Corona (beer)
 La Cerveza Mas Fina | |
| Manufacturer | Grupo Modelo |
|---|---|
| Introduced | 1925 in Mexico City, Mexico |
| Alcohol by volume | 4.6% [1] |
| Style | Light beer Official website |
| Website | www |
Corona Extra, better known as Corona, is a brand of pale lager owned and produced by Cerveceria Modelo at a number of breweries in Mexico. It is one of the best-selling beers in Mexico and is one of the top-selling beers worldwide.[2] Corona beer is available in over 150 countries.[3]
Outside Mexico, Corona is often served with a wedge of citrus fruit - usually lime, occasionally lemon - inserted into the neck of the bottle. Within Mexico, especially in the south, Corona served with lime is not uncommon, but is not considered mandatory.
In the United States, Corona Extra is the top selling imported beer.[4][5]
Since February 2009, Corona has been available on tap in Australia and New Zealand through Carlton & United Beverages.[citation needed]
Packaging
Corona beer is available in a variety of bottled presentations, ranging from the 190 ml (6.4 U.S. fl oz; 6.7 imp fl oz) ampolleta (labeled Coronita and just referred as the cuartito) up to the 940 ml (31.8 U.S. fl oz; 33.1 imp fl oz) Corona Familiar (known as the familiar, Litro or Caguama). A draught version also exists, as does canned Corona in some markets.
The distinctive 'crown' logo from which Corona takes its name is based on the crown that adorns the Cathedral of Our Lady of Guadalupe in the town of Puerto Vallarta, Mexico. The crown itself is modelled on that of the crown rumoured to have belonged to a mistress of Emperor Maximillian.
In Spain, the beer is branded as "Coronita," (literally, little crown) as the Spanish Royal Family owns the trademark for "Corona." The packaging is otherwise unchanged.[6]
Sponsorship partners
Corona is the title sponsor of the LPGA Tour tournament Corona Championship, and the NASCAR Corona Series in Mexico, the most important stock car racing series in the country. In addition, Corona is a "second sponsor/s" for four of Mexicos top-flight professional soccer teams of the First Division. The teams sponsor by Corona are América, Toluca, Atlas, and Santos Laguna. Corona and the ATP have 5 1/2 year sponsorship where Corona will be the ATP's premier world wide sponsor.
See also
References
- ^ http://www.coronaextra.ca/FAQ/FAQextra.shtml
- ^ Best Beers - LoveToKnow Best
- ^ Corona.com
- ^ "Heineken to take over Mexican beer brands in U.S." USA Today. 2004-06-21. Retrieved 2008-07-17.
Modelo's Corona brand has been the top-selling import beer in the United States for years and is the seventh-best selling brand there overall.
{{cite news}}: Cite has empty unknown parameter:|coauthors=(help) - ^ Luhnow, David (2008-07-17). "Pressure Is on Mexican Brewers". The Wall Street Journal. p. B2. Retrieved 2008-07-17.
{{cite news}}: Unknown parameter|coauthors=ignored (|author=suggested) (help) - ^ http://robertbonnett.com/2009/07/29/corona-coronita-crown-little-crown/
External links
