Alternative Press (magazine)
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| Editor In Chief | Jason Pettigrew |
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| Categories | Alternative/Rock Magazine |
| Frequency | Monthly |
| Publisher | Alternative Press Magazine, Inc. |
| First issue | June, 1985 |
| Country |  United States |
| Language | English |
| Website | www.altpress.com |
| ISSN | 1065-1667 |
Alternative Press (or commonly referred to on the website and in the magazine as AP) is an American music magazine based in Cleveland, Ohio which primarily focuses on pop punk, post-hardcore, indie rock, ska, hardcore, alternative rock and their attendant subgenres, providing readers with band interviews, photos, information on upcoming releases, and music charts. It was founded in 1985 by Mike Shea, who is the current president.
Norman Wonderly is publisher and Katherine Poecze is the general manager. Jason Pettigrew is editor in chief, Rachel Lux is managing editor, Scott Heisel is music editor, Tim Karan is web editor.
Beginnings
The first issue of AP was just a photocopied fanzine, distributed at concerts in Cleveland beginning in June 1985 by AP's founder, Mike Shea, who disliked the music then broadcast on radio stations and believed that bands playing underground music should be given more media coverage "all in the same spot", he said.
Financial problems plagued AP in its early years. Of the fledgling magazine's struggles in 1986, Shea said: "After the last few punk concerts we promoted that year failed to make any money to help finance the magazine, I had to start begging my mom for money to keep AP going: $1,500 here, $2,500 there. My mom was super-supportive of the whole endeavor, and she seemed to enjoy having a bunch of punkers over at all hours of the night putting together issues on her dining-room table and getting spray mount all over her nice tablecloths and on the carpeting, which resulted in our socks getting pulled off as we walked over it." However, by the end of 1986, publication had ceased due to its financial problems, not resuming until the spring of 1988.
Growth in the 1990s
With the growth of alternative rock in the early 1990s, circulation began to increase. AP's covers included bands such as Red Hot Chili Peppers and Soundgarden, prior to each band's mainstream success.
By 1994, the magazine was doing cover stories on Beastie Boys, Henry Rollins and Love And Rockets. Norman Wonderly, now the publisher, was credited by Shea as having "made most of these happen and the more Norman got what he wanted, the more artists wanted their cover shoots to look the way Norman wanted, and so on. It wasn’t always easy; there were some nasty phone calls exchanged between everyone, and there was always some publicist who wanted to give us one half-hour of shoot time so the artist could go shopping or some stupid thing. Did we sometimes protest too much? Maybe, but we were up against a lot; we were underfinanced and still underappreciated in some corners of the music business, so we had to fight scrappily and mean when it was called for. Nobody takes you seriously unless you take yourself seriously, and that’s what Norman brings to his position to this day."
Today
Alternative Press has featured varied bands on its covers, such as Paramore, A Day to Remember, All Time Low,The Maine, Family Force 5, Cobra Starship, 3OH!3, Underoath, Gym Class Heroes, blink-182, Radiohead, Veruca Salt, Bring Me The Horizon, Rage Against the Machine, L7, No Doubt, Weezer, Nine Inch Nails, 30 Seconds to Mars,The Devil Wears Prada, Soundgarden, AFI, Blaqk Audio, Every Time I Die, From First to Last, and Head Automatica.
The magazine has supported a number of unknown new groups who have gone on to mainstream success, such as Thursday, All Time Low, The Maine, Fall Out Boy, My Chemical Romance, The All-American Rejects, Panic! at the Disco, Brand New, Hawthorne Heights, The Used, Taking Back Sunday, Avenged Sevenfold, Coheed and Cambria, and others. The magazine was the first national music publication to put Nirvana, Smashing Pumpkins and other alternative-rock icons on its covers.
At the time of its 20th anniversary in 2005, AP had grown to an average size of 112 pages an issue and now averages between 198 to 220-plus pages a month.
The magazine's monthly columns include "The AP Poll", "In The Studio", "AP&R (Unsigned bands of the month)", "Chalkboard Confessional", "Musician Of The Month", "Gig Bag", "1000 Words", and "10 Essential."
Its annual feature issues include Most Anticipated Albums of the Year, which provides information about bands and their upcoming albums, and 100 Bands You Need To Know, informing readers of new bands and artists expected to become popular.
The magazine has also put its name on a radio show aired on XM Radio, a podcast featuring in-depth discussions on various topics with people such as Fall Out Boy's Pete Wentz and Kevin Lyman, and a compilation CD. AP is a major sponsor of Warped Tour, the Taste of Chaos tour, and has started its own, "The AP Tour." This magazine has made over 200 different issues and counting.
References
External links
- Alternative Press Official website
- Alternative Press Tour Hits The East Coast Alternative Press Tour '07 article in Redefine Magazine