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POPxo
Type of site
Digital media platform
Available inEnglish, Hindi
Founded2014
HeadquartersMumbai, Maharashtra,
India
Country of originIndia
Founder(s)Priyanka Gill
Key peoplePriyanka Gill, CEO, Good Media Co & Group Co-founder, Good Glamm Group
ParentGood Glamm Group
Good Media Co
URLwww.popxo.com
CommercialYes
RegistrationNo
LaunchedMarch 2014

POPxo is a digital media platform based in Gurugram, India, that focuses on women's lifestyles and entertainment. Covering topics such as fashion, beauty, health, and relationships, POPxo is part of the Good Media Co, the media division of the Good Glamm Group.[1] POPxo is frequently cited by news outlets such as Asianet News.[2]

As of 2023, the platform has 88 million users.[3][4]

History

In 2012, Priyanka Gill started eStylista, a fashion blog. This eventually evolved into an online platform for Indian women, known as POPxo. It focuses content related to fashion, entertainment, relationships, and lifestyle.[5][6][7] By March 2014, it had reported 50,000 visitors, and in November 2014, the platform raised ₹3 crores in a pre-Series A funding round, followed by a $2 million Series A investment from IDG Ventures, Kalaari Capital, and 500 startups.[8] In 2017, the platform was bolstered with a $3.1 million and $5.5 million round of funding from Neoplux and OPPO, respectively.[9]  This same year, POPxo was also named in Unilever Foundry30 Southeast Asia and Australasia (SEAA).[10][11] In 2017, POPxo launched Plixxo, an influencer marketing platform.[12] The company ventured into e-commerce in 2018, selling private-label merchandise.[13][14] In 2019, the company opened its first outlet in Delhi.[15]

In August 2020, MyGlamm, a Mumbai-based beauty brand merged with POPxo & Plixxo[16][17] which commenced the content-to-commerce journey of the Good Glamm Group,[18] In September 2021, MyGlamm, POPxo, and BabyChakra came together to form the Good Glamm Group, with Priyanka Gill as a Group Co-founder alongside Darpan Sanghvi and Naiyya Saggi.[1][19] In October 2021, POPxo launched the POPxo by MyGlamm makeup collection entering the beauty segment with 13 makeup kits.[20][21] In July 2022, POPxo launched a line of suncare products accompanied by a digital campaign called #EkDoTeenApplyPOPxoSunscreen, launching 6 sun care products.[22][23]

POPxo is a part of Good Media Co (GMC), one of the largest digital media companies in India. Good Media Co manages various platforms including ScoopWhoop, MissMalini and Tweak India.[24][25] In 2023, GMC had 250M monthly users and 3B monthly engagements.[26][21]

Content

POPxo owns and runs two digital properties to publish its content: POPxo.com and POPxo Hindi.

Initiatives

POPxo Women Who Win

In November 2020, POPxo launched its intellectual property (IP) called POPxo Women Who Win. This initiative recognizes women from diverse industries and showcases their accomplishments in their respective fields. Among the featured women are include Vani Kola, Kanika Tekriwal, Namita Thapar, Masoom Minawala, Dolly Singh, Pernia Qureshi, and Yasmin Karachiwala.[27]

POPxo Power Women List

In March 2021, POPxo launched its inaugural POPxo Power Women List on International Women's Day. This yearly compilation acknowledges Indian women from diverse domains who have made significant contributions. During Covid-19 pandemic, POPxo also donated 2,000 Wipeout Sanitizing Kits and 2000 masks to non-profit organizations. Since then, two more editions of the list have been launched, featuring individuals such as Priyanka Chopra, Deepika Padukone, Falguni Nayar, Faye D'Souza, Pooja Dhingra, Namrata Zakaria, Vani Kola, Gita Gopinath and more.[28][29]

Funding

POPxo has raised close to Rs 83 crore ($12.4 million) across seven rounds of funding. This includes a Rs 3 crore ($500,000) investment from a group of investors such as Google India's Rajan Anandan and CaratLane's Mithun Sancheti.[30]

In 2017, POPxo raised a Series C round of $3.1 million, which was led by existing investors Kalaari Capital and IDG Ventures India, with participation from Japan's GREE Ventures, Summit Media (Philippines), Atul Goel, and Gurpreet Singh.[31]

In 2018, the company raised $5.5 million (INR 37 crore) in a Series C round led by Neoplux and OPPO, with IDG Ventures India, Kalaari Capital, GREE Ventures (Japan), and Summit Media also investing in the round.[32][33]

