Baconnaise
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| Nutritional value per 13 g | |
|---|---|
| Energy | .08 kcal (0.33 kJ) |
1 g | |
| Sugars | 0 g |
| Dietary fiber | 0 g |
9 g | |
| Saturated | 1.5 g |
| Trans | 0 g |
0 g | |
| Minerals | Quantity %DV† |
| Sodium | 4% 85 mg |
| †Percentages estimated using US recommendations for adults,[1] except for potassium, which is estimated based on expert recommendation from the National Academies.[2] Source: Baconnaise on company website | |
Baconnaise is a kosher mayonnaise-based product that was especially made to taste like bacon. It was created by Justin Esch and Dave Lefkow, founders of J&D's Foods, in November 2008 and sold 40,000 jars within six months.[3] It was test-marketed in Grand Forks, North Dakota, in order to determine the viability of consumers buying the product.[4] After being featured on both The Daily Show and The Oprah Winfrey Show, sales of baconnaise increased significantly, with more than a million jars having been sold.
History
In a news report with ABC News interviewing Esch and Lefkow, they stated that they came up with the original idea for bacon products and their first invention, Bacon Salt, while having a joke about the subject over a meal at a diner.[5] The money for their startup came from the $5000 that Lefkow had obtained while on America's Funniest Home Videos.[6] Together, they created interest in their products by going to numerous sporting events dressed in bacon costumes and also used social networking sites to raise awareness of their company.[5]
During the February 25, 2009 episode of the The Daily Show with Jon Stewart, Jon Stewart made fun of the product by eating "some Baconnaise on a 'Pancake on a Stick' and immediately gagg[ing]."[7] He stated afterwards, "Baconnaise, for people who want to get heart disease but, you know, too lazy to actually make bacon."[8] Utilizing it as a prop in a later episode, Stewart referred to baconnaise as "capitalism's greatest triumph".[9]
Baconnaise was discussed on The Oprah Winfrey Show on April 24, 2009 and Esch and Lefkow were interviewed by Oprah via Skype. After she and her guests ate sandwiches that used the product, she commented, "Vegetarian and kosher! Thanks Justin and Dave! Get your own Baconnaise!" After her endorsement, the amount of traffic on the company website and telephones increased to the extent that "our servers crashed, our internet crashed, our phones crashed." Alongside this, sales of the product increased tremendously from the involvement of Oprah's fans, with Lefkow saying that, after a year from the airing of the show, "we had sold over a million jars of Baconnaise" within that time period.[6][9]
Production
Ingredients
Esch and Lefkow have stated that they started with just mayonnaise and bacon and worked with chefs to determine how to have mayonnaise that tastes like bacon without having bacon as an ingredient. They have also stated that baconnaise has no artificial flavors or MSG, but that the actual process and ingredients in the product are a trade secret.[3] Other ingredients listed on the jars include natural smoke flavor and tocopherols.[10]
See also
References
- ^ United States Food and Drug Administration (2024). "Daily Value on the Nutrition and Supplement Facts Labels". FDA. Archived from the original on 2024-03-27. Retrieved 2024-03-28.
- ^ National Academies of Sciences, Engineering, and Medicine; Health and Medicine Division; Food and Nutrition Board; Committee to Review the Dietary Reference Intakes for Sodium and Potassium (2019). Oria, Maria; Harrison, Meghan; Stallings, Virginia A. (eds.). Dietary Reference Intakes for Sodium and Potassium. The National Academies Collection: Reports funded by National Institutes of Health. Washington, DC: National Academies Press (US). ISBN 978-0-309-48834-1. PMID 30844154. Archived from the original on 2024-05-09. Retrieved 2024-06-21.
- ^ a b Mark Rahner (April 28, 2009). "It's mayo, it's bacon, it's Baconnaise — and sales are sizzling". The Seattle Times. Retrieved June 19, 2011.
- ^ "Groceries, entertainment meet with Baconnaise product, Product is being test-marketed in Grand Forks". Grand Forks Herald. October 14, 2009. Retrieved June 21, 2011.
- ^ a b Neal Karlinsky (reporter) (April 21, 2009). Craze Over Baconnaise and Bacon Salt. ABC News. Retrieved June 21, 2011.
{{cite AV media}}: Cite has empty unknown parameter:|trans_title=(help) - ^ a b Lori Matsukawa (May 23, 2011). "Oprah helped put Baconnaise on the map". KING5. Retrieved June 21, 2011.
- ^ Leslie Kelly (March 10, 2009). "Sticking up for Baconnaise". Seattle Post-Intelligencer. Retrieved June 21, 2011.
- ^ Ronald Holden (February 26, 2009). "Baconnaise on The Daily Show". Seattlest. Retrieved June 21, 2011.
- ^ a b Gregory T. Huang (April 24, 2009). "Oprah Grabs Some Bacon Salt; Seattle Startup Is Freaking Out". Xconomy. Retrieved June 21, 2011.
- ^ "Playlist: PolarClock, Vintage Typewriters, Baconnaise". Wired. February 23, 2009. Retrieved June 21, 2011.
Further reading
- Keith Axline (November 4, 2008). "Baconnaise Release Party Fights the Fat". Wired. Retrieved June 21, 2011.
- "Baconnaisebeviset". Aftonbladet (in Swedish). April 23, 2009. Retrieved June 21, 2011.
- Amy Rolph (October 6, 2010). "What's next for the makers of 'Baconnaise'". Seattle Post-Intelligencer. Retrieved June 21, 2011.
- Tasha Robinson (December 9, 2008). "Taste Test: Baconnaise". AV Club. Retrieved June 21, 2011.