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Justin Jin (entrepreneur) (edit | talk | history | protect | delete | links | watch | logs | views) – (View log | edits since nomination)
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I can't find any reasonable purpose for a standalone article. I noticed this could be vandalism since the parenthesis isn't movable except by an admin. Well, I can't find sources which didn't provide me enough reasons to be inclusive. Fails WP: GNG. The founding company doesn't seem to be notable or reach any WP: ORG and some of not all seems to base on the company and not the subject (there could be mentions) but still Notability is not inherited. While I believe Notability is not permanent, The young subject can be notable in the future All the Best! Otuọcha (talk) 07:14, 13 March 2024 (UTC)[reply]

Source assessment table:
Source Independent? Reliable? Significant coverage? Count source toward GNG?
https://billboard.ar/la-carrera-musical-secreta-de-justin-jin/ Yes Yes WP:RSMUSIC Yes Yes
https://www.elcaribe.com.do/gente/a-y-e/de-nino-le-encantaban-los-videojuegos-ahora-justin-jin-esta-construyendo-un-imperio-mediatico/ Yes Yes Newspaper of record Yes Yes
https://www.excelsior.com.mx/trending/justin-jin-entre-la-innovacion-y-la-travesia-en-la-era-digital/1636100 Yes Yes established Mexican paper ~ ChatGPT? ~ Partial
https://thesource.com/2023/12/28/inside-justin-jins-poybo-empire/ Yes s Yes WP:RSMUSIC Yes Yes
https://independent.ng/teenagers-are-building-africas-youth-media-empire/ Yes Yes WP:NGRS Yes WP:100WORDS Yes
https://nl.mashable.com/entertainement/9316/minecraft-made-justin-jin-a-star-now-hes-a-media-mogul Yes ~ WP:MASHABLE Yes ~ Partial
https://africa.businessinsider.com/local/leaders/exclusive-teen-mogul-justin-jin-agrees-to-divest-some-media-assets-to-expand-african/fqfvl4l No Prob press release ~ WP:BUSINESSINSIDER ~ WP:ROUTINE No
https://dailytrust.com/meet-the-billion-view-digital-upstart-and-its-16-year-old-founder/ Yes Yes WP:NGRS Yes Yes
This table may not be a final or consensus view; it may summarize developing consensus, or reflect assessments of a single editor. Created using {{source assess table}}.

TLAtlak 16:04, 13 March 2024 (UTC)[reply]

WP:PRIMARY: Sources 2, 4, 6, 7, and 8 are interviews. Interviews are not independent and do not count towards GNG. Jeraxmoira🐉 (talk) 19:37, 13 March 2024 (UTC)[reply]
  • Keep. An overachiever in Silicon Valley who has been discussed in a myriad of publications including ones presented in the “source assessment table”. According to the General Notability Guideline, “Significant coverage” is a factor and these reliable sources do address Mr. Justin Jin in great detail. 205.220.129.230 (talk) 23:16, 13 March 2024 (UTC)[reply]
    How does three or four article talking about a media company and their founder notable? The articles is lacking context and should not be inherited from his "media company." Otherwise, It fails Business People guideline. All the Best! Otuọcha (talk) 05:56, 14 March 2024 (UTC)[reply]
    @Otuọcha your line of inquiry in this discussion appears to be quite flawed, and overall a bit questionable. isn't there much more than three or four articles which all vastly revolve around Justin Jin? how are they lacking context? you should also probably review WP:INHERITED. the hyperfocus on Justin Jin is why I believe the company itself falls short of WP:NCORP. the articles profile, analyze him, but not exactly much about what the company itself does. the company is likely a too soon case. i agree with TLA's summary, although I think business insider should be treated completely as a press release and routine coverage. She was afairy 06:52, 14 March 2024 (UTC)[reply]
    By TLA's summary, if you're referring to the source assessment table, I've already pointed out that interviews are not considered independent and are deemed as primary sources. Jeraxmoira🐉 (talk) 10:00, 14 March 2024 (UTC)[reply]
    I'm willing to adjust my table, but from what I understand is that the independence of interviews depend on the actual content. Is there anywhere that specifically states that interviews are not considered independent, full stop? TLAtlak 03:50, 16 March 2024 (UTC)[reply]
    Can you point to the policy that says "independence of interviews depend on the actual content"? WP:PRIMARY says Primary sources are original materials that are close to an event, and are often accounts written by people who are directly involved. Here, the interviewer is obviously involved, and the interviewee is the subject who is talking about themselves. For clarity, WP:PRIMARYNEWS, WP:ALLPRIMARY and WP:SPIP discuss interviews as sources. Majority of the sources here are interviews, which do not count towards GNG: A topic is presumed to be suitable for a stand-alone article or list when it has received significant coverage in reliable sources that are independent of the subject. Jeraxmoira🐉 (talk) 07:56, 16 March 2024 (UTC)[reply]
