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Disney's Friends for Change

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Disney's Friends for Change
GenrePSA
StarringVarious Disney Channel Stars
Opening themeSend It On[1]
Country of origin United States,  Canada
Original languageEnglish
Production
Running time30 seconds to 2 minutes
Original release
NetworkDisney Channel
ReleaseSummer 2009

Disney's Friends for Change, (also referred to as Friends for Change: Project Green) is a pro-social "green" initiative that started in the summer of 2009. Disney's stars stress environmental issues in the campaign. The year-long campaign draws on how Disney stars connect with young fans. Miley Cyrus, the Jonas Brothers, Demi Lovato, and Selena Gomez are among the stars in the 30 second to 2 minute public service announcements currently airing on Disney Channel, which explain how kids can help preserve the planet and tell them to go to the Friends for Change website to register and pledge which is sometimes said as "reg and pledge". As part of the initiative, kids will have the ability to choose how Disney will invest $1 million in environmental programs.[2]


Stars participating in the initiative

Commercials promoting the project include many Disney Channel stars:

Song & Music Video

"Disney's Friends for Change"
Song

"Send It On" is a song recorded for the Disney's Friends for Change campaign. The artist's involved with the song include Selena Gomez, Jonas Brothers, Demi Lovato, and Miley Cyrus.

Background

A preview of the song "Send It On" has been featured in program's commercials. "Send It On" is a catchy tune who's lyrics talk about coming together for the environment and doing our part to better the world. The song was released to Radio Disney on August 7, 2009[3] and on iTunes August 11th. All proceeds from the digital purchases of the song will go to environmental charities throughout the world. On June 6, 2009 a music video was filmed for the song. [1]. The music video premiered on August 14, 2009. [4]

Music Video

On June 6, 2009 a music video was filmed for the song[1], and premiered on Disney Channel on August 14, 2009.

The music video starts with Miley and Nick singing the first verse as they get on the stage and sing the first chorus and are later joined by all the other stars. It then starts with Demi as she sings the second verse with Joe as they are all on stage together to sing the chorus. Selena later sings the third verse with Kevin, as the chorus starts again Selena opens what seems to be a door and shows all of them running together in a park followed by a group of kids behind them. The video ends with all the stars sitting in a blue sofa surrounded by the all the kids.

Special Presentation

A 30 minute program called "Lights, Camera, Take Action! Backstage with Disney's Friends for Change" will be shown on Disney Channel directly after the Wizards of Waverly Place: The Movie. It will show behind the scenes footage during the making of the project. [4]

References

  1. ^ a b c Lovato, Demi (06-06-2009). "Demi Lovato Twitter (ddlovato)". Demi Lovato via Twitter. Retrieved 2009-08-13. {{cite web}}: Check date values in: |date= (help) Cite error: The named reference "DLT" was defined multiple times with different content (see the help page).
  2. ^ "THE WALT DISNEY COMPANY LAUNCHES DISNEY'S FRIENDS FOR CHANGE". Disney Channel. 05-14-2009. Retrieved 2009-06-05. {{cite web}}: Check date values in: |date= (help)
  3. ^ "Radio Disney - Planet Premiere". Radio Disney. Retrieved 2009-08-11.
  4. ^ a b Send It On Press Release

External links

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