Frijj
| File:CookieDoughFrijj.JPG | |
| Type | Milkshake |
|---|---|
| Manufacturer | Dairy Crest |
| Country of origin | United Kingdom |
| Introduced | 1993 |
| Website | http://www.frijj.co.uk |
 | This article needs additional citations for verification. (September 2009) |
Frijj (Pronounced "fridge"[1]) is a brand of milkshake sold mainly in the United Kingdom. Produced by Dairy Crest, it was first launched in 1993. Frijj is sold in four permanent flavours: strawberry, chocolate, banana and Chocolate Fudge Brownie. There have also been numerous limited edition flavours, some of which (since 2003)[2] have featured characters from The Simpsons in marketing campaigns. Other limited edition flavours include custard, caramel, mint-choc-chip, raspberry doughnut, Jaffa Cake, Banoffee Pie, vanilla, white chocolate and chocolate mint. Another flavour is cookie dough. An even thicker version of frijj was launched in 1998 called 'frijj Extreme' this was available in two flavours – white chocolate and milk chocolate. Frijj is normally sold in 500ml size, with strawberry, banana and chocolate flavours also available in one-litre bottles. In the Essex teenage community, it is often said to be called "Friji" pronounced (Fridge-ee), the reasoning behind this misconception is unknown.
As of April 2009, Frijj had a 50% market share, the largest in the fresh flavoured milk market.[2]
Flavours
| Flavour | Available from | Available to |
|---|---|---|
| Banana | 1998 | Present |
| Chocolate | 1993 | Present |
| Chocolate Fudge Brownie | 2003 | Present |
| Raspberry | 2006 | February 2007 |
| Strawberry | 1993 | Present |
| Toffee Caramel | March 2007 | September 2007 |
| Chocolate Orange | September 2007 | October 2008 |
| Chocolate Mint | May 2008 | Present |
| Vanillaaaaarghh | July 2008 | July 2009 |
| Cookie Dough | April 2009 | April 2010 |
| Chilla Vanilla | July 1999 | |
| Mount Caramel | November 2000 | |
| Caramel Cheer (for the world cup) | April 2010 | August 2010 |
| Cookies and Cream | July 2010 | Present |
Sponsorship and campaigns
Frijj is well known for its high profile sponsorship campaigns, the most famous of which was the association with television show Big Brother, the sponsorship lasted for one series during 2003.[3] Around the same time Frijj was the main sponsor of ill-fated dating show Elimidate hosted by ex-Atomic Kitten singer Kerry Katona;[4] the sponsorship of the show ceased at the end of its run in 2003.
July 2008 marked the introduction of a new advertising campaign for Frijj, the first since 2005. This included a series of five viral videos produced by the advertising agency Grey London, which parodied 1950s horror film The Blob. Further to this, a number of adverts ran on the sides of buses and a limited edition bottle design was produced.[5]
In August 2009, it was revealed that Frijj were going to be the new sponsors of Soccer AM, a weekly football-based programme produced by British Sky Broadcasting, after signing a £2 million sponsorship deal.[6]
Win Warren Campaign
From 7 March 2011, Frijj started a new campaign called "Win Warren", an actor hired by the company to act as an apprentice for the firm. The prize is to have him spend the day (8 hours) with the winner and have him do anything they desire (as long as it's within reason, and also the law). Prizes include (one per winner): 12 "Win Warren" Days and a Samsung 40" LCD 3D TV, 12 Samsung 40" LCD 3D TVs, 12 Xbox Kinect consoles, 12 Kodak Z16 Video cameras, 12 £50 iTunes vouchers, 12 one year's supply of Pizza Express vouchers (12 £10 vouchers per winner), 12 one year's supply of Frijj vouchers (104 bottles). To enter the contest, people must enter the 8-digit code either onto the website or text it to the number on pack. The campaign ends on 29 May, with the final draw on 29 June.[7][8]
References
- ^ Good Afternoon Steven, Thank you for your enquiry. I can confirm that "FRijj" is pronounced fridge. Thank you once again for taking the time to contact us. Kind Regards Colin Walters ref:00D3oWdj.5003E0f9T:ref
- ^ a b Samantha Loveday (2009-04-20). "Dairy Crest picks Homer for new Frijj flavour". Licensing.biz. Retrieved 2009-09-09.
- ^ "Good mooove". Goliath Business News. 2003-11-15. Retrieved 2009-09-09.
- ^ "frijj sponsors Carlton's new Elimidate show". Sponsorship News. Retrieved 2009-09-09. [dead link]
- ^ Frijj parodies The Blob in viral campaign The Guardian
- ^ Sky's Soccer AM secures Frijj sponsorship Digital Spy
- ^ http://www.thegrocer.co.uk/articles.aspx?page=articles&ID=216469
- ^ http://www.talkingretail.com/products/product-news/frijj-offer-chance-to-win-a-person