    I'm looking for clarity because I participate in AfD often and reviewing pages. I've come across that in many other AfDs (I don't want to link to them to canvas) but there is one going on right now in which two autopatrolled+NPP users have stated although the interview itself is primary, the information the source often provides before the interview can be considered a secondary source. In addition, the WP:PRIMARYNEWS you linked to me contains an example of an interview primary source: The reporter quotes the politician's speech. The talk show host interviews a celebrity. If the reporter simply relays what the politician says that is primary, and a talk show host interviewing a celebrity is just a plain question & answer, and that's primary. These sources are far from that. I also see that you said below that WP:INTERVIEW is an essay, and that is true, but it is useful and there really is no other place that writes extensively about a rather relevant policy. TLAtlak 01:21, 17 March 2024 (UTC)[reply]
    Most interviews conducted by reputable journalists or news publications typically begin with a brief overview of the subject, which may be considered secondary and the information can be used in the article(without attribution). But, the gist will not have significant coverage and the point here is that they do not count towards GNG. WP:INTERVIEW is an essay and has no weightage in AfDs. Not sure if you have noticed the last part of Wikipedia:Interviews#Notability, "...can be considered as evidence of notability". Jeraxmoira🐉 (talk) 06:14, 17 March 2024 (UTC)[reply]
  • keep, Interviews can be a secondary sources per WP:INTERVIEW. The Source and the Daily Trust articles only have 10-15% quoted from Jin, the rest is analysis or comparison, so this meets biographical notability requirements. Captain 10:08, 14 March 2024 (UTC) Note: An editor has expressed a concern that CaptainBottle (talkcontribs) has been canvassed to this discussion. [reply]
    CaptainBottle: WP:INTERVIEWS is an essay, not a policy or guideline. Jeraxmoira🐉 (talk) 10:18, 14 March 2024 (UTC)[reply]
    I see you're relatively very new perhaps days to Enwiki. The article may be filled as WP: REFBOMB. There can be WP: LOTSOFSOURCES yet no credibility. I know how Nigerian Media works per Independent Nigeria, Daily Trust, etc and I must say; the sources just treated the subject as the teenage founder of a media industry. In analysis, there is always a way to show Notability. I can't find the subject being treated alone on news per his achievements/or career and a media qualifier, or any award for media excellence since he is the CEO of Poybo. Being the CEO of Poybo is not enough to be inclusive and the media industry is not notable per WP: ORG/WP:N unlike Amazon, Dangote Group, etc or like business moguls who had won awards of excellence or profiled as an influential person". I believe I have cleared that Many sources are not enough! All the Best! Otuọcha (talk) 10:29, 14 March 2024 (UTC)[reply]
  • Comment – Otuọcha this is rather incoherent. If the pubs you are referring to are treating the subject as the teenage founder of a media industry, what do you mean by can't find the subject being treated alone on news per his achievements/or career and a media qualifier? Poybo doesn’t have an article for notability inheriting and awards are not necessary for establishing notability. I would also advise against the possible WP:BLUDGEONing of this discussion. TLAtlak 03:33, 16 March 2024 (UTC)[reply]
    This may be my last comment. I don't understand when you stated WP: BLUDGEON. Well, per WP: SATISFY, "Offering a rebuttal to a comment is also fine, although arguing repetitively is not." All I am saying is this article is a G4 which I realized later after trying to remove the unnecessary parenthesis. For the article in question, it fails GNG and not quite SIGCOV. All the Best! Otuọcha (talk) 20:09, 16 March 2024 (UTC)[reply]
  • Delete Coverage is really thin making it a borderline case for the "significant coverage" requirement of WP:GNG; a compromise is inadvisable in a businessperson biography. Nor am I convinced of the "independent" and "multiple" aspects of the sources presented. Regarding the latter, all the sources are saying more or less the same thing, which is very little. Regarding the former, I am taking into considering previous history of the article, the fact that non-regular editors have shown to vote keep on this article which was never indexed and is under a title with disambiguator. The fact that the sources say more or less the same thing also contributes to a lack of confidence in them regarding independence. Also adding to the same, is the fact that the sources presented are