Smart Communications
| The Smart logo | |
| Company type | Subsidiary of PLDT |
|---|---|
| Industry | Communications Services |
| Founded | Manila, Philippines (1991) |
| Headquarters | Makati City, Philippines |
Key people | Manuel V. Pangilinan, Chairman Napoleon L. Nazareno, President and CEO |
| Products | Broadband Services Cellular Telephony |
| Revenue | P93.4 billion PHP ( 11%) (2007) |
| P30.7 billion PHP (1%) (2007) [1] | |
| Website | www.smart.com.ph |
Smart Communications is the wholly-owned mobile phone subsidiary of the Philippine Long Distance Telephone Company (PLDT). With over 30 million subscribers on its GSM network as of end-December 2007, equivalent to approximately half of the Philippine cellular market share. It operates a nationwide cellular network and a satellite phone service. It also has the most extensive and modern digital communications GSM network and infrastructure in the country, covering over 99 percent of the population. As of end-June 2007, Smart’s GSM network consists of 100 switches and 100,000 base stations, over 2 of which are equipped with wireless broadband capability. Smart also has over 23 3G base stations nationwide. PLDT reported at the end of April 2008, that its mobile phone subscriber base reached more than 32 million, combining Smart and Talk N' Text subscribers, Smart ended the first quarter with 20.6 million subscribers while Talk N' Text had 11 million and its wireless service revenues grew 8% to P 22.5 billion.[1]
On April 20, 2008, Smart Communications recently updated its logo, changing with the new, shortened letter "S", stylized versions of letters "A" & "T", and a new line below the logo. Smart ended the first quarter with 20.6 million subscribers while Talk N' Text had 11 million.
Products
Smart offers different levels of service, dependent on both the population and the financial capability of the subscriber. A list is provided below.
| Logo | Service | Description |
|---|---|---|
| Smart Gold | Postpaid Plan | |
| Smart Infinity | Premium, high-end postpaid service | |
| Smart Buddy | Prepaid Service | |
| File:Smart-kid.jpg | Smart Kid | Mobile service for children, in prepaid and postpaid variations |
| Talk N' Text | Low rate prepaid sim card | |
| Smart Link | Calling through satellite receivers | |
| Smart ACeS | Same as above, with Smart Link | |
| SmarTalk | A payphone with SMS features | |
| Addict Mobile | Special Mobile for older teens |
Services
| Logo | Services | Description |
|---|---|---|
| The Smart 3G Logo | SMART 3G | Smart 3G UMTS network
|
| SMART Zed | Multi-platform infotainment products and services, offers people on the move,access entertainment, communication and information services. include games, messaging services and stock prices. | |
| SMART Money | A cashless based transaction in a reloadable cash card linked to the MasterCard network. | |
| SMART Padala | A cash remittance service via text, from a sender outside the Philippines to the cellphone of a beneficiary in Philippines | |
| SMART Bro | Direct-To-Home Wireless Internet from Smart base stations. Smart is currently offering 1 residential plan, "Plan 999", which advertises a maximum speed of 1.2 Mbps (in areas with HSDPA coverage). Smart also released an Enterprise package which will give a maximum speed of 4 Mbit/s. The service integrates Motorola's Canopy Technology. On March 1, 2008, Smart Communications released Smart Bro Prepaid which has a one-time payment that costs P4,500. It includes the modem, but with a sim, a P30 pre-loaded into the sim, and more. Later on, they cut down the price P3,800 for the device. |
Philippine area code assignment
Smart Communications Shares the same prefixes of Talk N' Text 0907, 0908, 0909, 0910, 0918, 0919, 0920, 0921, 0928, and 0929.
Relevant Links
References
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