Kevi Rite Jaish
| Kevi Rite Jaish | |
|---|---|
 Official poster | |
| Directed by | Abhishek Jain |
| Written by | Abhishek Jain Anish Shah |
| Produced by | Nayana Jain |
| Starring | Tom Alter Rakesh Bedi Rita Bhaduri |
| Cinematography | Pushkar Singh |
| Edited by | Manan Mehta |
| Music by | Mehul Surti Vishvesh Parmar |
Release date |
|
| Country | India |
| Language | Gujarati |
| Budget | ₹3.25 crore (US$390,000) |
Kevi Rite Jaish (Template:Lang-gu) is a 2012 film directed by Abhishek Jain and produced by Nayan Jain. The film stars Divyang Thakker, Tejal Panchasara, Kenneth Desai and Anang Desai. The film was filmed with a RED Camera in Ahmedabad, Gujarat. This is the first time a RED Camera has been used in India for regional films.[1]
Plot
The film is a satire on the fascination and obsession of the Patels - a Gujarati farmer community - of migrating to the U.S.A. Over the last half century, millions of Patels have migrated to the U.S.A and have come to dominate its motel industry.[2][3] The story revolves around one of such Patel families and their continuous efforts to immigrate to the United States.
Cast
- Tom Alter as Uncle Sam / Derek Thomas
- Rakesh Bedi as Daulatram Chainani
- Rita Bhaduri as Old Lady
- Anang Desai as Ishwarbhai Patel
- Abhinay Banker as Raheel
- Aakash Maheriya as Mehul
- Abhishek Jain as Kevin's friend
- Divyang Thakkar as Harish Patel
- Tejal Panchasara as Bhavna Jignesh Patel
- Kenneth Desai as Bachubhai Patel
- Raju Barot as Old Man
- Jay Upadhyay as Jignesh Patel
- Dipti Joshi as Jyotsnaben Bachubhai Patel
- Veronica Kalpana Gautam as Aayushi Patel
- Hemin Trivedi as Panditji (match maker)
Production
The director, Abhishek Jain, is an alumnus of Whistling Woods. After finishing the course, he assisted Sanjay Leela Bhansali and Subhash Ghai on Saawariya and Yuvvraaj respectively. Then he moved to Ahmedabad and make a Gujarati film.[4] Divyang Thakkar, the protagonist of the film, has mentioned it as "natural progression to do a local film, rather than try" his "luck in a Bollywood film immediately."[5] Veronica Gautam was discovered as the lead female via facebook[6] and considered the film "path breaking".[7] The producers of the movie have claimed the use of RED camera as the "first in the regional cinema in India".[1] The makers have also released a Facebook game for the promotion of the movie.[8]The film is shot mostly in Ahmedabad at 32 locations. The shooting of the film was completed in 23 days. [9]
Soundtrack
| Untitled | |
|---|---|
Kevi Rite Jaish features songs sung by Roop Kumar Rathod, Suraj Jagan, Parthiv Gohil, Mehul Surti, Aishwarya Majmudar, Aman Lekhadia and Vishvesh Parmar[10] for the film.[11] The sound track was launched on May 26, 2012 at Ahmedabad. The album was made available for free to download on the official website. The response to the music has been very positive, with the soundtrack being described as soulful and praised for lyrics.[12][13]
| No. | Title | Lyrics | Music | Artist(s) | Length |
|---|---|---|---|---|---|
| 1. | "Kevi Rite Jaish" | Jainesh Panchal | Roop Kumar Rathod | 4:43 | |
| 2. | "Pankhida" | Jainesh Panchal | Vishvesh Parmar | Suraj Jagan | 3:55 |
| 3. | "Aa Safar" | Raeesh Maniar | Parthiv Gohil, Aishwarya Majmudar | 4:19 | |
| 4. | "Kharekhar" | Jainesh Panchal | Vishvesh Parmar | Vishvesh Parmar | 5:16 |