of Latin American and African origin while the subject is Canadian, though there is no convincing case made that the subject has predominantly and exclusively worked in those far away places. Finally, the claim to notability in itself is really thin. I get the idea that it's a young person who's been doing some things, but it's hard to see a coherent and persuasive picture of the totality of his activities, how integral he may be to those and what if any lasting impact they might have. I see an element of WP:CRYSTAL in the coverage that exists and in a potential presumption of notability we might make. If he stopped doing everything he's been doing today, would we consider him a notable businessperson in 2044? The answer for me is a firm "no", on the merits of the sourcing presented. Usedtobecool ☎️ 05:39, 16 March 2024 (UTC)[reply]
  • Keep – There is no inheriting in terms of notability from the Poybo company here — it actually seems the other way around or at the very least equal. As well, Poybo doesn’t have an article for inheriting. Coverage revolves primarily around the subject, not the company. WP:G4 is also utterly inapplicable — not only being a speedy delete, the previous AfD (12 months ago) cited none of these new applicable sources as Shewasafairy noted, the current article writes about a new company, and has potential for expansion. The African sourcing does make sense per the selling of a subsidiary or whatever, but that really shouldn’t be hypothesized/considered about and is not a policy. As well, Spanish language should not be considered per WP:GNG. With WP:Interviews#Notability and reviewing past AfDs and discussions regarding the independence of interviews, interviews can help establish notability, and regardless the interview sourcing used here has considerable secondary content. There’s also sufficient non-interview sourcing. I’ll also say that the nominator’s rationales throughout has been a bit contradictory, maybe that's a language thing, but that doesn’t play into my analysis. Neither the previous history of an article nor whatever SPA may be going on here should be any part of determining notability. Unless, of course, an article is recreated under G4 with no substantial changes or additions to sourcing, which is not the case here. WP:CRYSTAL should apply to the Wikipedia project, not apply to the coverage itself; on the other hand, if I’m going to counter crystal, what person would stop doing everything he’s been doing today, and would more coverage appear rather soon that would undoubtedly push this arguably borderline subject over the edge, much less by 2044? I think so. Finally, the claim to notability — having founded what a couple sources deem the largest teen media companies — here is strong enough (it was added a couple hours after Usedtobecool’s vote). To be fair, WP:TOOSOON was originally a potential consideration for me, which is why I was a little hesitant to place a straight-up vote, but with further review of the sourcing and that the second criteria of WP:ENTERTAINER may potentially apply here, this meets and exceeds our notability criteria based on real policy. TLAtlak 02:11, 20 March 2024 (UTC)[reply]
    A very weak argument expanded into wall of text. WP:ENTERTAINER is for actors, voice actors, comedians, opinion makers, pornographic actors, models, and celebrities. I believe he fits none of the categories. Stop bringing essays into XfD arguments, they are not policies. There’s also sufficient non-interview sourcing, Could you please provide the sources in the reply below? I would like to review. While the secondary content from interviews can be added into the article, the interview source as a whole is not independent. Therefore, it does not count towards GNG. Jeraxmoira🐉 (talk) 08:45, 20 March 2024 (UTC)[reply]
    Sorry, it was not my intention to make a wall of text/essay. My small point with WP:ENTERTAINER relates to comedians, vaguely, with the fact that the subject seems to make comedy videos and that the company itself posts a lot of memes. TLAtlak 11:33, 20 March 2024 (UTC)[reply]
    WP:Entertainment? you’re modifying your own comments. DIVINE 17:18, 20 March 2024 (UTC)[reply]
  • Keep: Per the above users, Fairy and TLA, what has to be noted here is that while WP: Interview is not fully reliable, the articles written so long before the interview or partial interview are subjected to reliable sources. DIVINE 06:52, 20 March 2024 (UTC)[reply]
  • Comment. it may be worth disregarding the G4. i disagreed with it, but after the changes added a couple days ago it objectively directly addresses the concern with no new assertions of notability. She was afairy 07:26, 20 March 2024 (UTC)[reply]
  • Delete: Per my comments regarding the source assessment table and WP:INTERVIEW essay [1][2]. I am willing to change my vote to keep if someone can provide three independent and reliable sources with significant coverage. Jeraxmoira🐉 (talk) 10:41, 20 March 2024 (UTC)[reply]
