo Bimbo: One of the world's most ethical companies baking bread for billions the world over". bakeryandsnacks.com. Retrieved 2021-02-18.
  51. ^ "Empresas de compras: así fueron las principales adquisiciones de la década". Expansión (in Spanish). 2019-12-19. Retrieved 2021-02-18.
  52. ^ País, El (2015-07-09). "Bimbo paga 190 millones por Panrico". El País (in Spanish). ISSN 1134-6582. Retrieved 2021-02-18.
  53. ^ Advertorial, Forbes (2019-11-28). "Reparto sustentable: la nueva inversión eléctrica de Bimbo". Forbes México (in Mexican Spanish). Retrieved 2021-02-18.
  54. ^ "Bimbo acuerda la compra de Canada Bread". Expansión (in Spanish). 2014-02-12. Retrieved 2021-02-25.
  55. ^ "Bimbo compra panificadora ecuatoriana". Expansión (in Spanish). 2014-07-15. Retrieved 2021-02-25.
  56. ^ "Bimbo concreta la compra de Saputo Bakery en Canadá". www.elfinanciero.com.mx. Retrieved 2021-02-25.
  57. ^ "General Mills: One of the World's largest food Companies". www.generalmills.com. Retrieved 2021-02-25.
  58. ^ "Panrico ya es oficialmente propiedad de Grupo Bimbo". Expansión (in Spanish). 2016-07-21. Retrieved 2021-02-25.
  59. ^ "El grupo mexicano Bimbo adquirió al grupo Agdhal de Marruecos". www.efe.com (in Spanish). Retrieved 2021-02-25.
  60. ^ "Bimbo cierra la compra de East Balt Bakeries". Expansión (in Spanish). 2017-10-16. Retrieved 2021-02-25.
  61. ^ Staff, Forbes (2017-05-25). "Bimbo entra a la India con compra mayoritaria de Ready Roti • Últimas Noticias • Forbes México". Forbes México (in Mexican Spanish). Retrieved 2021-02-25.
  62. ^ "Bimbo reporta beneficio neto de 286,1 millones de dólares en 2017". www.efe.com (in Spanish). Retrieved 2021-02-25.
  63. ^ Scully, Jules (25 February 2019). "Grupo Bimbo acquires Chilean bakery firm Alimentos Nutra Bien". FoodBev Media. Retrieved 25 February 2021.{{cite news}}: CS1 maint: url-status (link)
  64. ^ Santiago, Judith. "Bimbo operará al 100% con energía limpia". El Economista. Retrieved 2021-02-25.
  65. ^ García, Claudia. "Grupo Bimbo, primera empresa en México en producir Certificados de Energía Limpia para Generación Distribuida. | Global Energy" (in Spanish). Retrieved 2021-02-25.
  66. ^ "Bimbo pone bases para una vida sana". El Universal (in Spanish). 2019-04-06. Retrieved 2021-03-04.
  67. ^ "Reforestamos México reconoce a sus aliados para asegurar los bosques del país". SDP (in Spanish). Retrieved 2021-03-04.
  68. ^ "Adrián Rubalcava, Fundación Azteca y Grupo Bimbo trabajan por el medio". www.milenio.com (in Mexican Spanish). Retrieved 2021-03-04.
  69. ^ Advertorial, Forbes (2019-08-26). "Pan Vital de Bimbo: el más amigable con el consumidor y el planeta". Forbes México (in Mexican Spanish). Retrieved 2021-03-04.
  70. ^ "Extiende Bimbo presencia global; llega a Kazajistán". El Universal (in Spanish). 2020-02-14. Retrieved 2021-03-04.
  71. ^ "Corporate Governance". Grupo Bimbo. 2019-05-23. Retrieved 2021-03-11.
  72. ^ a b c d e "STEERING COMMITEE [sic]". Grupo Bimbo. 2017-12-07. Retrieved 2021-03-11.
  73. ^ a b c d e "Grupo Bimbo Today". Grupo Bimbo. 2017-08-16. Retrieved 2021-03-11.
  74. ^ a b "México". Grupo Bimbo (in Spanish). Retrieved 2021-03-18.
  75. ^ a b "Estados Unidos". Grupo Bimbo (in Spanish). Retrieved 2021-03-18.
  76. ^ a b "América Central". Grupo Bimbo (in Spanish). Retrieved 2021-03-18.
  77. ^ a b "América del Sur". Grupo Bimbo (in Spanish). Retrieved 2021-03-18.
  78. ^ a b "China". Grupo Bimbo (in Spanish). Retrieved 2021-03-18.
  79. ^ a b "Europa-Asia-Africa". Grupo Bimbo (in Spanish). Retrieved 2021-03-18.
  80. ^ a b "Canadá". Grupo Bimbo (in Spanish). Retrieved 2021-03-18.
  81. ^ a b "Brasil". Grupo Bimbo (in Spanish). Retrieved 2021-03-18.