References

  1. ^ a b "How The Good Glamm Group Is Building A Content-to-commerce Behemoth". Forbes India.
  2. ^ Mukherjee, Ankita. "Katrina Kaif is one of the most adored actresses in B-town; here are some unknown facts". Asianet News Network Pvt Ltd.
  3. ^ "Priyanka Gill- Paving new contours for female entrepreneurs". Free Press Journal.
  4. ^ "Good Glamm Group is India's 35th unicorn in 2021". www.fortuneindia.com.
  5. ^ "Content Is The Key To The Kingdom, As Competition Intensifies Amid New-age Brands". Forbes India. Retrieved 2023-04-09.
  6. ^ Reeves, Maila (18 December 2012). "Priyanka Gill: An Angel's Advice for Entrepreneurs". The Next Women. Archived from the original on 2014-07-07.
  7. ^ Parakala, Vangmayi (2019-07-19). "How POPxo is bridging the gap". The Hindu. ISSN 0971-751X. Retrieved 2023-04-09.
  8. ^ Venkatraman, Aarti (2017-07-22). "How Women Focussed Digital Media Startup POPxo Amassed 9.5 Mn Unique Users By Answering 'What Indian Women Want'". Inc42 Media. Retrieved 2023-04-09.
  9. ^ "Digital Media Startup POPxo Raises $5.5 Mn To Power Vernacular Content". Inc42 Media. 2018-04-26. Retrieved 2023-04-09.
  10. ^ Gupta, Poorvi. "POPxo Chosen for Unilever Foundry30 SEAA". www.shethepeople.tv. Retrieved 2023-06-24.
  11. ^ "POPxo Joins Unilever Foundry30 SEAA". india.com. 2017-10-27. Retrieved 2023-04-09.
  12. ^ "POPxo aims to connect Indian influencers with brands on its new platform 'Plixxo' - ET BrandEquity". ETBrandEquity.com. Retrieved 2023-04-09.
  13. ^ "With Over 17M User Base Women focussed Digital Content Platform POPxo Launches Its eCommerce Platform". BW Disrupt. Retrieved 2023-04-13.
  14. ^ "Priyanka Gill: Putting Women First". BW Businessworld. Retrieved 2023-04-13.
  15. ^ "Women-focused media platform POPxo forays into offline retail". Techcircle. 2019-05-30. Retrieved 2023-04-13.
  16. ^ "MyGlamm has set aside $100 million to acquire 6 beauty and personal care brands under new entity". Business Insider. Retrieved 2023-06-26.
  17. ^ "Betting On Beauty: What's Driving Sudden Investor Interest In The Business". Forbes India. Retrieved 2023-04-13.
  18. ^ Tandon, Suneera (2020-08-07). "Beauty brand MyGlamm acquires POPxo". mint. Retrieved 2023-04-13.
  19. ^ "POPxo gets acquired by Mumbai-based beauty commerce platform MyGlamm". Business Insider. Retrieved 2023-04-13.
  20. ^ Pradeep, Sethu (2021-10-01). "POPxo Enters $20Bn Indian Cosmetics Segment with MyGlamm". Inc42 Media. Retrieved 2023-04-13.
  21. ^ a b "With ScoopWhoop and POPxo in its kitty, here's what MyGlamm intends to do". Business Insider. Retrieved 2023-04-13.
  22. ^ "POPXO expands its product portfolio in the beauty & personal care segment with the launch of Suncare range". afaqs!. 2022-06-28. Retrieved 2023-06-26.
  23. ^ "POPxo Suncare Range Expands Its Product Assortment". Businessworld.
  24. ^ "Good Glamm Group acquires majority stake in Twinkle Khanna's Tweak India". www.business-standard.com. 2022-12-05. Retrieved 2023-06-26.
  25. ^ "Good Media Group to double down on content-to-commerce strategy". www.thehindubusinessline.com. 2022-08-08. Retrieved 2023-06-26.
  26. ^ "Good Glamm Group eyes profitability ahead of IPO". mint. 2023-04-23. Retrieved 2023-06-26.
  27. ^ "Zilingo Co-Founder & CEO Ankiti Bose On How A Shopping Trip Led Her To Become A Fashion-Tech Mogul". POPxo. 2021-09-23. Retrieved 2023-06-26.
  28. ^ "Women's Day: POPxo announces annual power women list 2022". Financialexpress. 2022-03-08. Retrieved 2023-06-26.
  29. ^ "POPxo announces its annual power women list 2022 on Woman's Day". The Pioneer. Retrieved 2023-06-26.
  30. ^ Venkatraman, Aarti (2017-07-22). "How Women Focussed Digital Media Startup POPxo Amassed 9.5 Mn Unique Users By Answering 'What Indian Women Want'". Inc42 Media. Retrieved 2023-04-13.
  31. ^ "Digital Media Startup POPxo Raises $5.5 Mn To Power Vernacular Content". Inc42 Media. 2018-04-26. Retrieved 2023-04-13.
  32. ^ Venkatraman, Aarti (2017-07-22). "How Women Focussed Digital Media Startup POPxo Amassed 9.5 Mn Unique Users By Answering 'What Indian Women Want'". Inc42 Media. Retrieved 2023-04-13.
  33. ^ Agarwal, Meha (2018-04-26). "POPxo Raises $5.5 Mn To Fight India's Next Digital Media Battle: Vernacular Content". Inc42 Media. Retrieved 2023-04-13.
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