    I still disagree with you directly calling these sources containing small portions of an interview a non-independent source, but here are just three with nothing quoted from the subject, two of which are RS and one is an established WP:NEWSORG: Billboard, Independent, Excélsior (this reads slightly promotional from the start, but later on Pacheco writes this success comes with increasing scrutiny of the company's labor and ethical practices, especially regarding the exploitation of young creators and the hiring of workers in precarious conditions in developing countries (translated) so it's probably a Google Translate issue. TLAtlak 11:42, 20 March 2024 (UTC)[reply]
    Putting aside for a moment the fact that, again, it's Billboard Argentina covering a Canadian figure, not Billboard US or Billboard Canada, are we sure Billboard Argentina is the real deal? Looks like you're inheriting its reliability and reputation from Billboard, a US organisation. The links in the about section of that article just reload the page, and the twitter link takes you to an account with 200K followers compared to 14M for Billboard. Clicking through Billboard Argentina indicates its ownership and licensing belongs to an Argentinian company, compared to Billboard Japan or Billboard Brasil which state in the lead that they are associated with the US Billboard. I go back to concerns I raised in my !vote again. We usually associate this kind of brand theft, if it is that, with covert advertisers and spammers, and often even covert Wikipedia UPEs. — Usedtobecool ☎️ 12:08, 20 March 2024 (UTC)[reply]
    It is the real deal. TLAtlak 12:14, 20 March 2024 (UTC)[reply]
    But you are inheriting the reliability and reputation from the US Billboard, yeah? — Usedtobecool ☎️ 12:17, 20 March 2024 (UTC)[reply]
    They co-publish a chart and Billboard Argentina is a frequent writer for billboard.com. At the moment, my assumption is that it is reliable. TLAtlak 12:20, 20 March 2024 (UTC)[reply]
    Since it calls an obscure 17-year-old Canadian a "mogul", a word usually reserved for the likes of Rupert Murdoch, I am thinking not so much. In any case, I think you should amend your source analysis table, lest people think RSMUSIC lists Billboard Argentina as a reliable source. When you take out the rumors, speculation, unattributed quotes and empty praises, there really isn't much there. One of the sources of that piece is "google search". The most it can give is: "Justin Jin is a media entrepreneur and youtuber who owns Poybo Media Group." — Usedtobecool ☎️ 12:44, 20 March 2024 (UTC)[reply]
    It is common for publications to use an eye-catching word in the headline. The definition of "Mogul" certainly vague, and the piece does actually verify a connection to a 500,000 monthly listener "secret music career" from the Poybo producer. TLAtlak 14:06, 20 March 2024 (UTC)[reply]
    The Excélsior article is a joke. There is no significant coverage about him on the article apart from the PR fluffery. The article only has praises and admiration about the subject, but not a single detail about his life or work in-depth. I am yet to check the other two sources. Jeraxmoira🐉 (talk) 12:35, 20 March 2024 (UTC)[reply]
    Fair. I don't really like that source either, there is a section without praise, but it reads somewhat like an edited AI entry. Jeraxmoira, as you mentioned once that reputable publications need analysis and commentary, I suggest reading Daily Trust, and that secondary sources typically begin with a brief overview of the subject, I also suggest checking out The Source. Both are RS. TLAtlak 14:03, 20 March 2024 (UTC)[reply]
    Please stop sharing sources before analyzing them yourself. The article from Independent does not have significant coverage. Daily Trust and The Source are interviews. Do not selectively quote from my previous comment, I only said "Most interviews conducted by reputable journalists... - ... which may be considered secondary and the information can be used in the article(without attribution)". I never implied that it counts towards GNG. At this point, I am only repeating what I have said all this while, so I'll not be responding here unless you have something policy backed. Jeraxmoira🐉 (talk) 16:40, 20 March 2024 (UTC)[reply]
    I did analyze them. The Independent meets WP:100WORDS, an essay but what constitutes WP:SIGCOV itself is vague. I'm maybe going a bit far here, but I have seen in this AfD (I think I remember seeing another one but I can't find it nor do I want to hunt for it) you state the Hindu article contributes to GNG, while the Hindu article contains considerably more quoting than the two interview sources I mentioned as well as that canvassed (?) user.
