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Sakshi (newspaper)

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Sakshi
File:Sakshi Telugu Newspaper front page.jpg
Front page of Sakshi
TypeDaily newspaper
FormatBroadsheet
Owner(s)Y. S. Bharathi Reddy (Chairperson)
Founder(s)Y. S. Jagan Mohan Reddy
PublisherJagati publications Ltd.[1]
EditorVardhelli Murali
Founded23 March 2008 (16 years ago) (2008-03-23)
LanguageTelugu
HeadquartersHyderabad, India
Circulation951,292 (as of 2022)
Websitesakshi.com

Sakshi (transl: "The Witness") is an Indian Telugu language daily newspaper of India sold mostly in the states of Andhra Pradesh and Telangana.[2] It is also the second largest circulated Telugu daily newspaper in the country.

According to the Indian Readership Survey (IRS) Q2 2022, Sakshi ranks twelfth among the most circulated Indian-language dailies with a total readership (TR) of 1,002,585.[3][4] The newspaper is owned by Y. S. Bharathi, wife of the Chief minister of Andhra Pradesh, Y. S. Jaganmohan Reddy.[5]

History

Sakshi was launched on 24 March 2008, the first regional newspaper designed by the world-renowned newspaper designer, Mario Garcia.[6] According to Price Water House Audit, the newspaper had an initial print run of 1,286,670.[7] It was initially founded by Y. S. Jagan Mohan Reddy, the son of then Chief Minister of Andhra Pradesh Y. S. Rajasekhar Reddy.[8]

The daily was launched with 23 editions — nineteen editions from Andhra Pradesh, and four from New Delhi, Mumbai, Bangalore, and Chennai.[9][10] At a price of ₹60 per month, Sakshi was marketed as a less expensive alternative to all other prominent Telugu dailies at the time which were priced at ₹96–100 per month.[9] To stand out from its competition, Sakshi adopted high-quality production values. It had 30-pages, all of them in color broadsheet format. The paper's layouts were designed by Mario Garcia.[11]

It was the first Telugu daily to publish all of its pages in color for all editions.[12] It is currently run under the chairmanship of Y. S. Bharathi Reddy, wife of Jagan Mohan Reddy.[13][14][15]

Content

Sakshi began with a focus on sports, education and business news that were underserved by existing dailies, as per its market survey done six months prior to the launch.[12] It devoted two pages for sports coverage when competitors only had one page or less. It also experimented with a four page business news pullout in 2009.[12]

Circulation

From July to December 2019, Sakshi had an average daily circulation of 10.64 lakh.[16][17] It ranks second in circulation among Telugu daily newspapers behind Eenadu and tenth in India across languages.

Sakshi is now available online every day with all of its editions along with the regional editions.[18]

Political Impact

Eenadu, the leading Telugu daily newspaper which started out initially as a neutral and non-political oriented newspaper organisation gradually started supporting Chandrababu Naidu led Telugu Desam Party in every instance[19]. The other Telugu daily Andhra Jyothi too went hand-in-hand with Eenadu and both newspapers became staunch rivals of Y.S. Rajasekhara Reddy[20]. This had led him into thinking of an alternative newspaper to such politically biased newspapers[21]. He then established the daily, Sakshi in 2008 with his son, Y. S. Jagan Mohan Reddy as the owner[22].

The newspaper everyday prints a picture of Y.S. Rajasekhar Reddy, former Chief Minister of Andhra Pradesh on the top left corner as a tribute to his death[23]. As the newspaper is owned by Y.S. Bharathi, the wife of Y.S. Jagan Mohan Reddy who is the president of the political party YSR Congress Party, the newspaper is often criticized for publishing news in the support of YSR Congress Party and being biased against the other political parties.[24]

