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Box-office bomb

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The phrase box office bomb refers to a film for which the production and marketing costs greatly exceeded the revenue retained by the movie studio. This should not be confused with instances when official figures show large losses, yet the movie is a financial success.

A film's financial success is often measured by its gross revenue. Studios expect that a film's "domestic" (which the American film industry defines as the United States and Canada, and other film industries typically define as their home country) box office gross revenue will exceed production costs.[citation needed] This does not make the film profitable: typically, the exhibiting theater keeps 45%[citation needed] of the gross, with the remainder paid to the studio as the rental fee.

Possible success of flops

If a studio recoups the production and marketing costs of a film, then it can be considered a success. Otherwise, if it does not do so by a significant margin, it is referred to as a box office bomb, even though international distribution, sales to television syndication, and home video releases often mean some films that are considered flops in North America eventually make a profit for their studios. An example is Head, a 1968 film featuring The Monkees. It was a flop that became profitable for the studio years later when its cult film status led to its sale to Rhino Entertainment and its re-release in various video formats. The popularity (and profitability) of DVD sales has increased this trend significantly, leading many to doubt the significance of US domestic grosses as a predictor of a film's overall success.

The Golden Compass, based on the first novel in Philip Pullman's His Dark Materials series, is considered a flop in the U.S. due to its $180 million dollar budget coupled with New Line Cinema's decision to sell all of the international distribution rights, but the unique circumstances of its international success have made the film's overall success a point of contention; it is the first film ever to make more than $300 million internationally but less than $100 million in the United States. New Line studio co-head Michael Lynne (who has since resigned) said "The jury is still very much out on the movie..."[1]

Different standards of success

Different genres of film are subject to different standards of success. For example, action movies typically have higher production and promotion costs than love stories. Typically, the most notorious flops are summer blockbusters, which often entail huge costs to produce and face a highly competitive market. Advertising costs are not included in a movie's production costs, and can make a bomb more harmful to the studio.

Studios pushed into financial ruin

In extreme cases, a single film's poor performance can push a studio into bankruptcy or equivalent financial ruin, as happened with United Artists (Heaven's Gate), Carolco Pictures (Cutthroat Island), Fox Animation Studios (Titan A.E.), The Ladd Company (Twice Upon a Time), Franchise Pictures (Battlefield Earth) and ITC Entertainment (Raise the Titanic!). Some have changed a company's agenda, such as Walt Disney Pictures' decision to make only 3-D animation, which stemmed from the disasters of Treasure Planet and Home on the Range (however, this decision was reversed a few years later). Others have prevented companies from wanting to explore certain genres such as the horror-comedy, with attempts to revive the genre with films like Gold Circle Films' Slither. The Golden Compass was seen as a significant factor in influencing Warner Brothers decision to take direct control of New Line Cinema[2]. In 2001, Square Pictures released its first movie, Final Fantasy: The Spirits Within, an animated motion picture based on the world-famous Final Fantasy series of video games. However, the movie was the second-biggest animated box office bomb in cinema history, despite relatively positive reviews; losing over $120 million dollars and bankrupting the company, which led to a merger with rival company Enix (See Square-Enix).

Reasons behind a movie's failure

Negative word of mouth

During the 1980s cinemas started to drop movies that suffer a poor opening weekend. This made the performance of a film on its opening weekend much more crucial to its perception. With the growth of the Internet during the 1990s, chat rooms and websites enable negative word of mouth to spread rapidly.

Lack of promotion

Promotion is one of the factors in a film's success. The dark comedy Heathers was not promoted because New World did not have enough money for advertising. Other studios do not promote films on purpose. [citation needed] Warner Bros. released many animated films but did not put out promotion. [citation needed] Many of the films include Batman: Mask of the Phantasm, Cats Don't Dance, The Iron Giant, The King and I, Thumbelina, The Nutcracker Prince, Quest for Camelot, A Troll in Central Park. The films, however, garnered later praise, such as Phantasm and Iron Giant. Films targeted at mature audiences such as Showgirls, Punisher: War Zone, and Soul Men have also performed poorly due to lack of promotion.

Independent films

The 2006 independent movie Zyzzyx Road made just $30 at the box office. The film, with a budget of $1.2 million and starring Tom Sizemore and Katherine Heigl, may owe its tiny revenue to its limited box office release—just six days in a single theater in Dallas, Texas, for the purpose of meeting SAG requirements, rather than to attract viewers.[3][4] According to director Leo Grillo, it sold six tickets, two of which were to cast members.[5]

Previously, a British film (Offending Angels) became notorious because it took £89 [6] or £79 [7] at the box office. It had a £70,000 budget but was panned by critics including the BBC, who called it a "truly awful pile of garbage",[8] and Total Film, who called it "Irredeemable".[9]

Publicly financed films

The critically acclaimed Canadian film The Law of Enclosures (2000) took in about C$1,000 at the box office due to an extremely limited release in the year 2001. The movie was exhibited in only one theater in Toronto for exactly one week. Costing C$2 million, Law won three Genie Award nominations, including nods to its stars Sarah Polley and Brendan Fletcher. (Fletcher won.) The film was publicly financed due to Canadian legislation mandating the production of Canadian-content films to compete with product imported from the United States, which dominates the Canadian box office. Despite the praise and the participation of the Oscar-nominated Polley, a major movie star in Canada, the film was a flop at the box office, and was not released on to DVD.

See also

References

  1. ^ Peter Sanders (2007-12-19). "New Line and Director Settle 'Rings' Suit, Look to 'Hobbit'". Wall Street Journal.
  2. ^ Cinematical: BREAKING: New Line Cinema Says Goodbye!
  3. ^ Faraci, Devin (2006-12-31). "What if they released a movie and nobody came?". CHUD.com. Retrieved 2007-01-02.
  4. ^ "The Strange and Twisted Tale of ... The Movie That Grossed $30.00". Retrieved 2008-01-24.
  5. ^ Mueller, Andrew (2007-01-16). "This film is absolute dross — people are going to love it!". The Guardian. Retrieved 2007-01-15.
  6. ^ logboy (2006-02-03). "Offending Angels. £70k Budget, £89 Box Office. 8 DVD Sales to Double its Takings". Twitch.net. Retrieved 2007-01-16.
  7. ^ *Offending Angels at IMDb
  8. ^ Russell, Jamie (2002-04-10). "Offending Angels (2002)". BBC. Retrieved 2007-01-16.
  9. ^ Harley, Kevin (2002-05). "Offending Angels film review". Total Film. Retrieved 2007-01-16. {{cite news}}: Check date values in: |date= (help)
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