Jump to content

Interactive video

From Wikipedia, the free encyclopedia

This is an old revision of this page, as edited by 98.210.193.221 (talk) at 20:32, 20 October 2010 (→Hypervideo). The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.

The term interactive video usually refers to a technique used to blend interaction and linear film or video.

Interactive video on broadband

Since 2005, interactive video has increased online as the result a number of factors including:

  • the rise in numbers of users accessing the internet at broadband speeds
  • the addition of video as a media type to Flash

Because users are often reluctant to pay for online content, it is perhaps unsurprising that many of the new online interactive videos (including all the examples given below) are either sponsored content or part of advertising campaigns. A number of these pieces of these have won major awards.

Some principal forms of online interactive video that have emerged are listed below.

Video Click Throughs

A few interactive video technologies have been developed in last couple of years that utilize a new way of encoding videos allowing users to select any person, place, or object within a video and be shown information on the item. Leading providers in this space include VIMOTA: Video Image Motion Tagging Clikthrough Veeple Quick.tv London Times Actimus

A recent addition to the scene is wireWAX, which flips the concept on its head and allows users to add tags in a completely online based tracking tool and interactive player. The technology also allows users to add buttons with images, links and most recently, applications. Meaning buttons on objects and people are dynamic, allowing such features 'add to basket' in video, shoutboxes, voting, competitions/quizzes and live RSS feeds (such as Twitter apps).

The Buto online video platform in the UK offers clients the ability to add 'clickable hotspots' to their videos. These hotspots can be linked to in-player ads and can perform any action triggered by a URL.[1]

HotClickVideo recently released its HotClickTV [1] platform that allows users to upload and add clickable "hotclicks" to the products in their videos. With a focus on simplicity the tools allow users to hotclick their videos with three types of tags, informational, affiliate and products the user has for sale.

"Customizable" online interactive videos

Customizable videos allow the user to adjust some variables and then play a video customised to the user's particular preferences. However the user does not actually interact with the video while it is playing. Recent examples of this form of video include:

"Conversational" online interactive videos

Conversational videos allow the user to interact with a video in a turn-based manner, almost as though the user was having a simple conversation with the characters in the video. Recent examples include:

"Exploratory" online interactive videos

Exploratory videos allow the user to move through a space or look at an object such as an artwork from multiple angles, almost as though the user was looking at the object in real life. The object or space is depicted using video loops, not still, creating a more "live" feel. Recent examples include:

  • The BT Series - Interactive video exploration of the works of Tracey Emin, Anthony Gormley and Rachel Whiteread. Created for the Tate Gallery by Martin Percy. Webby Nominee 2006[4] and Honoree 2007[5] .
  • Tate Tracks - Interactive video exploration of various works, allowing the user to listen to music while looking at art. Created for the Tate Gallery by Martin Percy. Part of integrated campaign winning Cannes Gold Lion 2007 [6].

Aside from online use, interactive video may be found in a variety of applications, as listed below.

Interactive video in early computer games

Main article: Interactive movie

The term interactive video or interactive movie sometimes refers to a nowadays uncommon technique used to create computer games or interactive narratives. Instead of 3D computer graphics an interactive image flow is created using premade video clips, often produced by overlaying computer-generated material with 12-inch videodisc images (where the setup is known as "level III" interactive video, to distinguish it from "level I" or videodisc-only, and "level II" requiring specially made videodisc players that support handheld-remote-based interactivity without using an external computer setup). The clips can be animation like in the video game Dragon's Lair or live action video like in the video game Night Trap. Compared to other computer graphics techniques interactive video tends to emphasize the looks and movement of interactive characters instead of interactivity.

Interactive video in cinema

Interactive video has been used in interactive cinema presentations.

Interactive video in youtube

In 2008 YouTube added Video Annotations as an interactive layer of clickable speech-bubble, text-boxes and spotlights. Users may add interactive annotations to their videos and by that a new trend of interactive videos arose, including choose-your-own-adventure video series, online video games using YouTube videos, spot-the-difference-game videos, animal-dubbing and more. In 2009 YouTube added a community aspect to its Video Annotations feature by allowing video owners to invite their friends and community to add annotations to their movies.

Interactive video art

Contemporary interactive video artists like Miroslaw Rogala, Greyworld, Raymond Salvatore Harmon, Lee Wells, Camille Utterback, Scott Snibbe, Doug Williams (visual artist), Aaron Miller, Alexander Horn, Naiko Tosa, Alex Barchiesi have extended the form of interactive video through the dialog of gesture and the participatory involvement of both active and passive viewers. Perpetual art machine is a video art portal and interactive video installation that integrates over 1000 international video artists into a single interactive large scale emersive video experience.

interactive video in cell phone gaming

the interactive video cell phone games is well known for several of years, the interactive video was published to the world in gaming method by the year of 95 by the company of sierra , the game called Phantasmagoria and he was one of the best seller cult games of that decade and millennium , today we can see several of interactive games around the world that related to mobile devices one of them is the "heather" app for mobile devices by blazom company .

Interactive video in VJing

Technically VJing is also about creating a stream of video interactively. However it rarely involves interaction between the end user and the video stream.

Hypervideo

Hypervideo is interactive video that is akin to hypertext and allows for non-linear navigation of the video. Coincident TV [3] offers a Flash and HTML5 solution for creating hypervideos. Asterpix offers a free online service for creating hypervideo. Actio.tv - a company that offers free and powerful solutuion for creating hypervideo online. Mango Productions - also offer Adobe Flash based custom built Hypervideo content for clients internationally.

See also

References

  1. ^ http://get.buto.tv/features/clickable-video/ Buto.tv feature page about clickable video
  2. ^ http://www.gluelondon.com/casestudy/2.pdf
  3. ^ http://www.bafta.org/site/page132.html BAFTA nominations 2007
  4. ^ http://www.webbyawards.com/webbys/current.php?season=10 Webby nomination 2006 for The BT Series with Tracey Emin
  5. ^ http://www.webbyawards.com/webbys/current_honorees.php?media_id=96&category_id=11 Webby honoree 2007 for The BT Series
  6. ^ http://www.canneslionslive.com/titanium/win_23_1_00165.htm 2007 Cannes Gold Lion for Integrated Campaigns
Retrieved from "https://en.wikipedia.org/w/index.php?title=Interactive_video&oldid=391903195"