  82. ^ a b c d e f g h i j k l m n "Bimbo celebra 70 años, el emblemático Osito Bimbo está de fiesta". Expansión (in Spanish). 2015-12-11. Retrieved 2021-04-08.
  83. ^ "La Expansión Internacional del Grupo Bimbo". SDP (in Spanish). Retrieved 2021-04-08.
  84. ^ Redacción. "Bimbo compra empresa en África". El Economista. Retrieved 2021-04-08.
  85. ^ "El Grupo Bimbo de México completa compra de estadounidense East Balt Bakeries". www.efe.com (in Spanish). Retrieved 2021-04-08.
  86. ^ Reuters. "Bimbo adquirirá el 65% de Ready Roti". El Economista. Retrieved 2021-04-08. {{cite web}}: |last= has generic name (help)
  87. ^ "Grupo Bimbo adds Chilean bakery to portfolio". www.bakingbusiness.com. Retrieved 2021-04-08.
  88. ^ Staff, Forbes (2018-06-28). "Bimbo concluye compra de panificadora china Mankattan". Forbes México (in Mexican Spanish). Retrieved 2021-04-08.
  89. ^ a b "Grupo Bimbo's Integrated Annual Report 2012" (PDF).{{cite web}}: CS1 maint: url-status (link)
  90. ^ "Grupo Bimbo's Integrated Annual Report 2013" (PDF).{{cite web}}: CS1 maint: url-status (link)
  91. ^ "Grupo Bimbo's Integrated Annual Report 2014" (PDF).{{cite web}}: CS1 maint: url-status (link)
  92. ^ "Grupo Bimbo's Integrated Annual Report 2015" (PDF).{{cite web}}: CS1 maint: url-status (link)
  93. ^ "Grupo Bimbo's Integrated Annual Report 2016" (PDF).{{cite web}}: CS1 maint: url-status (link)
  94. ^ "Grupo Bimbo's Integrated Annual Report 2017" (PDF).{{cite web}}: CS1 maint: url-status (link)
  95. ^ "Grupo Bimbo's Integrated Annual Report 2018" (PDF).{{cite web}}: CS1 maint: url-status (link)
  96. ^ "Grupo Bimbo's Integrated Annual Report 2019" (PDF).{{cite web}}: CS1 maint: url-status (link)
  97. ^ "Sustainability Management". Grupo Bimbo. 2017-07-26. Retrieved 2021-04-22.
  98. ^ "Grupo Bimbo 100% sustainable challenge is proposed". Grupo Bimbo. 2019-05-03. Retrieved 2021-04-22.
  99. ^ Santiago, Judith. "Bimbo operará al 100% con energía limpia". El Economista. Retrieved 2021-04-22.
  100. ^ "Bimbo estrena parque eólico en Oaxaca". Expansión (in Spanish). 2012-10-30. Retrieved 2021-04-22.
  101. ^ "Grupo Bimbo apuesta por la movilidad sustentable". t21.com.mx (in Spanish). Retrieved 2021-04-22.
  102. ^ Economista, Redacción El. "Grupo Bimbo firma acuerdo con Invenergy". El Economista. Retrieved 2021-04-22.
  103. ^ "Movilidad eléctrica: el camino de Grupo Bimbo en la industria". Expansión (in Spanish). 2019-11-25. Retrieved 2021-04-22.
  104. ^ "Bimbo suma 500 camiones repartidores eléctricos". www.milenio.com (in Mexican Spanish). Retrieved 2021-04-22.
  105. ^ "Bimbo crece con Moldex flotilla de vehículos eléctricos". t21.com.mx (in Spanish). Retrieved 2021-04-22.
  106. ^ "Bimbo inicia producción de mil autos eléctricos". El Universal (in Spanish). 2019-11-13. Retrieved 2021-04-22.
  107. ^ "Las renovables y su flotilla eléctrica reverdecen a Bimbo". Expansión (in Spanish). 2019-05-07. Retrieved 2021-04-29.
  108. ^ "Grupo Bimbo inaugura Sistema de Autoabastecimiento "Bimbo Solar"" (in Mexican Spanish). Retrieved 2021-04-29.
  109. ^ Rodríguez, María Alejandra. "Grupo Bimbo quiere abastecer con energía solar sus instalaciones". El Economista. Retrieved 2021-04-29.
  110. ^ "Bimbo lanza sistema de energía solar más grande de Sudamérica". El Universal (in Spanish). 2019-09-19. Retrieved 2021-04-29.
  111. ^ "Bimbo lanza sistema de energía solar más grande de Sudamérica". El Universal (in Spanish). 2019-09-19. Retrieved 2021-04-29.
  112. ^ "La receta de Bimbo para cuidar el agua". El Universal (in Spanish). 2019-03-22. Retrieved 2021-04-29.
  113. ^ a b "¿Sabes qué hace Grupo Bimbo por el cuidado del agua?". Grupo Bimbo. 2020-06-08. Retrieved 2021-04-29.
  114. ^ "El uso responsable del agua en la cadena productiva". Expansión (in Spanish). 2019-12-24. Retrieved 2021-04-29.
