WMYX-FM

WMYX
	File:WMYX2006.gif
Broadcast area	Milwaukee, Wisconsin
Frequency	99.1 (MHz)
Branding	"99.1 WMYX" or "The Mix"
Programming
Format	Hot AC/AC ; (all-Christmas during November-December)
Ownership
Owner	Entercom
History
Call sign meaning	MYX = "MIX"
Technical information
Class	B
ERP	50,000 watts
Links
Webcast	Listen Live
Website	www.991wmyx.com

File:WMYX.gif

Former WMYX logo

WMYX-FM (99.1 FM) is a Hot AC-formatted radio station in Milwaukee, Wisconsin. Identifying themselves on the air as "The Mix", WMYX-FM was the first station in the U.S. to use the "Mix" moniker.

WMYX has been airing roughly the same format since late 1981. The station is owned by Entercom, along with sister stations WXSS-FM and WSSP. "The Mix" airs Christmas music from November until Christmas every year, and has been doing it since 2003.

WMYX-FM began as WEMP-FM in the 1960s, but simply re-broadcast WEMP-AM until 1971, when it flipped to its own format: WNUW Stereo FM. It was a soft Top 40, an album-oriented rock format known as "X-Rock 99", then easy listening. On October 31, 1978, the station flipped to Disco 99 and played nonstop disco music. The station lasted as disco for less than 10 months. Afterward, it became known merely as WNUW again before finally changing to "The Mix" with the WMYX call letters in 1981.

During the 1990s, WMYX's playlist featured a mixture of Hot AC, Soft AC and dance/pop. During the 1996 and 1997 NFL seasons when the Green Bay Packers ended up going to the Super Bowl, the station gained notoriety when Dan & Jane (the morning show hosts at the time) recorded parody songs with Packer and football themes. The most known was "Packarena" (parody of Los Del Rio's "Macarena") was played heavily on the station during the 1996 season. For the 1997 season, Dan & Jane recorded a parody of "Wannabe" by the Spice Girls under the name "Packer Wannabe." Cassette tapes were sold of the songs at various southeast Wisconsin locations with proceeds went to the Child Abuse Prevention Fund.

When sister station WAMG switched to Top-40 and became WXSS in June of 1998, WMYX slowly began evolving into a more full blown Hot AC with a more focused playlist.

In September of 2004, longtime morning co-host Dan Weber was replaced with WXSS morning hosts Michael Knight and Rahny Taylor in an airstaff shakeup. Jane Matenaer remained on board with Knight and Taylor. At the same time, longtime afternoon host Mark Richards was replaced by crosstown WKTI evening host Kidd O'Shea. Taylor returned to WXSS-FM soon after. Knight was let go due to differences with management, and Kidd O'Shea was promoted from Afternoon Drive to Mornings.

The "Jane & Kidd In The Morning Show" won the 2006 AIR Award for favorite Milwaukee morning radio show. In January of 2006, afternoons were taken over by longtime WXSS afternoon host Van McNeil.

Since January 2006, the marquee programming feature on WMYX has been the "No-Repeat 9-5 Workday," in which the station does not repeat any songs during the hours of 9:00a.m. and 5:00p.m. Since March 2007, the feature has been hosted by midday talent Heather Moore. WMYX began carrying Premiere Radio Networks' "Delilah" syndicated radio program on Monday, June 27, 2006

WMYX has long maintained a strong ratings presence in Milwaukee, Racine and surrounding areas. One of the ways in which the station maintains its notoriety is with the "Phrase That Pays," the longest running cash contest in Milwaukee radio. The promotion is designed to keep the radio station top-of-mind with residents inside the 414 and 262 area codes, who are rewarded with $1,000 when they are called by the station, asked for the phrase, and respond with, "The Mix Means Variety."

WMYX HD2

On April 25, 2006, Entercom announced WMYX's HD2 subchannel as a format focusing on Blues music. The Blues channel is called "The Delta"

External links