    Are you saying here that any interview = not contributing to GNG? There is very minimal direct quoting in many of these sources containing interviews. For now, I don't want to get involved further in this as we are practically going nowhere, and will be retaining my keep vote. TLAtlak 12:35, 21 March 2024 (UTC)[reply]
    Stop selectively quoting my comments out of context, [3]. The paragraph on Independent has very little detail about him i.e., 'he is 17' and 'he leads Poybo'. This is nowhere near significant coverage. All the sources say the same. Does the source have anything new to add or is this a WP:BLP1E candidate? Jeraxmoira🐉 (talk) 13:23, 21 March 2024 (UTC)[reply]

Relisted to generate a more thorough discussion and clearer consensus.
Relisting comment: Focusing on source assessment would be more helpful than arguing about applicable guidelines or speedy criteria.
Please add new comments below this notice. Thanks, Owen× 18:43, 20 March 2024 (UTC)[reply]

  • Comment: Analysing the sources. The first source here [4] was from the citation doubtful of the subject when this writing was made: A mysterious artist profile, 50mMidas, was discovered late last year while scrolling through Spotify's top song charts. The account, with an equally random Instagram page, has been rising through the ranks, becoming a competitive music artist on the platform with over 500,000 monthly listeners and another paragraph began; A Google search revealed that the artist likely belonged to Justin Jin, the teen CEO of the world's largest teen media company. Accessing the first citation was without doubt it was bias-written from related point of view.The second citation here [5] was written by a contributor and sounds promotional. For me, it may have been created from a related view since some wordings lacks editorial pass. The third source here [6] was written focusing on "one Muraty" with a/few mention of the article's subject "Jin". I won't say it is inclusively a source. The fourth source [7] was marked yellow by my citation highlighter meaning; the source is likely to be reliable. Looking into the article, it systematically wasn't news, it's a bit of few quotations of "Jin". The source was created perhaps by a contributor since there was no indication it was written by an author at Mashable. The [8], [9] and [10] for the article were cited for, Jin lives in Ambleside, West Vancouver. He goes to Mulgrave School. As of 2024, he hasn't attended college All the Best! Otuọcha (talk) 20:02, 20 March 2024 (UTC)[reply]
  • Delete: Has a very PROMO feel to it. No coverage at all in Canadian sources, only a few conferences. Coverage in Argentina and in India [11], which seem to me to be undeclared paid promotional content. The IBT source is a non-RS, so this has PROMO-vibes. Oaktree b (talk) 01:19, 21 March 2024 (UTC)[reply]
  • Comment: "PROMO-vibes" is not a strong assessment. the ib times source is not even used here. 6/9 of the sources here are green-label (reliable). She was afairy 02:48, 21 March 2024 (UTC)[reply]
    • The colours don't necessarily represent consensus. Even if they did, there's always more to source analysis than whether it comes from one considered generally reliable. — Usedtobecool ☎️ 03:38, 21 March 2024 (UTC)[reply]
      A good amount of them do. There is 6, and to me, 5 of them meet our requirements for significant coverage and independence. TLAtlak 12:38, 21 March 2024 (UTC)[reply]
      It's most fit when citations are from reliable sources. Like @Usedtobecool said, its more to verifiability (considering the basis of the citation and at some cases: what it cites). It is not regarded to take for example a hoax that cites, "John Doe was born in Italy but grew up in Iowa. He is a socially influencing personality known for his diverse way of accepting fact of his company in Iowa also. His parents were the first CEO but handed it over to him because he was a good and god-fearing child. Even I, the editor love such narrative!". Looking at that above, it may have been written maybe by Mashable, NY times, Al Jazeera and many others. Are you saying it passes GNG when it came from a reliable source but fails verifiability, credibility and editorial..ity? All the Best! Otuọcha (talk) 14:37, 21 March 2024 (UTC)[reply]
      • Comment came across a sh*t storm. Leaning towards keep and improve. so this Kid Justin Jin at first glance appears to meet the the notability criteria for biographies on Wikipedia WP:BIO, particularly as an individual who has gained recognition in the media industry as a young entrepreneur and media executive. The issue I am having hard time believing that with the sources, is if we all couldn't find 2-3 reliable sources... Some of the sources do seem unquestionably strong. There are no required set amount of sources to establish notability.