  115. ^ "Grupo Bimbo | Sin dejar huella, nuestro compromiso a 2025". Grupo Bimbo : Sin Dejar huella (in Mexican Spanish). Retrieved 2021-05-06.
  116. ^ "Bimbo lanza una bolsa de plástico 100% biodegradable en México". Expansión (in Spanish). 2019-08-20. Retrieved 2021-05-06.
  117. ^ Embargo, Redacción / Sin. "Grupo Bimbo lanza con su línea Vital el primer empaque de pan compostable en México". SinEmbargo MX (in Spanish). Retrieved 2021-05-06.
  118. ^ "ASTM D6954 - 18 Standard Guide for Exposing and Testing Plastics that Degrade in the Environment by a Combination of Oxidation and Biodegradation".{{cite web}}: CS1 maint: url-status (link)
  119. ^ Advertorial, Forbes (2019-08-26). "Pan Vital de Bimbo: el más amigable con el consumidor y el planeta". Forbes México (in Mexican Spanish). Retrieved 2021-05-06.
  120. ^ Embargo, Redacción / Sin. "Grupo Bimbo lanza con su línea Vital el primer empaque de pan compostable en México". SinEmbargo MX (in Spanish). Retrieved 2021-05-06.
  121. ^ "OK compost & Seedling". www.tuv-at.be. Retrieved 2021-05-06.
  122. ^ "Grupo Bimbo | Sin dejar huella, nuestro compromiso a 2025". Grupo Bimbo : Sin Dejar huella (in Mexican Spanish). Retrieved 2021-05-06.
  123. ^ "Reportes Anuales". Grupo Bimbo (in Spanish). 2018-01-04. Retrieved 2021-05-06.
  124. ^ a b "Día Mundial de la Madre Tierra: Nuestro Deber es Cuidarla". Grupo Bimbo (in Spanish). 2020-06-08. Retrieved 2021-05-06.
  125. ^ "Reportes Anuales". Grupo Bimbo (in Spanish). 2018-01-04. Retrieved 2021-05-06.
  126. ^ "Reforestamos México A.C." Reforestamos México (in Spanish). Retrieved 2021-05-06.
  127. ^ "Grupo Bimbo y Reforestamos México por un Planeta Verde". Grupo Bimbo (in Spanish). 2019-07-11. Retrieved 2021-05-06.
  128. ^ "Premio Nacional de Exportación". www.pne.economia.gob.mx. Retrieved 2021-05-20.
  129. ^ "Grupo Bimbo reducirá sus niveles de Huella Ambiental con mejor tecnología vehicular". PortalAutomotriz.com (in Mexican Spanish). 2011-12-01. Retrieved 2021-05-20.
  130. ^ "Annual Integrated Report 2011" (PDF). P. 45.{{cite web}}: CS1 maint: url-status (link)
  131. ^ "Entrega ANTP reconocimiento a empresas seguras". t21.com.mx (in Spanish). Retrieved 2021-05-20.
  132. ^ "Premio Nacional de Calidad 2011" (PDF). P. 19.{{cite web}}: CS1 maint: url-status (link)
  133. ^ "La PROFEPA reconoce a Grupo Bimbo y 11 de sus proveedores, por llevar a cabo proyectos de sustentabilidad y cuidado del medio ambiente". Grupo Bimbo (in Spanish). 2012-10-03. Retrieved 2021-05-20.
  134. ^ "Premia ANTP a operadores de transporte de carga". t21.com.mx (in Spanish). Retrieved 2021-05-20.
  135. ^ SoyEntrepreneur (2012-10-31). "Entregan Premio Nacional de Emprendedores". Entrepreneur (in Spanish). Retrieved 2021-05-20.
  136. ^ "Ranking Merco Companies Mexico". www.merco.info. Retrieved 2021-05-27.
  137. ^ "National Quality Award (Mexico)" (PDF). {{cite web}}: |archive-url= requires |archive-date= (help)
  138. ^ Staff, Forbes (2013-06-05). "Daniel Servitje recibe premio al Ejecutivo Internacional del Año • Forbes México". Forbes México (in Mexican Spanish). Retrieved 2021-05-27.
  139. ^ "ANTAD reconoce desarrollo y competitividad de Bimbo". El Financiero (in Spanish). Retrieved 2021-05-27.
  140. ^ "Bimbo recibe premio al mérito exportador 2013". Multimedios (in Spanish). 2013-06-21. Retrieved 2021-05-27.
  141. ^ "Reconocen a Grupo Bimbo en relanzamiento de transporte limpio". Grupo Bimbo (in Spanish). 2013-12-05. Retrieved 2021-05-27.
  142. ^ "Reconocen especialistas en mantenimiento automotriz a la dirección de vehículos de Grupo Bimbo". Grupo Bimbo (in Spanish). 2013-11-12. Retrieved 2021-05-27.
Retrieved from "https://en.wikipedia.org/w/index.php?title=Grupo_Bimbo&oldid=1025572063"