| 5. | "Rang Rangili" | Raeesh Maniar | Dhavnit Thaker | 2:30 | |
| 6. | "Kaya Karano Thi" | Vivek Taylor | Mehul Surti | 5:41 | |
| 7. | "Bheeni Bheeni" | Raeesh Maniar | Aishwarya Majmudar | 5:28 | |
| 8. | "Kevi Rite Jaish (Instrumental)" | Sandeep Kulkarni | 5:06 | ||
| 9. | "Kevi Rite Jaish (Unplugged)" | Aman Lekhadia | 3:00 |
Release
The official poster for the film was released on April 28, 2012.[14] The first trailer was released online on May 2, 2012 and was received positively by the audiences.[15] The film was released on 15th June in India.[16] The film was initially released in major Gujarat cities, Vadodara, Ahmedabad, Surat as well as some small cities, and also in Mumbai. In the first week, the film was released with 34 prints and increased to 60 prints in the second week due to increasing demand.[9]
Promotion
The premier was held at Cinépolis, Ahmedabad and was attended by the whole cast and crew.[17] As part of promoting the movie, special screenings were held along with crew at Rajkot, Vadodara[18], Surat and Ahmedabad.[9]
Critical Reception
Initial reviews of the movie were positive. Long live cinema called the movie "glimmer of hope" for Gujarati cinema.[19] Divya Bhaskar rated the movie 3.5 out of 5 stars and called it a "truly urban film" and "revolutionary".[20] DNA praised the movie saying "KRJ in all is a funny roller coaster ride with its own share of romance, drama, apprehension, desperation, exhilaration and insanity".[21] Leading gujarati blog Desh Gujarat also praised the movie calling it "paisa vasool".[6]
References
- ^ a b Desai, Kinjal. "Gujarati cinema:Kevi rite jaish!". Retrieved 21 May 2012.
- ^ Skop, Emily (2007). "Asian Indians and the Construction of Community and Identity". In Ines M. Miyares, Christopher A. Airriess (ed.). Contemporary ethnic geographies in America. Rowman & Littlefield. p. 277. ISBN 978-0-7425-3772-9. Retrieved 13 August 2010.
{{cite book}}: More than one of|pages=and|page=specified (help) - ^ Varadarajan, Tunku (4 July 1999). "A Patel Motel Cartel?". New York Times.
- ^ ""Kevi Rite Jaish" - Yeh hui naa baat".
- ^ TNN. "Divyang Thakkar: From theatre to Gollywood".
- ^ a b "'Kevi Rite Jaish' is good urban youth film with high quality production". DeshGujarat. 15 Jun 2012.
- ^ "TV will typecast me: Veronica Gautam". Times of India. 6 May 2012.
- ^ "Facebook Game Kevi Rite Jaish".
- ^ a b c "New - 26/06/12". 26/06/12. Retrieved 27/06/12.
{{cite web}}: Check date values in:|accessdate=and|date=(help) - ^ "Pankhida - Song Promo".
{{cite web}}: Text "Kevi Rite Jaish" ignored (help) - ^ Cineman Productions. "Suraj Jagan Exclusive- Kevi Rite Jaish".
- ^ "Kevi Rite Jaish : Music Review (Gujarati)".
- ^ "Music review KEVI RITE JAISH".
- ^ Kinjal Desai (April 29, 2012). "New road to Gollywood..."
- ^ "Kevi Rite Jaish (2012)".
- ^ "Kevi Rite Jaish (2012)".
- ^ "Cinépolis Ahmedabad hosts special premier of 'Kevi Rite Jaish'".
- ^ Soumitra Das (1 July 2012). "'Kevi Rite Jaish' team visits Vadodara". Times of India.
- ^ Prakash Gowda. "Movie Review: Kevi Rite Jaish – No Dhollywood, but an urban Gujarati film". Retrieved 16 June 2012.
- ^ "Movie Review, Kevi Rite Jaish". divyabhaskar.com. Retrieved 18 June 2012.
- ^ Roopalee Parswani (17 June 2012). "E halo halo jova - 'kevi rite jaish'". Retrieved 18 June 2012.
External Links
- Official website at Kevi Rite Jaish
- Kevi Rite Jaish at IMDb