      • The references provided suggest significant coverage in multiple reliable sources, including international media outlets that discuss his international work and impact on youth-led media WP:RS, WP:SIGCOV The comparison to established media figures like Henry Luce and Rupert Murdoch indicates that Jin's activities have sparked attention beyond trivial mentions. However, the article would benefit from additional citations to address the [citation needed] tag and to strengthen the claims made, particularly with regard to Poybo Media's status as the world's biggest teenager-led media company. The [better source needed] tag also suggests that a more reliable source is required for the Business Insider claim. This kid looks like he is doing youth activism according to the sources, and while this article needs cleanup. I also saw users saying the WP:intertviews weren't valid, becauase: "thats an essay on wikipedia" well we hold essays to high standards. WP:Draftify is an Essay, yet if fail to follow the guidelines set out in that essay, you can lose perms for not following. I am going to do some scrolling. Before casting my vote. I am really confused as to why it seems like an us vs him thing. It gets to the point where others may make interpretations of WP policy based on their understanding of it.
      Comintell (talk) 17:27, 21 March 2024 (UTC)[reply]
      Justin Jin, being a media 'mogul', will obviously have a good enough PR team to set up interviews for him. Unless you have a very strong reason as to why WP:INTERVIEWS should be considered in this case and why Justin Jin should be treated as an exception from GNG, please don't waste your time bringing up the essay again. Jeraxmoira🐉 (talk) 18:54, 21 March 2024 (UTC)[reply]
      Its only primary if its based on a vanilla/routine interview right? Which don't contribute to GNG (like a talkshow/whatnot??) WP:Interviews seemed appropriate towards the argument for the ones you brought up with @I'm tla, because they didn't seem to be the exact definition of a routine interview like this one from The Source, which appeared to be an article that featured original insight and analysis + quotes from the subject? Are you sure that references like that don't count towards GNG? What throws me off is the fact that they don't seem to be routine "interviews," which is what I thought didn't count. This entire AfD seems split divided.
      Even though i'm still not 100% convinced that the page should be deleted, I am going to just drop the stick considering there's a mixed bag of opinions in this discussion. I hope you see where I was coming from and why I brought up WP:Interviews. Hopefully my response is up to the high standards you've framed. Sorry if I upset you. I'm going to excuse myself from this discussion. Thank you for sharing your opinion. Comintell (talk) 23:51, 21 March 2024 (UTC)[reply]
      Let me summarize. I am not going to be lenient in this particular case just because he gave interviews to several news media outlets. Despite being the founder of the world's largest teenager-led media company and working in the media/entertainment industry, the absence of independent coverage is a huge red flag. Jeraxmoira🐉 (talk) 05:07, 22 March 2024 (UTC)[reply]
      I guess I'm going to continue my involvement here. I don't know about you, but being the founder of the world's largest teenager-led media company rings a bell at WP:ENT#2. It might also be worth mentioning that while the number of subscribers certainly cannot determine notability, it can only help at WP:ENT. The independent coverage I presented above satisfies me, but it appears I missed Dana Mathews' (GQ's Entertainment Director) profile of Jin here from being on the cover of the GQ's Power Issue.
      WP:BLP1E really does not apply here. Founding a company is not an event, and I don't see how starting a (presumably) high-profile one would make a person remain a low-profile individual. Citing an essay again *sigh* WP:BLP1ENOT. TLAtlak 09:45, 22 March 2024 (UTC)[reply]

Keep… coming as a bulgarian reader who has known 50mMidas (Justin Jin) from YT. No one asked me to come here, I don’t usually care about such situations but something is fixing up. I have seen young dudes whatnot getting sent to Articles for deletion and then seeing a wave of people voting a delete. Maybe when we are all younger in high school we’ve done something cool, been a smart student, maybe got interviewed in the local paper. But there is a difference between that and the teen who starts a business and gets multiple interviews in reliable news sources about it. Starting a business young won't make anyone notable, even making a ton of money or getting a bunch of subs like this guy won't win anyone notability. But having reliable sources write about your business does start to get you genuine notability.