References

  1. ^ "Contact us | మమ్మల్ని సంప్రదించండి". Sakshi.com (in Telugu). 15 June 2017. Retrieved 25 October 2022.
  2. ^ "JD 2019 Highest Circulated (language wise).pdf" (PDF).{{cite web}}: CS1 maint: url-status (link)
  3. ^ http://www.auditbureau.org/files/JD%202022%20Highest%20Circulated%20(language%20wise).pdf. {{cite web}}: Missing or empty |title= (help)
  4. ^ "JD 2019 Highest Circulated (across languages).pdf" (PDF).{{cite web}}: CS1 maint: url-status (link)
  5. ^ "Owner of Sakshi TV and newspaper Y S Jaganmohan Reddy files case challenging the freezing of the Sakshi accounts. The CBI is directed to file its counter and the matter posted to Thursday. -- - Times of India". The Times of India. Retrieved 31 August 2021.{{cite web}}: CS1 maint: url-status (link)
  6. ^ Tata, Madhavi (7 April 2008). "We Are The News". Outlook. Retrieved 22 May 2019.
  7. ^ "Figure 4. The hsp70 promoter induces less expression of enhancer-FLP(D) lines than the DSCP promoter". dx.doi.org. Retrieved 26 November 2023.
  8. ^ Menon, Amarnath K (26 November 2010). "Jagan Mohan Reddy: The Prince of Cash". India Today. Retrieved 26 October 2022.
  9. ^ a b Tata, Madhavi (7 April 2008). "We Are The News". Outlook. Archived from the original on 3 October 2018. Retrieved 22 May 2019.
  10. ^ Surender Kumar, Dhaleta (7 November 2008). "IRS 2008 R2: Andhra Jyothi top gainer in readership". afaqs!. Retrieved 26 October 2022.
  11. ^ R. García, Mario (1 August 2008). "More than twelve million read the new Sakshi daily of Hyderabad, India". García Media. Retrieved 26 October 2022.
  12. ^ a b c Rathore, Sumantha (13 November 2009). "Sakshi claims the No. 2 slot amongst Telugu dailies in AP, as per ABC; plans to add two more editions". afaqs!. Retrieved 26 October 2022.
  13. ^ "All you wanted to know about who owns the South Indian news channels you watch". The News Minute. 25 February 2015. Retrieved 25 October 2022.
  14. ^ "Sakshi Media Group appoints Vinay Maheshwari as Executive Director & CEO". Exchange4media. 15 January 2019. Retrieved 25 October 2022.
  15. ^ "Congress might soon join the list of political parties owning news channels". Mint. 12 August 2015. Retrieved 25 October 2022.
  16. ^ "2019 Highest Circulated Dailies, Weeklies & Magazines (across languages)" (PDF). Audit Bureau of Circulations. Retrieved 25 October 2022.
  17. ^ "2019 Highest Circulated Daily Newspapers (languages wise)" (PDF). Audit Bureau of Circulations. Retrieved 26 October 2022.
  18. ^ "India's first HDTV channel Sakshi launched - Exchange4media". Indian Advertising Media & Marketing News – exchange4media. Retrieved 26 July 2023.
  19. ^ https://www.hindustantimes.com/india-news/tussle-between-media-houses-turns-into-political-battle-in-andhra-pradesh-ahead-of-assembly-elections-jagan-govt-orders-probe-into-margadarsi-chit-fund-irregularities-targeting-eenadu-media-baron-ramoji-rao-101682535932951.html. {{cite web}}: Missing or empty |title= (help)
  20. ^ https://www.thehindu.com/news/cities/Visakhapatnam/tdp-jsp-and-yellow-media-are-trying-to-defame-ysrcp-government-says-andhra-pradesh-chief-minister/article66320738.ece. {{cite web}}: Missing or empty |title= (help)
  21. ^ https://www.greatandhra.com/articles/special-articles/sakshi-tv-launch-highlights-13311. {{cite web}}: Missing or empty |title= (help)
  22. ^ "India's first HDTV channel Sakshi launched - Exchange4media". Indian Advertising Media & Marketing News – exchange4media. Retrieved 26 July 2023.
  23. ^ Parvathaneni, RamBabu (9 May 2010). "Remove YS Photograph on 'Sakshi'". cinejosh.com. Retrieved 26 July 2023.
  24. ^ "Ex-minister Nara Lokesh files defamation suit against Sakshi newspaper | Visakhapatnam News - Times of India". The Times of India. Retrieved 31 August 2021.{{cite web}}: CS1 maint: url-status (link)
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